ComixLaunch_Green29Tyler breaks down an exciting conversation he had with the co-founder of Kickbooster, a new service that empowers and rewards your backers, fans, and affiliates for promoting your Kickstarter campaign. This just might be the “dead zone” cure Kickstarter creators have been searching for.


Today’s Session is Brought to You by

The Freedom Journal

Today’s session is brought to you by The Freedom Journal. Go to ComixLaunch.com/freedom to accomplish your #1 goal in just 100 days.

Freedom


Session Table Setting

Welcome back to ComixLaunch!

Have I got a good one for you today. Seriously, this one is a game changer, boys and girls, and if you’re one of my veteran Kickstarter creator listeners who has seen it all… clean out your ears and turn up the volume.

There’s a new service that empowers and rewards your backers, fans, and affiliates for promoting your Kickstarter campaign. This just might be the “dead zone” cure Kickstarter creators have been searching for.


Before I bring on my special guest to talk about this exciting new service… I just wanted to give a short update on the thing I’m most pumped up about in 2016…

The ComixLaunch Course!

In less than a week, the first live session will be taking place, a Pilot course, where I’m taking 10 hard working creators, all looking to launch a Kickstarter campaign within the next six months or so, step by step through the process of building a fundamentally sound campaign that will take their careers to the next level.

Jeremy Melloul and I have been working feverishly behind the scenes to get this course ready over the past month, and it’s exciting to finally be getting this thing Kicked off.  I’m nervous, I’m excited, I’m so looking forward to seeing these campaigns get built and get funded.  I’ve worked on a lot of projects, from small comic projects to half a million dollar video game projects, but this course, when all is said and done, may be the thing I’m most proud of.

So, yes, I’m pumped to finally be launching The ComixLaunch Course.
It’s a pilot program that filled up quickly. It’s currently closed, but we will likely be opening enrollment again in the spring.

If you might be interested go to comixlaunch.com/course

Okay… I talked a big game about today’s episode… time to back it up!


Whoops

I think I jinxed myself. I had my awesome interview via Skype.  I went and recorded the intro and was obviously pumped.  I went to get the recording only to find didn’t record properly, and I have no idea what went wrong.

Now, I thought about scrapping the episode, but the content and discussion was too good. I decided it was not fair to my guest to re-record, but will try to get him back at somepoint.
So, I’m going to share my notes from the awesome conversation with you… just the facts.
I thought about trying to cover this up, but it was a good teachable moment.
Always stand up tall, plant your feet, but keep those knees bent, stay flexible, and go with the flow.


Guest Introduction

My guest today is Co-Founder of Kickbooster, the first cash back affiliate program for Kickstarter!
He works with crowdfunding campaigns to help them reach their goals, and does marketing and community building for Kickbooster.

Welcome to ComixLaunch Mr. Scott Adamson!


Guiding Discussion Questions

Kickbooster

1) Okay, let’s start with the basics regarding Kickbooster.  What’s the elevator pitch for your service?

Our service is the world’s first affiliate program for crowdfunding campaigns!

  • What is an Affiliate Program?
    • Amazon
    • Online Marketing
    • Podcast Sponsorships
  • At Kickbooster we are trying our best to simplify the marketing aspect of your crowdfunding campaign. Simply put, Kickbooster allows campaign creators to run a referral program during their crowdfunding campaign and provides incentive for backers to share and promote your campaign.Kickbooster is crowdfunding campaign marketing made easy!
  • Getting Started
    • Signing up for Kickbooster is a snap – just click on the “Try Kickbooster for free” button on the Kickbooster home page and follow the simple steps. After you have successfully set up your Kickbooster account you will be presented with a unique campaign page that you can direct your boosters to and offer them incentives for sharing your campaign.
  • How does it work?
    • Kickbooster is a powerful, yet simple to use tool. The short answer is that we use Google Analytics tracking code that you place on your Kickstarter page to track when someone visits your campaign after clicking on one of your Booster’s referral URLs. It only takes a few minutes to setup and doesn’t require any development or design experience.
  • Who should use Kickbooster?
    • Everyone running a crowdfunding campaign can benefit from using Kickbooster. The best way to reach your fundraising goal is through word of mouth. Kickbooster gives your friends, family, and backers a reason to spread the word about your campaign, drastically increasing your chances of reaching your funding goal.
  • What does it cost?
    • • Kickbooster has NO upfront cost and is risk free to try with your campaign.
    • • We collect 3% of all the pledges generated through Kickbooster as payment,
    • plus an additional 10% that is paid out as commission to your Boosters (13% total).
    • If Kickbooster raises you $1000, we collect $130 once your campaign is successfully funded.
    • $100 is paid to your Boosters and $30 is used to cover the processing and administration fees.
    • • Commission is only collected on successfully funded campaigns. If your campaign
    • doesn’t get funded, it costs you nothing! Again, making it risk free!
    • • We handle everything else, including tracking and paying your boosters.
    • • You can track all of the pledges received in real-time using your Kickbooster Dashboard.
    • • Payment is due after you receive your funds from Kickstarter and no payment is due upfront.
    • • Becoming a Booster is completely free, in fact you make money for helping back campaigns.
    • There is no risk in trying Kickbooster!

 

2) How does Kickbooster help Kickstarter creators?  How does a creator promote their product with Kickbooster?  Is it open to any project?

  • Anyone running a Kickstarter can be a Kickbooster
  • Less 5 Minutes
  • need a live link
  • Google Analytics – video tutorials
  • Dashboard
    • # of Booster
    • Links
    • How many boosts
    • total dollars
    • Percentage of funding
  • Booster Leader Board
  • Default 10% Back
  • Set up incentives within Kickbooster
  • Use the service to leverage influencers

3) How does Kickbooster work from the backers or affiliates perspective?  What are the advantages of affiliate promotion, vs. other kinds of promotion?

4) Let’s talk money… How does Kickbooster make money?  How and when do affiliates get paid? How and when are Kickstarter creators charged?

In KS terms of service for creators, it clearly prohibits as rewards:

  • Financial incentives
  • Raffles, lotteries, and sweepstakes
  • Coupons, discounts, and cash-value gift cards
  • Did you talk to KS regarding whether or not your service was within their TOS prior to launching?

5) Backer attrition (backers who pledge but whose CC’s aren’t charged) is a reality of most campaigns. Does Kickbooster account for that?

6) Any big Kickbookster success stories so far?


 Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

The Freedom Journal

Freedom

Over the past two years, Podcaster Jon Lee Dumas has interviewed more than 1200 of the world’s leading creative entrepreuners. What sets these high performers apart?
It’s Their ability to SET and ACCOMPLISH goals.
It’s also the thing most struggling Entrepreneurs fail to do.

The Freedom Journal is a gorgeous, 300-page, faux leather-bound, gold embossed journal that will guide you in the accomplishment of your #1 S.M.A.R.T. goal:

S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Time-bound

A unique, step-by-step process:

With daily tasks, nightly recaps, 10-day sprints and quarterly reviews, The Freedom Journal WILL hold you accountable to accomplishing your #1 goal in 100 days. And accountability is everything.

3d287fbcfc43d2c0151dca9ad36d2831_original

John has partnered with Pencils of Promise, and proceeds are going to build a school in a developing country on behalf of those who are supporting The Freedom Journal.

Backers of The Freedom Journal to know that by supporting this campaign they’re giving themselves the gift of accomplishing their #1 goal in 100 days AND giving the gift of education to those less fortunate.

And know that ComixLaunch Listeners… because ComixLaunch.com/freedom is an Kickbooster link, know that you’ll also be helping the show.

Even more — If you become a backer and you use The Freedom Journal with your #1 goal being the planning and launching of a Kickstarter… I’ll have you on the ComixLaunch show to talk about.

Go to ComixLaunch.com/freedom to accomplish your #1 goal in just 100 days.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

Today’s ComixLauncher

Go to kickbooster.me and sign up to become an affiliate booster. 

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #29.]


Wrap Up

Wrap Up Questions

1) Do you have any recommendations for Kickstarter creators?

Launch boom… http://launchboom.com/
rule of thumb
Formula – email list = campaign goal / 2% x average pledge level
Paid media through Facebook.

2) What’s the best place to keep up with you online?

kickbooster.me — Click the chat icon in the bottom right, and that’s usually Scott you’re talking to!

Thanks for Listening.

 


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green028In this session with media buyer and senior staff writer at HorrorTalk James Ferguson, we go deeper than ever before on the show on one of the most powerful advertising platforms on the planet for Kickstarter creators: Facebook. Why it works, and how to get started with Facebook advertising.


Today’s Session is Sponsored by the Johnny Bullet webcomic by Hervé St-Louis. Read it for free at comicbookbin.com/bullet.


Session Table Setting

Welcome back to ComixLaunch! This is the podcast to learn about mindset, strategies, and tactics… today, we’re going to touch on all three.

I’m excited about today’s episode, because the topic is one we’ve touched on before in the show, and has been a recurring theme among some of the most successful creators we’ve had on the show.

I’ve talked about my own limited, but exciting success with it around the edges of other topics… but today we’re going to focus in. What am I talking about?
FACEBOOK Advertising.

Now, as I’ve said before… I am no expert on FB advertising… but with success I’ve had… specifically surrounding the C is for Cthulhu brand, built 35 people to 12,131 in under a year… powered the biggest Kickstarter to date last year, and then a big online store launch in October, and a huge December on Amazon.


Today’s Guest

My guest today is a senior media buyer with 10 years of experience in the advertising industry. He spends his days handling the planning and execution for clients in a variety of fields across display, video, mobile, social, and programmatic campaigns. He’s certified by the IAB in both Sales and Ad Operations. And by night, he is a senior staff writer at HorrorTalk, heading up the comic coverage for the site including news, reviews, features, and convention coverage. He’s also an aspiring creator and co-host of the Raging Nerdon podcast.

Welcome to ComixLaunch Mr. James Ferguson

 


Guiding Discussion Questions

1) Why should comic book creators or anyone advertise?
2) How do you know if advertising will work for you or if you’re just going to be wasting money?
3) What would you say to a creator who says, “I’m launching a Kickstarter because I don’t have the funds to make my comic… so obviously I don’t have the funds to advertise.”
4) Why Facebook advertising vs all the others out there?
5) What are the Steps You go Through When Launching a Facebook Ad Campaign

  • Evaluate Your Assets
    Before you start any ad campaign, take a good look at what you have available. If you’re promoting a comic book Kickstarter, odds are you have some great artwork. Video is nice, but not a must have as it tends to be a little more expensive.
  • Select Your Images Carefully
    Think of your own user experience for a moment. What catches your eye as you’re scrolling through the news feed? Facebook optimizes ads based on performance, but you’re probably working with a rather limited budget, so you won’t have the time or space to do a whole lot of testing and learning.
    2-5 images
  • Set a Goal
    Pick one and stick to it. Don’t go into a campaign with the intention of getting new email subscribers, new page likes, new backers, new site visitors, and more. Those are all different KPIs (Key Performance Indicators) and all utilize different tactics. You can have a primary and secondary goal, but once again, keep your budget in mind. The goal should be realistic and attainable. Facebook allows you to choose your goal when creating a new campaign. (see below screenshot) The goal you select alters the algorithm used to optimize the campaign.
  • Set a Budget
    You can spend as much or as little as you want. Facebook has no shortage of ad space given the 1.4 billion users it has accessing the platform every day. If you were a traditional advertiser, you’d want to have a larger budget to work with and go after a broad audience. You are working in the opposite direction. Whether we like it or not, comics aren’t as popular as something like Coca Cola. You want to get very granular with your audience which means you’ll have a very small group which means a rather small budget. This is all up to you though. You can do $20 or $200 or $2,000.
  • Define Your Audience
    I’m sure you’ve pitched your book out the wazoo by this point so you know what to compare it to. Is it The Wizard of Oz meets Hellraiser? Well, use those as keywords to target. The Facebook ad builder is like a big Chinese food menu with so many options to choose from. The problem is that you need to have an idea of what you’re looking for first. You can start with the people that already like your page and friends of those people. Then layer in the additional targeting. Get as specific as possible. Don’t just type in “comics” and call it a day. Add in any similar books, comics, movies, and TV shows.
  • Got an Email Newsletter?
    Regardless of the size of an advertiser, there is nothing more valuable than first party data. If you’re a creator, this would be your email subscriber list. I cannot stress this enough. These are people that have already raised their hand and volunteered to receive emails from you on a regular basis. Unfortunately, as you are no doubt aware, that doesn’t mean that they’re opening every email you send them. You can upload that subscribe list into Facebook and tell all those people (assuming they have Facebook profiles) about your Kickstarter. Taking it a step further, you can use that audience as a base to build “look-a-like” models. These are essentially people that exhibit the same online behavior or like the same types of things as your existing audience. This means you’ll take your existing fan base and expand it to find people just like them across Facebook.
  • Flighting
    You can have ads run as often or as infrequent as you like. Maybe you want to do a little boost to get you through the mid-campaign doldrums or if you’re coming up short on your goal and time is running out, a last minute push could put you over the line. You can do this as a daily burst or as a continuous flight.

6) How much do you have to spend on Facebook to see results?

7) Should you boost posts or run ads?
Pin a Post!

8) Is the advertising platform built into Facebook good enough, or do you recommend the power editor?

9) Good resources for people interested in learning more about Facebook advertising?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Johnny Bullet

Johnny Bullet is really the kind of comics that we don’t get enough of. Hervé St-Louis, also known as Toon Doctor, creates it.

It’s a web comic that has the look and feel of a classic newspaper comic strip, except that it’s published weekly web comic.

Johnny Bullet is a professional drag racer who gets in trouble with the law, bad guys, and of course bad women!

You can tell that Hervé, Johnny Bullet‘s creator, likes cars and drag racing. There are muscle cars everywhere!

There is really no comic like Johnny Bullet. It’s been described as Michel Vaillant meets the Dukes of Hazzard. Set in the 1970s the characters sport afros, and bell-bottoms.

It’s fun to read a crime comic that’s serious but without being dark and gloomy. Johnny Bullet is your classic good guy!

While Hervé tells me that he isn’t ready to launch his Kickstarter just yet, there’s nothing stopping you from reading Johnny Bullet at ComicBookBin dot com slash bullet (comicbookbin.com/bullet).

Leave him comments so he knows that we sent you!

Johnny Bullet. It’s a comic about a man and his car.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher

Today’s ComixLauncher — For Facebook users…

This ComixLauncher is for those of you who already have dedicated Facebook fanpages for your projects. (If don’t have one yet… your CL is to go create one.)

Create two very similar posts promoting your content. Make them visual, maybe share a cool cover image or panel from your series.
Now, I want you to boost one of your post for 1 day for only $1.

In 48 hours, check both posts, in terms of People reached. How much bang did you get out of your buck?

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #28.]


Wrap Up

Wrap Up Questions

1) Do you have any recommendations for creators with horror related Kickstarter projects for getting covered at places like HorrorTalk.com?

KS friendly

2) What’s the best place to keep up with you online?

Thanks for Listening.
Tease future episodes

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green027In this session, Tyler speaks with Madeleine Holly-Rosing, author of Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding, about how to know if and when you’re ready to launch your Kickstarter.


This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Hello and Welcome
If you are here to learn about the mindset, strategies, and tactics that creators like you are using to fund there projects, you’re in the right place.
If this is your first time tuning into ComixLaunch, welcome… we’ve have and extra special show for you today.

Guest Introduction
My guest today is a writer for TV, film, novels, and comics, who has successfully raised nearly $22K on the Kickstarter platform for her paranormal steampunk series Boston Metaphysical.

She holds an MFA in Screenwriting from UCLA, and is the author of Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding, which she’s also taught as a class at Pulp Fiction Books and Comics in Culver City, California.

Welcome to ComixLaunch Madeleine Holly-Rosing!


Guiding Discussion Questions

  1. What are some of your pre-launch prerequisites… things creators must do or have in place before launching?
    – FB Page account
    – Twitter account
    – Committed backers – 25-35%
    – Mailing List
    – Cons
  2. What are some tell-tale signs that maybe your project has launched too soon?
  3. There is a lot to running a Kickstarter… and it can seem like an overwhelming for many creators. What are the 2-3 most important things to focus on? Are there any less important areas of a Kickstarter that you see creators spending more time on than necessary?
  4. Do you think its possible to be over-prepared for a campaign? What about creators who continually delay launching because they’re “paralyzed by pursuit of perfection?” How would you get such a creator to pull the trigger?
  5. You wrote a book, Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding, sharing lessons learned from your crowdfunding experience. How did you go about structuring your book? What are one or two key takeaways you hope readers will get from your book?
    – You can do it!
    – Plan early
    – How you find the backers?

ComixLaunch Lightning Round

SPEED ROUND of Questions (Short/ Quick answers 30 seconds or so.)
1) Finish this sentence: “Kickstarter is _______.”

“Crowdfunding for creative projects.”

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

“I would add on the ability for backers to pledge to more than one tier.”

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“My fellow creators.”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

“Make sure you’ve added enough postage to your reward tiers.”

5) Can you recommend one comic (not done by you) more people need to check out?

Oh, Hell by George Wassil

 


Sponsor – KrakenPrint

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.
ComixLauncher

Today’s ComixLauncher —

Pull out a sheet of paper or your favorite list app. (I love Workflowy.)
Set a timer for 5 minutes and braindump…

All the things you need to do before you can launch your next Kickstarter project.

This may seem like a lot, may seem overwhelming, but trust me, naming it, writing it down, and putting it in one place is the first step in taking control over it.

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #27.]


Wrap Up

1) Do you have one final piece of advice for CREATORS on running a Successful KS campaign for the ComixLaunch listeners?

“Be sure to get enough sleep. And eat right and exercise.”

2) What’s the best place to keep up with you online?

FB – https://www.facebook.com/BostonMetaphysicalSocietyComic
Twitter @MHollyRosing
Web – http://www.bostonmetaphysicalsociety.com/
Madeleine’s book – Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green2In this session, Tyler and Jeremy talk to Russell Nohelty of Wannabe Press about tapping into the power of Kickstarter and the techniques of successful online marketers to launch a new publishing venture.


Today’s Session is Sponsored by the Johnny Bullet webcomic by Hervé St-Louis. Read it for free at comicbookbin.com/bullet.


Today’s Guest

Our guest today is a writer of film, TV, animation, comics, and novels.  After buying back the rights to all of his properties and going independent, he successfully funded his first Kickstarter in 2014, which he used to jumpstart the launch of his publishing company, Wannabe Press. Since then he’s successfully funded a second Kickstarter campaign all while running and growing his company.

Welcome to ComixLaunch, Russell Nohelty!

Today’s Topic:  Kickstarter as a launching pad for new publishers.

Guiding Questions

1) Decision To Go Independent.

Russell bought back all the rights to all of his properties to release them himself. Why did he make this decision and what did the process entail?

2) Using Kickstarter as a launching pad for your career in comics.

Part of the re-release was putting together a print run of Ichabod Jones: Monster Hunter – which was previously published as a digital-only comic.
Were any obstacles to doing a Kickstarter for a book that had already been released, albeit digitally?

3) How to maintain momentum after the Kickstarter.

Let’s excavate some strategies he used to take support from his Kickstarter to Wannabe Press and his other titles.

4) Growth with a Second Kickstarter.

A year after Ichabod, he launched the Kickstarter for Katrina Hates the Dead.
He almost doubled his # of backers (from 162 to 294) and raised $3,000 more (~$5,500 to ~$8,800)

5) Key Tips

  • Build and Audience with Landing pages
  • Facebook ads
  • Webcomics
  • Built mailing list 0 – 1,300 people
  • Auto-responder sequence
    • How did he activate his past backers for this new Kickstarter?
    • How did he acquire new fans throughout the year?
  • SumoMe
  • Project Wonderful
  • https://www.krowdster.co/

ComixLaunch Lightning Round

SPEED ROUND of Questions (Short/ Quick answers 30 seconds or so.)

1) Finish this sentence: “Kickstarter is _______.”

“The absolute best way to launch your creative career.”

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

“I love 99.9% of Kickstarter. I think they could be more transparent. How do you go about becoming a staff pick? How do you run the most successful campaign possible?”

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“Buffer is probably the number one but Krowdster for a campaign.”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

“Do not ask people to do anything for your next campaign until every single person has a book in their hand.”

5) Can you recommend one comic (not done by you) more people need to check out?

“I’m going to say Shiver Bureau by Walter Ostlie.”

 


Sponsor: Johnny Bullet

Johnny Bullet is really the kind of comics that we don’t get enough of. Hervé St-Louis, also known as Toon Doctor, creates it.

It’s a web comic that has the look and feel of a classic newspaper comic strip, except that it’s published weekly web comic.

Johnny Bullet is a professional drag racer who gets in trouble with the law, bad guys, and of course bad women!

You can tell that Hervé, Johnny Bullet‘s creator, likes cars and drag racing. There are muscle cars everywhere!

There is really no comic like Johnny Bullet. It’s been described as Michel Vaillant meets theDukes of Hazzard. Set in the 1970s the characters sport afros, and bell-bottoms.

It’s fun to read a crime comic that’s serious but without being dark and gloomy. Johnny Bullet is your classic good guy!

While Hervé tells me that he isn’t ready to launch his Kickstarter just yet, there’s nothing stopping you from reading Johnny Bullet at ComicBookBin dot com slash bullet (comicbookbin.com/bullet).

Leave him comments so he knows that we sent you!

Johnny Bullet. It’s a comic about a man and his car.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher – 026

In two sentences or less, describe your brand as a comic book creator. And if you don’t have one established yet, if you’re new, then tell me how you’d like fans to describe who you are and what you create.

If you’d like to share your comixlauncher with me, I’d love to hear it. [email protected] subject ComixLauncher 026.


Wrap Up

Where can our listeners connect with you?

Twitter: @russellnohelty

Facebook: Russell Nohelty

Instagram: russellnohelty

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

Is a Kickstarter project in the cards for you in 2016? If so, this session will give you 7 principles to guide your effective use of the Kickstarter platform, and help you set both outcome and performance based goals that make success inevitable.

 

ComixLaunch_Green025

 

 

 

 

 


This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/kraken for 5% off your entire first order.


Session Table Setting

First Session in a brand new year of episodes. Committing to 52 more weekly episodes of ComixLaunch.
If this is the first time you’re listening, welcome. You’re joining an engaged, passionate, committed audience of creators serious about learning what works to move their careers forward… and come here specifically to learn about the mindset, strategies, and tactics.

Please dive into our archive:

  • Mindset — How having the right mindset toward Kickstarter determines success, Emotional rollercoaster,
  • Strategies — Social triggers at play, Retailer outreach, SWOT analysis
  • Tactics — Pros and cons of early bird rewards, promoting Kickstarters at conventions, how to create a great project image

For this first episode, we’re going to pull back a bit.  This is a mindset and framing episode, which is how I like to start the new year.  The idea of Transformation is an idea I’m kind of obsessed with.
At it’s heart, every great podcast, book, course, or training is a vehicle of transformation.
You’re going to spend the next 20-30 minutes with me…and for that to be time well spent and not time well wasted, a transformation needs to take place…

When I look back at my many years of formal (K-12, undergraduate, and graduate school) and informal (books, podcast, seminars, training programs) education, what separates the exceptional from the mediocre is that I was a different person at the end of the great courses than I was going in.
This podcast is meant to be informative, and educational, and hopefully a little entertaining now and again… but it’s true value is in the little transformations it can make in you, the ComixLaunch listener.
I hope to make this show something that equips you with the confidence, and knowledge, and skills, and resources to take action and build your creative careers.

So, stick with us this year. Subscribe to the podcast on iTunes or Sticher, get on our email list at ComixLaunch.com, and if we do our job right, you can be confident that you’ll be a different, hopefully better creator by listening to this show.
Transformation… it’s powerful, and can be applied to everything… including your comics.
When you’re working on your stories, make sure you can answer the question, “How will a reader be different after reading your book?”
Will you make them laugh or cry? Will you make them angry? Will you make them think?

Today’s Topic

  • Share the ComixLaunch vision and Mission
  • Share our 7 guiding principles
  • Share our goals for 2016

ComixLaunch Mission and Vision
ComixLaunch was founded with a clear vision, mission, and set of guiding principles that drive how we approach the Kickstarter platform and building a career in comics.
The ComixLaunch Mission
To help comic book creators harness the power of the Kickstarter platform to fund their projects and advance their careers.
Guiding Principles
Our mission and guiding principles are interwoven throughout the podcast.
It is our hope that listeners will come to adopt these core beliefs and guiding principles as your own, and that they will positively impact your creative endeavors.

7 Guiding Principles

  • 1) Each of us is 100% in control of our own success or failure. We are responsible, accountable, and the buck stops with us.
    Make solutions, not excuses.
    There are millions of things outside of our control…
    But Our worlds are shaped by the things we focus on…
    Things are going to happen…
    Fufillment delayed more than two weeks at Customs. Full Cthulhu plush body cavity search? Checking beanie bums for meth?
    I’m not responsible for that… but I’m entirely responsible for how I communicate the delay to my audience. How I choose to make it right.
  • 2) Success on Kickstarter is not defined by hitting a funding goal or producing a product, but rather by satisfying every backer to the best of our ability and advancing our careers to the next level.
    50%, 9%, XX% fulfilled but left them financially, emotionally, or physically drained… more burden than blessing.
  • 3) Whether Kickstarter is a finite or renewable resource is not set in stone… it depends on how we use the platform.
    Session 2
  • 4) Hitting a Kickstarter goal is far less important than the person we become in the pursuit of that goal.
    Journey, not the destination.
    Two types of goal setters.
    1) Set a lofty goal, and then focus on how far away that goal is from their current reality.
    2) Set a lofty goal, then focus on how far they’ve come from where they started, and the very next exciting step along the path to that goal.
    Guess what… if the very next step in your career path, whatever it is, isn’t something that excites you… that thrills you to your very core, that’s a problem.
    JJ Abrams, pinnacle of his career… just relaunched star wars, GOAT franchise, biggest thing ever…
    Next logical step in his career.
    The thrill is not emotionally any bigger than any of the other projects he worked on… and the fact that he took on each project with passion and excitement, lead to him getting there.
  • 5) As creators, we need to believe it in order to see it. That makes us special, and the world needs people like us.
    We’re weird people. Most people are passive consumers of the world and what it has to offer.
    “The best way to predict the future is to create it.”
    Year end review, looked over my planner and journal that I use to keep myself organized, and there (include in show notes) was a rough branstorming bubble outline of a Kickstarter for Comic Books and Graphic Novels podcast. Didn’t exist… so I built it.
    And less than a year later, we’ve got a show with 25 episodes, thousands of downloads, and a course with students soon to launch.
    A big reason why Kickstarter is successful is because people want us to succeed… and backers want to be a part of creating something, because most people lack the courage and conviction and resilience to create something new.
    But ComixLaunch listeners, we aren’t most people.
  • 6) When we must choose between doing what’s right and doing what’s easy, we’ll choose what’s right every time.
    There will come a time in your career or your Kickstarter campaigning where doing the right thing is going to be painful, costly, or uncomfortable.
    But in the long run, being known as a stand-up creator who does things the right way is going to pay off.
    It’s easier to stay in bed until 8 or 9 or 10 am… but its very rare that the easy path is the path to greatness.
  • 7) We are all stewards of the Kickstarter platform. We will not take it for granted, and we’ll leave it better than we found it.
    And this last one is really important… we are incredibly lucky to be living in the time we are. Hell, I’m sitting here in my office talking into a microphone… and being listened to around the world, by hundreds or thousands… on your way to work, at the gym, in the car, at the drawing table… now and in the future.
    I’m working with comic book creators all over the world, some of whom I’ve never met in person.
    There’s never been more great free resources out there online, and some tremendous paid resources as well.
    Every few months, a new tool comes out that makes my life, business, world a little bit easier or more manageable.
    And we have Kickstarter, a platform that’s helped the everyman creator, guys like you and me, raise millions of dollars to bring thousands of comic projects to life.

Two kinds of goals —

  • Outcome Based Goals 
  • The result
    Specific, measurable outcomes
    Not 100% in your control
    Performance based goals
    The actions
    behavioral and activity based
    100% in your control
  • ComixLaunch Outcome Based Goals 2016. By December 31, 2016…
    20K Downloads
    1K Subscribers on our Mailing List
    35 Students
    20 Successful Projects Launched — Most important one
  • Performance Based Goals
    Record and release 52 episodes of ComixLaunch
    Bring on at least 20 new guests.
    Create at least 4 great offers to incentivize email list sign-ups
    Run The ComixLaunch Course at least 3 times in 2016.

Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor.
Last year, ComixTribe spent nearly $85,000 on printing.
While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint
Our friends Jacob Way and Sam Amborn at Kraken Print offer:
Competitive pricing.
Great customer service, especially for your first offset print run.
Monthly storage if you do not want to store hundreds or thousands of books at home.
Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
And NOW they even offer Kickstarter fulfillment! Kraken will pick, pack, and ship out orders for your backers.
If you want to unleash the Kraken, go to comixlaunch.com/kraken , mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.
It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.
That’s comixlaunch.com/kraken / C-o-m-i-xlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher – 025
Write down your number one Outcome based goal for 2016

Make sure it’s specific, measurable, attainable but ambitious, and time-bound.
Now, right down 1-3 performance based goals… activities you will commit to doing that are 100% within your power, that will make achieving your Outcome based goal inevitable.
Sharing goals with others makes them more real, and more likely to be achieved, so if you’d like to share your with me, I’d love to hear it. [email protected] subject ComixLauncher 025


Wrap Up

This session has framed what ComixLaunch is all about in 2016.
I shared the 7 principles that guide how we see the Kickstarter platform, and our mission and vision.
And we talked goal setting… and I shared my personal goals both outcome and performance based for this show, the course, and for all of you guys out there.
If you’re listening, thanks for helping me get one listener closer to my goals for this show, and I hope ComixLaunch is returning the favor, by getting you one step closer to your next successful Kickstarter project.

Quote – Napolean Hill

“Whatever the mind can conceive and believe, the mind can achieve.”

I for one, can’t wait to see all the great things ComixLaunch listeners achieve in 2016.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Closing Call to Action

Please subscribe!


Outro

You’ve been listening ComixLaunch with Tyler James. Visit ComixLaunch.com, C-O-M-I-X Launch.com, for this episode’s show notes and additional resources to help you crowdfund your comic book & graphic novel projects on Kickstarter… and Beyond!

ComixLaunch_Green24Get a pen and a pad of paper ready because in today’s session, Tyler asks CPA Josh Bauerle everything you ever wanted to know about Kickstarter and taxes…but were afraid to ask. A must listen for creators who see their work not just as a hobby, but as a business.


This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

This is a milestone episode.

In mid-July, when the ComixLaunch podcast launched, I made a 24 episode commitment to you guys?

Why 24? Because I knew that would take me to the end of the year… a great time to assess where things were at, whether this show was living up to expectations, and whether people were responding to it.

24 Sessions in, ComixLaunch has earned…

  • More than 4300 downloads
  • 19 5-star reviews on iTunes
  • 100 subscribers to the ComixLaunch creators e-mail list. (Enter your e-mail at the top bar of this page if you’re not on and want great resources emailed to you regularly.)
  • A handful of quality sponsors
  • 10 students enrolled in the new pilot program The ComixLaunch Course
  • Most importantly, ComixLaunch is a sustainable endeavor, and primed for investment and big growth in 2016.

Big Announcement:

The ComixLaunch Podcast will continue as a weekly podcast for the entirety of 2016!

I’m committing to a full year’s worth of episodes.Hope you’re as excited as I am… Here’s what you can do to help the show. If you haven’t already, please give us a review on iTunes.

Go to: comixlaunch.com/review

And I want you to do this not for me, but do it for you and your fellow creators listening to this podcast… because here’s the deal: Reviews matter.

ComixLaunch will never be a huge blockbuster podcast… we’re a small niche (comics& graphic novels), of a small niche (Kickstarter) of a small niche (crowdfunding)… This is a show that’s never going to get millions of downloads like some podcasts out there…

We can’t compete on sheer size… but we can compete on quality. I’m working to improve, and I’d also love to improve the quality of the guests on my podcast… get the biggest names in comics and crowdfunding on this show for you to learn from.

This show gives me a platform to reach out and invite them… but what’s going to happen is they’re going to check us out… and one of the first things they’ll look to see is “is this show any good?”

Going to itunes seeing 20, 50, 100 positive reviews… that’s going to send a clear message that ComixLaunch is a show worth their time.

And today’s guest is an example of that…

I went out and got one of the absolute best people on the planet when it comes to clearly explaining the ins and outs of taxes

I reached out to him cold on behalf of you guys… and luckily enough, he said he’d love to come on the show.

Now, this episode is completely loaded with business and tax advice… it’s a jam packed hour, that anyone trying to make the leap from hobbyist to business person needs to hear.

So valuable, that I went out and paid to have the whole episode fully transcribed, so as not to miss any detail of the content.

Go to comixlaunch.com/taxes to get the full transcript of today’s conversation.


Today’s Guest

My guest today is a CPA, a series 65 licensed financial advisor, and creator CPA On Fire, a a tax and accounting firm focused on helping entrepreneurs, wantrepreneurs, sidepreneurs  helping make their tax and accounting as simple as possible.

He is also a monthly recurring guest on Entreprepreneur on Fire, one of the most listened to podcasts on the planet, which is where I first discovered him and his incredibly helpful advice.

Welcome to ComixLaunch, Mr. Josh Bauerle.


What is Today’s Episode About?

Today’s session is a deep dive on Taxes and how they relate to Kickstarter.

Get the full transcript here — comixlaunch.com/taxes

Guiding Questions for Today’s Discussion

1.  How does the IRS view funds raised on Kickstarter… and what does that mean for Creators interested in using the platform?

2. While there has been a single million dollar comic book project on Kickstarter, and more than 50 that have raised over $100K, most crowdfunding campaigns (74%) raise less than $10,000. Many are run by comic book hobbyists or new creators, and the Kickstarter will mark the first time they’ve ever taken in anything more than beer money for their comics work.  Many might not even have set themselves up as an official business yet. Should they?

  • What are the advantages of formalizing your creative endeavors as a business?
  • Should creators set up their business BEFORE they launch their KS or after, or does it matter?
  • Many creative types get scared by this stuff… high level, what are steps that go into creating a formal business for the independent artist/self-publisher?
  • Any tips or best practices?
  • Any rules of thumbs for when it makes sense for a creator to formally incorporate or form an LLC vs. just being a sole proprietor?

3. Kickstarter funds raised are treated as income… however, if you are a business, your expenses of running and fulfilling the campaign will lower your tax burden, correct?

What kinds of campaign costs might a comic creator be able to deduct?
  • Book printing costs?
  • packaging costs?
  • Contractors (hired artists, colorist, editors, letterers)?
  • What about training – Take a local course to improve their skill as a colorist, or take the ComixLaunch Course to learn how to run and execute an awesome crowdfunding campaign?
What can’t they deduct?
  • What about his her time in the form of a page rate?

4. What kind of records should a Kickstarter creator keep and how should they keep them?

  • Ex. is a credit card statement with a record of the printing bill enough… or do you need to actually print out the invoice and save somewhere?
  • What about contractors invoices?
  • Any tips or best practices for creators to help track their project-related finances?

5. One of the most vexing things for a small publisher like myself (and one of the reason’s I’m super jealous of the EOFire business model which is mostly digital) is how to account for inventory when it comes to taxes?

What is my tax liability for excess/unsold physical inventory (books) left at the end of the year?

For example. Let’s say I raise $10,000 on Kickstarter to fund a print run of 1000 hardcovers.  I spend:

  • $6K on printing the 1000 books.
  • $2K on packaging and postage to send 500 books to the backers who supported the campaign.
  • $1K on advertising the campaign.
  • $1K on contractors – editor and colorist.
  • On balance in this scenario, my revenue raised was $10K and my total expenses after fulfilling the KS was $10K, so I’ve essentially broken even…
  • However, at the end of the year, I’m left with 500 books in inventory, which I can ideally sell online, at comic conventions, or to retailers the following year…
  • In this simple scenario, what is my tax liability for this year?
6. Many Kickstarter creators want to be able to budget their campaigns down to the dollar… yet there’s a lot of confusion around how to factor taxes into their budget projections.  Any tips for making budgeting and planning with relation to taxes easier for creators?

7. Taxes are filed annually, based on the calendar year.  However, many times a Kickstarter run at the end of the year might not be fulfilled until the following year.

For example, if I raise $20K in December of this year, and don’t pay for printing and shipping until March of next year, is there any way I can avoid paying taxes on the full $20K (my total 2015 revenue), when most of those funds might be allocated for real fulfillment expenses, but that just won’t kick in until next year?

Or, should I always try to make sure that my expenses offset my revenues in the same calendar year, to avoid paying more taxes?

ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 024:

Schedule a meeting with a CPA.

Many of you will launch successful KS in 2016… could double or triple your revenues… make sure you’re prepared.


Wrap Up

Hope you enjoyed this session of ComixLaunch with Josh Bauerle.

Be sure to grab that PDF from comixlaunch.com/taxes


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

 

ComixLaunch_Green3-1The largest independent study of Kickstarter backers was released, with eye-opening findings about the fulfillment failure rates and much more. In this session, Tyler reviews the findings in depth.


Today’s Session is Sponsored by ComixTribe

Go to ComixTribe.com/subscribe for 5 Free Comics


Session Table Setting

To talk about the mindset, strategies, and tactics
You know I’m huge on mindset… and in today’s episode I’m going to tackle three mindset myths related to Kickstarter campaigns.
Table Setting

1) What You Measure You Manage Update

One of the things I’ve been measuring is this show.  Something surprising — Podcast metrics are pretty lousy.

  • I don’t know how many subscribers we have.
  • I don’t know how many people actually listen.
  • I don’t know when they listen, where they listen,
  • Don’t know if you’re listening weekly, or binging
  • Don’t know if you’re listening for half the show and peacing or staying to the bitter end.

Capture_podgraph

However, one bit of metric I CAN measure is downloads from Libsysn media host.

People who subscribe and autodownload.

People find an episode and listen to it.

So, I’ve been tracking monthly downloads…

  • July to August – Huge jump
    August to September – Steady growth
    Sept to October – We went down. (Was it because we were no longer in iTunes’ new and noteworthy section?)
    Mid-November – Were tracking down again…

How could that be? We had all almost 20 shows at the time, people who listen to one end up binging… 18 5 star reviews… even optimized my mic with a fancy pop filter to sound better..

WTF?

And then, I figured out what was going on…

After digging in to all the possible causes and doing a little detective work, I found the issue and it was a stupid simple fix.

What a new sub would find when they discovered or went to ComixLaunch on iTunes is that only the last 10 episodes of content were being made available for download.

You could get them all on the CL website, but I had marked a setting on my website feed to only have a maximum of 10 episodes available.

We had some great shows — invisible to peeps on iTunes.

Bumped that number from 10 to 150, and updated and shortly after, all episodes available.

November strongest month yet… and December on track to be even better.

What you Measure, you manage.

This show is important to me. The message and the wisdom and the lessons of ComixLaunch, to better equip creators

If I hadn’t been measuring… just recording and posting and hoping people are out there listening… who knows how long this would have gone on for… and how many episodes that I’ve spent a ton of time and energy and money to create and get out into the world, would be invisible, and unable to impact creators like you.

What you measure you can manage, guys. It’s not about tracking your numbers for numbers sake… it’s about tracking your numbers for the IMPACT you can make.

2) The ComixLaunch Course Update

The ComixLaunch Course is special pilot program where Jeremy Melloul and I will be taking a small group of creators step-by-step through the process of designing and executing a successful Kickstarter campaing to crowdfund their next Comic and Graphic novel project.

Last week, I said the course might be closed before the end of the year. This week, I will confirm that.

We closed enrollment on 12-12 at 10 pm.

I’d like to quickly share with you some application and enrollment stats from this pilot course launch.

24 total applications.

Of those six were not approved, in most cases it was simply a case of them not yet being ready for the course, because they weren’t far enough along on the creative side to be able to take full advantage of the course. So we recommended they focus on their comics for the next 3 months, and look for the next cohort of the course which will likely run in the Spring.

Of those, we approved 18 applications and invited them to enroll in the course.

And from those who were accepted into the program, 10 total students enrolled in the course, and will be working with Jeremy and I in January.

The cost was $379 for the 8 week pilot program, and we did make a couple of payment plan options available.

We did make a 100% money back guarantee to everyone who enrolled, that basically says that if, after the course is over, they don’t feel prepared to launch their KS with confidence, they deserve a full refund. It was important to us to put the risk on Jeremy and my shoulders, not on any of our students.

And so there you have it… in January, we take the ComixLaunch experience to a whole new level!

And I do want to say thank you to all of those creators who have enrolled, on behalf of Jeremy, myself, and on behalf of all the ComixLaunch listeners out there who are getting value from this show.

The fact that we were able to launch a full pilot course means we can invest even more resources into this show, and make it even better in 2016.


What is Today’s Episode About?

Earlier this week, The Kickstarter Fulfillment Report was released.

What is It?

An independent analysis by the University of Pennsylvania Professor Ethan Mollick, an expert in entrepreneurship and innovation who developed an independent study surveying nearly 500,000 backers about project outcomes and backer sentiment.

This is the largest study to ever examine the Kickstarter community.

KS had no influence over its findings.

Before research began, Wharton and Kickstarter agreed that we would co-publish the results, whatever was found.

Why is it important?

What you measure you manage.

Kickstarter is a powerful model — billions of dollars pledged, tens of thousands of successfully produced projects, Oscar and Grammy wins, trips to outer space, and beyond.

But how many projects fall short of delivering what was promised? It’s a question many have speculated on, but we want to know for sure.

High profile flops? Outliers? Par for the course? Trends?

This report sheds light on a lot of those areas.

What were the findings?

Finding #1 – 9% of Kickstarter projects fail to deliver rewards

  • 9% of Kickstarter projects failed to deliver rewards
    • 8% of dollars pledged went to failed projects
    • 7% of backers failed to receive their chosen reward
    • 65% of backers agreed or strongly agreed with the statement that “the reward was delivered on time”

Professor Mollick wrote in his analysis:

“Project backers should expect a failure rate of around 1-in-10 projects, and to receive a refund 13% of the time. Since failure can happen to anyone, creators need to consider, and plan for, the ways in which they will work with backers in the event a project fails, keeping lines of communication open and explaining how the money was spent. Ultimately, there does not seem to be a systematic problem associated with failure (or fraud) on Kickstarter, and the vast majority of projects do seem to deliver.”

Finding #2 – Failure rates are consistent across categories

Technology, film & video, food, and crafts on the high end.

Comics actually on the low in, closer to 8%

Finding #3 – Projects that raise less than $1,000 fail the most often

Interesting Projects in the $10K-$50K (6%) were the least likely to fail. (6 of the 7 projects I’ve run were in that range.)

Finding #4 – There are good failures and bad failures

Approximately 73% of backers who backed a failed project agreed or strongly agreed that they would back another Kickstarter project.

However, just 19% of backers of failed projects would back another project by the same creator whose project failed.

He found that in 15-20% of cases, backers reported that failure was handled well by creators.

About 13% of backers of failed projects reported receiving a refund or other compensation from the creator.

And 17% agreed or strongly agreed that they understood why the project failed.

Click here for additional findings from the full report.

Older projects from 2012 were more likely to fail (13.9%) than newer projects.

“it is also likely that overall failure rates have decreased since 2012, as creators have climbed the learning curve of how to create successful projects, and backers have become more educated on which projects to support.”

The Effort Effect

Projects that showed signs of creator effort, by having videos or by posting updates before the fundraising deadline, were less likely to fail. These had relatively small effects, however.

Diversity

Given that one effect of crowdfunding is to increase the diversity of people who can get access to funds, there was also a notable non-finding in the analysis of failures – the characteristics of the project creator were not significantly related to failure.

There was no significant difference in failure rates between women and men, between highly educated and less educated creators, between teams and individual projects, between single or partnered creators, or between creators with children and those without.

Kickstarter’s View

“Kickstarter’s mission is to help bring creative projects to life. It’s a platform for ideas. Creative ideas. Big ideas. Weird ideas. But all just ideas that are looking to come to life.

Is a 9% failure rate reasonable for a community of people trying to bring creative projects to life? We think so, but we also understand that the risk of failure may deter some people from participating. We respect that. We want everyone to understand exactly how Kickstarter works — that it’s not a store, and that amid creativity and innovation there is risk and failure.

Thank you to the University of Pennsylvania, and the tens of thousands of creators and backers who took the time to answer these questions. And thanks to all the backers and creators who make Kickstarter what it is. We promise to always be a place where creative people of all stripes can aim high — and, yes, sometimes fail.”

ComixLaunch’s View

As a community, We can do better.

8 out of 100 is better than average on KS, but 1 out of 100 would be a lot better.

Kickstarter is a game-changer, a powerful platform.

But the comics community above all should know what comes with great power…

We have a responsibility as stewards of the KS platform, to run better campaigns, educate ourselves as best as possible, and deliver on our promises.

Our backers are counting on us.


Today’s Sponsor – ComixTribe

5FreeComicsTwitterCardsA

Click here for 5 free comics from ComixTribe. ComixTribe…Start here!


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher – 023
Get on the ComixLaunchers List – ComixLaunch.com/5things


Wrap Up/ Quote

“The only real mistake is the one from which we learn nothing.” – Henry Ford


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

 

ComixLaunch_Green022In this session with Jeff McComsey, the small press powerhouse behind the FUBAR historical zombie franchise, the elements of a successful Kickstarter project page are uncovered. Discover how Jeff’s beautiful Kickstarter pages have generated more than $150K in funding.


This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Table Setting

If this is your first time, this is the show where we dive deep into the Kickstarter Platform that has raised more than $40M to crowdfund comics and graphic novel projects by creators like you… we talk mindset, strategy, and tactics.

I have an incredible guest and we have an awesome conversation… a Master Class if you will.

Before we get into it… Gotta say thank you.

Jeremy and I have been blown away by the interest and the applications to the ComixLaunch course.

We enrolled a couple new members today, and it’s looking like we’re going to have a full course.

I’m super pumped to be working directly with a several of you next January to build your first or next Kickstarter campaigns.

Note: Enrollment for the pilot session of the ComixLaunch Course is now closed.

 


Today’s Guest

My guest today is a writer/illustrator who has successfully funded 5 projects on Kickstarter that have collectively raised more than $150K.

He is the editor in chief of the New York Times Best Selling historical zombie anthology FUBAR now into its sixth volume.

His other work includes American Terror, Mother Russia, Flutter, and

He is the Generalisso of the Small Press Commandos, one of my favorite private facebook groups full of hardworking creators.

He latest project, HONCHO, which imagines a future world where a veteran of World War III is on a new mission to reunite a fractured America… through baseball, has just launched on Kickstarter.

Welcome to ComixLaunch Jeff McComsey


As a guy who has been in the trenches, survived 5 successful KS campaigns, and now just re-enlisted for a 6th… there’s so much we could talk about… wealth of knowledge.

One thing I’ve always admired about your projects is how great a job you do designing your Kickstarter pages. I know it’s something you put a lot of thought and effort into, and might be something novice KS creators don’t give all that much thought to….

So, I thought it would be great to really dive in deep on KS page design with a Master.

Guiding Discussion Questions

1) Great KS page starts with a great image. How do you go about choosing your KS project images? Tips, Dos and Don’ts?

  • Starts with strong cover
  • Two people who back
    • Fans of you
    • Fans of the product
  • KS Key Art – so important
  • Netflix – what stands out to you there?

2) Recommendations for what to include on your Kickstarter Page?

3) Any Copywriting tips? What’s the right balance of detail to include on your page?

4) What tools do you use to create your graphics and images? Any tips or recommendations for the graphic design challenge?

5) With the Honcho campaign… anything you’re doing differently than previous campaigns?


ComixLaunch Lightning Round

SPEED ROUND of Questions (Short/ Quick answers 30 seconds or so.)

1) Finish this sentence: “Kickstarter is _______.”

…the best place to build equity in yourself as a creator.

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

So way to add a social media aspect to share booty and happy backer pics from fulfillment as great social proof for a creator’s ability to deliver.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

my phone

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

Start with the reward with the most backers and get it out of the way, then find someone to help you for some of the time.

5) Can you recommend one comic (not done by you) more people need to check out?

Barbarian Lord by Matt Smith. 

http://www.barbarianlord.com/


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

[Krakenprint sponsor ad full #2 – 30-45 seconds]


ComixLauncher

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 022:

Start a Kickstarter Page Design Swipe File.

A swipe file is a collection or curated archive of exemplar work to reference.

To be the best, you want to model the best.

All of us our busy, but we all can spare 5 minutes to do this. If you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #22.]

 


Wrap Up Questions

1) Do you have one final piece of advice for CREATORS on running a Successful KS campaign for the ComixLaunch listeners?

Plan your campaign like a bank robbery!

2) Besides the HONCHO KS, what’s the best place to keep up with you online?

Jeff McComsey on Facebook


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

ComixLaunch_Green021“Early Bird” discount reward levels or “Day One Backer” bonuses can be an effective strategy to get your Kickstarter campaign off to a explosive start… but there is a downside. In this session, Tyler discusses the pros and cons of early bird rewards.

 


Today’s Session is Sponsored by

Johnny Bullet


Session Table Setting

 

Last week was a mindset episode, so this week, we’re talking strategies and tactics — one reward strategy specifically and that is offering special rewards or incentive for early backers or day one backers.

Before we get into it… I do want to update you on The ComixLaunch Course.

Applications are now closed!  

The ComixLaunch Course is special pilot program where Jeremy Melloul and I will be taking a small group of creators step-by-step through the process of designing and executing a successful Kickstarter campaing to crowdfund their next Comic and Graphic novel project.

Applications poured in, and as expected they are diverse:

  • Single issues, mini-series, trades, hardcovers
  • small campaigns under $1K to 5 figure campaigns
  • Creators who have been in the industry for 20 years or more, to creators working on their very first book.

The course is designed based around a framework of guiding principles that apply to all comic kickstarter projects and action items that every creator should take, regardless of the campaign they’re building.

But the framework will be fleshed out with details specific to each campaign, and every creator will be coached to create their own KS Masterplan.

There will be a private FB group for getting feedback on the elements specific to each KS, and there will also be live Q&A “office hours” with the coaches to handle individual issues… I’m excited about it.


Today’s Session

Today, we’re going to discuss whether or not you should offer early bird rewards.

What are they?

Early Bird rewards are essentially early incentives offered to encourage backers to support your campaign as soon as it launches.

Why?

The purpose of early-bird pledge levels is to give potential backers an incentive to back your pledge right away, usually in the first few days of the Kickstarter project.

I think most Kickstarters know that getting their campaign off to a fast start is important. After all, crowdfunding is stressful, even more so on an all-or-nothing funding platform. So, the sooner you hit your target to guarantee your funds, the better.

But one thing I’m not sure most people realize is that a fast start is also important to how Kickstarter displays and promotes your project. Remember, Kickstarter only makes money when projects get funded. Thus, it’s in their own interest to promote “winners” (by featuring higher on the page in search queries or making a featured project) and bury “losers.”

Clearly, coming out of the gate with a lot of activity day one is a good way to distinguish your project as a winner.

Hypothesis: In a crowdfunding campaign, early backers are more valuable than later ones. Therefore, they should be acknowledged, and rewarded.

So, if an early or a Day One Backer is more valuable to a campaign manager than one who signs on later in the campaign. Not only does their financial backing help your project get out the gate fast, but the earlier they join in on your campaign, the more they’ll be privy to your messaging throughout, and the greater their ability to help evangelize your project.

How?

So, how do you actually do it on KS? What does an early bird reward look like?

Kickstarter does not have any system built in that allows you to set up “Early Bird” reward options…

But there are two manual ways you can set up early bird reward levels:

1 – KS tracks when every backer enters your campaign (date and time) and #s your backers for you, in order of backing.

Makes it easy to see who backed on what days of the campaign.

Everyone who backs first day, first three days, first 200 backers, etc.

Can send individual messages to each backer, or when campaign is over, pull emails of all backers in order of back, and send digital or physical bonuses to them alone.

2 – You can set this in the reward level.

Example, let’s say you want to incentive early backer to back your hardcover GN.  You could set the standard price of the GN at $30, but could set up a limited EARLY BACKER reward tier at $20, and limit it to say, 50 backers.  So, once those early backer spots have been snagged… the $20 pledge is closed, and only $30 spots remain.

Likewise, if you wanted to do a time based reward, you could set up a pledge, and then once the time was over, you could change the pledge to a limited pledge, and then cap it at # of backers currently pledge for it.  This basically let’s no one else take that reward… unless one of your early backers drops out, opening up a spot.

My History

For my 2nd KS campaign for EPIC, I employed an incentive for DAY ONE BACKERS. Again, knowing the importance of getting out of the gate strong, I wanted to do something to encourage DO Backers.

Now, I’ve seen many other campaigns employ an early incentive system by releasing a limited number of their main product at a discounted pledge level, encouraging early bird backers. While that sort of incentive might work for a premium graphic novel, I don’t think the margins support it for a floppy campaign. But it is another way to incentivize early backing…

I had a COMIXTRIBE DAY ONE BACKER stamp made. I knew I was going to be mailing all copies to backers myself for this campaign, and thought I would acknowledge DOBs with a special stamp on their package. Small touch… but I know the psychology of backers…

Also included a bonus digital comic for all DOBs… didn’t cost me much in time or money to send, added value vs. lowering price.

Went fine… a little bit stressful worried I would miss a DOB stamp…  Fulfill by level, not by date backed…did add another thing to check.

I did hit 150% funding on Day One, so to that extent, it did its job.

However, I haven’t done DOB or EB rewards on my subsequent campaigns… and to discuss why, I want to talk about some of the cons of EB rewards.

The Cons of Early Bird Rewards

  • Tracking EB or Day One Backers is another thing you need to manage , and potentially makes fulfillment a bit more complicated, depending on how you’re rewarding things.
  • Outsourcing fulfillment — Amazon… no option for DOB stamp.
  • Early Bird Rewards create winners and losers. Great for people who get the deal… But make people who come to your page later feel like they missed out. If you had no opportunity to get the best price, you’re initial gut reaction is going to be negative. That may turn off more backers over the 30 day campaign, than you turn on in the early bird window.
  • EBR Creates a Discentive for Backers to Upgrade their pledge later on in the campaign. Good reward strategy may include rolling out new, higher level pledges throughout the campaign. However, if a backer locked in an EBR pledge level, say, for a discount, and then sees a higher level pledge reward he/she might be interested… has to way desire for that higher pledge, vs. losing his special EBR tier.
  • Backer psychology… should always be win win win… shouldn’t lose anything.
  • Causes confusion or complexity… do you want to create more reward levels for EBR backers, etc.
  • Shines a light on Cancellations. Every project will have backers drop. And yes, when a backer drops, # of backers and overall funding goes down… but as long as you add backers at a great rate than drop, most prospective backers aren’t going to notice.But when you have an early reward tier… that was filled up early, and then backers drop from it, and it’s later on in the campaign, and there are still spots open… it says either (not enough people were interested, or poeple dropped.)

Pros of Early Bird Rewards

They do provide a way to incentivize and reward your biggest fans.

First-time KS, without a large audience, might incentize fence sitters to take action now, vs later.

They do work… is it worth the cost.

5 better strategies than offering early backer rewards

Link: http://stonemaiergames.com/kickstarter-lesson-62-early-bird-pledge-levels/

1. Other limited reward levels: Give backers a chance to be a part of your product. Early bird reward levels don’t increase engagement, involvement, or loyalty, but other limited reward levels do. If you price them correctly, they’re more compelling than early-bird levels (see here for more info).

2. Great product on a great project page: Let’s be clear, early bird pricing is a gimmick… and if you’re relying on gimmicks to move the needle at this point, you might be in trouble. Create a great product and display it on a great project page. Get people excited from Day One, and many will back.

3. Offer a fair price: Offer a fair price for your product and you eliminate the need for hijacking backers at an early bird price.

4. Friends and family: For a first-time project creator, friends and family can be an incredible asset over the first few days. Spend the first 2 days of your project writing individual emails to everyone you know.

5. MY Take – Reward early backers WITHOUT advertising it.  Stamp – Day One Backer!

My take: I agree with Jamie Stegmeiyer… Jamie is in the games space, which shares a lot of similarities with comics. Small niche market, but rabid, die-hard fans.  Most backers on KS aren’t looking for a big discount, rather they’re looking to be a part of something special.  While offering early backer rewards for an expensive tech product or something that needs to raise hundreds of thousands might make sense… I don’t think the pros outweigh the many cons in the comics space.

Focus on making a great product, designing a beautiful KS page, running a outstanding campaign, and then fulfilling like a boss… leave the gimmicks to people who are unable or unwilling to do those things, and you’ll stand out from the crowd. 


Sponsor: Johnny Bullet

Johnny Bullet is really the kind of comics that we don’t get enough of. Hervé St-Louis, also known as Toon Doctor, creates it.

It’s a web comic that has the look and feel of a classic newspaper comic strip, except that it’s published weekly web comic.

Johnny Bullet is a professional drag racer who gets in trouble with the law, bad guys, and of course bad women!

You can tell that Hervé, Johnny Bullet‘s creator, likes cars and drag racing. There are muscle cars everywhere!

There is really no comic like Johnny Bullet. It’s been described as Michel Vaillant meets the Dukes of Hazzard. Set in the 1970s the characters sport afros, and bell-bottoms.

It’s fun to read a crime comic that’s serious but without being dark and gloomy. Johnny Bullet is your classic good guy!

While Hervé tells me that he isn’t ready to launch his Kickstarter just yet, there’s nothing stopping you from reading Johnny Bullet at ComicBookBin dot com slash bullet (comicbookbin.com/bullet).

Leave him comments so he knows that we sent you!

Johnny Bullet. It’s a comic about a man and his car.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 021

Brainstorm a list of three limited pledge reward ideas…other than time sensitivity.

Shoot me an email to [email protected] subject ComixLauncher 021.


Wrap Up

Where do you stand? Pros and Cons of early action rewards… what do you think? On balance, are they worth it?  Have you tried them in your campaigns? Will you employ them in your next ones?

Let me know… I’ve stated a discussion thread on the ComixLaunch FB page here:

Join the Discussion!


Quote

“In marketing, EVERYTHING is a test.” – Jay Abraham

Right or wrong… what works and what doesn’t… only way to do know is to try for yourself or learn from people who’ve done it.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green020What makes a project worthy of launching a Kickstarter? In this session, 3 Kickstarter mindset myths are shattered, and Tyler discusses the best way to think about crowdfunding projects.

 


Today’s Session is Sponsored by ComixTribe

Go to ComixTribe.com/subscribe for 5 Free Comics

 


Table Setting

You know I’m huge on mindset… and in today’s episode I’m going to tackle three mindset myths related to Kickstarter campaigns.

Before we get into it… I do want to mention that applications for the ComixLaunch Course are open.

The ComixLaunch Course is special pilot program where Jeremy Melloul and I will be taking a small group of creators step-by-step through the process of designing and executing a successful Kickstarter campaing to crowdfund their next Comic and Graphic novel project.

To apply, go to:

ComixLaunch.com/course

Had a few questions about the application process, and it’s really a simple one. We ask you to fill out a short questionnaire so we can find out a little more about you, your creative history, and your project.

We’re interested in knowing where you are in the creation of your comic project, roughly when you think you’ll be ready to launch, and get a rough idea of how much you think you’ll need to raise.

If figuring out how much you need to raise or when the right time to launch is is a stumbling block for you… don’t worry. All that is covered in the course, we’re just looking for best estimates.

We also ask you to imagine where you’ll be after your Kickstarter is successful, so we have an understand not just of where you are and where you’ve been but where you’re hoping to go…

Because helping you get there is the reason we’re doing the course in the first place.

The application will take a few minutes to fill out. Jeremy and I will review, and you’ll get a response back within 48 hours.

If you’re right for the program, we’ll send you an invitation to join.

If you’re not right for it at this time, we’ll give you some feedback on what you can do to get into the course next time around.

Admission is rolling, and once the course is filled, admission will close… so please, don’t wait…

There’s no reason not to apply if you think this might be for you…

ComixLaunch.com/course


What is Today’s Episode About?

A hang-up many creators who have yet to run a Kickstarter project are dealing with looks something like this:

“I don’t think I have a project worthy of a Kickstarter yet.”

And I can completely relate to this one.

I had the exact same hang-up for a long time.

In Session 001 of ComixLaunch, I talked a bit about my history with Kickstarter, and how I sat on the fence for a looooong time before pulling the trigger on my first campaign.

See, at the time, I was looking at Kickstarter like a one time use power-up in a video game.

I was looking at it as a card that should be played only for the right project… and one I didn’t want to “waste” on something small.

But as I explained in that first episode, I eventually had a mindset shift on Kickstarter…

Three Kickstarter Mindset Myths

Myth #1 – Kickstarter is Only for “Big” Projects

Reality

403 projects – 12% of successful Comic Book Kickstarter projects were for less than $1K

74% were for less than $10K.

One shots, first issues, pitch packages, digital only campaigns…

Focus is your friend… Fund a book, and tour, and plush, and t-shirt line, and…

Mindset Ship: My Kickstarter projects can be as big or as small as I need it to be, and in truth, the more focused my campaign, the likelier it will succeed.

Myth #2 – If my Kickstarter project doesn’t go viral, it won’t succeed

Most successful comic Kickstarter projects never “go viral”… and going viral doesn’t always equal success.

Steve Lichman KS — Blog post, nearly $200K funding… you do a good search for “steve lichman KS” get 779 results. Now… that’s not bad, but not exactly viral.

Compared to one of the most viral KS stories… “Potato salad KS” -31,800 results… $55K.

Plenty of stuff goes viral with very little return for creator.

Mindset shift: If I build a great project with a goal that takes my current audience in mind, and get that audience out, I can succeed whether or not it goes viral.

Myth#3 – Kickstarter is Too Complicated

Reality…

Compared to nearly every other option for getting your work out there, your ROI on Kickstarter will be better.

What does it take to get picked up by a major publisher or hired?

Todd Mac rejection letters.

What does it take to get your book in the direct market.

What does it take to sell on Comixology?

Mindset Shift – Running a successful Kickstarter campaign will take effort, but your return on that effort will be bigger on KS than virtually anywhere else.

Don’t want to run a complicated KS?

Don’t want to spend a ton on printing? Run a digital only campaign.

Don’t want to deal with shipping? Run a digital only campaign.

Worried about int shipping? Restrict physical pledge levels to US only.

Worried about fulfillment? Design your campaign so you can outsource everything.

Your KS doesn’t have to be Big and complicated and go viral…to win. Because remember, it’s not a one-time power-up.

If used properly, Kickstarter is a renewable resource… a platform that actually gets EASIER to launch on the more you use it.

And that’s a lot different than a “use it and lose it” mindset.

What DOES make a project “worthy”

First, and foremost… it’s important for you to recognize that you are a person of value, and in your creative work, you have something unique to offer the world.

You need to believe that BEFORE you launch.

Because if you don’t believe that, all the backers in the world aren’t going to validate it for you.

Are you Proud and Passionate about it?

Kid on the fridge parallel… we stopped

Are you going to give it your best effort?

Don’t flail.

Don’t toss up a page without a video or with a quickly tossed up description and little love put into.

If you’re not willing to take your project seriously, why should anyone else.

There’s a difference between taking short-cuts (which are simply more direct routs to the same objective… ComixLaunch Course we love shortcuts) and being lazy (not doing stuff you know you should.)

Ex. Big name creator who posted about tossing a KS, stripped down page, no video, just a single pledge level, etc.

Better off doing that on an online store or etsy — less %. Respect platform.

Will it Help You make it to the next milestone in your creative career?

I think a lot of creators mistake “worthy” for “big…” as in your Kickstarter project needs to be some earth-shattering event in order for you to launch.

I don’t agree.

Rather than thinking whether your project is “big” enough for KS…

Think about what the very next milestone in your creative career looks like.

For me back in 2012, before I launched my first Kickstarter, that next milestone was producing a hardcover.

After all, I had been making comics since I was twelve years old…

But many of you haven’t.

For many of you, the next logical milestone in your career is simply getting a comic you created printed and in your hands.

Your next logical milestone might be a single issue.

In life and our careers, we get to earn the right to go after bigger goals…

So, I would challenge you to think about what the very next step in your comics career looks like?

You might want to ultimately become the next Stan Lee or Robert Kirkman… and that’s fine.

But for now, just focus on the very next step.

And once that next step is clear, think about whether crafting a Kickstarter campaign in service of that next step could make sense for you.

From my own experience, and that of the 3,000+ other creators who have successfully crowdfunded comics and graphic novels on the platform, I know that KS is an incredible tool to help you get to that next rung on the ladder…

And progress is always a worthy goal.


Today’s Sponsor – ComixTribe

5FreeComicsTwitterCardsA

Click here for 5 free comics from ComixTribe. ComixTribe…Start here!


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 020 –  In a few sentences or less, describe what the very next step in your creative career looks like. We are all someone in our journey as creators.

Go a step further… share your progress publicly with us on Facebook here.

Or shoot me an email to [email protected] subject ComixLauncher 20.


Wrap Up

Hope you got something from this episode… and perhaps expanded your idea of what KS can and should be used to fund.

If you would like to build your next campaign with me and Jeremy and a small group of like-minded peers… I would encourage you to apply for the ComixLaunch Course Pilot program by visiting:

comixlaunch.com/course

 

“Sell one. Find one person who trusts you and sell him a copy. Does he love it? Is he excited enough to tell ten friends because it helps them, not because it helps you? If not, you must stop what you’re doing and start over.” – Seth Godin


Apply for The ComixLaunch Course

Would you like to build your first or next Kickstarter campaign with me?

If so, go to ComixLaunch.com/course to apply to join a pilot group of creators Jeremy Melloul and I will be taking step-by-step through the process of planning and launching a Kickstarter campaign.

CL_Course_LogoBanner_1200

Spots are extremely limited, so if you are at all interested, do not wait… go tocomixlaunch.com/course, fill out the short application. We’re looking forward to helping you launch.