If you could go back in time and give yourself one piece of advice that you wish you new when you first began your creative career, what would it be? It’s a great question right… and a commonly asked question. In this session, Tyler shares his answer, and it’s probably not the one you’re expecting, but if you’re planning on launching a Kickstarter in 2017, it’s something you need to hear.


Today’s Session is Sponsored by

Luminous Ages, a fantasy comic and art book now on Patreon. Visit ComixLaunch.com/luminous to find out more.


What is Today’s Episode About?

Training Show
https://docs.google.com/document/d/13uNe2-7VcX_98zQvZRWbHYxjBJYwaELb52BZidaE4tY/edit?usp=sharing


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Luminous Ages

photo-original

Luminous Ages is a fantasy comic set in a universe where dragons, humans, gods, titans, demons, angels and beasts have the ability to control dream magic!
Created by Australian writer/artist Anthony Christou, the adventure begins with a young farm boy, Thrakos, going through a painful transformation to become a Mage of the Mark. What path will he choose? What secret has his father been hiding from him? And why are dragons hunting him in the dreamworld?

It’s a full-color paperback comic available now on Kickstarter, and includes a bonus concept art book full of dragons and magic, that expands on existing and future characters and environments in the comic!

The first issue of Luminous Ages and the Concept Artbook is finished and can be ordered now.

Go to ComixLaunch.com/luminous to find out more.

Be sure to leave Anthony a comment so he knows that we sent you!


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [066]
So, I’ve come to the end of my missive here, but I want to end with a question for all creators out there who’ve read this far…
First, have you started an email list yet?
If not, I want you to tell me why not? What are you doing today or this week coming up, that’s more important than starting an email list?
And if yes, how are you using your email list? What’s working for you and what’s not working for you?

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Training Shows

I hope I’ve lit a fire under you with this session.
Because I really want each and every one of you listening this to succeed and to go as far in this industry as you possibly can.

I also know, that for many of you, you’re thinking:
TYLER HELP! I need more?

Well, that’s precisely why I created the ListLaunch Course.

The three biggest mistakes most creators list when starting their email list… and exactly what to do instead.
Gmail & Yahoo won’t cut it: Why you need a proper email service provider (ESP) for your list?
Tackling the Technology: How to pick the right ESP for where you are and where you’re going by answering a few simple questions?
Simple and smart set-up for your new ESP (or how to check and optimize your current ESP to make sure you’re taking full advantage of its power?)

The 3 Key Types of Emails You’ll Need to Set-up Right Away.

Email Metrics: What’s good engagement for Conversions, Open Rate, and Clicks, and how to boost all three.
Email Best Practices for Writers, Artists, and Self-Publishers… with lots of examples!
How to setting up smart, powerful automated email engagement sequences (without feeling like a robot?)
How to avoid getting slammed with the SPAM label?
How to figure out how big your list should be before you launch your Kickstarter? (Spoiler: It’s probably bigger than your current list…but smaller than you might think.)
Email list building strategies: A blueprint to get your first 100, 500, and 1000 subscribers?

I ran a pilot version of ListLaunch earlier this summer and the reviews and results of the creators taking it have been incredible.
On October 25, my new program, ComixLaunch Mastery will open its doors, and the first Two months of CM is ListLaunch.
So, if you’d like to spend the final two months of 2016 building and energizing your fan base so that when you launch your first or next Kickstarter in 2017 they are primed and ready to back you… I’m excited to work with you.

And if you’re listening to this and thinking, that sounds great, but what if I don’t have a fan base? What if I’m starting from zero?

In that case, I’m JEALOUS.
You’re essentially coming to me as a blank slate. You haven’t built up a ton of misconceptions, bad habits and practices, or limiting beliefs that I’ll have to break down before building back up the right way.
Instead, I can just give you the playbook I wish I had starting out, the playbook I’ve spent the last 15 years learning the hard way.
The Time Machine. The deloreon doors are open.

If you want to make sure you get notified as soon as ComixLaunch Mastery is open for enrollment, go to ComixLaunch.com/course
Any special announcements
ComixLaunch Gameplan, a free 3-Part Training series will begin tomorrow, so check your inbox as 6 am for part 1 from me?
Not on the ComixLaunch list? Head to ComixLaunch.com and signup top bar.

Quote

“The Energy of Your Business is Directly Tied to Your Email List” – Amy Porterfield

As creators, far too often we make the mistake of thinking things are different for us than traditional businesses.
And yes, some things are different.
But the power of an email list is not one of them.

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

In today’s session with writer Jennie Wood (Flutter, A Boy Like Me) the topic of sticking with a project is discussed. You’ll hear how Jenny drew from personal experience to craft a story that really resonates with readers and how Flutter came together. She’ll also share insight from her experience on Kickstarter and teaching comics and graphic novels in Boston.


Today’s Session is brought to you by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource at ComixLaunch.com/club.


Session Table Setting

Show Updates / Shoutouts

NYCC – When this goes live, final day. Hopefully won’t get slammed with con flu.

The ComixLaunch Gameplan is coming soon. 3-Part Training series to get you focused on the right things as 2016 ends so that you roar into 2017 a man or woman with a plan!

If you are on the ComixLaunch email list, you’re getting it.
If not, ComixLaunch.com and sign up top bar.

What is Today’s Episode About?

Guest Introduction

My guest today is the writer of the critically acclaimed comic book series Flutter, which has been hailed as one of the best LGBT graphic novels of 2013 and 2015 by The Advocate. Flutter has also been featured on an episode of Law & Order: SVU, and been highlighted in the New York Times & Boston Globe. She is also the author of the YA novel “A Boy Like Me” and an ongoing contributor to the New York Times best-selling FUBAR comic anthologies. She also teaches graphic novel and comic book writing at Grub Street, Boston’s independent writing center.

Welcome to ComixLauch, Jennie Wood.

I’m really excited to talk to you because it’s always a pleasure to spotlight creators in Boston area who are doing very interesting things.

What is Today’s Episode About?

Guiding Discussion Questions

1) One of the recurring themes we drive home on this show is the importance of owning the “why” behind your work. Can you tell the ComixLaunch audience more about Flutter, and why this was a story that you had to tell?

2) You’re working with Jeff McComsey, whose been a guest on this show before… and this book is definitely a change of pace from FUBAR. How did the Flutter project and team come together?

3) A lot of creators find themselves working on a project and weighing the back and forth of should I take it to Kickstarter or should I take it to an indie publisher. Over Flutter’s history, you’ve actually had experience doing both. How have you approached getting this story into readers hands? What’s worked and what’s been a struggle?

4) You’ve taught graphic novel and comic book writing at Grub Street. How do you structure your courses and what have you learned working with aspiring writers?

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

An opportunity

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

A way to reach out to people who don’t get Kickstarter and think it’s just for handouts. 

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

Do what you need to do to make it fun

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?
(If haven’t fulfilled yet, throw in Promotion.)

5) Can you recommend one comic (not done by you) more people need to check out?

Miriam Libicki ‘Toward a Hot Jew’


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go to ComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [065]
Are you telling a story that ONLY YOU COULD tell?

Share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Wrap Up Questions

1) One final piece of advice

2) What has you most excited?

Flutter – Currently 77% funded on the way to its 8.000 goal.

3) What’s the best way for listeners to connect?

WrapUp

Hope you enjoyed that conversation with Jennie.

The ComixLaunch Gameplan is coming Monday Aug 17th.

ComixLaunch Mastery will be opening its doors.

ComixLaunch Mastery is the new flagship program the represents the absolute best training I have to offer creators looking to take their careers to the next level by growing a fan base and leveraging the Kickstarter platform to bring new projects to life.

Two Programs in One!

ComixLaunch Mastery is a comprehensive training that includes two proven programs that you will complete over the next five months, culminating in the successful launch of your own Kickstarter project.
In the ListLaunch program, you’ll learn exactly how big an audience you’ll need to fund your next project and then embark on a step-by-step process to grow and engage that audience and connect with them in the most effective
Then, in The ComixLaunch Course, you and small group of like-minded creators will learn everything you need to know to plan, launch, fund & fulfill your Kickstarter project.

ComixLaunch Mastery will open for enrollment the last week in October, and will begin November 1.

ComixLaunch.com/course to get on the priority notice list.

Next Week: The One Thing I wish I was told and took action on sooner in my creative career…

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Are you spending your career waiting to get picked? Or are you image_064choosing yourself? In this session, Tyler discusses creator reaction to the recent DC Comics Writers Talent Development Workshop, and the importance of handling disappointment with professionalism.


Today’s Session is brought to you by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

On today’s episode, I’m going to talk about the difference between getting picked and choosing yourself.

This past week, DC Comics announced the new class of writers who have been selected for the DC Talent Workshop taught by Scott Snyder.  While there were a lot of well wishes… there were also a lot of sour grapes.  A few weeks before, blanket rejection letters went out to creators. I got one, many of the top up and coming writers in comics I know got one.  Reaction to not getting picked is something I want to talk about.  Give you my thoughts, and also share some great pieces you should track down and read.

Before we get into that, I did want to share something with you guys.
(I’m not in therapy… podcasting is a lot cheaper.)
One of the lines you’ve probably hear me say most on this show —

“What you measure you can manage. And what you manage you can improve.”

Podcast downloads – +23K. My goal for the year was 20K.
Book sales.
Website hits.
Email list subscribers.
Kickstarter backers.

Well, the reverse is also true. What you don’t measure… can go to crap.

C is for Cthulhu plush toys – giant box.
Scale – Stepped on it, and almost threw up.
22 lbs heavier than the last time I stepped on the scale, which was back in April.
See, earlier this year, one of my goals was to slim down… diet, exercise, green smoothies…
One of the keys to that was stepping on the scale every single day.
Stopped doing that once I hit a progress milestone… and now, 5 months later, I’ve backslid.

The good news is I know what to do. I worked as a PT in high school, and basics of losing weight isn’t rocket science. It discipline, motivation, and accountability.  No, this isn’t turning into a weight loss podcast, but I share this because it’s a broader principle. Motivation, focus, achievement… it’s not something you do and are then done with. People often speak of “motivation” like it’s something you need to get, and then once you’ve got it, you’ve got it. Rather it’s more like showering. You take a shower today and you get clean, but that doesn’t mean you don’t have to take a shower tomorrow, and the next day, and the next…

Now, we’re entering the final quarter of 2016, and people usually either throttle down (next year is going to be my year, I’ll coast until then) or throttle up (leaves are falling, summer distractions out of the way, kids back in school,) it’s time to strap in, and absolutely dominate the rest of the year and roar into 2017.

Take a guess which side I’m on?
This is the ComixLAUNCH podcast, of course we have to throttle up.

To help you guys get focused and rededicated, I’m putting together a new FREE training program called the ComixLaunch Gameplan which contains some of my absolute best stuff.

3 Part Series that will include

  • A framework for success and a simple self-assessment tool that’ll help you determine which of 5 key areas critical to moving your creative endeavors forward you need to most level up in, and loads of ideas on how you can level up.
  • A plan for outlining your next (and best) Kickstarter launch…in just 15 minutes.
  • A powerful principle that separates good from great… and how you can apply it to anything you do.

As I said, this is totally FREE training series… and if you’re already on the ComixLaunch email list, you don’t have to do a thing to get it. It’s coming your way later this month.
However, if you’re listening to me right now, and have not joined our email list, just go to ComixLaunch.com and sign up. Top Bar.

What is Today’s Episode About?

Getting Picked vs. Picking Yourself

Example

DC Writer’s Workshop
Zuda Comics –

Zuda Comics was DC Comics’ webcomics imprint from 2007 until 2010. Some of the imprints series have won awards and nominations from comic industry’s Glyph Comics Awards and Harvey Awards. Bayou, Volume 1 was also named one of the 2010 Great Graphic Novels for Teens by the American Library Association.

The site was announced via press release on July 9 2007, the imprint was launched to publish new material featuring new characters online. The site’s content would be chosen by the users through monthly competitions: “the majority of the web comics will be selected by Zudacomics.com’s visitors, who will vote on new web comics presented to them in periodic competitions”.[1] The first commissioned ongoing strips and material competing for the public vote were published on October 30 2007.[2] Zuda removed the competition aspect in April 2010[3] and in July 2010, soon after the launch of DC’s digital comics service, it was announced that Zuda would close and be folded into the new digital publishing arm.[4]
Comic creators were invited to submit their own eight-page comics, and each month ten were selected to compete by editorial. Users could vote for their favorite and the winner received a contract to continue their comic on Zuda. When the contract was filled, if the comic was liked enough it could be renewed for an additional “season”. Occasionally an “instant winner” was chosen to receive a contract without having to compete. In July 2008 an “invitational” was held in which losing comics were invited back to compete.

Game Changer for a # of Reasons

DC Comics
Not DC Comics – Looking for NEW
Very clear
Paying
A lot of chances – 10 / month, every month.

Pre open – Forums – A ton of excitement
First opened up – Reaction Comics were good!

I submitted a total of 5 series pitches.

Super Seed
ICE Interrogation Control Element

Pros

A lot of eyeballs, and a lot of feedback.
$500 = Pro
DC Christmas Card List
All of the skills learned there I would later apply to KS success

Cons

Didn’t win
Popularity contest… not necessarily merit.
Comics isn’t a Competition

Biggest pro of all was that I decided I was going to pick myself, and not worry about getting picked.  I wasn’t going to put my career or my projects to the whim of popular vote, or a set of gatekeepers deciding whether or not I got to compete.  I was not going to shy away from the fact that my stuff needed to get better… reinvest in my own talent.

Writer’s Workshop — PART B

What Was It
That said… I DID Apply to the Writer’s Workshop…
Chance to learn from Scott Snyder… no brainer. (More important than opportunity to write for DC)
Why Was it exciting?
What was involved?
Two comics
Resume
Personal Statement
Letter of Recommendation
What happened?
Letters went out – Form Rejection Letters
Thank you for applying to the DC Talent Development Writers Workshop! Due to the high volume of competitive submissions, it was very challenging to select our final candidates. Unfortunately, we will not be able to offer you a place in the program this year. We enjoyed reviewing your application and appreciate your interest in the program.
We hope you’ll consider applying again in the future!
DC Talent Development

Reaction Part 1

Disappointment
Disallusionment
Frustration

Reaction Part 2

Announced who was in it.
Only 8 were chosen, to take part in a 13 week DC Comics Writers Workshop course led byScott Snyder. (Bleeding Cool)
Owl Goingback (Bram Stoker award winner for Crota, Sealed With A Kiss)
Writing partners Erica Harrell and Desirée Proctor (writers of MTV’ Happyland andThe Walking Dead: Michonne for Telltale Games)
Al Letson (Planetfall, Imperfect, Peabody award winner for NPR’s State of the Re:Union)
David Accampo (Lost Angels, Sparrow & Crowe)
Aaron Gillespie (LadyDemon, Bionic Man)
Ryan Lindsay (Ghost Town, Negative Space)
Tony Patrick (X’ed, writer of short film Black Card).
Throwing Shade
They said it was supposed to be about shining a light on new talent and a chance to break in and get educated. These writers are established!

Here’s the good news…

If this is your goal, now you know what it takes!
DC, with these selections, is showing you what it takes to get in, and I can guarantee you, of the 1500 that applied, maybe only a couple dozen writers would have a legitimate claim to being as accomplished as these 8…

4 Things to Keep in Mind About Getting Picked?

1) It’s like winning the lottery. The odds are not in your favor. But you do have to play to win.

2) How you respond to adversity
“You can be taught to be a better writer anytime. It’s a lot harder to teach someone not to be a dick in the face of rejection. So much of an individual’s success in comics stems from their ability to be a PROFESSIONAL. How you present yourself is important And if that’s how you present yourself in this situation, then that speaks volumes. If you’re using the fact that you didn’t get in as permission to be bitter instead of fuel to become a better writer, you’re doing it wrong.” – JP Jordan retailer at Big Bang Comics, an Eisner Award finalist Best Comic Book Shop

3) Jealousy is Creative Poison – Jim Zub
http://www.jimzub.com/jealousy-is-creative-poison/

“Avoid being jealous of other people’s success. It will never help you achieve the things you want. Focus on your own growth, not a scale set against someone else’s achievements or timeline.”

Does that sound obvious? It doesn’t matter. You still need to hear it. I still need to hear it.
Being part of a roller coaster creative community like comics involves seeing a nigh-constant stream of promotion for new projects, big and small; Press releases, interviews, reviews, tweets, conventions, panels… It’s a barrage.
Every week it seems like everyone else is doing amazing things while you are standing still. That feeling can breed an intense amount of fear and doubt. It can eat away at your confidence and poison your ability to create.
You put yourself into the work. Your ego is wrapped up in these creative projects. You can’t help but compare yourself to your peers and have a knee-jerk reaction that their success somehow reflects back as your failure.

Here’s the Kicker:

“It’s easy to see everyone else’s career like a highlight reel while your own is lived out in slow motion. It’s a flawed perception. Purge it.”

Jim’s Creator Workshop
MASTER SEMINAR: BUILDING YOUR COMIC PROJECT WITH JIM ZUB
1 DAY ONLINE COURSE | SATURDAY, OCTOBER 29, 2016 1 DAY ONLINE COURSE | SATURDAY, OCTOBER 29, 2016

4) If you want to get picked, you need to choose yourself.
Now, honestly… I might have thought differently, had one of “my own” not been picked.
But – RKL got picked.
Any of you saying, it’s not fair, or I couldn’t get chosen because ___…. it’s all excuses.
Ryan
Demanding Day Job
Young Kids at home
Lives in Australia

Maybe I’m biased… gave one of his first paid gigs… little 8 pager for OXYMORON anthology.
Put in the work.

Ryan K Lindsay
“2016 — battle.
Seeing a lot of people online talking about already having watched all of MAKING A MURDERER and all I can think every single time is – where the hell do you get the time? AND, why the hell aren’t you using that time to write?
But then I remember that some people are freelancers who work all day and actually have nights off, and then I remember some people don’t have kids and so that frees up some hours in their day, and then I remember that some people just work at their own pace.
I remember all that and still I think, man, what is that show, 6 eps long, 10? Who has 10 spare hours over a weekend to just sit and watch a thing. I don’t care how rational it might be for you, and how irrational of me, I hate you.
There I said it.
And it might be hyperbolic, but I also know some of these people are trying to break into comics. Well, you won’t get much done sinking 10 hours into some show that most people are gonna tweet about within a 5 day window and then it all gets washed down the tubes anyway as the world moves on. And I know that sounds pretty damn presumptuous of me but I also know some people consider me ‘lucky’ to have scored the gigs I have gotten so far. No. No, I’ve just foregone this sort of thing, I’ve foregone staying current with most tv or movies. But when it’s Oscar time and I’ve maybe only seen 1 or none of the Best Pic noms, well, I’d rather have one more issue made and in the world than have those flicks right away. I’ll slowly catch up with them. This sorta gig is the thing you hve to work harder than you did to just graduate high school, or get some middle-rent job-
Egh, I’m gonna rant now. Well, rant more, time to hit the Big Red Button.”
Get on Ryan’s email newsletter here: https://tinyletter.com/ryanklindsay
Ryan’s Knocked out his 2nd Kickstarter of the year with Deer Editor #3, released a comixTribe series, got a new Black Mask Series picked up, has a Dark Horse trade…
Projects going he hasn’t even dropped yet.
Does it make a little more sense now why a writer like Ryan got picked and you didn’t?
Don’t be frustrated… be inspired.
Pick yourself. When you do that, and do it every day for a few years, eventually other people are going to notice.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons. 

 


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [064]
If you applied for the DC writers workshop and didn’t get in, seek out the work of at least one of the people who did get in, and study it.

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Show Summary / Final Lessons

It’s nice to get picked.
Control the controllables.

Final piece of advice, and might be most important of all —

While you can’t control who picks you, you can control the things YOU pick… and those things are far more critical to your success than getting picked.
YOU get to pick how you spend your time. Are you prioritizing hitting your page count, or binging Netflix.
YOU get to pick your friends and the people you choose to surround yourself with. Are you building a Network of positive, talented, hardworkign, creative people who are making your industry a better place? Or are you surrounding yourself with negative nancy’s who criticize, condemn and complain far more than they create?
YOU get to pick your mentors, the people who are farther along on the journey than you are, who’s mistakes you can learn from and avoid, and whose success and insight you can model. By listening to this right now, I’m honored that you’ve picked me as one of those mentors.
YOU get to pick how you handle both success and adversity. And if you’re not happy with how you’ve handled either in the past… you can always pick a new approach.

Special Announcements

Later this month, I’m going to be launching a new course called ComixLaunch Mastery.

It’s really two courses in one

ListLaunch
The ComixLaunch Course

I’m excited, because I know about 3% of those of you listening to this podcast will sign up for the course, and we’ll work together to bring some amazing projects into the world.

You will be hearing more about ComixLaunch Mastery in the weeks to come. Enrollment will be later this month.
Advanced List- ComixLaunch.com/course
ComixLaunch Gameplan – Free

Quote
“You don’t develop a passion by dreaming; you develop it by doing.” – Cal Newport

Get out there and do. The world needs what you have inside you.
Thanks for Listening.

Great guest coming up.
ComixLaunch Gameplan is coming. Get on the email list.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

We often hear you can learn a lot more from failure than from comixlaunch_green2success… but that doesn’t make failure any easier a pill to swallow. Today’s guest, Sam Costello, however, has embraced the lessons learned from his first unsuccessful Kickstarter campaign and brainstorms relaunch strategies with Tyler on today’s session. Sam also shares hard won wisdom from 10 years of producing the webcomic Split Lip.


Today’s Session is brought to you by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.

Featured Resource – FreshBooks


What is Today’s Episode About?

Guest Introduction

My guest today is a vermont based longtime horror fan and the award-winning writer of the horror webcomic. For the past decade, more than 600 pages of Split Lip comics have been serialized for free at splitlipcomic.com, and featured the work of many rising star artists from around the world.

Welcome to ComixLaunch, Sam Costello.

Guiding Discussion Questions

1) Tell us more about Split Lip, which recently celebrated 10 years anniversary of webcomicking.

2) 10 years is an eternity on the internet… what changes have you noticed since you started with webcomics today?

3) What are your biggest lessons or tips for creators wanting to serialize comics on the web.

4) Let’s talk Kickstarter… in June of this year, you launched your first Kickstarter, which missed it’s funding goal by less than 20%. My audience actually loves to hear from creators who have had setbacks… so your insight is incredibly valuable. What do you think was the biggest factors to not hitting your goal?

5) Now that you’ve had a few months to process, you’re gearing up for a relaunch. What steps are you taking to give Split Lip a better chance as success this time around.

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

Magic

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

The ability to edit rewards and goals while the campaign is live.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

Time

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?
(If haven’t fulfilled yet, throw in Promotion.)

5) Can you recommend one comic (not done by you) more people need to check out?

Emily Carrol – Webcomics
Josh Simmons


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.

 

ComixLaunch Featured Resource: FreshBooks

Are you keeping good track of the finances for your creative business?

And if so, are you trying to do it with rough spreadsheets you created yourself in Excel that you’re undisciplined about keeping up to date?

Take it from me, who did that for waaay too long, you need to stop wasting time and start using Freshbooks.

Accounting can be frustrating… but FreshBooks makes it EASY.

FreshBooks_1-300x300FreshBooks is specially designed for small businesses and creative entreprenuers like us.

Freshbooks saves you TIME by letting you Import expenses automatically from linked accounts and attach receipts to invoices so that come tax time, you’ll be organized and ready, not scrambling and in a full on panic.

FreshBooks also makes you look more professional and gets you paid faster with their fast branded invoicing options, and the ability to accept payments online.

FreshBooks keeps you up to date on your numbers, with beautiful automatically generated profit and loss statements, tax summaries, expense reports and more.

If you believe you add the most value to the world when you’re spending your time creating your next masterpiece rather than bean counting, then you owe it to yourself to give Freshbooks a try.

I’ve secured a special offer for ComixLaunch listeners…

Go to ComixLaunch.com/freshbooks and you will enjoy a 30-day free trial—no credit card required to try it out.

To get your time back and take control of your creative business finances once and for all, go toComixLaunch.com/freshbooks for a free-30 day trial, and I guarantee you’ll be glad you did.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [062]

Who is going to be your Kickstarter campaign sounding board?
You’re going to be too close to it… The ideal person:

Should have experience running a Kickstarter.
Should have the time to dig in a bit.
Should not be emotionally invested in the result.

ComixLaunch.com/course –

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Wrap Up Questions
1) One final piece of advice
2) What’s the best way for listeners to connect?


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Want to learn how publishers can use Patreon to build recurring patreon-launch-6revenue into their business and provide extra value to their biggest fans? In this session, Tyler talks to Mike Kennedy, publisher of the Eisner-nominated comic book and graphic novel imprint Magnetic Press. Mike is using Patreon in an innovative way, and he shares his thinking and experience on Patreon, as well as bonus tips about licensing comics.


Today’s Session is brought to you by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource atComixLaunch.com/club.


Session Table Setting

Listener Feedback

“I just heard you say “Perfect is the enemy of progress.” I completely agree, I’m all about action! Too many people only sit and talk about what they’re going to do. Better to run and stumble than never get off the couch!” – Dylan Andrews | Launched his Patreon

Facebook Results
054 – 10 Simple Tips to Prep Your Facebook Page for a Kickstarter
Jay D’Ici – Conceptual Heist

Patreon Tiers

Max Battistella – Patreon Tiers

What is Today’s Episode About?

Guest Introduction

My guest today is the publisher of Magnetic Press, a comic book imprint built to help creators both new and established from around the world share their stories with an English-language/North American market.

He is the former publisher at Archaia, and together with Wes Harris, former VP of publishing at BOOM!, founded Magnetic Press, and for the past three years has been steadily building that imprint from the ground up.

Magnetic Press books have received multiple Eisner nominations and they are doing very interesting things on Patreon.

Welcome to ComixLauch, Mr. Mike Kennedy!

What is Today’s Episode About?

Patreon for Publishers

Guiding Discussion Questions

1) One of the things I talk about on ComixLaunch is the importance of niching down far enough so that we can compete in a crowded and competitive market. Magnetic Press has definitely differentiated itself. For those who are new to your company, can you talk about the story behind Magnetic Press, and the kinds of books you publish?

2) Last year, you launched the Magnetic Press Ambassadors club, which was one of of the more ambitious and innovative uses of the Patreon platform that I’ve seen. Can you talk about how Patreon first got on your radar, and what were some of the objectives you had for your Club?

3) I’ve been a backer of the club, and each month I get, essentially a Magnetic Press digital magazine PDF, which is phenomenal. But it seems like you’re putting a TON of work into the Club. How much work are you putting into running and managing the Patreon each month?

4) Currently generating $636 with the support of 22 Patrons… You’re offering some tremendous value over there, but I know you’ve told me it’s been a slow grow. What are you doing to attract more Patrons and get the word out?

5) I know you’ve made some adjustments to your Patreon in the time you’ve had it running. Do you have some lessons learned or dos and don’t for publishers thinking about jumping on Patreon?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go toComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [062]
You don’t have a business until you have monthly recurring revenue… What can you do in the next six months to start generating monthly recurring revenue for your creative business?

 

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Wrap Up Questions

1) One final piece of advice for publishers
2) What upcoming project are you most excited about?
3) What’s the best way for listeners to connect?

Patreon Shoutouts

M.K. Palmer – Michelle – Meraki
Lee Strayer – VIP
Last Ember Press – Free Comic


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

patreon-launch5

Can Patreon work for writers? Jim Zub, acclaimed writer of Skullkickers, Wayward, and GlitterBomb swings by to drop knowledge bombs a plenty on how writers can harness the power of Patreon. Plus: Winners of the Patreon Survey Amazon Giftcards announced!

capture_jimzub

Here’s Jim Zub’s Patreon – https://www.patreon.com/jimzub

Here’s Jim’s Blog – http://www.jimzub.com/

And here’s a great article Jim wrote on the economics of creator-owned comics: Creator-Owned Economics: 2010 VS 2015

Follow Jim Zub on Twitter –

Having trouble writing your Patreon project description? In this section, Tyler will share 15 key elementspatreon-logo-05 to a strong sales page, and how to make those elements work for you. Plus, bonus tips from Jason Brubaker, and ComixLaunch listener voicemail.


Today’s Session is brought to you by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource atComixLaunch.com/club.


Session Table Setting

Listener Feedback

Jay D’Ici – Struggle is Real

I really enjoyed the struggle is real podcast, I’ve always been a believer of the sending down the elevator.
My struggle issue isn’t really something I believe I’ll face the same way again but the story goes like this:
My first webcomic series “THE UNFINDING OF ERASMUS CIVITATUM” was doing alright, we weren’t making money or losing money but we’re starting to develop a following. At the end of the first chapter my artist quit over a creative difference. After a month and a half searching on line frantically I found a new artist, but after just a few strips he ended up having to quit the series as several personal issues started to overwhelm him. After two artists leaving me in the lurch I was miserable as I was going to have another story sitting around doing nothing.
A month later another writer friend challenged me to participate in NaNoWritMo. I decided to stream line the comic into a novel (there were several more stories in the universe I wanted to tell). It took me until the following March but I finished the first draft of the Novel.
Finishing the novel helped me three ways

1) I proved to myself that I could write a Novel

2) it allowed me to finish the first part of THE UNFINDING OF ERASMUS CIVITATUM and get that story out of my head.

3) and completing the novel was part of the proof that Matt G Gagnon needed to see I was worth working with leading to CONCEPTUAL HEIST which has been running over a year.

Also, without THE UNFINDING I probably wouldn’t have been in the right headspace to meet my fiancée, so I wouldn’t have my son.
Also, just so you know Matt and I are planning on doing a Kickstarter in January/February at the moment. And our Patreon has hit 30$/month.
Be well man, my son starts day care this week so I’ll be getting on top of you Patreon stuff by later this week.

There’s no support bereavement group for lost collaborators… but maybe there should be.

 

What is Today’s Episode About?

How to do it Step by Step?

1) Who are You & What do You Do (Expertise)
(who you are, what you’ve done)

“Hello, my name is Mario. I’m a Kansas City based artist, who self publishes, illustrates and writes a series of comics and books, runs a blog that follows my creative efforts, and also run Artisan Rogue Radio (podcast) and my own channel on YouTube.” Mario https://www.patreon.com/theArtisanRogue

2) Grab their attention with a Qualifying Question

Does this relate to you? Yes or No?

3) Tell people what you’re about to tell them.

2 Sentences.
Today, I want to invite you…

4) Story (The Why Matters)

High point, low point, high point
Matt Holiday – HolidayWhatTV youtube – Daily high energy video about holidays around the world.
Why?
https://www.youtube.com/watch?v=9gfn0wKToaI
“About a year ago, I quit my job at a studio in California, moved to a cheap little apartment near Portland, OR and started working on my own projects (while still doing enough freelance on the side to pay the bills). It has been tough at times, but its also been one of the best decisions I’ve ever made. I’m really excited again about creating art.
It’s been a lifelong dream to tell my own stories, free from meddling and design-by-committee, and now I’m finally able to devote more time to them. And with your help, we can bring these projects to life.” – Mac Smith, SCURRY

5) Unique Value Proposition

Here’s what you can get only here…
Here’s the problem you have and here’s how my Patreon will fix it.
“Every month I’ll be using Patreon to show my supporters the comic writing process: Full comic scripts, project pitches, story development notes, and even advance reading PDFs of my upcoming creator-owned comics are all ‘unlockable’ depending on the level of your patronage.” – Jim Zub

6) And that’s why I’m on Patreon…

ComixLaunch Podcast…
Why the Podcast?
Why the Patreon?
“Quite a few people who have read my comic-making articles have asked me how they can show their support for the advice I’ve put together. Normally I just point them toward places where they can order my booksbut, with the changing creative landscape and new avenues available, I’ve realized how useful direct support can be. That’s why I’ve set up this Patreon page. “

7) Step 7 possibilities

What is possible with your support?
” $3000 goal – With this mind-blowing amount of support, with just a few videos, we could afford to upgrade to a Sony A7S Mark II camera with which to film ICWXP’s Episode 206 for truly incredible, mega-sharp, professional picture quality for the epic Season 2 finale.” — Goals section… specific. Should include some general possibilities in the page copy, too.

8) General Explanation of Patronage

Features & Benefits
“What are you offering & why is it so great”

9) What is Patreon?

“Patreon uses your choice of card or online transaction service to charge creators a reoccurring (or subscription) set amount at certain times. I am set to monthly so you will not be charged until the end of the month (between the last day of the month and up to the 5th depending on method). This is basically a tip jar system with incentives found in the pledges on the right of the page.” – Ashley Shinavar is creating entire universes! https://www.patreon.com/Entanglement

10) Your Irresistible Offer

Put it in dollar terms
“For the price of a coffee per month you can show your support for the work I’ve done telling stories and helping future comic creators build stories of their own.” – Jim Zub
Get Real, Get vulnerable.
Share real costs of doing what you do. Not out of guilt, out of education.

11) Price Reveal

What does it cost to get started?

12) Risk Reversal

Won’t be charged until 1st of the Month
Can change any time.
Can cancel any time

13) Testimonials

iTunes Reviews
ComixLaunch Course Students
Caliber of people on the podcast?

14) Call-to-Action

I would like you to join the club today.

15) The Checkout Process

What’s going to happen when they sign up?

Click the Become a Patron Button

Demonstrate the 4.00 a Month VIP upgrade

Click Continue

Add your Payment Information

Stripe
Paypal

Click Confirm and Pledge

Congrats Page – You’re now an official Patron!

Welcome Package

5 Things
Image Guide
50 Tips from 50 Creators
KrakenPrint Paper Guide
Pro.ComixLaunch 20% Off Coupon
ComixLaunch Archive – 1-10 MP3 Zip Files

For those of you who have decided to join the club, here’s what happens next!

Click the form (if watching on your phone… exit out)

Walk through the checkout process


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go toComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [060]
What’s your story? High, low, new high

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Training Shows

A Few Bonus Tips

Break up the page!
That’s a lot of Copy!
ComixLaunch sales page is 2000+ words.
Break it UP!
Images.
Infographics
Videos
Gifs
Bullets
Headlines

No one is going to read all of that!!!

Not True.
Most of the people who hit your page:
Already know like trust you and are coming to back your page. They won’t read it all.
Don’t know like and trust you and stumble on your page by mistake… all that copy, likely a turn-off.
Third group… warm and need to know more before they pull the trigger.

Most people won’t read every word you write… that’s okay.
But of the people who DO read every word… a big % of those are going to become your Patrons.
Most out there, even successful ones, do NOT have all these elements? Why? Because they’re written by musicians, artists, etc. not copywriters.

Do you need all of these elements?

Probably not. But if you’re struggling… give it a shot.
Look at the checklist. How many elements does your page have?
What’s missing?


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch is keeping it 100 with this session, as Tyler shares some recent creative struggles he’s pexels-photo-largefacing as an independent creator… as well as the hard truth that to create is to struggle. From conventions to retail sales and everything in between, there will always be obstacles in our way. This session shares strategies for dealing with them.


Today’s Session is brought to you by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

If you were expecting another Patreon Launch session, apologies. Come back next week, as we’ll pick up the series.

What is Today’s Episode About?

I have some bad news and some good news for you.

Bad News: You know the feeling that you’re struggling? It’s never going away.  I’ll be back with the good news later, but I’m going to expound on this.   You might not be used to hearing this from me as I’m usually positive. Time for some Realtalk.

Example
Friday Night taking a bus back from Day One of Boston Comic Con. I was miserable, and that wasn’t the only bit of bad news… Quilte #1.  Stuff starts to compound…

The good news: The struggle is why what we do matters.
All growth happens outside of the comfort zone.

Most people are not willing to go through what we go through.
Control the Controllables

Boston Comic Con

Saturday

  • Sent an email blast. Doubled Friday sales, Sunday
  • Mulvey and Cesar hilarity ensues.
  • Tessa Beatrice (Zach & Macayla) crushed it.
    Sold 50 copies of her book Fury’s Forge, as well as a ton of prints.
    Literally had the time of their life.
    Impossible to be salty around that enthusiasm.

Diamond

Get creative…
Do a limited edition glow in the dark variant that we can sell at a premium at cons, online, or even a crowdfunding effort.
Sell Quilte #1 on Comixology for full price, even if it’s free in shops.
Embrace the opportunity… 16K print run for small press is phenomenal, and getting books in people’s hands makes the difference.

Struggle is Real. The fight’s not going anywhere…
Don’t expect it to. Thank you sir, may I have another.

The Big Caveat:

The key to productive struggle and unproductive struggle is this…

Are you struggling with the same thing you were last year and the year before and the year before that?
If so, then that might not be a good thing…
It’s time to do something different.
It’s time to ask for help.
It’s time to surround yourself with a coach or mentor who’s solved that particular problem already… because I guarantee that person is out there.
Difference between lifting weights and progressively raising the weights and just pushing against a wall. One gets you stronger, the other just makes you tired and frustrated.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons. 


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [059]
What did you struggle with in the past that you no longer struggle with now? How did you overcome that struggle?

I gotta hear from some of you on this one…
Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Patrons

Mac Smith
Creating SCURRY webcomic http://www.scurrycomic.com/
Drop dead gorgeous artwork. Seriously… incredible digital illustrator.
https://www.patreon.com/macsmith
Get credited in his book, access to high-res layered PSDs, etc.

Dan Hale
Half Breed, 9 pages that I’m writing and fully illustrating. I want to put it online for free and hopefully get some eyes on my art. Posting progress regularly on Instagram, Twitter, FB already
2- Finish 2 more short stories and collect and print them. Do a small $2-3k Kickstarter to learn the process
3- Start a graphic novel as a webcomic and update on a schedule. Kickstart print edition when finished.

George Ward
MOAM: The Mother Of All Monsters. http://moam.thecomicseries.com/ about a teenage girl and her young brother getting trapped in an other world. There are monsters and misshapen humans everywhere and those that try to help them are not to be trusted. What is really going on and who is MOAM?
Webcomic Alliance Podcast

More shout-outs next week!
ComixLaunch.com/patreon
ComixLaunch.com/club – free trial.

Quote

“Do the hard jobs first. The easy jobs will take care of themselves.” – Dale Carnegie

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

With the help of artist Anthony Christou (Luminous Ages), Tyler tackles the much fretted about subject of Patreon Rewards. They discuss the best ways to offer value patreon-logo-05for Patrons, the pros and cons of physical Patreon rewards, and how you make sure your Patrons get their money’s worth. Plus, new ComixLaunch listener voicemail!


Today’s Session is brought to you by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.

Featured Resource – FreshBooks


Session Table Setting

Tyler James here. Continuing the Patreon Launch Series!

Thanks for the great feedback… and wow, those survey responses keep coming in at comixlaunch.com/patreonsurvey

 

Have you wondered about any of the following:

What are the best ways to offer value for Patrons so you’re not just begging for money in between projects?
What are the best types of rewards?
How often should they be delivered?
How do you make sure Patrons are getting their money’s worth?

 

Listener Voicemail

Einar Peterson –
Interesting about the fear of government collection of information in Denmark… Facebook give away
Facebook imagery – Notoriously strict about what they allow.
Like the “too hot for facebook angle. Go check out Implant.

RJ Samonte

Show Updates / Shoutouts

ComixLaunch.com/patreonchecklist  is always updated with the latest and greatest.

 

What is Today’s Episode About?

Guest Introduction

My guest today is an Australian illustrator, concept artist and writer of graphic novels.  Professionally, he’s worked for many studios as an illustrator and concept artist, including Disney, Grinding Gear Games, Wolf Creek Productions, and many others.  He’s the creator of the fantasy universe Luminous Ages, for which he’s run a successful Kickstarter project and he currently supports via Patreon.  He has been a listener and sponsor of the show and I’m thrilled to have him on the show today.

Welcome to ComixLauch, Mr. Anthony Christou. (Kris-too)

I’m really excited to talk to you. We’ve been chatting through email, and you were kind enough to contribute to our Session 50 show, and I know you’ve been willing to come on for a full ComixLaunch interview for a while, but I’d been holding you in reserve because I know you’d be a great guest to bring on during the Patreon series. So, thank you for your patience!

 

What is Today’s Episode About?

Patreon, specifically the topic of Rewards for your Patrons.
This is a HUGE topic. Recently conducted a SURVEY of my audience regarding Patreon, and REWARDS was probably the most common question / concern creators who have yet to launch Patreons have.

How do you come up with rewards Patrons actually want?
What rewards work best on Patreon?
How are Patreon rewards different than what you might offer on Kickstarter? (Or are they?)
How do you go about pricing rewards, both so that its worth it for your Patrons, and worth it for you the creator?

These are big, meaty questions, but I know that you’re a great person to talk them through with and hopefully find some clarity for creators out there.  But first, let’s give ComixLaunch listeners some context of where you are with Patreon.

Your Page – https://www.patreon.com/AnthonyChristou
Anthony Christou is creating Comics, Illustration, Concept Art, Tutorials

58 Patrons
$515 / month
Completed your first goal (set at $500 / month) to do a monthly Patron poll and unlock a free ebook for Patrons.
Working toward your $1,000 goal Bonus concept art, and some extras for all Patrons.

 

Guiding Discussion Questions

1) How long have you been running your Patreon Page, and Why did you choose to set up a Patreon project for your art?

11 months on Patreon. I setup a patreon for my fans who were seeing my art at comic cons my fantasy art dragons and worlds and were wanting to know the story behind it all. I had been writing a huge series and they all wanted to know about it. Pre me Patreon was a way of holding me to my word with my fans. I am driven to make my own stories but with clients comic convention schedules and all my other art projects I really felt a patreon was necessary so I am forced in a good way to deliver comic book pages or concept art from the comic to my fans. I am grateful that I am now finally doing my own comics as I have worked for a few indie publishers and AAA video game studios. Nothing like owning your own ideas!!!

2) When you first launched your Patreon, what were your expectations for the page? Have they been met, exceeded, etc?

I did it all for the money I want $40,000 a month like some of the leading patreons. No just jokes deep down that sort of money can liberate artists like me to focus on making their own content versus working for clients. For me I see patreon as a tip jar but with the possibility to create a regular income stream.
[FU] – Have seen some remarkable artists on Patreon who are raking in incredible money every month… are there artists in particular that you’re watching? Who did you model your page after?
I honestly expected to hit $1000 per month by now so honestly I feel I have fallen short. I am presently at $515 usd however the great thing is that It forces me to make comic book art for a week every month or other art. I am also able to use the funds to hire Rob Richardson a long time colleague and comic book artist to help create extra pages and art and hire Christy in the studio 1 day a week.
To be honest my patreon covers the basic costs of creating the art for the comics. It is not just the printing of comics that is costly most kickstarters only cover the cost of printing they actually do not cover the cost and time to make art or write stories. I am grateful that using patreon as it grows I am able to increase the amount of art I do for art prints and also for the comic book series.
Honest answer I really wish it was better than it is $515 is not enough to do what I want to do but it atleast helps cover the costs hiring artists and also my time on painting the comic and writing it. I think to date I have raised about $8000 over the course of a year.
Some months during the release of comics or certain art topics that are popular it does spike up to $700 USD so honestly I am content with it but I like to push for more and to be honest I am pouring about 2 weeks of work in it monthly when you count the people I hire. I am seeing it as a 3 year investment to make sure I have a series of comics created and other short stories or comic book universes

3) Many creators I’ve talked to expressed concern about coming up with good rewards for their patreon page. What’s been your approach to rewards? What rewards are you offering, and what seems to be resonating with your Patrons?

I offer both digital and phtiscal rewards. Honestly at the moment I offer way too much but that is how I role as a creator I am generous well I hope I am. I have comic book pages for Luminous Ages, and so much content. The digital content includes: pdf turorials, process videos, commentary tutorial videos, psds, animated gifs, step by steps.

At $15 you get 3 videos from me on how to create art. I try to pass on as much design and illustration knowledge as I can I have a masters in art and design so my background in teaching I feel shows in the videos. This is my way of still teaching people without having to drive into a university or school class .

With physical rewards when the comic book is released $10 fans get the book mailed to them, other months we sent a4 prints signed limited edition prints we have gaming mats and collector cards from our game.

I actually use it like a store I have so many products at cons and I don’t like to take both small and large paper pritns to con as it weighs a lot. So what I have done is made patreon the place where you get my small a4 prints, collector cards and my limited edition gaming mats!!! I also take commissions on patreon so if you want any fantasy art done or alice in wonderland commission or anything from the public domain I will draw it with traditional media starting at $65usd working its way up to $115. We also have a digital commission tier where people can actually be in the comic each month!!!! A few fans have done that.

At the moment what seems to be working is all content to be honest 50% of the fans are joining for the digital rewards to learn how to paint and read my comic digitally and 50% sign up for physical rewards. They are my die hard fans that just love what I do at comic conventions and want to keep on getting my version of loot crate.

My policy with rewards is to make sur physical can fit in an A4 envelope and is not over 500grams this way to cost to ship it anywehere is cheap I have a business postage account so it makes life easier for me. If it grows we will include more digital content now more videos more comic book pages possibly a few extra a4 prints for the $20 tier but the focus is our comic and comic book card game.

4) Do you have Reward Dos and Don’ts that you can share with our listeners?

Do not over deliver to much I am kinda at my limit now but I see it as an investment. I will increase my digital content and my actual comic book pages next and also offer starting from the letter a commission to fans or starting from highest supporter when we hit $1000 someone gets a commission each month!!!!! So they will get a digital file and a4 print added to their pack.

5) “I’ve seen too many people create a Patreon page and start offering tons of rewards and extra content like tutorials and prints IN ADDITION to the work they are already doing. They quickly become buried in extra work that costs them more money and time to produce. Over-delivering is better than promising too much.” – Mac Smith from ScurryComic.com
Seems like you are doing a lot… what do you think of Mac’s advice?

Physical rewards are the bread and butter of Kickstarter, but even Patreon itself warns against creating too many Physical rewards. What are your thoughts on physical rewards? The fact that you’re in Australia might make physical reward fulfillment tricky, no?
I think I have covered this but honestly I SAY DO not offer too much physical rewards. I am offering a lot but I think trading cards and small prints are ok! The only thing I think I will increase is the amount of cards people get in their packs and maybe additional a4 prints but honestly ill have to weight and see how far I CAN GO. MY GOAL is to offer more digital content more videos and tutrorials on how to create comics draw traditionally or paint digitally and how to create concept art and fantasy illustration. I will even have videos on kitbashing and photo bashing more digital content is the way. If you do physical make sure it can fit in a letter a4 or American equivalent is good. Do not offer bigger things if you do make sure you charge more.

6) You have another Kickstarter coming up. Tell us briefly about that project, and what, if anything, you have in mind to encourage Patrons to double down and also support you on KS.

 

Wrap Up Questions

1) 5 Great Concept Artists on Patreon

2) What’s the best way for listeners to connect?

luminousages.com
newsletter – Free content – Free PDF & video tutorial


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.

 

ComixLaunch Featured Resource: FreshBooks

Are you keeping good track of the finances for your creative business?

And if so, are you trying to do it with rough spreadsheets you created yourself in Excel that you’re undisciplined about keeping up to date?

Take it from me, who did that for waaay too long, you need to stop wasting time and start using Freshbooks.

Accounting can be frustrating… but FreshBooks makes it EASY.

FreshBooks_1-300x300FreshBooks is specially designed for small businesses and creative entreprenuers like us.

Freshbooks saves you TIME by letting you Import expenses automatically from linked accounts and attach receipts to invoices so that come tax time, you’ll be organized and ready, not scrambling and in a full on panic.

FreshBooks also makes you look more professional and gets you paid faster with their fast branded invoicing options, and the ability to accept payments online.

FreshBooks keeps you up to date on your numbers, with beautiful automatically generated profit and loss statements, tax summaries, expense reports and more.

If you believe you add the most value to the world when you’re spending your time creating your next masterpiece rather than bean counting, then you owe it to yourself to give Freshbooks a try.

I’ve secured a special offer for ComixLaunch listeners…

Go to ComixLaunch.com/freshbooks and you will enjoy a 30-day free trial—no credit card required to try it out.

To get your time back and take control of your creative business finances once and for all, go toComixLaunch.com/freshbooks for a free-30 day trial, and I guarantee you’ll be glad you did.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [058]
5 Rewards
$1
$5
$10
$20
$100

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Show Summary / Final Lessons

1) Fretting over Patreon Rewards is Wasted Time and Effort.
Many people who are backing you aren’t backing to GET, they’re backing to GIVE BACK
Focus on your product / Art
And relationship building with Your audience.

2) $1 Reward Doesn’t have to be anything more than acknowledgement

3) Physical Rewards do boost Patreon pledges… but they can be a burden.

4) Rewards aren’t set in stone… you can reserve the right to try things out.

5) Having multiple reward tiers is key to significant funding.
We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

The Patreon Launch series continues with a deep dive analysis of the essential elements that make up patreon-logo-05and effective Patreon page. Tyler also shares 5 tips for building, and more importantly launching, your Patreon page. Plus, and invitation to take the ComixLaunch Patreon survey.


Today’s Session is brought to you by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource at ComixLaunch.com/club.


Session Table Setting

Today, we’re going to continue our deep dive analysis of Patreon and review the 9 essential elements that make up a Patreon Page and 5 Tips for Building and Launching Your Page

 

Now, you know that I bring more than four years of crowdfunding experience to the table, having run 9 KS campaigns and taught other creators how to have success on that platform, but I’m a total Patreon Newbie.  But, I can now say, that I am a Patreon Creator.  On Friday, Aug 5. I pushed the LAUNCH button on the Club ComixLaunch Patreon page, and on Sunday August 7, I started promoting it to the ComixLaunch audience.

 

Thank you, James Haick of Solar Flare our first patron!
James was on a great episode of ComixLaunch — 037 – Serializing Your Comic on Kickstarter with Solar Flare’s James Haick, was on Waynes Comics Podcast Major Spoilers.com and he called out James as one to rock.  Thank you James.
Will also be shouting out the rest of our new Club ComixLaunch Patrons at the end of the show!

James and 11 others helped us knock out our very first Patreon Goal: Which was to cover the Monthly Media Hosting for the Podcast! Thanks to Club ComixLaunch patrons, our monthly Libsyn.com media bill of $20 per month is now fully taken care of!  Media hosting allows 24-7 access and lightning fast downloads of the ComixLaunch Podcast on iTunes and on ComixLaunch.com.  Your support means those downloads will no longer cost the ComixLaunch team anything to deliver to creators like you.  We’ve already started making progress towards our next goal, which is to cover the cost of producing one full episode of the ComixLaunch podcast.

 

Show Updates & Shoutouts

ComixLaunch.com/PatreonChecklist has been updated with some new content from this episode.  This is a WIP Google Doc containing the information that I’m finding most useful to Launch.  Finally, I’m also keeping a Patreon Launch Journal for 30 days over at the ComixLaunch blog.  One of the things that a lot of creators are concerned about when it comes to Patreon is how to actually get Patrons. How to encourage readers, fans, subscribers, and followers on social media into Patrons?  Here’s what I know… there’s no silver bullet. There’s no one single action you will take that will take you from a Patreon Page with no Patrons to a page full of Patrons…  Rather, it’s the cummulation of a series of actions… the alchemy of audience engagement, and the ability to craft the right message, to the right audience, at the right time.

I also know that what you measure you can manage, and what you manage, you can improve.
So, to demonstrate those principles, and to hopefully demystify the Patreon Launch Process I’ve decided to keep a “Diary or Journal” for 30 Days, documenting actions and results.

Actions – What I’m doing every day to promote the Patreon.
Results – How those actions directly impact the number of Patrons who have sized up.
ComixLaunch.com/PatreonLaunchJournal to check that out.

 

What is Today’s Episode About?

Okay, we’re going to begin by breaking down the basic elements of a Patreon page.

What are all the pieces of content you’ll need to bring to the table to craft a patreon page?
What do you need to get started?
What are some tips and best practices to keep in mind as you start building your page.

9 Elements of Patreon

1) Public Profile

https://www.patreon.com/settings/profile
Will need this to be Patron or Creator

Same account can be both

Avatar Image – 512×512
Name
Linked Creator Page
Page URL (You can customize)
About You Section

Rich Text (Image, video, formatting, links)

Locations

Where are you from
Multiple places available

Twitter username
Facebook URL
Youtube URL
Twitch URL
Pledge Privacy

Check if okay that people see who you pledge to.
Uncheck if you want projects you support kept a secret.

2) Cover Image

1200 x 600 is what they call for.
Double it and make it a PNG – 2400 x 1200
If you’re including copy, in your image, keep it in the middle 50%

3) Payment Settings

How do you want to charge your Patrons. – 2 options

Monthly – Charge Patrons at the start of every month.
Example – Club ComixLaunch set up on a monthly recurring basis. Pick a $ amount, and Patreon will charge that amount on the first of the month, every month.

Per Creations – Charge Patrons only when you make a Paid Post.
Example – Jason Brubaker, posts a paid update every Friday containing all of the work he’s done the previous week, and when that update goes live, his Patrons are charged.
Another Example – Jamie Gambell set up a Patreon on a per issue basis. Whenever he posts a new issue of one of his comics, his Patrons are charged.

It’s a clear A or B decision, but which is the best for you and your project is a lot more complicated than that. I’ll be doing a whole session focused on this topic, and will be trying to bring on creators who are taking both approaches to help us determine what’s right for you.

4) Description – Why are You On Patreon – [Your Story, Your Pitch]

“Use this section to share more about what you do and how pledges will help you do it”
Free for all — Rich text editor

HTML Code
Formatting
Bullets
Indenting
Images
Videos
Links

Essentially, this is a sales page.
The key skill here is copyrighting… and if you ask most business people, the ability to write effective sales copy is one of the best skills to develop.
At the same time, it’s the opportunity to showcase you and to be real with your audience.
Writing your project description is another HUGE topic, and one that I’ll be devoting a whole episode to in this Patreon Launch Series.

5) Intro Video

Upload a video from YouTube
Not required
Will plug in right above your project description
Long or as short as you like.
Content up to you.
And, you guessed it, we’ll be doing another session on Patreon videos!

6) Goals

A Familiar Crowdfunding Element

Unlike KS, Goals is plural.
Also, unlike KS, there are no stakes tied to Patreon Goals.
Completely at the Creators discretion.
No obligation to create any goals.
But we know psychologically the power of goals…

More likely to hit a target when you have a clear target you’re aiming for.
Enables you to break big goals (world domination, etc.) into smaller, manageable chunks.
Charts your progress.

Entirely up to YOU!

A few examples:

Emily Gillis of Wayward Studios is creating Comics
https://www.patreon.com/waywardstudios
At $100 a month, we will launch monthly livestreams where you can ask questions, request sketches, and take a peek inside our creative process.

Walter Ostlie is creating Comics and Art
https://www.patreon.com/walterostlie
$50 – Your support has paid for my server fee and other material costs, I can get rid of ads.

Jay D’Ici & Matt G. Gagnon is creating a weekly comic book Conceptual Heist
https://www.patreon.com/conceptualheist
$250 – We will switch from twice a week to 3 times a week which will speed us to the end of book one. All our Patreons get their names in our hall of fame!
Goals will also get its own detailed Patreon Launch episode! (Broken record!)

7) Rewards

Should also be familiar to other crowdfunding sites… this is what pledgers get in exchange for their Patronage!
But remember, Patreon is by design, less about the physical things they get.
One Patreon creator recently surveyed her audience about why they support her on Patreon, and only 6% of said they do it for the Rewards.
The most common question from the Patreon Survey is REWARDS REWARDS REWARDS.
Because of that, the very next session will be a deep dive on Rewards, and I’m bringing on Anthony Christou of Luminous Ages for the Rewards Discussion.
But the rewards you choose are entirely up to you…

Start at $1 per month or creation
Usually for $1 per month, backers will get a thank you, access to your Patreon posts… and not much else.

That’s what I set up as the $1 level for Club ComixLaunch… listeners of this show, getting at least 25cents worth of value an episode… don’t need much more than that and it’s still a great deal.

Bump up a Level

Donathin Frye is creating graphic novels (Webcomic Atonement)
https://www.patreon.com/AtonementComic
Pledge $5 or more per month
At the $5 level, in addition to all of the rewards above, you’ll also receive a special “art only” HD version of every page, so that you can look at Kijori’s gorgeous work without any distractions! You’ll also be sent the behind-the-scenes page and panel draft sketches for every page of Atonement!

Up to as much as you’d like.

Liz Staley is creating a webcomic called Adrastus!

https://www.patreon.com/adrastuscomic
Pledge $10 or more per month
Every patron at this level gets the perks from the previous levels, but they also get a special gift mailed to their door each month! The gift might be a limited edition button, a printed art card, or anything else I might dream up! (Minimum of 2 months of this pledge to receive monthly mailing- rewards will be sent out the second month that your pledge goes through)

Incognito Cinema Warriors XP is creating YouTube Videos, DVD’s & Comics

https://www.patreon.com/icwxp
Pledge $60 or more per video
Flux Namtari will thank you live via Skype Call for 15 minutes! You guys can chat about anything! Though, we won’t be held responsible for his comments. Plus all lesser prizes except a call from Topsy!
Plus All Previous Rewards

Tune in next week to go deeper into REWARDS on Patreon

8) Thank You Page

Craft the Page that Patrons will see directly after you
Patreon says: “This page shows up after someone pledges to you. Be creative with your personal message! You can even offer an immediate gift like links to free songs, videos, photos, etc.”
Same Rich Text Editor that you’ll use to craft your Page Description.
Here’s where I chose to put the Club ComixLaunch Welcome Kit!

Wanted Club ComixLaunch Patrons to INSTANTLY receive value.
So I put together a download that contains some of our best resources:
5 Things You Must Do Before You Launch a Kickstarter [Checklist – PDF]
How to Choose Paper Stock for Your Book with Kraken Print [Guide – PDF]
Kickstarter Update Guide: 19 Types of Updates to Send to Your [Guide – PDF]
7 Keys to Your Best Launch Ever [Workshop – MP3]

Again, entirely up to you what you do here, but this is an outstanding place to surprise your Patrons and roll out the red-carpet for them.

9) Creator Page Settings

Category

Film & Video
Music
Writing
Comics
Drawing & Painting
Animation
Podcasts
Games
Photography
Comedy
Science
Education
Crafts & DIY
Dance & Theatre

Set your Patreon URL

patreon.com/ [your choice]
Usually creator name or what they’re creating

Adult Content

Checkbox – Content contains sexula imagery or nudity.

This means the page will not be listed in our site’s search engine.

There have been a lot of creators who use Patreon as a place for NSFW content or R-Rated content that they put behind a paywall.

Brag Guigar – Evil Inc, Evil Inc After Dark.

In mid 2014, Paypal suddenly came down hard, saying wouldn’t be associated with payments for any adult content.

Recently, Patreon got a notice that they were shutting down the entire integration with Patreon because of the Adult Content on their site — FROZE hundreds of thousands of dollars for funds.
Had to take action , flag ADULT pages, make them private, and remove Paypal functionality.

Recently, changed again…

Adult Content Tag.

What’s allowed: “Patreon is not for pornography, but some of the world’s most beautiful and historically significant art often depicts nudity and sexual expression. Because of that, we allow nudity and suggestive imagery, as long as it is marked as Adult Content. If your work contains nudity or any material that could potentially be offensive to users, make absolutely sure to mark the page as Adult Content in the creator description when creating your page. Think of the policy as allowing “R Rated” movies… but not porn. In keeping with our strong commitment to safety, we have zero tolerance for content that sexualizes children in any way.”

Creators with adult content flagged can accept payments from Patreon using Paypal again.

Pro-tips
Patreon has a Page Building Guide
https://docsend.com/view/zgzmy3n


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go to ComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s PatreonLauncher.
A PatreonLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [057]
Take the ComixLaunch Patreon Survey comixlaunch.com/patreonsurvey

Two winners – $25 amazon gift certificates.

Not only does it make the show better… by uncovering the pain points and questions you have…
It let’s me identify creators out there with lessons to share.
Most of the examples of creators who’s Patreon’s I mentioned in this show came from people who filled out the survey.

Survey will run from now until the end of the month.
comixlaunch.com/patreonsurvey


Wrap Up

Covered the Elements of a Patreon Page… There’s a lot.

5 Tips for Building and (More Importantly) Launching Your Page

#1) A good Page Takes Time

I probably spent about 15-20 hours on the Club ComixLaunch Patreon page… plus additional time thinking about it, jotting down ideas, etc.
It’s time well spent, though…
Not Urgent, but Important Category — 15-20 hours upfront, but ideals will be a source of funding for you for years to come. (That’s time well spent.)
There will be other things more “urgent” (posting on social media, checking your email, finishing that commission, etc. but will be less important.
So block out the time and get it done.

#2) Expect a buggier editing experience on Patreon than you’re used to with Kickstarter.

We get spoiled on the Internet… everything is awesome, and we expect it all to work
Expecting a Kickstarter like experience on Patreon will set you up for disappointment.
Editor is fairly user friendly for bloggers, but there are some things we come to expect that Patreon doesn’t do.
Only hosts some images for you. Most images they require you to upload the image URL.
Means you create image and size appropriately
Upload to your own website.
Get URL for the image
Paste link to image in the Image loader.
Don’t host video, upload to YouTube.
There were a few times where I lost progress… whether failure to save on my part, or timing out, either way… experience was less than what I was used to building 9 KS pages.

#3) Profile Image – Be the Face of Your Page

#4) Add Images Wherever You Can

Break Up Your Copy
Add to Goals
Add to Rewards
Visualize your Rewards

#5) Perfect is the enemy of progress

Let Your Page Evolve Over Time
I was stressed… I had my launch date in mind. Wanted Patreon Launch to coincide with the launch of the Patreon series of the podcast.
But time was the enemy…
Yes, I wanted a great page. But the only reason I was able to hit my deadline was because I made the decision to launch WITHOUT a Video.
SHOCKED! And something I would NEVER do for a Kickstarter…
Because once you click GO on a Kickstarter project, that clock gets ticking, you only have one chance to make that first impression, and every second that goes by your campaign is one second closer to ending.
But NOT on Patreon. There is no clock!
And in fact, launching without a video gave me permission to focus on the content and copy and other extra pieces of value, like the Welcome Kit and the Kickstarter Updates Guide, our first VIP Resource for Patrons (which is available free at comixlaunch.com/club
Might not have been done or be as well-done if I was fretting over a video.
Also, adding a video in a few weeks from now gives me a new opportunity to plug the Patreon!
If you’re not embarrassed by the first version of your product, you waited too long to ship it.” -Reid Hoffman
Best example of this: Google iPod Generation 1 and compare to ipod or iphone now.
So, do put in the work, put together a strong page. But know it will never be perfect and can always be improved… so, give yourself a deadline, block out sufficient time to hit it, and then LAUNCH!

Before we go, I have some Club ComixLaunch Shoutouts to Make!

One of the benefits of joining the club is that I’ll give you a personalized thank you on the show!
Christo Van Wyk
Writer working on some cool sci-fi horror mash-up stories.
Working with Sam LeBas on edits… taking things seriously.
Be launching some KS in the future.

GloriAnne Rose Dairo
Listening from the Phillipines –

“I just want to say I love your podcast(s). While I can’t have a Kickstarter here (will probably resort to IndieGoGo — or maybe Patreon will be better for me, we’ll see), your podcasts are still a big motivation. They help remind me that it IS going to be a rough road ahead, and will probably cherish my art/comic/graphic-novel journey all the more for it.
Your podcasts even helped me stay focused and keep my chin up while job hunting these past half of 2016.
So hats off to you. Keep this going, please. You help so many people — even if it’s not with comics or Kickstarters.”

James Burton II

Talented artist, working on a few projects, and planning Kickstarters in the future.
Also knows a think or two about fulfillment and logistics. Good guy to know, and all around good guy period.

Peggy Vogel-Nagengast

Would not be a show, or a ComixTribe, or pretty much anything.
My mom.
Musician. Music teacher

Thank you to these creators who helped us reach our first Patreon milestone… and there are more who we’ll be shouting out in future sessions.


Closing

Alright, there you have it. You now know exactly what’s required to build yourself a effective Patreon page.
In the next session of Patreon Launch, we’re going to tackle the topic most of you are most concerned about, and that’s Patreon


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