In this session, Tyler is joined by the head of sales of BackerKit, specialized software designed to make life easier for crowdfunders after theirImage_041
campaigns are successfully funded. All Tyler’s BackerKit questions are answered. Listen to hear Tyler get 100% convinced that BackerKit is right for his next campaign.


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Welcome back to ComixLaunch!

DC Comics Talent Development Workshop
https://www.dccomicstalentworkshop.com
“Finding and fostering fresh, new voices – the DC Talent Program is a vital component of reaching out, discovering and developing the next generation of talent.” – Jim Lee
2-WEEK WORKSHOP
Learn in-house from some of the very best artists in the business, surrounded by comic book professionals.
MASTER CLASSES
All aspects of the business will be covered as you develop your DC portfolio.
THE GOAL
Those who succeed have a shot at professional work!
Applications details:
Resume, Written Statement, Art Portfolio, Submissions Agreement
ARTISTS WORKSHOP
APPLY APR 1 – APR 30, 2016
Yes, there is a Writers Workshop, opens May 1.
https://www.dccomicstalentworkshop.com

 

Reminder, be sure to register for The ComixLaunch Workshop!
Next month, I’ve been invited to do a panel discussion at a small, local Boston area convention. Public speaking is not something I consider a strong suit of mine, but with the podcasting and more teaching and panels coming this year, it’s something I’m looking to improve.
I believe that with anything, practice makes perfect, so I’ve decided to give the talk in the form of an online workshop as a form of practice… and I’d love it if you could attend.
In the talk I’m going to cover 7 Keys to making your first, or next, Kickstarter your absolute best launch yet.
Many of you know that over the past four years, I’ve successfully managed eight Kickstarter projects that have all exceeded their Kickstarter goals.
Through formal ComixLaunch podcast interviews and less formal conversations, I’ve also had the chance to pick the brains of many of the top crowdfunders in the comics space.
And I’ve also been pouring over a massive Kickstarter data scrape with an analysis of every comic book Kickstarter launched between 2014-15.
This workshop is an effort to pull all of that together into a tight, 45 minute presentation loaded with best practices and actionable information for both new Kickstarter creators preparing for their first launch and savvy Kickstarter vets looking to take their game to the next level.
I’ll also have a couple special bonuses in there for attendees.
And then, after the presentation, I’ll stick around for a live Q&A session to answer any of your Kickstarter questions.
This workshop is totally free, but it will be a private event, so I do need you to register at comixlaunch.com/workshop to secure your seat.
The workshop will be live at 7:30 pm on Monday, April 25, 2016… but even if you’re not sure if you can make that time live, you should still go register, because there will be a replay video after the event.
Once more, that’s comixlaunch.com/workshop for The ComixLaunch Workshop: 7 Keys to Your Best Launch Ever.
See you there!

 

Today’s Episode

We’re going to go in depth on a Kickstarter related software and service that I’ve been aware of for some time, but never really took the time to take a long hard look at.
The service is BackerKit. Not to be confused with BackerClub, which I talked about in a previous episode… BackerKit is survey and fulfillment management service that tries to make fulfillment easier for creators, so we can spend more time creating and less time buried in spreadsheets.
Now, I will be honest… my default position for any product in the crowdfunding economy is skepticism… I work hard to execute campaigns, and hate the idea of companies leeching off those efforts, without giving a real return.
So, I ask my guest today all the questions I have, all the reservations I have about BackerKit… and I’ve got to tell you… I really loved his answers.
So, if you’ve dismissed backerKit in the past or any other crowdfunding tools because you’re DIY to the core… that’s okay, I’ve been there.
But I’d encourage you to just listen to this conversation and keep an open mind…
Also, definitely stay to the end, because my guest surprised me with a special ComixTribe listener only offer worth $150. Pretty cool.
Okay, let’s bring him on…
Today’s Guest
The head of Sales at BackerKit, a San Francisco Bay area company that has helped over a thousand crowdfunding projects get from survey to shipped.
He’s a Chicago-native, whose passions include fantasy football, craftbeer, and the outdoors, as well as helping crowdfunders take their fulfillment game to the next level.
Tommy Hall, welcome to ComixLaunch!
– BackerKit
[email protected] and include [email protected]

Guiding questions

1) Let’s get right into it… Can you tell the ComixLaunch audience what BackerKit is, who it’s for, and what problems it solves for crowdfunders?

2) Before we dive deeper into the details of working with BackerKit, what can you tell us about the origin of the company? Where did the idea for BackerKit come about? How long have you been in operation? How big is the BackerKit team?

3) Okay, let’s talk cost and pricing for creators. What does it cost to use the BackerKit service, and how does a creator sign-up?

4) Crowdfunders are a thrifty lot… and often very stubborn about parting with hard earned dollars. However, I think a lot of creators (myself included) tend to undervalue our time (an asset that we can’t get back) and overvalue our dollars (which we can always get more of)… What are the biggest areas where creators see ROI with BackerKit?

5) Our audience is largely comics, graphic novels, and publishing projects? Do people in those categories have success with BackerKit, and do you have any examples or success stories you could share with our audience?
Questions from the Audience
Carmelo Chimera (writer of the Magnificent, owner of the Chimera’s Comics Chain) – I’d like to know if BackerKit has the ability to collect/share any analytics about my backers that Kickstarter can’t/won’t? Is this information something I could just ask about during the survey process, or does BackerKit provide any information on my backers that I can use to better promote future projects?

6) What’s next for BackerKit? Are there any new features or tools you’re working on or are excited about?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 41
Today’s ComixLauncher — Get out a calculator, and let’s do a little math:

1) Write down an estimate of how many backers you think your next Kickstarter will have. This number is A.

2) Now, write down an estimate of how much you think you can raise on your next project.

3) Now, take that number, multiply it by .01 and then add $124. This number is B.

4) Then, take that same estimate of how much you think you can raise, and multiply it by .05 percent. (5% is a super conservative estimate of what you might get as a boost in BackerKit upsells and failed CC reclamations.) That number is C.

5) Now, look at your numbers A, B, and C.
Is A bigger than 200? Yes or No?
Is C bigger than B? Yes or No?

If you answered Yes to either question, then I’d definitely suggest you at least take a long hard look at BackerKit for your next campaign.
The more backers you have, the more time and headaches BackerKit will save you.
And the more funding you’re raising, the more likely it is that through BackerKit add-ons you’ll be able to more than recoup the cost of investing in BackerKit.


Wrap Up

Hey, I hope you enjoyed that discussion with BackerKit. I hope it didn’t come across too much like an infomercial, and as of this recording BackerKit is not a sponsor of the show…
And because I haven’t used them myself, I can’t make an official ComixLaunch endorsement of the BackerKit service yet.
However, as I said in the conversation, Tommy definitely convinced me to give it a shot, and as my current campaign, the C is for Cthulhu Coloring book is currently over 500 backers, and I have a lot of options available for add-ons, BackerKit definitely makes a lot of sense.
Finally, if you have experience with BackerKit, positive, negative of indifferent
Quote
“People of accomplishment rarely sat back back and let things happen to them. They went out and happened to things.” – Leonardo Da Vinci
Get out there and make things happen guys. To paraphrase Ghostbusters, you’ve got the tools, you’ve got the talent. And you’ve got me in your corner.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.
Thanks for Listening.
Tease future episodes
We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Workshop

Monday, April 25, 2016 – 7:30 PM EDT


In this live workshop, ComixLaunch host Tyler James will break down seven key steps to making your first or next Kickstarter launch a hit. Drawing on his personal experience successfully funding eight Kickstarter projects and an analysis of every comic book Kickstarter launched between 2014-15, this workshop is loaded with actionable information. Q&A to follow.


Click Here to Register for The ComixLaunch Workshop


Hello, ComixLaunch listeners!

You’re invited to a special live online workshop I’m going to doing on Monday, April 25th at 7:30 PM EDT.

You can register right now at ComixLaunch.com/workshop.

Next month, Tyler James has been invited to do a ComixLaunch Live talk at a small, local Boston area convention. Public speaking is not something I consider a strong suit of mine, but with the podcasting and more teaching and panels coming this year, it’s something I’m looking to improve.

To prepare for that talk, he’s giving a live online workshop covering similar material, and he’d love it if you could attend.

The workshop will cover 7 keys to making your first, or next, Kickstarter your absolute best launch yet.

Many of you know that over the past four years, Tyler has successfully managed eight Kickstarter projects that have all exceeded their Kickstarter goals.

Though formal ComixLaunch podcast interviews and less formal conversations, he’s also had the chance to pick the brains of many of the top crowdfunders in the comics space.

And the ComixLaunch team has also been pouring over a massive Kickstarter data scrape with an analysis of every comic book Kickstarter launched between 2014-15…

The ComixLaunch Workshop

This workshop is an effort to pull all of that together into a tight, 45 minute presentation loaded with best practices and actionable information for both new Kickstarter creators preparing for their first launch and savvy Kickstarter vets looking to take their game to the next level.

I’ll also have a couple special bonuses in there for attendees.

And then, after the presentation, I’ll stick around for a live Q&A session to answer any of your Kickstarter questions.

This workshop is totally free, but it will be a private event, so I do need you to register at comixlaunch.com/workshop to secure your seat.

The workshop will be live at 7:30 pm on Monday, April 25, 2016… but even if you’re not sure if you can make that time live, you should still go register because there will be a replay video after the even.

Once more, that’s comixlaunch.com/workshop for The ComixLaunch Workshop: 7 Keys to Your Best Launch Ever.

See you there!

It’s ComixLaunch mailbag time again! Tyler answers questions about print, the best way to send digital files to your backers, and the challenges of ComixLaunch_Mailbag
crowdfunding second issues. Plus, we have a survey winner!

 

 

 

 


Today’s Session is Sponsored by

Today’s session is sponsored by the ongoing comic series Solar Flare by James Haick and Branko Jovanovic, currently on Kickstarter.

Download the first issue for free at www.solarflarecomic.com/store using the coupon code comixlaunch (all one word.)


Session Table Setting

Welcome back to ComixLaunch! Today, we’re answering ComixLaunch listener questions, but first…

Kickbooster Survey WinnerAndrew Pawley takes home a copy of the Crowdfunder’s Strategy Guide by Jamey Stegmeier. Congrats, Andrew!

Today’s Ask ComixTribe Questions

Question 1: Joshua Janes (Lost Dogs MC) – Working on schedule for delivery dates, when it comes to printers, will they lock your project into their schedule, even if your campaign isn’t successful? How are you able to guarantee your fulfillment dates, if the printers aren’t locking in your printing scheduling?

Answer

When doing an offset print run, there is a set up cost. Create the plates, schedule time on the printing press, time to run, etc. So, the question makes sense, that needs to be schedule, but you can’t absolutely lock down that time until you’ve secured funding.
Good news — don’t need to worry about it. Most of us aren’t doing print runs that will take much time at all. A couple of days to get on the schedule, compared to the long boat ride from overseas won’t make much of a difference.
Contact your printer early!
Kraken wants to hear from you even if you’re just at the idea stage —http://krakenprint.com/quote/
About a week before you launch, confirm with them that the quote is till good, and let them know you’re launching.
Ask them to be on hand for any questions you might have during the campaign.
The one caveat — Chinese New Year
End of Jan, early February… things literally shut down for a couple of weeks, take a bit to get spun back up.

 

Question 2: Hi Tyler what is the best way to do a pdf comic so that kooks don’t go out and print copies of it, or is it even worth bothering with? And what is the best way to send the pdf comics out to backers? David Reiner of Rescue Cats

Answer

First, yes, PDFs are totally worth doing.
First KS campaign, sold about $500 worth of digital copies of the OXYMORON volume 1 collection. 90% profit, no fulfillment cost, besides my monthly dropbox fee, which I was paying for already.
Current KS, $253 in digital only PDF sales… small fraction of $10K+ in funds, but again, 90% profit.
Compare that to Comixology sales… ComixTribe currently has about 20 titles for sale on Comixology, and we’re netting only about $500 per quarter in Comixology revenue… 50/50 split with Comixology.
Kickstarter is also the most lucrative digital distribution platform for independent creators.
Second, don’t spend a minute worrying about Kooks going out and printing copies of your book.

First, if they have the files, sure, they can print them if they want to waste their printer ink.

Second, you don’t have to worry about them printing salable versions, because you’re not going to send them a print resolution file of your comic! That would be way too large anyway. I recommend sending a 200 DPI version. High enough to look good on a mobile device, low enough that they couldn’t print.

Third, it’s hard enough for YOU who’s living breathing your comic to make a profit off it… think of how difficult it would be for a “kook”

Fourth, even if it was possible, wouldn’t they be much better off printing and selling, say, The Walking Dead or Spider-man, than some little known indie book.
It’s not a concern.

Third part, what’s the best way to send a PDF to backers?
Create Your PDF
How to create a PDF of your Comics?
Make sure it is a reasonable size…
Web resolution, not print resolution.
200 DPI
Comic ~ 8-20 mb
Trade ~ 30-50 mb
In Photoshop or other Adobe Programs
Ask Your Artist
Fiverr
Tools to Deliver Digital Rewards

Dropbox
I use Dropbox.

1) create the PDF
2) put it in your DropBox public folder
3) copy the public link to that file
4) share that link with your backers
There are plenty of other services out there, but Dropbox provides the best experience.

Google drive
Box
Gumroad
Comixology

How to Share Digital Rewards with Backers
Via private Kickstarter Update (restricted by pledge level)
Via Kickstarter Direct Message
Via email collected via Kickstarter survey

 

Question 3: How best to tackling issue #2s on Kickstarter to avoid the dreaded #2 sales drop.

Answer

Comics has the most successful and frequent repeat Crowdfunders.
Serial nature of Comics
Cliffhangers
A few weeks back Ryan K Lindsay sent me his campaign for the second Deer Editor Kickstarter project with Sami Kivela.
My biggest piece of feedback to Ryan was to change his project image, project description, and project name to downplay the #2 aspect of the Kickstarter.
So, instead of calling the campaign Deer Editor #2, he called it Deer Editor: Fearless, which was the story tightly.
Why? Why do this?
To avoid the dreaded Issue #2 drop… which is one of the most powerful negative forces in all of comics.
In comics, issue #1 is often the highest ordered issue of the entire series.
It’s an easy jumping on point.
It’s new, and gets the most (easiest) coverage from media.
Often gets the biggest push from the creators.
Collectibility factor.
#1s are awesome.
Inevitably mean that #2s… are less awesome.
Often significantly less… 40-50% order drops are very common.
11/2015: Dark Knight III #1 of 8 — 440,234 [449,099]
12/2015: Dark Knight III #2 of 8 — 158,188 (- 64.8%) [163,238]
Affects indie folks too… and Dealing with it with Ryan and Sami on CHUM, which will be out in a couple weeks.
Issue #1 orders were decent. Always want them higher
Issue #2 orders down 45%
Part of that is all those #1 reasons for order spikes aren’t valid.
In the direct market, retailers by on a non-refundable basis, and often on a monthly series, have to order #2 BEFORE they even get delivered issue #1. So, even if they take a chance and order heavy on #1, they will often go conservative on #2.
But what about Kickstarter? Are Kickstarter #2s susceptible to the same #2 drops?
Some might say no…
After all, data shows that success rate, funding, and backer counts for creators returning to Kickstarter after having a successful campaign tend to go up on average.
Plus, creators often are able to offer issues #1 & #2 together to welcome new to the Kickstarter backers, which is different than the reader showing up
I haven’t done a hard analysis on this… and it’s one of the things I’d like to number crunch with my KS data set.
But, still, I think there’s enough psychological and anecdotal and historical evidence to suggest that #2 might be a challenge for creators.
A #1 sends the message that I can get on board right now… #2 sends the message that the party has already started.
#2 also sends the message that what I’m getting is just a piece of a larger whole, which turns away the trade-waiters.
#2 is very much a comic book industry term… and one of the things we can do with KS is play by new rules.
So, for those reasons, Ryan took my advice, and changed the title of his project from Deer Editor #2 to Deer Editor: Fearless, and downplayed the #2 in the imagery and project description.

The results
Deer Editor: Fearless had 20 more backers than Deer Editor, a nice 6% increase.
Deer Editor: Fearless raised $1,045 AUS more than Deer Editor, a significant 45% bump.
Clearly, Deer Editor: Fearless reversed the #2 curse.

Caveats and Recommendations
No way to know the exact impact this change had on the campaign. We didn’t do a side-by-side.
Second, calling it Deer Editor: Fearless made sense as a title, because it’s a stand alone story, that while picking up on the threads and style laid out in #1, could be read and enjoyed on its own.

If you’re going the more traditional comic book serial storytelling approach, similar to James Haick Solar Flare, where you’re launching a KS every 3 months with a new issue, then maybe serial #ing still makes a lot of sense.

But, if you’re going to have a year or more gap between issues, from a marketing standpoint, I’d suggest downplaying the #2.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…
Solar Flare

Solar Flare is an ongoing comic series that takes place in a world very similar to our own. The only difference is that Earth was just hit by an x-class solar flare wiping out all electronics, similar to an EMP.

The main protagonist of the story, Jake Clifford, has to travel from Florida to Tennessee in this new electronic less world. He not only wants to reunite with his young daughter Mazzy, but to also help his scientist friend get to a facility that will act as ground zero in reestablishing the country’s electrical infrastructure.

Solar Flare is a post apocalyptic, sci-fi story that has been described as Y: The Last Man meets The Walking Dead without zombies.

James and his team of creators have successfully raised enough money 4 separate times now on Kickstarter and the 5th campaign launched on March 1st.

All 5 issues are available for sale on their website, www.solarflarecomic.com/store. Comix Launch listeners can download the 1st issue of Solar Flare for free using the coupon code:comixlaunch

Also, if you could, like their Facebook page at www.facebook.com/solarflarecomic.

 


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher
Today’s ComixLauncher — Ask ComixLaunch a Question

I love doing these Ask ComixLaunch episodes… but need your questions to do them.
Best is when we can here your voice, like we heard from Joshua Janes earlier in the show, The ComixLaunch voicemail line is open at ComixLaunch.com/voicemail
Email me at [email protected], subject line: ComixLauncher #40.]


Wrap Up

Thanks so much for your questions! I really do like it when this show is interactive… it’s the kind of advice I’d dish over lunch or a cup of coffee. Keep ’em coming.
Anything to add, or challenge, want to hear that on the ComixLaunch voicemail line as well.
Thanks everyone for filling out the ComixLaunch Survey, and Congrats to Andrew Pawley who won the Crowdfunding Strategy Guide by Jamie Stegmeier.
Even if you didn’t win, you should totally get that book, and I’ve included a link to it in the show notes — [link]

Quote
“People of accomplishment rarely sat back back and let things happen to them. They went out and happened to things.” – Leonardo Da Vinci

Get out there and make things happen guys. To paraphrase Ghostbusters, you’ve got the tools, you’ve got the talent. And you’ve got me in your corner.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

In this session, Tyler talks to the creator of Hyperstarter, a new diagnostic tool for crowdfunders. Plus, ComixLaunch_Green039a new change to Kickstarter image sizes, and ComixLaunch listener voicemail.


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Hello, and Welcome!
Today we have voicemails from Richard Clark and Ray Chou.
In Kickstarter News there is a change in project image size:

New Project Image: 4:3 to 16:9 starting April 6
Expect video will move to 16:9 widescreen as well.

This is a good thing. Creating a 16:9 version for YouTube, 4:3 for KS
This could be a challenge for comic creators who take the easy route.
Even harder to take your comic cover and simply use that for your project image.

Today’s Episode is all about a new, Free tool for Crowdfunders.

Welcome back to ComixLaunch!


Guest Introduction

My guest today is an English artist and entrepreneur living in China.
He’s the creator of the website GiftsandCoupons.com. a digital coupon and gifts marketplace.
And he’s now the creator of Hyperstarter, a new crowdfunding marketing and analytics tool that instantly analyzes a Kickstarter creator’s project page, identifying strengths and areas for improvement. He also has services to help creators promote their projects, find backers, and connect with influencers in their niche.
Welcome to ComixLaunch Mr. Giles Dawe.

What is Today’s Episode About?


Guiding Discussion Questions

1) What’s the story behind Hyperstarter? How did you come to be interested in the Crowdfunding space?

2) I’ve had the chance to preview the Hyperstarter tool, and from what I’ve seen, it’s pretty cool. But I’d like you to give a bit more detail on it. What’s the problem it’s trying to solve, and how does it try to solve it? What are the key features and benefits?

Does it work for:

Current Projects?
Projects in Draft or Preview Stage?
Past Projects?
Doesn’t appear to analyze the video? Is that on the horizon. (Tech difficult)
Ideal # of Words?
Rewards? Stuff in Mind there?

3) How do you see Hyperstarter in comparison to other tools and services out there? How are you keeping up with what else is out there in the ever expanding crowdfunding space?

4) What’s the business model behind Hyperstarter? The tool is free, how do you make money to keep the lights on and keep improving the tool?

5) You wrote a great linked in Post called “100 Crowdfunding Influencers to Boost Your Campaign”? I’ll link to the post in the show notes, but what kind of advice do you have for listerners when it comes to finding and reaching out to influencers?

https://www.linkedin.com/pulse/100-crowdfunding-influencers-boost-your-campaign-giles-dawe


HyperStarter Screen Shots

hyperstarter-animation

cl-hyperstarter-big01

cl-hyperstarter-big03

 

 


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 39
Today’s ComixLauncher — Go to Hyperstarter.com and plug in a Kickstarter Project to check.


Wrap Up

Wrap Up Questions

1) If ComixLaunch listeners are interested in finding out more about Hyperstarter.com, what should they do?

 Check out hyperstarter.com!

2) What’s the best way to connect with you online?

Hyperstarter.com

3) Do you have one final piece of advice for Kickstarter creators to keep in mind when launching their campaigns?

Focus on testing it out.  Promote to someone who has never heard of you and what you’re doing. If it  doesn’t work out cancel your campaign and try again. 

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Bonus001In this Bonus Session of ComixLaunch, Tyler shares 7 brand new Kickstarter strategies he’ll be implementing in the upcoming C is for Cthulhu Coloring Book Kickstarter Campaign, launching April 4, 2016. See the campaign in action at ColorCthulhu.com.


This session was original recorded live on Blab! (This was Tyler’s first Blab… he gives the platform a thumbs up!)


What’s this Bonus Session About?

Hello ComixLaunch Listeners, this is a special bonus case study version of ComixLaunch. No fancy intros or editing, just us talking Kickstarter, as I’m about to launching my 8th KS campaign on Monday.

Every campaign is a new journey. In this session, I’m going to go in depth into what I’m doing differently this time around, some new strategies and tactics I’m very excited about. Not to worry, though… this is truly a bonus, not a replacement for your regularly scheduled Sunday podcast. Session 39 will come out like clockwork as usual.


What’s the Project

C is for Cthulhu Coloring Book project with Jason Ciaramella & Greg Murphy.

16-9 KSCvr

 


C is for Cthulhu SWOT Analysis

What is a SWOT? (See this ComixLaunch Session for more on doing a SWOT Analysis for your own project — http://www.comixlaunch.com/session003/ )

Strengths

  • Built in Fanbase
    • 14K email list
    • 10K Likes on our FB Page
    • 4,300+ books sold.
    • First KS – 1,149 backers pledged $35,568
    • Second KS – 699 backers pledged $42,483
    • Store Launch – 191 for $8,900
  • Hot Product Category
  • Hot Genre
  • Crowdfunding Expertise

Weaknesses

  • Lovecraft oversaturation?
  • International shipping
  • Not all new
  • Low price point

Threats

  • What if International Fulfillment Gets Worse, not Better?
  • What if I Drop the Ball?
  • Middling Success – Run out of Inventory, Not enough to Restock
  • What if KS Backer Count Drops again?

Opportunities

  • Expanded Media Outreach
  • New Promotional Effort
  • New Tools and Partners for Better Fulfillment

7  New Strategies I’ll be Rocking

A few caveats:

Some of these are completely new, some of these are tweaks or variations on things I’ve done or tried in the past. My level of confidence will vary.
These are not beginner strategies! If you’re launching your very first Kickstarter, some of this might be relevant… but I wouldn’t say any of these would be where I would focus. In baseball, you need to consistently get a fast ball over the plate before you work on your knuckle curve… these are Knuckle Curves!

No guarantees… I’m a practitioner, not an expert. We’re trying to find out what works and what doesn’t… and I love the experimentation… once the foundations are solid.

1) The Daily Giveaway

Free Box of Crayola Crayons to a backer every day.

Amazon – $9 / piece Prime shipping

CrayonGiveaway

Rafflecopter.com is powering it.

Incentivize backing, sharing, FB posting, etc.

2) Kickbooster.me Partnership Campaign

You can check out my BoosterHub here –>

https://offer.colorcthulhu.com/boosters-hub

3) More Robust Facebook Ads

Warm – Cold – Warm strategy

Color_CthulhuFBads_Warm_05

4) Direct Mail (Old School)

Sending a Postcard to everyone in the US who’s ever bought something from us.

5) Upgraded Analytics

KS integrates with GA now.

What you measure, you manage — Know what’s working, what’s converting, etc.
http://www.spellforgegames.com/kickstarter-and-google-analytics-a-guide-for-kickstarter-campaigns/

6) BackerKit

It’s time…

https://www.backerkit.com/

  • Better Survey Management
  • Better Add-On Managment
  • Better After the KS Sale Management
  • Integrates with Fulfillment Partners

7) Overseas Fulfillment

Old Model is Broken
What Kraken Can Do
Ship to UK Warehouse
Ship to US Warehouse
Floship – http://www.floship.com/crowdfunding-fulfillment/
An International Fulfillment Plan


In Summary…

Very Excited. Building on a successful platform… see if we can’t take it to the next level

Again, these are advanced strategies… if you’re launching your first Kickstarter, there’s more important things to focus on.comixlaunch.com/5things

comixlaunch.com/5things

One of the best ways to build and grow a fanbase is to launch a product. When we launched or first Kickstarter, we had a couple hundred likes on FB and about 30 people on our mailing list. Thanks to Kickstarter, we’ve grown a large audience who’ll support us.

I may follow this up with a post-mortem… what worked, what didn’t, and perhaps even a mid-campaign progress report.

Let me know what you think of these special Bonus Case Study Episodes at ComixLaunch.com/voicemail

In today’s session, Tyler talks to Cathryn Lavery of BestSelf.co, who recently launched a crowdfunding ComixLaunch_Green038campaign that raised more than $300,000 on Kickstarter in the publishing category. How to achieve 6-figure crowdfunding success is talked about at length, including plenty of actionable strategies creators can apply to their own campaigns.

 


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Welcome back to ComixLaunch!
We try to find the best minds in Crowdfunding space. If they’re in the comics world, awesome, but sometimes the best Kickstarters are found in other crowdfunding categories…
Ideas that work in one area can be tweaked and adapted to work for us.

Take the survey for a chance to win a book — comixlaunch.com/kbsurvey


Guest Introduction

My guest today is a graphic artist who focuses on the intersection of design and entrepreneurship. She’s the cofounder of BestSelf.co, a company on a mission to create meaningful products that help people become their best self.

She shares her creative and entrepreneurial journey on her blog LittleMight.com.

Her last Kickstarter Launch for the Self-Journal raised over $300,000, and did so many things right that I just had to get her on ComixLaunch as a guest.

Cathryn Lavery, welcome to ComixLaunch!


Guiding Discussion Questions

1) You have a very compelling personal story of how, in a little over three years, you’ve been able to leave your job as an overworked architect and launch your own business creating products you’re incredibly passionate about… and Kickstarter has played a major role in that process. Can you tell us more about your story?

2) I know you’re a firm believer of validating an idea before investing too much time, money and resources into it. (Kickstarter and other crowdfunding platforms are essentially idea validation platforms.) And I completely agree with you. At the same time, I often tell the people listening to this podcast that simply having an idea isn’t enough to take it to Kickstarter… and that they need to put some “skin in the game” in order to get backers on board. So, where do you draw the line between how much time, money, energy to invest in a project before validating it on a platform like Kicstarter? Are there other validation steps before launching that you recommend?

3) Now, the Self-Journal project was a massive success, and raised over $15K in the first 28 hours? How did that campaign get off to such a rock-solid start?

4) One of the most brilliant things you did, and something not a lot of creators are savvy enough to do, is that you had a sweet Joint Venture deal, partnering with Blinkist, to add tremendous value to your campaign. I was a campaign watcher who became a backer… that was an offer too good to pass up. Can you tell me a little bit about how that came about? What advice might you have for KS creators looking to create a similar win/win scenario for their projects?

5) Finally, I wonder if you could talk a little bit about your approach to the packaging and designing of your product… I’ve heard you on other shows talking about wanting to provide “the Apple Experience” to your backers, and the unboxing of the Self-Journal was in fact a great experience. Yet this is something so few project creators give much thought to.


Speed Round

1) Finish this sentence: “Kickstarter is _______.”

An awesome tool to turn an idea into a real thing.

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

To make fulfillment easier.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t create without?)

Evernote, A Text (costs $5 in the app store)

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

Just being organized about it, getting someone detail oriented involved to help with fulfilment

5) Can you recommend one book (other than the Self-Journal) more people need to check out?

Zero to One by Peter Thiel


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 38
Today’s ComixLauncher — Take this short ComixLaunch Survey – ComixLaunch.com/kbsurvey
Three short questions

One of you guys or gals is going to add an awesome resource -The Crowdfunders Strategy Guide by Jamey Stegmier to your library.


Wrap Up

Wrap Up Questions

Any final piece of advice?

Download Cathryn’s Kickstarter Prelaunch Playbook here –

http://www.littlemight.com/welcome

Where to connect?

Twitter @cathrynlavery

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.