When planning your launch, you might find yourself wondering what percentage of backers will choose physical rewards and how many will go the digital route? You also might be surprised when some choose no reward at all. In this session, Tyler dives deep into the numbers to help you know what you might expect for a backer distribution the next time you launch.

Highlights of this Session Include:

  • Learn what’s “normal” when it comes to digital/physical distribution of rewards.
  • What does and doesn’t affect your digital / physical distribution of rewards?
  • What % of backers are likely to choose no reward at all, and what that tells us about KIckstarter Backers?
  • Plus: An Audible book recommendation from one of my all-time favorite authors.

This Session is Sponsored by

Today’s session is brought to you by CrowdOx, software that helps you take control of your crowdfunding campaign, save time and raise more funding. ComixLaunch listeners get 10% off per backer pricing at Crowdox.com

Links Mentioned in this Episode

More About Our Sponsor

On this podcast back in 2017, I told you all I was shooting for a six-figure launch for the Sweet Dreams Cthulhu Kickstarter campaign.

Well, we came up a little short on Kickstarter…

But thanks to CrowdOx, we were able to shoot way past the six figure mark…

And it was the easiest funding to raise in the entire campaign.

See, CrowdOx helps crowdfunding project creators increase funding, manage their campaigns, and save time.

How does it work?

Well, CrowdOx helps creators take a successful campaign and keep the funds coming in by:

Selling Upgrades, Add-ons & Extras during the survey process with just a couple clicks.

Accepting pre-orders on a beautiful CrowdOx store to keep the funding coming in.

Collecting funding that Kickstarter couldn’t from backers unable to fix their CC in time.

Accepting Paypal! (HUGE!)

CrowdOx Customers are raising on average an extra 12% of funding after their original campaign is over…

My first CrowdOx turbocharged launch, we raised an extra 18% and enabled us to hit that six figure goal.

CrowdOx is an alternative to BackerKit, and while I’ve used and recommended both companies, I prefer CrowdOx because it offers:

A per BACKER pricing model vs. a per Funds Raised, which usually works out better for creators.

An easier interface for creators and survey/checkout experience for backers.

Faster funding… Backers are charged immediately for their pledges, so there’s no risk that credit cards won’t clear when its time to fulfill.

And now, as a ComixLaunch sponsor, CrowdOx is offering creators an additional 10% off their per backer pricing at Crowdox.com.

So check them out and raise more funding after your next successful launch with CrowdOx at Crowdox.com.

Audible Impact Recommendation

“This is Marketing” by Seth Godin
Get it free with an Audible trial membership at ComixLaunch.com/audible

ComixLauncher [188]

  • Go look at YOUR last Kickstarter or all of your Kickstarters and crunch YOUR numbers.
  • Shoot me an email and share your results.
  • Haven’t launched… Go find THREE projects in your genre and crunch their numbers.

Let’s say you’ve got a great idea for a giveaway to grow your email list and you’ve set everything up… what do you do now? How do you get people to enter your giveaway, and what can you do after they climb on board your list to warm them up to a future Kickstarter launch? All that and much more is covered in Part 2 of this Viral Giveway training episode!

Highlights of this Session Include:

  • 9 Places to promote your viral giveaway to get the right people to enter
    Facebook ad strategies to get in front of thousands at a low cost
  • How to craft an engagement sequence to quickly warm up cold subscribers who enter your contest
  • Tips for delivering your grand prize and how NOT to pay to ship it!
  • Plus: Kickstarter is changing it’s approach to email notifications.

This Session is Sponsored by FB ADs Demystified!

How Writers & Artists Can Profitably Use Facebook Ads to GenerateSubscribers, Backers & Sales on Autopilot (Even on a Tiny Budget!) Sign-up for this FREE ComixLaunch Workshop at ComixLaunch.com/fbads

Links Mentioned in Today’s Show:

  • ComixLaunch.com/fbads
  • ComixLaunch.com/unlock
  • Kingsumo.com

More About Our Sponsor:

Are you in need of more readers, subscribers, Kickstarter backers and customers for your books and art?

Have you ever wondered if Facebook ads actually work for writers & artists?

Have you tried FB ads, but been frustrated that all you seem to be paying for is “likes” and “engagement” but not getting much in the way of actual subscribers, backers & sales?

Then my new FB ADS DEMYSTIFIED! Workshop is for you!

Register for Free –> ComixLaunch.com/fbads

In this online training, I’m going to teach you how to steadily and predictably build your audience, grow your email list, drive people to your Kickstarter campaigns and other online promotions, and generate more backers and sales WITHOUT spending all of YOUR time marketing.

In this free workshop, I’ll answer the most common questions creators ask me all the time about Facebook ads, including:

✔ Do Facebook Ads actually work for writers & artists?
✔ How do I get my ads to convert instead of just getting “likes” (meh!) and “engagement” (ugh!)?
✔ How do YOU use Facebook ads and get real results with them for your creative projects?

This is the training I wish existed 5 years ago when I first started dabbling into FB Ads, as it would have cleared up a whole lot of fear and confusion… (and would’ve made me a lot more sales!)
I don’t know anyone else in our space who is teaching this stuff specifically for comic creators, publishers, writers & artists, so I’m excited to demystify FB ads for my tribe!

See the available times and register for the next FREE training today at ComixLaunch.com/fbads

I’l see you at the FB Ads Demystified workshop and can’t wait to see what you launch next!

ComixLauncher [187]

Generate 3 unique ideas for viral giveaways you could do for your creative business.

What’s the best way to energize and grow you Kickstarter email launch list fast in the lead up to your campaign? Have you tried a viral giveaway? In this two part training, Tyler breaks down the blueprint for a successful viral giveaway to grow your audience and prime them for your Kickstarter.

Highlights of this Session Include:

  • What is a viral giveaway and how does it work?
  • 4 Secrets to viral giveaway success.
  • The Best Tools for Running a Viral Giveaway
  • Plus: Pro-tips for choosing what to giveaway.

This Session is Sponsored by


Links Mentioned in Today’s Show:

More About Our Sponsor

Are you thinking about starting or upgrading your online shop so you can sell more of your art?

Are you tired wasting time and energy hacking together cheap, limited solutions that aren’t serving you or your potential customers very well?

Instead of spinning your wheels only looking at free or dirt-cheap store options, why not grab an affordable full-service online sales platform optimized for sales like Shopify?

With Shopify…

  • You don’t need Design skills. Shopify has dozens of beautiful, fully-customizable, mobile-friendly templates to get a perfectly branded look and an online stop you’ll be proud of.
  • You don’t Coding skills. With Shopify, setting up your store is simple, and you’ll be selling in no time at all, even if technology hates you.
  • And you don’t even need a Credit Card to get started. With this ComixLaunch offer, you can try Shopify free for 14 days. No risk, and no credit card required.

What you get with Shopify is a…

  • Fully customizable website, online store, and blog… your store can be your website!
  • Unlimited products!
  • Smooth integration to sell on channels like Facebook, Amazon and Pinterest.
  • 24-7 Customer support!

More than 500,000 creative businesses are powered by Shopify, including the CisforCthulhu.com store which I manage… and couldn’t be happier with it.

Stop messing around with subpar online shop solutions and try Shopify.

To start your 14-day free trial of Shopify, go to ComixLaunch.com/shopify

ComixLauncher [186]

Make a list of 10 sexy products that people who are your ideal customer would love to receive.

You’ll want to bookmark this episode the next time you build a Kickstarter page because in it, Tyler shares 37 Kickstarter page elements that build trust with backers and lead to a successful launch! And the best part… this entire episode was generated with the help of the ComixLaunch community.

Highlights of This Session Include:

  • Seldom used but super powerful images to include on your Kickstarter page.
  • Why treating your “Risks & Challenges” section as an after thought is weak, and what to say that makes it clear to backers you’re legit.
  • A dozen subtle social proof elements that lead backers to be confident in trusting you with their hard earned money.
  • Plus: Some stats on comics Kickstarter’s record-breaking 2018!

This Session’s Featured Resource is Bluehost.

Go to ComixLaunch.com/bluehost for a special discount on domain registration and website hosting.

The 37 Kickstarter Page Elements:

  1. Pro Endorsements
  2. Critic Review Comments
  3. Critic quotes on a gif
  4. Links to Positive Advanced Reviews
  5. Published proven track record of creators
  6. Pictures of the entire creative team we can see who created this (not anonymous)
  7. Bringing on a professional colorist, and professional letterer, and listing their credentials
  8. Major Company Logos – Claiming a “world class creative team” followed by well known logos of places the team members have worked
  9. Listing previous Kickstarter successes
  10. The comic is already 100% complete and ready to print
  12. Example finished artwork on the page
  13. Extended Preview – Digital Ashcan available
  14. Shared project timeline
  15. Includes CONTINGENCY in the timeline
  16. Shared specific details of packaging –
  17. Assurance that the fulfillment is being handled in house.
  18. Qualifying the need to tell THIS story
  19. Projects we love endorsement status from Kickstarter
  20. the goal. Doesn’t feel like an overreach
  21. “Who Will Love” section means they know their audience.
  22. Taking the “Risks and Challenges” section seriously
  23. An introduction video of the Project.
  24. In the video, both writer and artist address the backer.
  25. The out take is humanizing Joe Mulvey.
  26. Professional looking rewards mocked up
  27. Reward tier structure WITH the images of the products gives a professional look.
  28. Kickstarter-endorsed, part 2: the project was selected for the “Make 100” designation
  29. All or nothing funding: this project will only get funded if it reaches its goals, so backers don’t have to fear creators taking their money and running
  30. The main reasons for the Kickstarter. A backstory of why the Project is being created in the first place.
  31. Updates on the project itself. (Updated constantly.)
  32. Creators holding Wailing Blade sword in their photos.
  33. Close-up of different covers, definitely not hiding anything there.
  34. Future plans for conventions and in-store signings
  35. photos w/ fans at conventions lends legitimacy
  36. Declaration of how many stretch goals have already been met.
  37. Free US Shipping so the price is up front

Links Mentioned in Today’s Show

More About Our Featured Resource

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Let me ask you a question… are you master of your own domain?

No, this isn’t a dated Seinfeld reference… I’m talking about your web domain.

And Bluehost is an all in one web hosting solution that will help you master your domain.

I own the domains for ComixTribe.com, ComixLaunch.com and many more… but I know many of you are trying to save a few pennies a day by NOT paying for domains you’re trying to build brands around.

That’s a mistake.

Owning your own domain provides better branding

  • More professional.
  • More credible.
  • More memorable.

When you own the dot com for your brand, it’ll help you protect it.

If you’re building your empire on someone else land, your comic @facebook or @tumblr or remember @myspace God forbid… you don’t control those platforms.

Own your own domain…

You can use the ComixLaunch affiliate link to get a special introductory offer and 30-day money back guarantee at Bluehost by going to Comixlaunch.com/bluehost today.

Bluehost powers more than 2 million websites world wide and makes it super simple to get a WordPress hosted website up in just one click.

Master Your Domain, go to ComixLaunch.com/bluehost and lock it in today.

ComixLauncher [185]

Log into Kickstarter. Start a new project or if you’re working on a project now, go ahead and open it. Open the STORY section of your Kickstarter page. Type in 5 ideas you got for things to include in your page from this episode.


“What’s amazing about these projects is that they don’t need mass appeal to be successful or make an impact in the creator’s community, independent creators can make something unconventional and niche with 100 backers or less… That kind of intimate and direct connection between creator and backer is way more meaningful than followers or likes.” – Camila Zhang (Kickstarter Comics Outreach Lead)