The ComixLaunch mailbag is open again! Tyler shares his savvy new strategy to deal with the onslaught of unsolicited offers to help promote your ComixLaunch_Mailbag
Facebook campaign. Plus: Can you share your project on the ComixLaunch Facebook page,and more importantly should you? Should you mail my backers pledges in alphabetical order? And should you share reviews for your comic on your Kickstarter page?


Today’s Session is Sponsored by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

It’s another special Ask ComixLaunch Episode!

I’m having a good week both personally and professionally.  Here’s some stuff I can talk about:
Joe Mulvey’s Successfully funded Mummy’s Always Right!  I’ve run two KS in two months.  This is not something I recommend to beginners, or even veterans.  I had a supportive Team; I’m the shared element.

We will have Joe on the show, and are trying to get Jeremy to come on board as a guest interviewer.

 

ComixLaunch 50 is fast approaching and every day the upcoming episode gets more and more awesome.

 

If you know some one who isn’t listening to the show and should, please share the podcast with them.
And guys, especially if you’re launching with a Team: share the podcast. Because having the same knowledge base and getting on the same page as far as mindset, strategy and tactics is huge.

 

Life has ups and downs, but what’s important is how you handle it.  My wife came home with the review mirror on the car knocked off.  A 12 year old boy did it by accident while riding on his bike.  The boy owned up to it and my wife forgave him and thanked him for his integrity.  We’ll get it fixed…
And for all the negativity you might hear about “Kids these days”… there’s a good, stand-up kid with integrity.

 

Today’s Ask ComixTribe Questions

Question 1: Michael Bangert has a question about all of the various social media promotion companies who reach out to Kickstarter creators after they launch? Are these services legitimate? How should I handle them?
Here’s an Example:

Question 2: Can you share your project on the ComixLaunch Facebook page,and more importantly should you?

Question 3: Should you mail my backers pledges in alphabetical order?

Question 4: Should you share reviews for your comic on your Kickstarter page?

 

 


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons. 


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 46
Today’s ComixLauncher — Go answer a question from another creator.


Wrap Up

Thanks so much for your questions! I really do like it when this show is interactive… it’s the kind of advice I’d dish over lunch or a cup of coffee. Keep ’em coming.

Quote
“Knowledge is not power. Knowledge is potential power.” – Tony Robbins

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you take another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

In this session, Tyler talks to Jason Brubaker, a former Dreamwork animator who has pursued his dream of full-time self-publishing. Learn how photo-originalJason built a trusting and loyal audience that has helped him raise more than $200K in crowdfunding. Plus: Jason has a special bonus offer for ComixLaunch listeners.


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Welcome back to ComixLaunch!
This is going to be a great show. I’m interviewing one of the comic creators and crowdfunders I look up to and have learned a ton from over the years.  We’ll be talking all about building an audience.

 

This past week has been busy.  I had a ComixLauch Live session as practice for the workshop.  However, I ended up throwing 3/4 out the window.
We have a new series on the shelves this week: CHUM #1 from Ryan K Lindsay, Sami Kivela, Mark Dale published by ComixTribe… Surf Noir – Pulp Fiction on the beach.
Track it down at your local comic shop, grab it at shop.comixitribe.com or get it digitally on Comixology.

 

We also launched another Kickstarter, MummysAlwaysRight.com, with Joe Mulvey.  I’ll have Joe on the show to talk about the transition from Comics to children’s books, and how a daily sketch he drew for his daughters turned into his new book.

 

Finally, we’re creeping up on the 50th episode of ComixLaunch! It’s hard to believe it… I’ve been working on something super special for this milestone episode. It’s going to be a lot of fun and I can’t wait to share with you guys.

 

I’d love to get to 50 reviews on iTunes in time for Episode 50?  I’d love it if you can help us do that!

 

Guest Introduction
My guest today is the artist and writer of ReMind and Sithrah, Author of Unnatural Talent Creating, Printing and Selling Your Comic in the Digital Age.  Formerly worked for Dreamwork animation, but left in 2015 to pursues self-publishing.

Welcome to ComixLaunch, Mr. Jason Brubaker!

 

Guiding Discussion Questions – Building an Audience by Building Trust

1) You launched your latest Kickstarter for Sithrah volume 2 with a $24K goal. Definitely not chump change. Yet, you were fully funded with the support of 500+ backers in 24 hours. I’m positive, my listenerers are wondering… how exactly does that happen?

2) Building an audience… I know there are a lot of people who listen to this show, and they’re thinking… “Okay, build an audience. Build an audience. I know I need to build an audience!… but how?” Knowing what you know now, if you were able to go back and time and drop some knowledge on young Jason B. with the goal to help him build an loyal audience… only faster, cheaper, and with less speed bumps along the way… what advice would you give him.

3) And what advice would you give to the creator who’s maybe been at this for a while now, not a newbie, been creating… and is in a bit of a rut. Maybe webcomic’s page views are flat, or can’t seem to grow fanbase. What tips or strategies might you have for him or her?

4) Now, you’ve launched 5 Kickstarter projects, and raised over $200K on the KS platform… but you did launch a project for an audio recording of your book Unnatural Talent: Creating, Printing, and Selling Your Comic in the Digital Age. One of the biggest keys to building trust with an audience is being open and honest and sharing successes and “failures” with them… what did you learn from that unsuccessful campaign? I’ve said before that a failing to fund shouldn’t be looked at as a failure… but rather simply a test. Agree?
Question: Would you be up for doing a special ComixLaunch listener incentive… back Sithrah v2, send you a Message letting you know you heard it on ComixLaunch through KS, you’ll give them a digital copy of this book? (Or audio version?)

5) Every time I launch a campaign, I’m always trying a few new things… are there anything new strategies you’re experimenting with on the Sithrah V 2 campaign?

 

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

“All-consuming”

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

“Add-on options, or being able to select multiple tiers”

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“Photoshop”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

“Backerkit”

5) Can you recommend one comic (not done by you) more people need to check out?

Walter Ostlie “Shiver Bureau”

 

Patreon Bonus Questions

Jason, you’ve raised over $200K in Kickstarter funding across 4 successful projects. But for more than 2 years, you’ve also benefited from crowdfunding via Patreon, where patrons have been supporting you monetarily for every Comic Update you post. As of today, you have 171 patrons contributing $449 per comic update… (which is a much better page rate than most publishers pay, I might add.)
As I’ve committed this month to going deeper into understanding Patreon myself, and launching an Patreon to help support the ComixLaunch podcast, you’re the perfect person to help clarify for me and my audience the key differences between the two platforms.

1) From your knowledgeable perspective, and as it regards the independent creator, what are the key differences between Patreon and Kickstarter?

2) Have you noticed any differences between Patrons and Backers? Are they the same people?

3) One of the things I’ve noticed is that Creators on Patreon tend to launch far more lowkey than creators on Kickstarter… with Kickstarter, we know launching hot out of the gate is important so you’re not buried in the KS algorhithm and that the countdown clock starts ticking immediately, whereas there is no time pressure for Patreon. Still, I think it’s a mistake not to also treat your new Patreon “launch” or an event. Thoughts? Any tips for launching a Patreon page?

4) How much extra time do you put into managing your Patreon page, posting, rewards, etc.? What do you do to keep existing Patrons engaged, and encourage new patrons, while at the same time staying on track with your production?

5) If a creator is on the fence about choosing whether to launch a Kickstarter or a Patreon, what advice would you give them? Do they even have to choose? Should they do one before the other?

6) If you could change anything about the Patreon platform to make it better, what would you change?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 45
Today’s ComixLauncher — Write down one idea from this podcast you will implement to help grow your audience.

All of us your busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #45.]


Wrap Up

Wrap Up Questions
1) What’s next for you and Coffee Table Comics after Sithrah volume 2? Any other projects you’re working on that you’re excited about?
2) Besides checking out Sithrah over at Kickstarter, what’s the best way for listeners to connect with you?

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you take another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Yes, having an explosive launch to your Kickstarter project is important… but so too is finishing strong. In this must-listen to session, Tyler breaks Untitled design
down his 5 best tactics for closing with a bang, with examples pulled from his latest and greatest Kickstarter launch. If you’re running a Kickstarter campaign right now, you can’t afford NOT to listen to this one.


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Happy Belated Mother’s Day to all the Mother’s out there!

Congrats to Kristi McDowell and the First ComixLaunch Course Success Story

She raised $11,430 on a $9,850 goal, powered by 220 backers; bringing her first Graphic Novel Collecting Gamer Girl & Vixen to life.
She ran a solid campaign and used a lot of the strategies and tactics we covered in the course, but also added her own spin on things…
Story Mode! (Not choose your own adventure!) in the updates.
It wasn’t easy (we never say it’s going to be easy) But I think it was easier, especially because she had 10 other creators in her corner throughout the campaign giving her feedback on updates.
Deconstructing her email blasts to her list.
Suggesting small tweaks mid-campaign that could have a big impact.
In fact, there was a strategy that I employed in the C is for Cthulhu campaign that worked extremely well… I shared it with her, she tweaked it slightly with her on take on it, executed it, and boom, $1000 boost in the middle of her campaign, in the dead zone that is always the toughest part.
Set the bar high for our other Members — Chris Garrett – Defects Vol. 1, Josh Janes Lost Dogs MC, and Cody Stewart’s – The Slip… all coming up. They look great.
I will definitely have Kristi on the show at some point to share her lessons learned.
Excited about this… because it proves the point that it’s not about ME. That this stuff can be taught, it can be learned. That creators with small, but growing audiences can harness the platform to do big things…

 

What is Today’s Episode About?

Finishing Strong.
Recently finished the C is for Cthulhu Coloring Book Campaign. It ended up, by $5, being the most funded campaign I’ve managed.
And while it got off to a strong start, with the most backers I’d received in the opening 24 hours, it was by far, the strongest finish of any campaign I’ve ever done.  In fact, the last two days of the campaign were, by far, the best two days of the campaign in terms of funding.

Data provided by KickTraq.com, over the final 48 hours of the campaign, we:
163 New Backers or 16% of the total backers for the campaign.
$13,221 in funding or 31% of the total funds raised in the campaign.
Not bad for just 2 days, right?

Now, strong finishes are common, it’s Kickstarter math, so these results aren’t necessarily outliers. However, they also don’t necessarily just happen. There are plenty of projects that end with a far more mild bump than what we were able to achieve.
In this episode, I’m going to give you 5 Tips for having an explosive end to your campaign.
Sound good? Let’s do it.

 

5 Tips for an Explosive Finish to Your Kickstarter Campaign

 

Tip #1 – Create a Big Finish Checklist in Advance

Things speed up in the final two days… Relativity at play here.
Having an end of campaign game-plan in place before the final 48 is huge!!!
Checklists are a way to save yourself from missing steps.  During a long exhausting campaign it’s easy to forget stuff. Checklists, created in advance help us.
One of the most valuable things inside TcC is the detailed checklists.

A few commonly missed items to include on yours:

48 hours prior to end reminder
Refresh your page before hand
Onboard new backers
Turn off your paid advertising!

 

Tip #2 – Always Have One or Two Goals You’re Stretching for During the Home Stretch

Rebuttal to the “Don’t want to be Greedy” Comment
First, perfectly okay not to have stretch goals. Not a must, and the newer you are to crowdfunding, the more recommended it is to keep things simple.
However, I take exception to stretch goals or shooting for over funding as “being greedy.”
You’ve created a book…
Is making that book and campaign better for your backers being greedy?
Is wanting more people to get your book in their hands being greedy?
Is building more profit into your campaign being greedy?
I don’t think so… Reality is most creators won’t do a KS this year. Those that do will only do one… And it will be the biggest income month of the year… Followed by several down months while fulfillment takes time and energy.
When you’re campaigning, you owe it to your future self to give it your all… And if that means stretch goals and overfunding, there shouldn’t be any guilt associated with that.
Now, the tip is to design your stretch goals such that there is always one or two within reach that you can stretch to and rally around in your final 48 hours.
This is also why I don’t necessarily recommend putting up your stretch goals on day one…
You need to be running your campaign a while to see what’s feasible for stretch goals…
So, for Cthulhu, 3 days out, we were at $27,197… heading into Final 48 hours.
$30K was almost certain.
Because I was confident my $30K stretch goal would inspire a rush of new pledges and pledge upgrades, I was pretty confident $40K was attainable, too.
But $50K… wasn’t going to happen.
Decided to slip in a new stretch goal, $42,484… at which we would reveal the next title by Greg and Jason.
Why that amount? It was $1 higher than our previous funding target.
Well… what happened? With about 3 hours before close, we were about $1,200 away from that amount.
With 15 minutes to go… we were less than 200.
And with less than 5 minutes to go, we hit it… and ended the campaign just $5 over that mark.
Coincidence? Or did having that final stretch goal make the difference?

One Bonus Tip

It definitely helps if your Stretch Goal can be extra awesome… and ours was… a Giant C is for Cthulhu Plush doll.
For the last campaign, it was unlocking the Purple plush…
Not always possible or desirable to have a big game changing stretch goal at the end of the campaign, but believe me… it’s effective.

 

Tip #3 – Batch Your Social Media Countdown Posts

Here’s what I don’t want you to be doing in your final 48 hours… rushing to FB or Twitter 10 times on your final day day, crafting updates, making images and posting them to post reminders that your campaign is ending.
You’ve got more important things to do… such as monitoring the Kickstarter, fielding last minute questions, and celebrating a job well done.
To avoid this, block out an hour or so at some point during the final 48 hours, and batch your Kickstarter and Twitter updates.
Frequency – Twitter – final day, final 12 hours, hourly countdown, 45, 15, 10, 5, Thank You.
Facebook – Final Day, final 12, final 9, 6, 3, 2, 1, 15, done.
Use Canva.com to make nice, attractive, appropriately sized images
Twitter Posts — 1024 x 512 png
FB Posts — 940×788 png
Facebook – Schedule posts, starting from Campaign end and work backwards.
Twitter – Schedule Posts

 

Tip #4 – Ramp up Your Updates

No more than one a day… accept the last day.
Last Day Update
Remind them it’s the final day
Update on pending stretch goals
Gratitude
Closing Ceremonies reminder
Any Surprises?
Stretch Goals Unlocked – Let them know.

 

Tip #5 – Email Blasts with Motion Mail

You need to email your list.
How often should you email your list?
“Only email you list, on the days you’d like to make money.”
Now… a little cheeky… but there’s a lot of truth to it.
When you have an email list and you have a product to sell or a campaign to fund, there is a direct correlation between emails and sales.
More direct than ANYTHING else you can do…
Tweets.
Facebook posts
Insta-pintra-snaps
Emailed List
Thu, Apr 28, 2016 8:00 am
38 hours left to Color Cthulhu…
82 Link Clicks
Fri, Apr 29, 2016 7:05 am
Fee-Fi-Fo-Fum… GIANT Cthulhu Plush is available for 15 hours only!
183 Link Clicks
Fri, Apr 29, 2016 7:00 pm
Another Cthulhu campaign bonus unlocked! [3 hours left!]
237 Link Clicks
Now, one of my bonus tips that turbo-charges the urgency of those final emails to your list is the inclusion of a CountDown Timer right in my email.
I use a free tool available at http://motionmailapp.com/
In just a few seconds, you can set up a great looking animated countdown timer that countdown the seconds right in your email.
This adds urgency, it increase clarity and attention… and gets extra clicks.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 44
Go ComixLaunch.com/workflowy and check out that app!


Wrap Up

The Five Key Lessons
Tip #1 – Create a Big Finish Checklist in Advance
Tip #2 – Always Have One or Two Goals You’re Stretching for During the Home Stretch
Tip #3 – Batch Your Social Media Countdown Posts
Tip #4 – Ramp up Your Updates
Tip #5 – Email Blasts with Motion Mail

Quote

“What I want is what I’ve not got. But what I need is all around me.” – Dave Matthews Band

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Greg Pak is one of the most prolific writers for Marvel and DC Comics (Planet Hulk, X-Men, Batman/Superman) and one of the most successful comicImage_043 book creators to harness the Kickstarter platform. In this session, Greg shares his Kickstarter secrets that have powered nearly half a million dollars in crowdfunding.

 

 

 

 


Today’s Session is Sponsored by ComixTribe

Go to ComixTribe.com/subscribe for 5 Free Comics


Session Table Setting

Welcome back to ComixLaunch!

Guest Introduction

My guest today is a film director and writer of comics and children’s books.  You know his impressive body of work for Marvel Comics, writing books like X-Men, Iron Man, Incredible Hercules, and the Incredible Hulk, among many others. He also recently finished up a long run on Batman/Superman for DC Comics.  In addition to his Big-Two work, my guest is also an incredibly successful crowdfunder, having Kickstarted comics and children’s books.  His graphic novel “Code Monkey Save World” based on the songs of Jonathan Coulton and drawn by Takeshi Miyazawa was the 9th most funded comic Kickstarter of all time.  His latest project is “Kickstarter Secrets” a book of practical crowdfunding tips, is on Kickstarter right now and is more than 200% funded with 3 weeks to go.

Welcome to ComixLaunch, Mr. Greg Pak.

Anything I missed from that intro?
Well, one thing I missed, about a decade ago, you did a signing in a small Boston area comic shop, it was a sweet Hulk Doodle in my Planet Hulk Trade. Thanks for that.
And I also want to thank you, for, about four years ago, shortly before ComixTribe released SCAM #1 from Joe Mulvey, you were kind enough to read the book, and you gave us some very constructive notes on the book, which we were able to to take some action on, and make some changes before making our direct market Diamond debut. So again, much appreciated.

 

What is Today’s Episode About?

You have a new book called Kickstarter Secrets on Kickstarter right now, and this is a podcast all about the mindset, strategies and tactics that creators use to crowdfund their comics and graphic novels on KS. So it was a no-brainer for me to reach out to you and invite you on the show, and I’m glad you’re here.

 

Guiding Discussion Questions

1) We have an audience full of creators interested in harnessing the power of the Kickstarter platform to fund their projects and build their careers… can we throw some red meat at them immediately and reveal one “Kickstarter Secret” that you’ve discovered and talk about in your book?

2) I want to talk more about the book, but first I’d like to discuss the topic of who Kickstarter is for. Now, I know there are some listeners who are of the mindset that, they’ll use Kickstarter to help them make books, so they can get in the door eventually as big publishers. That Kickstarter is the stepping stone. But that’s certainly not the case for someone like you, or Sean Gordon Murphy, or Gail Simone, and many others. Who do you think Kickstarter is for?

3) Now, what would you say to the cynic who looks at your impressive credentials and thinks, “Of course HE is successful on Kickstarter. But I don’t have more than a decade of Big Two credits to my name… how is his book going to help me?”

4) So, Kickstarting a book on how to Kickstarter books… that’s pretty meta. What was the thinking around this campaign?

5) Let’s talk about the structure of the book itself. How is it organized?

6) I’m currently in the midst of my 8th Kickstarter campaign as well, and while I can say it does get easier over time… I’ve still yet to run “the perfect campaign.” What are some area’s of crowdfunding that you still find challenging?

 

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

Whatever you can make it.

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

Make it so that if you’ve run several campaigns you can compile your mailing lists. And also so you can unsubscribe people.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

A formatting template in Microsoft word. Search Greg Pak comics template. Printing out scripts and editing by hand.

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

Price out your shipping and be aware USPS prices go up in January.

5) Can you recommend one comic (not done by you) more people need to check out?

The collection of comics from The Nib by Matt Bors


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Today’s Sponsor – ComixTribe

5FreeComicsTwitterCardsA

Click here for 5 free comics from ComixTribe. ComixTribe…Start here!


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 43

Today’s ComixLauncher — Go get Greg’s Book!

 


Wrap Up

Wrap Up Questions

1) As difficult as it is to “break into” comics, staying in comics is harder… tips for staying in once you’ve broken in?
2) What’s are you excited about comics wise that’s coming up in the near future?

Besides Kickstarter Secrets, which is on KS right now, what’s the best way to keep up with all things Mr. Pak?

Thanks for Listening.
We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you take another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Kickback and be a fly on the wall with this frank crowdfunding discussion with Dirk Manning, writer of Nightmare World and The Tales of Mr. Rhee, photo-originaland author of the book Write or Wrong: A Writer’s Guide to Creating Comics, as he an Tyler discuss the importance of putting enough skin in the game when running a Kickstarter and building a career.

 

 

 

 


Today’s Session is Sponsored by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

Welcome back to ComixLaunch!

Guest Introduction

My guest today is the writer/creator of the comic series TALES OF MR. RHEE (Devil’s Due), and the long-running webcomic anthology turned Image Comics/Shadowline series NIGHTMARE WORLD.  I first discovered his work through his WRITE OR WRONG column on Newsarama and later Bleeding Cool, which eventually became a book WRITE OR WRONG: A WRITER’S GUIDE TO CREATING COMICS (Caliber) available in paperback on Amazon.  He is a comic convention warrior, I get tired just thinking about his Con schedule.  And he’s also got a few successful Kickstarter campaigns under his belt and about to launch a new one that we’ll talk all about…

Welcome to ComixLaunch Mr. Dirk Manning.

Now, usually when I do ComixLaunch interviews I send my guests a bunch of guiding interview questions to frame the podcast… But I’ve mixed it up. You have the gift of gab, the skills to pay the bills and knowledge bombs galore to drop… So we’re just going to have a conversation… Sitting around eating a bowl of ice cream and talking comics and KS.

 

What is Today’s Episode About?
The difference between using Kickstarter to fund a project in its entirety and using Kickstarter to “Kickstart” a project, and give you some, but not all of the funds you need to do your thing, understanding that it may be necessary for you to put skin in the game yourself.

 

SPEED ROUND

1) Finish this sentence: “Kickstarter is _______.”

“…A Game-changer.”
2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

Easier to report predators that are trying to take advantage of you who are offering scams.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“Passion.”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

Realize what you’re capable of and have a plan in advance and be informed of the financial, time, storage commitment.

5) Can you recommend one comic (not done by you) more people need to check out?

Anything by Eric Powell / Dan Doherty “Touching Evil” / The books of Victor Dandridge / “The Legend of Wonder Woman” Renae DeLiz and Ray Dillon/ Comixtribe books

 


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons. 


ComixLauncher

It’s time for today’s ComixLauncher.

ComixLauncher 42-

Dirk’s two questions… write down, in pencil, short, one sentence answers to:
What do you want?
What are you willing to do to get it?

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #42 ]


Wrap Up

If you could pick one Column from the Write or Wrong archive creators listening should go , what would it be?
http://www.bleedingcool.com/2013/07/14/how-to-make-a-million-dollars-in-comics-part-1-of-2-dirk-mannings-write-or-wrong-76/
http://www.bleedingcool.com/2013/07/30/how-to-make-one-million-dollars-in-comics-part-2-of-2-write-or-wrong-77-by-dirk-manning/

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.