“NOW is the best time in the entire history of the comic book the-comic-industry-solar-system-1994-vs-2016-smallindustry to be a self-publisher.” At least that’s the perspective of Kirk Lindo, who brings more than 25 years of comics publishing experience to the table. Tyler and Kirk talk the evolution of comics publishing in this session, and Kirk also shares one tip that has doubled his productivity this year.


This session’s featured resource is Bluehost.

Go to ComixLaunch.com/bluehost for a special discount on domain registration and website hosting.


Session Table Setting

Would you like to know how self-publishing has changed over the past twenty years from a creator who has been in the trenches since the early 90s?
I have an absolutely KILLER interview with a creator who brings a great perspective on the past, present, and bright future of comics… you’re going to love this one. I know I did.

 

Listener Feedback

“We ended up launching All the King’s Men on Kickstarter, smashed through our modest goal in the first five hours, and are now sitting pretty at 220% funded after just one day. Obviously having a good product at a good price is an important part of the equation, but I credit a great deal of this campaign’s easy-come success and reduced-stress process to the advice I’ve soaked up from the ComixLaunch podcast. The podcast got me thinking about accessible logos, the content of the project’s by-line, different options for standing out, and what information is most critical when writing a project description. It’s made the whole process much easier than my previous campaigns, almost intuitive.” (Shane W Smith, All the King’s Men)

 

Show Updates

Ready For Launch Workshop

Having a blast with them… I’m going to do one more in 2016!
Free Online Workshop
How to Get your Comic Book or GN Project funded WITHOUT a Large following on social media.
ComixLaunch.com/ready to register.
Tech worked wonderfully! My beautiful slides worked!

Club ComixLaunch

VIP Resource – A Ninja software tool that I designed makes it super easy and quick to take Comic book pages and cut them into single panels.  A while back, I mentioned the idea aloud to a few of the engineers at the game design studio I’ve worked for.
The next day, one of the engineers came in and had a working prototype.  Especially useful for creating quick social media sharing images.  Useful for chopping up good resolution panels for making comic teaser trailers and Kickstarter videos.  All VIPs have access to it right now!
ComixLaunch.com/patreon to support the show and get access.

Super Cool, Super Secret December / Holiday bonus resource.
I will be acknowledging some new Patrons at the end of this show.

Platform Updates

Kickstarter Live
Gamechanger.
Will be doing a dedicated show about it.
Encourage you to go to live.kickstarter.com sometime this week to get a feel for it and for the possibilities.

Patreon Scheduled Posts
Patreon now supports the ability to schedule posts.
Before you could publish or draft… anyone with a blog knows the scheduled post feature is super desirable.

 

What is Today’s Episode About?

Guest Introduction
My guest today has been making comics and selling comics since the 4th grade.
He studied comics and sequential art under Will Eisner at The School of Visual Arts in Manhatten, and was Editor-In-Chief at Personality Comics in the Early 90s where he worked with creators including Jimmy Palmiotti, Adam Hughes, Jason Pearson & Brian Stelfreeze among others.
He also has experience as an art director for an Ad agency and Marketing Director for a large sportwear company.
Over the past three years, he’s returned to comics with a vengeance, publishing 33 books, and harnessing the power of the Kickstarter platform.

Welcome to ComixLaunch, Kirk Lindo.

I’m really excited to talk to you because… you bring a wealth of experience and hard won insight, and have a perspective that many of our younger listeners do not.
What is Today’s Episode About?
We’re going to talk about self-publishing past and present.

Guiding Discussion Questions

1) You recently gave a lecture on a publishing panel in which you opened it up with the bold statement that “NOW is the best time in the entire history of the comic book industry to be a self publisher.” You are someone who has been doing this a long time, and bring a long perspective on this… I happen to agree with you by the way, but I’ll ask you to lay out the case for your argument.

Speed Round

1) How would you finish this sentence: “Kickstarter is _____”

A life changer if you do it right

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

A customizable backer thank you page 

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

Adobe creator suite

4) Fulfillment is an area where even successful Kickstarter creators often drop the ball. Do you have a fulfillment tip for our listeners?

Pack nicely

5) Can you recommend one comic or book (not done by you) more people need to check out?

Star Power


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

BLUEHOST

Let me ask you a question… are you master of your own domain?
No, this isn’t a dated Seinfeld reference… I’m talking about your web domain.
And Bluehost is an all in one web hosting solution that will help you master your domain.
I own the domains for ComixTribe.com, ComixLaunch.com and many more… but I know many of you are trying to save a few pennies a day by NOT paying for domains you’re trying to build brands around.
That’s a mistake.
Owning your own domain provides better branding

More professional.
More credible.
More memorable.

When you own the dot com for your brand, it’ll help you protect it.
If you’re building your empire on someone else land, your comic @facebook or @tumblr or remember @myspace God forbid… you don’t control those platforms.

Own your own domain…

You can use the ComixLaunch affiliate link to get a special introductory offer and 30-day money back guarantee at Bluehost by going to Comixlaunch.com/bluehost today.
Bluehost powers more than 2 million websites world wide and makes it super simple to get a wordpress hosted website up in just one click.

Master Your Domain, go to ComixLaunch.com/bluehost and lock it in today.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [071]

Now, this ComixLauncher is going to make more sense to you when you hear the rest of the interview with Kirk… but here’s what I want you to do.

When you thinking about your productivity… imagine a scale from 0 to Four.

0 being NOT productive at all.
4 Being BEAST MODE productivity.
1, 2, 3 being in between.

Now, write out.. a quick sentence or two for what each level of productivity looks like for each level.
How many pages scripted is a 1?
How many panels drawn in a day is a 2?
How many editors contacted is a 3?
Whatever thing you’re measuring… or judging yourself on, think about what each of those levels actually looks like.
And then the last thing…
One a scale of 0-4, what was yesterday?
What was or will today be?
And what does tomorrow look like?

Invite to share your scale with me @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up Questions

1) One final piece of advice
2) What has you most excited?
3) What’s the best way for listeners to connect?

Special Thanks to Patrons

Philip from Leviathan Studo and House of Imagi, is a GOLD VIP Club ComixLaunch Insider.
Also working with Philip inside the ComixLaunch Mastery Program… excited to be working with him.
You can check out his comic Requiem for a Grieving hero over at line Webtoons, where it’s being serialized.
Cody Stewart.
Cody Stewart upcoming Kickstarter for The Slip.
Cody was in the pilot version of the ComixLaunch Course, and will be launching in January I believe.
Working hard and it shows.
M.K. Palmer (Meraki) and James Whiting (Margo Integalactic Trash Collecter), also from the ComixLaunch Course pilot, and I’ve sung their praises on this show before. Thanks again for your support in helping the show continue to come out like clock work.
Big Tim
My name is Big Tim. I am an independent comic book writer.
His book Cthulhu Williams… gotta check it out on name alone.
Has a Patreon over at patreon.com/bigtim
James Powell
James is writer of Ten31 Publishing. Horror comics for Kids.
Been working with James a lot inside the ListLaunch Course, and I know he has some Kickstarters in the works for 2017… excited for him to get into the game.
Recently had shoulder surgery and is on the mend.

There are more to call out… but we’re out of time. So until next time…

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Next up: The Return of the Patreon Launch series… we’ll talk to a creator who took me up on the 30 Day Patreon Launch challenge… he took action, he got results, and we’re going to share them with you next week.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Today’s guest is a writer, model, cosplayer, and host of the podcast comixlaunch_green007Vodka O’Clock. Tyler and Amber discuss a wide range of topics, including releasing books via Kindle and Amazon Createspace, the challenges of making big changes to your Patreon format, what it takes to do NANOWRIMO, and how to build a better, more inclusive comic book industry.


Today’s Session is Sponsored by

Luminous Ages, a fantasy comic and art book now on Patreon. Visit ComixLaunch.com/luminous to find out more.


Session Table Setting

Show Updates
Ready For Launch Workshop

In the ComixLaunch Podcast, I’ve been talking a lot about “building an audience” lately and how absolutely important that is to crowdfunding success.

But some of my listeners have taken me to task for it lately, and I’ve been hit with a bunch of “Yeah, buts…”

“Yeah, but how big an audience do I actually need to launch a Kickstarter?”
“Yeah, but how to do I get started building an audience when no one knows I exist?”
“Yeah, but what if I [hate, suck at, don’t know how] to promote my work?”

I get it.
And honestly, I LOVE the “Yeah, buts…”
Because “yeah, but…” is an indicator that the very next thing that follows is a pothole in a creator’s road to success.
And that’s largely how I view my job here at ComixLaunch…
I’m looking for the potholes creators like us are hitting and I’m trying to fill them to the absolute best of my ability.

ComixLaunch.com/ready

Ready for Launch: How to Get Your Comic Book & Graphic Novel Project Funded on Kickstarter… Without a Big Social Media Following

Workshop attendees will learn:

✔ Why a big social media following is NOT a prerequisite to Kickstarter success… and what definitely is.
✔ Where Kickstarter backers really come from and the best way to get them to support you on Day One.
✔ The #1 mistake that most failed Kickstarters make, and what successful project creators do differently.
✔ How to figure out how big your audience needs to be to have success on Kickstarter, and what to do to prepare them for your upcoming campaign.
✔ My Top Tech Tool recommendations for building and engaging with your growing audience in preparation for your launch.

Plus: Special Bonuses for Live Attendees & a Q&A Session to get your Kickstarter questions answered.

Note: Prior registration is required. Unfortunately, there will not be a replay available for this training, so hope you can make it live. (If there’s demand, I may do an encore at some point.)
I’m going to do a few more Workshops between now and the end of the year… pick a time that works for you and join me!


Guest Introduction

My guest today is a writer, model, cosplayer, and host of the podcast Vodka O’Clock.

ealHer journalistic and op-ed writing has been published at Women Write About Comics and Femsplain.com, as well as her blog AmberUnmasked.com.

Her comic book fiction work has appeared in the Rise: Comics Against Bullying and Shakespeare Shaken anthologies among others.
And her latest novel, Full Body Manslaughter, the 2nd book in her Farrah Wethers Mystery series, was just released in Kindle and Paperback format on Amazon.

Welcome to ComixLaunch, Amber Love.

What is Today’s Episode About?

Guiding Discussion Questions

1) Creatively, you keep a lot of plates spinning, and that’s something I resonate with. When I’m being hard on myself I call it “creative ADD” and when I’m being generous I might say I’m a “Renaissance Man.” I think the term “Renaissance Woman” would apply nicely to you… but I’m wondering if you could tell us a bit about your journey as a writer/creator and what aspects of your art are you most passionate about now?

2) On the ComixLaunch podcast, we primarily talk about Crowdfunding Comics & Graphic Novels on Kickstarter… but in the title of the show, I included “…and Beyond!” because I knew I’d want to talk about other platforms… You’ve published work on the Amazon platform, using both Kindle and CreateSpace. Can you tell us about that experience?

3) You have a Patreon set up to help support your creative work. What’s your approach to Patreon been? https://www.patreon.com/amberunmasked

4) Making the comic book industry and comics internet a better place for female creators is an issue you’re passionate about… and have been since you started blogging and writing in 2006. As we’re ending 2016, how do you think that progress is going? Are things getting better, worse, or unchanged for female creators? And what 1-2 things would you like to see happen over the next few years that could make a better industry for everyone.

5)NANOWRIMO is this month… and you’re doing it again! What’s that experience like, and why does that grueling challenge to write a novel in a month keep pulling you back in!

Speed Round

1) Let’s the pretend the powers that be at Patreon are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

2) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

3) NANOWRIMO Tip for First Timers?

4) Can you recommend one comic or book (not done by you) more people need to check out?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Luminous Ages

photo-original

Luminous Ages is a fantasy comic set in a universe where dragons, humans, gods, titans, demons, angels and beasts have the ability to control dream magic!
Created by Australian writer/artist Anthony Christou, the adventure begins with a young farm boy, Thrakos, going through a painful transformation to become a Mage of the Mark. What path will he choose? What secret has his father been hiding from him? And why are dragons hunting him in the dreamworld?

It’s a full-color paperback comic available now on Kickstarter, and includes a bonus concept art book full of dragons and magic, that expands on existing and future characters and environments in the comic!

The first issue of Luminous Ages and the Concept Artbook is finished and can be ordered now.

Go to ComixLaunch.com/luminous to find out more.

Be sure to leave Anthony a comment so he knows that we sent you!


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [070]
The next time you read something outrageous in your head online that sends your lizard brain wild… stop. Remind yourself that this clearly WRONG person was once a baby… and imagine just a few big moments in his/her life that resulted in that comment or action.
One, it’s a good thought exercise for the writers out there.
Two, it’ll train that all important often underveloped part of the emotional spectrum… Empathy.

Share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Hope you enjoyed that conversation. I know I did.

Check out Amber’s Book

fbm-frontcover

And Connect with Amber here:
Vodka O’Clock is on iTunes, Stitcher, and AmberUnmasked.com
Twitter: @elizabethamber
Instagram: @amberunmasked

Any special announcements

ComixLunch
Comics, Kickstarter, and Lunch!
Facebook.com/ComixLaunch

Ready for Launch
ComixLaunch.com/ready
It’s like a Live version of the podcast!

Thanks for Listening.

In future episodes we’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Bringing on a self-publisher who first started making and selling comics in the 4th grade, was a veteran of the 90s boom and bust of independent publishing, and after a long hiatus, is back with a vengence and feels now is the GREATEST TIME to be a creator.

You’re going to enjoy that interview!

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.

How do you get the people within your reach off the fence and into how-to-get-backers-off-sidelinesyour campaign as an engaged backer? In this second part of a two-part mini-training, Tyler shares a load of ideas on how to encourage the 4 different types of “sideliners” to support your project.


This episode’s featured vendor is StickerMule custom stickers and more. Go to ComixLaunch.com/stickermule and get a $10 credit on your next order.


Session Table Setting

Welcome back.
Here’s Part 2 of a Two Part Training that, especially if you’re in the middle of a Kickstarter right now, or are about to launch one, could be the most important training you need right now.

In you haven’t listened to Part One, ComixLaunch.com/session068 Hit pause on this one and go listen to that now. It’s good!
We lay the groundwork, the foundation and cover the psychology of the sideliners in Part 1. In part 2, we’re going to talk about how that understanding gets put into practice, with loads of examples.

Acknowledge

Sam Costello
Split Lip Kickstarter – Sam joined us ComixLaunch.com/session063 to talk about the relaunch of his Kickstarter campaign.
Sam discussed his relaunch plan on this show, and we brainstormed together some ideas.
Happy to report that Sam’s relaunch was a success… and in fact, earned the support of more backers than his previous failed Kickstarter launch.
So, we’re thrilled for Sam, and again, we love stories like this… not about never getting knocked down, it’s about picking yourself back up, learning lessons, making changes, and trying again.

 

Jenny Wood

Flutter Kickstarter a success!
We heard from Jenny on ComixLaunch.com/session065
Exceeded her goal which will help bring her series to a close and to print.

Joe Schmalke
Whore of Babylon campaign – wrapped up recently.
3rd campaign… first time he broke into the 5 Figure level, raising over 11K in funding.
Joe a friend of the show and semi-local creator.
Could be wrong, but I think he put a few ideas in the ComixLaunch Kickstarter Update Guide to tremendous use.
ComixLaunch.com/Club to get free copy of that guide, and also a taste of what being a member of Club ComixLaunch on Patreon is like.

 

Listener Feedback

My favorite time… Negative Feedback

Review Posted on iTunes

Good, but too much filler – 2 Stars

Okay, I want to say just a few things about this.
Last time I shared a negative review, I heard from a few listeners who said that review made them angry, and we had a good laugh about that.  I share the review, though, not to get sympathy, empathy, or as a call to arms for listeners to come to my defense or anything.  I share it because it’s an opportunity for a bit of a teachable moment…

When you create anything and put it out into the world, it is no longer just yours.

Your art is your art, and other people’s reception, interpretation, acceptance, or in the case of this reviewers rejection of it is theirs.
There was a time when reading a review like that about something that I’ve created would have consumed me. Would have forced me to curl up into a little ball and question every single thing I’ve done on this show since the very beginning. Would have paralyzed me and derailed me and would have caused me to stop going.

Thankfully, now is not that time, and I’ve gotten better at dealing with and accepting criticism for what it is… one person’s truth a given moment in time.

And I want you guys listening to this to know that this will happen to you too if you’re brave enough to do what, frankly, most people in this world are not… and that’s to put yourself and your work and your art out there into the world for judgement, for acceptance, and yes, for rejection.
Criticism is never easy to hear, but it isn’t something to fear.

But I will be perfectly honest… getting a review like that gets a whole lot easier to take when the very next review is:

Required Listening – 5 Stars
Tyler James and the ComixLaunch podcast are indespensible…

All that said, CC Lia, I do want to thank you for a few points:

1) I do want to up my podcasting game.
I’m about a year and a half into this thing… and there are a ton of things I want to improve and get better at as a podcaster/broadcaster.
I’ve recorded roughly 60 hours of episodes… which is a long, long way from my 10K hours.
And in-particular, I want to make sure that this show is a good use of my listeners precious time… and I’m certainly always considering ways to make it more efficient, more actionable, and more effective for my listeners.

2) I do want to let you know that there’s a reason why I take my time on some of these things. Sure, most of the episode of ComixLaunch I could bullet the main ideas and take aways on post-it note. And maybe there’s an alternate reality version of this show that’s a minute long as an episode. At the same time, as an educator with a M.Ed from Harvard, I know that most learners don’t learn and retain bullet points… unless they’re grounded in story, and explained in some depth, and misconceptions are debunked, and examples are given, and so on. So, that’s why it’s not just bullets and tips and see you next week. Can I get better at delivering the content efficiently. You bet I hope so. But for me personally, I tend to like the 30-60 minutes of podcasting… and I know listeners like Enrica Jang of Crossing and Red Stylo Media listens to this show on the treadmill and I can’t cut her runs too short now, can I?

3) And as far as time on the podcast spent talking about the other things of value I have to offer you and the rest of my listeners, be they my projects, comics, the books and projects of my guests, and the courses that are helping creators like you take their games to the next level and get results and bring more art bravely into this world, well, I’m going to give that a #sorrynotsorry. Because I believe in what I’m doing, I’m passionate about it, and I believe it would be a disservice not to tell my listeners about it.
And if you, CC Lia, are creating art that you believe in and are passionate about and think will make the world and the lives of your audience and the people within your reach better… and hope you will have the bravery to tell us about it, too.
Again, though, I appreciate your truth, and you taking the time to review the show. ComixLaunch.com/review

I did get a huge kick out of the suggestion that I’ve brainwashed the listeners and made them drink the ComixLaunch Kool-aid over here for those 5 star reviews… but as Rick and Joe and Sam and so many others who have put the ComixLaunch principles to good use in their own creative life are killing it show,
“If the Kool-Aid works, keep drinking it.”
I might have to put that on a t-shirt.

 

What is Today’s Episode About?

Training Show

  • Recap Part 1
    • Derek Halpern SocialTriggers.com for the framework.
    • Your Reach
      • Take My Money
      • Not Interested
      • Sideliners
        • Indifferent
          • Don’t care
        • Skeptical
          • Don’t believe you
        • Worrier
          • Don’t believe in themselves
        • Procrastinator
          • Don’t want to act now.
    • Everyone Else – Ignore
  • 1. How to Make the Indifferent care
    • The Indifferent’s biggest barrier is that they don’t care about what you’re selling.
    • That doesn’t mean they aren’t a fit, it just means you need to show them why they should care.
      • Key Idea – Why is your project important and who is it important for? Why are you the right person to tell it? Why now? Why does it matter?
      • Example 1
        • The Mighty Titan
          • Joe Martino – Tapped into his Why
      • Example 2
        • Align you project with a cause, and idea, a pain point, a troublespot…
        • Pick an edge – Vanilla sells by established brands and market leaders, but YOU will never break into the icecream market with vanilla as your selling point.
        • What do your ideal readers care about?
        • Biggest Publishing project of all-time, Good Night Stories for Rebel Girls tapped into this brilliantly.
        • Concept of a storybook with short biographies about women is not a revolutionary concept…
          • 100 bedtime storiesabout the life of 100 extraordinary women from the past and the present, illustrated by 100 female artists from every corner of the globe.
          • we unlocked our Surprise Stretch Goal! Which means that next January 2017 we will fly to Rwanda for 7 days of workshops for children and grown ups about female leadership. We are partnering with The Art House Rwanda, a local collective of artists based in Kigali, the capital of Rwanda and one of the most vibrant cities in East Africa.
          • “Good Night Stories for Rebel Girls” will not only be an opportunity to inspire young girls through the adventures of these unconventional women,
    • And that’s what you have to do when you’re dealing with The Indifferent.
      • You need to figure out what they really care about and then show them how your product will help them get it.
    • ComixLaunch Podcasts to Listen to follow up on this:
      • Kwanza
      • Jenny ComixLaunch.com/session065
  • #2 How to Make The Skeptic Trust You
    • The Skeptic’s biggest barrier is that they don’t trust you. They don’t trust that you’ll deliver what you’re promising, or that it’ll be as good as you say it is. They may even go so far as to think you’re a scammer.
    • Like with The Indifferent, sometimes we blame The Skeptics for their attitude and get defensive. You might be tempted to say, “No, you’re wrong! I’ll prove it to you!”
    • This will scare them away. It will put them on the defensive, and make them think you’ve got something to hide.
    • And that’s why you should welcome skepticism openly.
    • Even if you readily say, “I can relate. I used to think… But now I have a new way of looking at things. And here’s why…”
      • Do you see how that calmly switches their skepticism into a story about why they should buy?
      • The trick?
      • You meet the skeptic where they are, whether you tell a story about yourself or one of your fans, and gently take them towards your desired end result…the sale.
    • The longer you’ve been at this, assuming you’ve been doing things the right way, the less the ammunition the Skeptics have to work with.
      • Guys like Joe Schmalke or Jenny Wood are going to have less skeptics with 2 previous successful KS under their belt than someone like Rick Marks, who’s doing his first creator owned book and first Kickstater.
        • For those reasons, Rick made the very smart decision to set a relatively small and attainable Kickstarter goal and focus on digital rewards.
        • When Rick delivers… he’s going to have what all of us should be working on every single day… a track record of success.
        • Rick is earning the right to go after and set bigger goals on KS and elsewhere.
    • This is why Skin in the game is key?
      • Who are you more likely to support.
        • Kickstarter from a guy with an idea a few sketches and 100 words of copy on a KS page?
        • Kickstarter with a guy with an idea, a team, 25% finished, a clear and detailed time-table for finishing, a detailed budget breakdow, a well written FAQ and Risks section?
    • In practice, social proof is what you’re looking to add to your campaigns to help make the skeptics believe you’re good for it.
      • John Lees – At NYCC SINK #1. Videos. Gold.
      • Critical reviews from established sites.
      • Blurbs from known creators in same space.
      • Actual customers.
      • Sales of previous books.
        • #1 determination of whether or not a book will sell in the book market. Did the last book by the author sell?
  • #3 How to Make the Worrier Believe In Themselves 
    • The Worrier’s biggest barrier is themselves. They can’t stop WORRYING. They always think, “I’m not the type of person who can back this. What if I try and then I fail? Will I feel stupid later if I back this?”
      • The bottom line is: Worriers don’t think they’re the kind of person who can benefit from your product or service. And that’s what keeps them from buying.
    • Now, most people think that the best way to deal with The Worrier is to tell them not to worry.
    • But instead of getting The Worrier to stop worrying, it pushes them away.
      • Detail the process step by step.
      • Offer a satisfaction guarantee.
      • Give a free sample.
      • Offer a range of pledges.
    • But the point is that you MUST anticipate and address the worry before your prospect even thinks of it.
  • #4 How to Make the Procrastinator Stop Procrastinating
    • The Procrastinator’s biggest barrier is procrastination.
      • Unlike The Indifferent, these Sideliners already want what you’re promising. Unlike The Skeptics, they already trust you. And unlike The Worriers, they believe that they can benefit from what you’re selling…
      • …But there’s still something holding them back.
      • They think, “Do I really need this now? Can I wait and see if something better comes along?”
      • For whatever reason, they don’t see why a purchase has to happen right now, so they put it off forever.
    • How can you get The Procrastinator to act now?
      • Wrong Move
        • Kickstarter Exclusive!!!!
          • And then you make it available after the Kickstarter. (Even worse, at a discount)
          • Scammy.
          • Doesn’t Kickstart.
          • Kickstarter should be the start of selling season for your projects not the end of it.
      • No one likes to feel pressured or manipulated.
      • The good news is that you can get Procrastinators to act now without being sleazy. How? Show them how acting now is in their benefit.
        • Truly limited pledges.
          • Original art or covers.
          • Limited # of script critiques.
          • 2 spots to be a character in the book.
      • The antidote to Procrastination is FOMO.
        • So, there need to be something they miss out on.
      • The Standard Campaign
        • – John Lees live workshop on horror writing.
        • Backers only invite.
        • Truly limited, because can’t go back in time.
        • Only Live once.
      • The Clockticking Bonus
        • Day One Bonuses
          • Ryan K Lindsay – $3+ Level Bundle of 4 bonus comics from him or creators he’s worked with or networked with. Believe there’s a ComixTribe title in there as well.
          • Ryan will be coming on the show for a Digital Comics Kickstarter Masterclass soon… a 201 session to the 101 we did last year.
          • Great strategy… if you have access to great bonus rewards like Ryan. But what if you don’t?
          • One of the problems I’m trying to solve within the ComixLaunch Course… ComixLaunch Exchange.
          • ComixLaunch.com/course
        • Mid-Campaign /Deadzone bonuses.
          • Don’t ever punish your early backers… add value to them.
      • The point is that you can get Procrastinators to act now by giving them an incentive
      • The controversial Discount… (But don’t discount)!
        • You don’t want them thinking about price, you want them thinking about product and value.
        • But, Discounts are also powerful.
      • Test!

Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to highlight our featured vendor…

This episode’s featured vendor is StickerMule custom stickers and more. Go to ComixLaunch.com/stickermule and get a $10 credit on your next order.

sticker-mule-inline-dark

So, I just re-ordered another batch of custom diecut C is for Cthulhu refrigerator magnets from the fine folks at StickerMule… and our fans have gone absolutely nuts for these things. Who knew.
When you’re planning your Kickstarter rewards you definitely want to consider unique swag and custom items.

Backers love them…
And you’ll love them because they add perceived value and higher margins to your campaigns.

StickerMule is one of my favorite vendors for Stickers, Labels, Magnets and more. We’re talking:

  • Diecut stickers
  • circle, square, rectangular and oval stickers.
  • Bumper stickers
  • Clear stickers
  • Kiss Cut Sktckers
  • Transfer stickers
  • Sticker sheets — (Doing these for your characters is awesome.
  • Even Giant sized wall and floor graphics.

Check out the website and I guarantee you’re going to get some ideas… and it’s a great company to just try out because they allow really small orders with super fast turnaround times.

Use our referral link at ComixLaunch.com/stickermule and you’ll get $10.00 to put towards your next order when you try them out.
ComixLaunch.com/stickermule


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [069]
[Activity description]
1) How will you make the worrier comfortable?
2) How will you make the the procrastinator act now?

Why So Important
Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Okay, we just wrapped up a Killer 2 part series on getting those sideliners off the sidelines and into your campaigns as backers.
I gave you ComixLaunchers the past two weeks to brainstorm ideas for how you might address the four types of sideliners.
Seriously, that 4 quadrant exercise could be the key to your entire marketing efforts… because that’s where your time should be spent.

Any special announcements
Bring on the guests… I’m getting serious about packing Q4 with some of the best guests we’ve ever had on the podcast. You all are in for a tremendous treat coming up.

Quote
“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” – Mark Twain

Can’t beat Mr. Clemons.

I hope, wherever you are and whatever you’re doing next, you exit this podcast feeling a little more empowered. A little more energetic. A little more hopeful. And a little more great.

In future episodes, We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

How do you convince potential backers sitting on the sidelines to how-to-get-backers-off-sidelinessupport you Kickstarter campaigns? In this first of a two-part session, Tyler delves into the psychology of the “sideliner” as well as the 4 secrets to getting them off the fence and into the backer column.


Today’s Session is brought to you by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Listener Feedback

Wow Tyler! I cannot convey how grateful I am to you and Comixlaunch, but I will try.
Earlier this year I was asked to be a part of an anthology. So, I started putting something together. Well, the anthology fell apart and I had a partial story. I usually draw other peoples projects, and that is great, but this was the first time I was going to do the whole thing myself. (although, I eventually had help with the colors.) Short story long, I stretched and added some stuff and had a comic of my own. Well now what?
I immediately thought of Kickstarter, but knew I had no audience. Oh sure I had drawn a couple books for other people, but no real following. Hell, I didn’t even know where to start. Thats when I found your podcast. I started at the beginning and listened to every episode while I worked on my pages for other people. I started to see the path. And any question I had, you’ve answered. Even now, I just launched and was trying to figure out how often I should update. -Bam- Tyler already sent you that info dummy. The books you recommended are great. I especially like Kickstarter for the independent creator by M. Holly-Rosing. I have opened that book at least once every day since I finished reading it and started to put my plan together. Your episode with her is what prompted me to buy it.
I am happy to report my book is over 80% funded in just over 24 hours. There is no doubt in my mind, I couldn’t have done that without you and ComixLaunch. No way.

 

Course Updates / Shoutouts

ComixLaunch Mastery will be open for just a few more days.
The caliber of creators is exciting, and the projects they’ll be creating  are ones I’m excited to be a part of.  The community that we’re building between new creators and alumni is special.
What’s great is that creators in this community can work at their own paces.

Pilot version of the ComixLaunch Course – 4 creators launched projects within weeks of class wrapping up… but some of the creators needed more time.
Cody Stewart, working on The Slip, launching soon, getting his Kickstarter page going. Has access to all the ComixLaunch course materials and getting incredible feedback in the Private FB Group.
These are connections and a support system that’s ongoing… excited to be welcoming more creators into the family.

ComixLaunch.com/mastery to learn more and enroll.
Enrollment closes at Tuesday at Midnight EDT.

 

What is Today’s Episode About?

Four Secrets to Getting Potential Backers Off the Sidelines

Credit to Derek Halpern of SocialTriggers.com for this framework.
Derek’s specialty is intersection of marketing and psychology, two topics that many of you have spent not much time studying.
And in truth, I ignored those two topics for a long time, much to my own detriment.

In my day job I designed and produced a marketing simulation game for McGraw-Hill that’s been played by tens of thousands of college students and sold over a million dollars in sales.
In designing that game, had to be a bit of a crash course in marketing and become a mini-expert.
It was eye-opening. There were so many things I WASN’T doing as a creator.  And it really hit me in the last couple of years… our books were exceeding my ability to sell them.

Two things for sales success:

Exceptional Products
Exceptional marketing

Books were doing their job, marketing wasn’t. That’s on ME.
I needed to get better… for my Tribe. For my collaborators. And for creators like you who listen to me and have come to look to me for guidance on things.

So, SocialTriggers.com and Derek Halpern is one of many of the experts I’ve studied and learned from.

Boil the World into two Categories:

Your Reach – People exposed to your campaign –
On Kickstarter, will range from hundreds to millions.

Everyone Else – People Not exposed to your campaign
99.99999% of the population for most campaigns and creators. We’re going to ignore these folks today.

Your Reach – People Exposed to Your Campaign, will break down into three groups.

First Group – “Take My Money Backers” – Halpern calls them “The Buyers.”

These are the people who have known about you for quite sometime, and they don’t need much convincing.
They know, like and trust you.
They’re already sold, and they just need something to buy.
These will be your day one backers.
They’ve bought from you in the past, or bought stuff like you’re offering in the past.
They’ve backed your previous campaigns.
The whole game is getting enough of these people into your Reach… with enough Take My Money Backers, success is never in doubt. Game over, you win every single time.

2nd Group – “The Non-Backers” or “The Non Buyers.”

These are the people who will NEVER back your KS projects.
You could be the best salesperson in the world, and there’s nothing you can do to convince them to buy.
Maybe they don’t have the funds.
Maybe they’re just not interested in your product.
Maybe they’re a competitor watching you to research what you’re doing?
Maybe they only buy their comics at the direct market, or at comic shops.
Maybe they’ve been burned one too many times on KS.
Whatever the case, they’re not backing your project, no matter what you do.

The Final Group — Are what Halpern calls “The Sideliners.”

The sideliners are the people who could buy, should buy, but for whatever reason, haven’t made up their mind yet… they’re just sitting on the sidelines.
When talking about your REACH, the people who have come in contact with your KS page or campaign marketing in some form or another, “The Sideliners” are going to be the biggest group. Backers might be 1%. Non-Backers maybe 32%. The rest, 2/3rd of your reach are sideliners…
That’s it! You convert enough sideliners, you win! Your project gets funded, and after you deliver an exceptional campaign experience, fulfill your backers pledges on time, your “Take My Money Backers” count goes up so that you’re starting your next Kickstarter launch in a much better position.
As long as you understand the “psychology” behind why these people are sitting on the sidelines, any “tactic” you use to push them from the sidelines into the buying category can work.
Now I plan to show you more on “how” to do this later this week, but first, I want to help you better understand who these “Sideliners” are. In my experience, there are four types of people who sit on the sidelines. And they are:

How do you get the Sideliners off the sidelines?
That’s the hundred, thousand, or MILLION dollar question… all depends on the size of your reach.
To get them off the sideline, it’s important to understand the REASON they’re on the sideline in the first place. If you know that, and are clear on that, it becomes a whole lot easier to get them OFF the sideline and into the Backer column.

The Four Types of Sideliners

The Indifferent

The Indifferent’s biggest barrier to buying is the fact that they’re thinking:
“Does this really matter to me?
Do I need it?”
Is this book for me?
Sometimes it’s true. Sometimes it isn’t.

The Skeptic

The Skeptic’s biggest barrier to buying is the fact they’re thinking: “Who are you and why should I trust you?”
They don’t really know, like, or trust you yet… and they’ve probably been burned before.
These people probably discovered your KS organically… not from you or a trusted friend.
They’ve probably been burned before and are a little jaded on Kickstarter, either by the quality of the product or the quality of the campaigns.

The Worrier

The Worrier’s biggest barrier to buying is themselves.
Whereas the Skeptic questions you, the Worrier questions themselves.
Can I afford this?
Will I like this book?
Do I want to commit to backing this, and then dig a little deeper and realize I don’t want it and then have to pull my pledge, and then I’ll feel bad because I made them feel bad, so maybe I shouldn’t back at all… but what if I miss out on this, and it doesn’t fund, or it could have funded if I just…
Worriers… man. We all know one.

The Procrastinator

The procrastinator’s biggest barrier to buying is, as you might have guessed, procrastination.
This is something all human beings wrestle with, and it’s largely because we’re resistant to change.
Cart Open people.
Cart Close people.
And while they may want what you’re selling, spending money hurts, and they’ll delay experiencing that pain as long as possible.

So, those are the four types of Sideliners. Now if you want your Kickstarter campaign to be as successful as it could possibly be, given the reality of your reach, you have four objectives:

1. Make the Indifferent care.
2. Make the Skeptic trust
3. Make the Worrier stop worrying
4. Make the Procrastinator act now

That’s the difference between doing a “small Kickstarter” that pulls in a small number of backers, maybe it gets funded, maybe it doesn’t…
…and a HUGE Kickstarter that exceeds your expectations and takes your career to the next level.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [068]
5 minute brainstorm
1.) What can you do to make an Indifferent Sideliner Care about Your Project?
2.) What can you do to make a Skeptic trust you and your project?

Write me! Leave a VM! Get on the show!
Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

There is the World
And there is your reach.

Within Your reach
Day One Take My money Backers
No Way Jose Non-Backers
Sideliners – All your time should be spent messaging sideliners.

Indifferent – Make em Care
Skeptical – Make em trust
Worry – Make them comfortable
Procrastinate – Make them act now

In Part two, I’m going to give you a ton of ways to do just that.
Any special announcements
ComixLaunch Mastery – A couple days left…
ComixLaunch.com/mastery

Quote
“Best way of selling something: Don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” – Rand Fishkin

That’s what I’m trying to do with this podcast, with the comics that we create, with the books I publish, and it’s what you should be doing too.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Join Tyler James and a small group of hardworking creators to learn to how to start, grow and energize an email list of fans big enough to successfully launch your project on Kickstarter.

Then learn how to harness the power of Kickstarter to fund your projects, expand your audience, and build the foundation for your career as a comic creator.

Click here to enroll for 2016-2017.

For many creators, marketing is the most challenging part of a tissuebox-800Kickstarter campaign. In this session, artist Anthony Christou teaches a guest lesson sharing his 40 day campaign marketing plan. Then, Tyler shares audio from a past ComixLaunch Course office hours session where he corrects a big mistake many creators make when it comes to email marketing.


Today’s Session is brought to you by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

Guest Lesson from Anthony Christou – Shares his Kickstarter marketing plan

Archive: a Clips from the ComixLaunch Course Office Hours Sessions back in January, which ties into the power of an email list, and when to start reaching out to that list. Hear from people in the pilot group

Show Updates / Shoutouts
ComixLaunch Gameplan going on… If you’re not on our email list, you’re missing out!

Course Updates / Shoutouts
ComixLaunch Mastery enrollment opens up on Tuesday Oct 25 and will be close until Tuesday November 1.
There are fast action bonuses… so if you’d like to work with me and a small group of creators, get on the advanced list! ComixLaunch.com/course


Bonus Resource: View Anthony Christou’s Kickstarter Marketing Plan Template!

Click here for Anthony’s Plan.

 


What is Today’s Episode About?

Anthony Christou – Most ambitious KS campaign yet for Luminous Ages #2 and a Card Game.

My Take Aways:

Importance of Planning ahead
40 Days / Events for every day
Social Media
News Letter
Live Events
22% funded, 33 Days to go
30 Day Marketing Plan – Link

As such, he’s put together a comprehensive marketing plan, which he’s going to share with us.

Okay, now I’m going to open up the ComixLaunch Course archive and share a few snippets from the Office Hours Q&A session that took place with the pilot group in Jan of this year.

In this first clip, I’m going to talk about what to do when you’ve crunched the numbers and realize your goal is likely higher than what you can reasonably raise.

Okay, in this second clip, I’m going to address a few things I noticed about Joshua Janes’ 15 Minute KS plan.
If you’ve been following the ComixLaunch Game Plan, I shared a bit about Josh and his 15 minute plan, which he sketched out in rough form quickly, and then, throughout the course and afterward executed brilliantly, successfully funding fulfilling his project.
I’ve included links to Josh’s original plan, and to his successful KS in the show notes… great book, great artist, check him out.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [067]
Buy hand sanitizer and put it in your convention box. Do it now! Thank me later!

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Thanks for bearing with me and my post con funk. Hope you got value from Anthony and from the ComixLaunch archive material.
Again, doors open on Tuesday for ComixLaunch Mastery. 24 hour bonus for early action takers!!!

Quote
“Take care of your body. It’s the only place you have to live in.” – Jim Rohn

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

If you could go back in time and give yourself one piece of advice that you wish you new when you first began your creative career, what would it be? It’s a great question right… and a commonly asked question. In this session, Tyler shares his answer, and it’s probably not the one you’re expecting, but if you’re planning on launching a Kickstarter in 2017, it’s something you need to hear.


Today’s Session is Sponsored by

Luminous Ages, a fantasy comic and art book now on Patreon. Visit ComixLaunch.com/luminous to find out more.


What is Today’s Episode About?

Training Show
https://docs.google.com/document/d/13uNe2-7VcX_98zQvZRWbHYxjBJYwaELb52BZidaE4tY/edit?usp=sharing


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Luminous Ages

photo-original

Luminous Ages is a fantasy comic set in a universe where dragons, humans, gods, titans, demons, angels and beasts have the ability to control dream magic!
Created by Australian writer/artist Anthony Christou, the adventure begins with a young farm boy, Thrakos, going through a painful transformation to become a Mage of the Mark. What path will he choose? What secret has his father been hiding from him? And why are dragons hunting him in the dreamworld?

It’s a full-color paperback comic available now on Kickstarter, and includes a bonus concept art book full of dragons and magic, that expands on existing and future characters and environments in the comic!

The first issue of Luminous Ages and the Concept Artbook is finished and can be ordered now.

Go to ComixLaunch.com/luminous to find out more.

Be sure to leave Anthony a comment so he knows that we sent you!


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [066]
So, I’ve come to the end of my missive here, but I want to end with a question for all creators out there who’ve read this far…
First, have you started an email list yet?
If not, I want you to tell me why not? What are you doing today or this week coming up, that’s more important than starting an email list?
And if yes, how are you using your email list? What’s working for you and what’s not working for you?

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Training Shows

I hope I’ve lit a fire under you with this session.
Because I really want each and every one of you listening this to succeed and to go as far in this industry as you possibly can.

I also know, that for many of you, you’re thinking:
TYLER HELP! I need more?

Well, that’s precisely why I created the ListLaunch Course.

The three biggest mistakes most creators list when starting their email list… and exactly what to do instead.
Gmail & Yahoo won’t cut it: Why you need a proper email service provider (ESP) for your list?
Tackling the Technology: How to pick the right ESP for where you are and where you’re going by answering a few simple questions?
Simple and smart set-up for your new ESP (or how to check and optimize your current ESP to make sure you’re taking full advantage of its power?)

The 3 Key Types of Emails You’ll Need to Set-up Right Away.

Email Metrics: What’s good engagement for Conversions, Open Rate, and Clicks, and how to boost all three.
Email Best Practices for Writers, Artists, and Self-Publishers… with lots of examples!
How to setting up smart, powerful automated email engagement sequences (without feeling like a robot?)
How to avoid getting slammed with the SPAM label?
How to figure out how big your list should be before you launch your Kickstarter? (Spoiler: It’s probably bigger than your current list…but smaller than you might think.)
Email list building strategies: A blueprint to get your first 100, 500, and 1000 subscribers?

I ran a pilot version of ListLaunch earlier this summer and the reviews and results of the creators taking it have been incredible.
On October 25, my new program, ComixLaunch Mastery will open its doors, and the first Two months of CM is ListLaunch.
So, if you’d like to spend the final two months of 2016 building and energizing your fan base so that when you launch your first or next Kickstarter in 2017 they are primed and ready to back you… I’m excited to work with you.

And if you’re listening to this and thinking, that sounds great, but what if I don’t have a fan base? What if I’m starting from zero?

In that case, I’m JEALOUS.
You’re essentially coming to me as a blank slate. You haven’t built up a ton of misconceptions, bad habits and practices, or limiting beliefs that I’ll have to break down before building back up the right way.
Instead, I can just give you the playbook I wish I had starting out, the playbook I’ve spent the last 15 years learning the hard way.
The Time Machine. The deloreon doors are open.

If you want to make sure you get notified as soon as ComixLaunch Mastery is open for enrollment, go to ComixLaunch.com/course
Any special announcements
ComixLaunch Gameplan, a free 3-Part Training series will begin tomorrow, so check your inbox as 6 am for part 1 from me?
Not on the ComixLaunch list? Head to ComixLaunch.com and signup top bar.

Quote

“The Energy of Your Business is Directly Tied to Your Email List” – Amy Porterfield

As creators, far too often we make the mistake of thinking things are different for us than traditional businesses.
And yes, some things are different.
But the power of an email list is not one of them.

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

In today’s session with writer Jennie Wood (Flutter, A Boy Like Me) the topic of sticking with a project is discussed. You’ll hear how Jenny drew from personal experience to craft a story that really resonates with readers and how Flutter came together. She’ll also share insight from her experience on Kickstarter and teaching comics and graphic novels in Boston.


Today’s Session is brought to you by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource at ComixLaunch.com/club.


Session Table Setting

Show Updates / Shoutouts

NYCC – When this goes live, final day. Hopefully won’t get slammed with con flu.

The ComixLaunch Gameplan is coming soon. 3-Part Training series to get you focused on the right things as 2016 ends so that you roar into 2017 a man or woman with a plan!

If you are on the ComixLaunch email list, you’re getting it.
If not, ComixLaunch.com and sign up top bar.

What is Today’s Episode About?

Guest Introduction

My guest today is the writer of the critically acclaimed comic book series Flutter, which has been hailed as one of the best LGBT graphic novels of 2013 and 2015 by The Advocate. Flutter has also been featured on an episode of Law & Order: SVU, and been highlighted in the New York Times & Boston Globe. She is also the author of the YA novel “A Boy Like Me” and an ongoing contributor to the New York Times best-selling FUBAR comic anthologies. She also teaches graphic novel and comic book writing at Grub Street, Boston’s independent writing center.

Welcome to ComixLauch, Jennie Wood.

I’m really excited to talk to you because it’s always a pleasure to spotlight creators in Boston area who are doing very interesting things.

What is Today’s Episode About?

Guiding Discussion Questions

1) One of the recurring themes we drive home on this show is the importance of owning the “why” behind your work. Can you tell the ComixLaunch audience more about Flutter, and why this was a story that you had to tell?

2) You’re working with Jeff McComsey, whose been a guest on this show before… and this book is definitely a change of pace from FUBAR. How did the Flutter project and team come together?

3) A lot of creators find themselves working on a project and weighing the back and forth of should I take it to Kickstarter or should I take it to an indie publisher. Over Flutter’s history, you’ve actually had experience doing both. How have you approached getting this story into readers hands? What’s worked and what’s been a struggle?

4) You’ve taught graphic novel and comic book writing at Grub Street. How do you structure your courses and what have you learned working with aspiring writers?

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

An opportunity

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

A way to reach out to people who don’t get Kickstarter and think it’s just for handouts. 

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

Do what you need to do to make it fun

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?
(If haven’t fulfilled yet, throw in Promotion.)

5) Can you recommend one comic (not done by you) more people need to check out?

Miriam Libicki ‘Toward a Hot Jew’


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go to ComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [065]
Are you telling a story that ONLY YOU COULD tell?

Share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Wrap Up Questions

1) One final piece of advice

2) What has you most excited?

Flutter – Currently 77% funded on the way to its 8.000 goal.

3) What’s the best way for listeners to connect?

WrapUp

Hope you enjoyed that conversation with Jennie.

The ComixLaunch Gameplan is coming Monday Aug 17th.

ComixLaunch Mastery will be opening its doors.

ComixLaunch Mastery is the new flagship program the represents the absolute best training I have to offer creators looking to take their careers to the next level by growing a fan base and leveraging the Kickstarter platform to bring new projects to life.

Two Programs in One!

ComixLaunch Mastery is a comprehensive training that includes two proven programs that you will complete over the next five months, culminating in the successful launch of your own Kickstarter project.
In the ListLaunch program, you’ll learn exactly how big an audience you’ll need to fund your next project and then embark on a step-by-step process to grow and engage that audience and connect with them in the most effective
Then, in The ComixLaunch Course, you and small group of like-minded creators will learn everything you need to know to plan, launch, fund & fulfill your Kickstarter project.

ComixLaunch Mastery will open for enrollment the last week in October, and will begin November 1.

ComixLaunch.com/course to get on the priority notice list.

Next Week: The One Thing I wish I was told and took action on sooner in my creative career…

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Are you spending your career waiting to get picked? Or are you image_064choosing yourself? In this session, Tyler discusses creator reaction to the recent DC Comics Writers Talent Development Workshop, and the importance of handling disappointment with professionalism.


Today’s Session is brought to you by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

On today’s episode, I’m going to talk about the difference between getting picked and choosing yourself.

This past week, DC Comics announced the new class of writers who have been selected for the DC Talent Workshop taught by Scott Snyder.  While there were a lot of well wishes… there were also a lot of sour grapes.  A few weeks before, blanket rejection letters went out to creators. I got one, many of the top up and coming writers in comics I know got one.  Reaction to not getting picked is something I want to talk about.  Give you my thoughts, and also share some great pieces you should track down and read.

Before we get into that, I did want to share something with you guys.
(I’m not in therapy… podcasting is a lot cheaper.)
One of the lines you’ve probably hear me say most on this show —

“What you measure you can manage. And what you manage you can improve.”

Podcast downloads – +23K. My goal for the year was 20K.
Book sales.
Website hits.
Email list subscribers.
Kickstarter backers.

Well, the reverse is also true. What you don’t measure… can go to crap.

C is for Cthulhu plush toys – giant box.
Scale – Stepped on it, and almost threw up.
22 lbs heavier than the last time I stepped on the scale, which was back in April.
See, earlier this year, one of my goals was to slim down… diet, exercise, green smoothies…
One of the keys to that was stepping on the scale every single day.
Stopped doing that once I hit a progress milestone… and now, 5 months later, I’ve backslid.

The good news is I know what to do. I worked as a PT in high school, and basics of losing weight isn’t rocket science. It discipline, motivation, and accountability.  No, this isn’t turning into a weight loss podcast, but I share this because it’s a broader principle. Motivation, focus, achievement… it’s not something you do and are then done with. People often speak of “motivation” like it’s something you need to get, and then once you’ve got it, you’ve got it. Rather it’s more like showering. You take a shower today and you get clean, but that doesn’t mean you don’t have to take a shower tomorrow, and the next day, and the next…

Now, we’re entering the final quarter of 2016, and people usually either throttle down (next year is going to be my year, I’ll coast until then) or throttle up (leaves are falling, summer distractions out of the way, kids back in school,) it’s time to strap in, and absolutely dominate the rest of the year and roar into 2017.

Take a guess which side I’m on?
This is the ComixLAUNCH podcast, of course we have to throttle up.

To help you guys get focused and rededicated, I’m putting together a new FREE training program called the ComixLaunch Gameplan which contains some of my absolute best stuff.

3 Part Series that will include

  • A framework for success and a simple self-assessment tool that’ll help you determine which of 5 key areas critical to moving your creative endeavors forward you need to most level up in, and loads of ideas on how you can level up.
  • A plan for outlining your next (and best) Kickstarter launch…in just 15 minutes.
  • A powerful principle that separates good from great… and how you can apply it to anything you do.

As I said, this is totally FREE training series… and if you’re already on the ComixLaunch email list, you don’t have to do a thing to get it. It’s coming your way later this month.
However, if you’re listening to me right now, and have not joined our email list, just go to ComixLaunch.com and sign up. Top Bar.

What is Today’s Episode About?

Getting Picked vs. Picking Yourself

Example

DC Writer’s Workshop
Zuda Comics –

Zuda Comics was DC Comics’ webcomics imprint from 2007 until 2010. Some of the imprints series have won awards and nominations from comic industry’s Glyph Comics Awards and Harvey Awards. Bayou, Volume 1 was also named one of the 2010 Great Graphic Novels for Teens by the American Library Association.

The site was announced via press release on July 9 2007, the imprint was launched to publish new material featuring new characters online. The site’s content would be chosen by the users through monthly competitions: “the majority of the web comics will be selected by Zudacomics.com’s visitors, who will vote on new web comics presented to them in periodic competitions”.[1] The first commissioned ongoing strips and material competing for the public vote were published on October 30 2007.[2] Zuda removed the competition aspect in April 2010[3] and in July 2010, soon after the launch of DC’s digital comics service, it was announced that Zuda would close and be folded into the new digital publishing arm.[4]
Comic creators were invited to submit their own eight-page comics, and each month ten were selected to compete by editorial. Users could vote for their favorite and the winner received a contract to continue their comic on Zuda. When the contract was filled, if the comic was liked enough it could be renewed for an additional “season”. Occasionally an “instant winner” was chosen to receive a contract without having to compete. In July 2008 an “invitational” was held in which losing comics were invited back to compete.

Game Changer for a # of Reasons

DC Comics
Not DC Comics – Looking for NEW
Very clear
Paying
A lot of chances – 10 / month, every month.

Pre open – Forums – A ton of excitement
First opened up – Reaction Comics were good!

I submitted a total of 5 series pitches.

Super Seed
ICE Interrogation Control Element

Pros

A lot of eyeballs, and a lot of feedback.
$500 = Pro
DC Christmas Card List
All of the skills learned there I would later apply to KS success

Cons

Didn’t win
Popularity contest… not necessarily merit.
Comics isn’t a Competition

Biggest pro of all was that I decided I was going to pick myself, and not worry about getting picked.  I wasn’t going to put my career or my projects to the whim of popular vote, or a set of gatekeepers deciding whether or not I got to compete.  I was not going to shy away from the fact that my stuff needed to get better… reinvest in my own talent.

Writer’s Workshop — PART B

What Was It
That said… I DID Apply to the Writer’s Workshop…
Chance to learn from Scott Snyder… no brainer. (More important than opportunity to write for DC)
Why Was it exciting?
What was involved?
Two comics
Resume
Personal Statement
Letter of Recommendation
What happened?
Letters went out – Form Rejection Letters
Thank you for applying to the DC Talent Development Writers Workshop! Due to the high volume of competitive submissions, it was very challenging to select our final candidates. Unfortunately, we will not be able to offer you a place in the program this year. We enjoyed reviewing your application and appreciate your interest in the program.
We hope you’ll consider applying again in the future!
DC Talent Development

Reaction Part 1

Disappointment
Disallusionment
Frustration

Reaction Part 2

Announced who was in it.
Only 8 were chosen, to take part in a 13 week DC Comics Writers Workshop course led byScott Snyder. (Bleeding Cool)
Owl Goingback (Bram Stoker award winner for Crota, Sealed With A Kiss)
Writing partners Erica Harrell and Desirée Proctor (writers of MTV’ Happyland andThe Walking Dead: Michonne for Telltale Games)
Al Letson (Planetfall, Imperfect, Peabody award winner for NPR’s State of the Re:Union)
David Accampo (Lost Angels, Sparrow & Crowe)
Aaron Gillespie (LadyDemon, Bionic Man)
Ryan Lindsay (Ghost Town, Negative Space)
Tony Patrick (X’ed, writer of short film Black Card).
Throwing Shade
They said it was supposed to be about shining a light on new talent and a chance to break in and get educated. These writers are established!

Here’s the good news…

If this is your goal, now you know what it takes!
DC, with these selections, is showing you what it takes to get in, and I can guarantee you, of the 1500 that applied, maybe only a couple dozen writers would have a legitimate claim to being as accomplished as these 8…

4 Things to Keep in Mind About Getting Picked?

1) It’s like winning the lottery. The odds are not in your favor. But you do have to play to win.

2) How you respond to adversity
“You can be taught to be a better writer anytime. It’s a lot harder to teach someone not to be a dick in the face of rejection. So much of an individual’s success in comics stems from their ability to be a PROFESSIONAL. How you present yourself is important And if that’s how you present yourself in this situation, then that speaks volumes. If you’re using the fact that you didn’t get in as permission to be bitter instead of fuel to become a better writer, you’re doing it wrong.” – JP Jordan retailer at Big Bang Comics, an Eisner Award finalist Best Comic Book Shop

3) Jealousy is Creative Poison – Jim Zub
http://www.jimzub.com/jealousy-is-creative-poison/

“Avoid being jealous of other people’s success. It will never help you achieve the things you want. Focus on your own growth, not a scale set against someone else’s achievements or timeline.”

Does that sound obvious? It doesn’t matter. You still need to hear it. I still need to hear it.
Being part of a roller coaster creative community like comics involves seeing a nigh-constant stream of promotion for new projects, big and small; Press releases, interviews, reviews, tweets, conventions, panels… It’s a barrage.
Every week it seems like everyone else is doing amazing things while you are standing still. That feeling can breed an intense amount of fear and doubt. It can eat away at your confidence and poison your ability to create.
You put yourself into the work. Your ego is wrapped up in these creative projects. You can’t help but compare yourself to your peers and have a knee-jerk reaction that their success somehow reflects back as your failure.

Here’s the Kicker:

“It’s easy to see everyone else’s career like a highlight reel while your own is lived out in slow motion. It’s a flawed perception. Purge it.”

Jim’s Creator Workshop
MASTER SEMINAR: BUILDING YOUR COMIC PROJECT WITH JIM ZUB
1 DAY ONLINE COURSE | SATURDAY, OCTOBER 29, 2016 1 DAY ONLINE COURSE | SATURDAY, OCTOBER 29, 2016

4) If you want to get picked, you need to choose yourself.
Now, honestly… I might have thought differently, had one of “my own” not been picked.
But – RKL got picked.
Any of you saying, it’s not fair, or I couldn’t get chosen because ___…. it’s all excuses.
Ryan
Demanding Day Job
Young Kids at home
Lives in Australia

Maybe I’m biased… gave one of his first paid gigs… little 8 pager for OXYMORON anthology.
Put in the work.

Ryan K Lindsay
“2016 — battle.
Seeing a lot of people online talking about already having watched all of MAKING A MURDERER and all I can think every single time is – where the hell do you get the time? AND, why the hell aren’t you using that time to write?
But then I remember that some people are freelancers who work all day and actually have nights off, and then I remember some people don’t have kids and so that frees up some hours in their day, and then I remember that some people just work at their own pace.
I remember all that and still I think, man, what is that show, 6 eps long, 10? Who has 10 spare hours over a weekend to just sit and watch a thing. I don’t care how rational it might be for you, and how irrational of me, I hate you.
There I said it.
And it might be hyperbolic, but I also know some of these people are trying to break into comics. Well, you won’t get much done sinking 10 hours into some show that most people are gonna tweet about within a 5 day window and then it all gets washed down the tubes anyway as the world moves on. And I know that sounds pretty damn presumptuous of me but I also know some people consider me ‘lucky’ to have scored the gigs I have gotten so far. No. No, I’ve just foregone this sort of thing, I’ve foregone staying current with most tv or movies. But when it’s Oscar time and I’ve maybe only seen 1 or none of the Best Pic noms, well, I’d rather have one more issue made and in the world than have those flicks right away. I’ll slowly catch up with them. This sorta gig is the thing you hve to work harder than you did to just graduate high school, or get some middle-rent job-
Egh, I’m gonna rant now. Well, rant more, time to hit the Big Red Button.”
Get on Ryan’s email newsletter here: https://tinyletter.com/ryanklindsay
Ryan’s Knocked out his 2nd Kickstarter of the year with Deer Editor #3, released a comixTribe series, got a new Black Mask Series picked up, has a Dark Horse trade…
Projects going he hasn’t even dropped yet.
Does it make a little more sense now why a writer like Ryan got picked and you didn’t?
Don’t be frustrated… be inspired.
Pick yourself. When you do that, and do it every day for a few years, eventually other people are going to notice.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons. 

 


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [064]
If you applied for the DC writers workshop and didn’t get in, seek out the work of at least one of the people who did get in, and study it.

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Show Summary / Final Lessons

It’s nice to get picked.
Control the controllables.

Final piece of advice, and might be most important of all —

While you can’t control who picks you, you can control the things YOU pick… and those things are far more critical to your success than getting picked.
YOU get to pick how you spend your time. Are you prioritizing hitting your page count, or binging Netflix.
YOU get to pick your friends and the people you choose to surround yourself with. Are you building a Network of positive, talented, hardworkign, creative people who are making your industry a better place? Or are you surrounding yourself with negative nancy’s who criticize, condemn and complain far more than they create?
YOU get to pick your mentors, the people who are farther along on the journey than you are, who’s mistakes you can learn from and avoid, and whose success and insight you can model. By listening to this right now, I’m honored that you’ve picked me as one of those mentors.
YOU get to pick how you handle both success and adversity. And if you’re not happy with how you’ve handled either in the past… you can always pick a new approach.

Special Announcements

Later this month, I’m going to be launching a new course called ComixLaunch Mastery.

It’s really two courses in one

ListLaunch
The ComixLaunch Course

I’m excited, because I know about 3% of those of you listening to this podcast will sign up for the course, and we’ll work together to bring some amazing projects into the world.

You will be hearing more about ComixLaunch Mastery in the weeks to come. Enrollment will be later this month.
Advanced List- ComixLaunch.com/course
ComixLaunch Gameplan – Free

Quote
“You don’t develop a passion by dreaming; you develop it by doing.” – Cal Newport

Get out there and do. The world needs what you have inside you.
Thanks for Listening.

Great guest coming up.
ComixLaunch Gameplan is coming. Get on the email list.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

We often hear you can learn a lot more from failure than from comixlaunch_green2success… but that doesn’t make failure any easier a pill to swallow. Today’s guest, Sam Costello, however, has embraced the lessons learned from his first unsuccessful Kickstarter campaign and brainstorms relaunch strategies with Tyler on today’s session. Sam also shares hard won wisdom from 10 years of producing the webcomic Split Lip.


Today’s Session is brought to you by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.

Featured Resource – FreshBooks


What is Today’s Episode About?

Guest Introduction

My guest today is a vermont based longtime horror fan and the award-winning writer of the horror webcomic. For the past decade, more than 600 pages of Split Lip comics have been serialized for free at splitlipcomic.com, and featured the work of many rising star artists from around the world.

Welcome to ComixLaunch, Sam Costello.

Guiding Discussion Questions

1) Tell us more about Split Lip, which recently celebrated 10 years anniversary of webcomicking.

2) 10 years is an eternity on the internet… what changes have you noticed since you started with webcomics today?

3) What are your biggest lessons or tips for creators wanting to serialize comics on the web.

4) Let’s talk Kickstarter… in June of this year, you launched your first Kickstarter, which missed it’s funding goal by less than 20%. My audience actually loves to hear from creators who have had setbacks… so your insight is incredibly valuable. What do you think was the biggest factors to not hitting your goal?

5) Now that you’ve had a few months to process, you’re gearing up for a relaunch. What steps are you taking to give Split Lip a better chance as success this time around.

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

Magic

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

The ability to edit rewards and goals while the campaign is live.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

Time

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?
(If haven’t fulfilled yet, throw in Promotion.)

5) Can you recommend one comic (not done by you) more people need to check out?

Emily Carrol – Webcomics
Josh Simmons


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.

 

ComixLaunch Featured Resource: FreshBooks

Are you keeping good track of the finances for your creative business?

And if so, are you trying to do it with rough spreadsheets you created yourself in Excel that you’re undisciplined about keeping up to date?

Take it from me, who did that for waaay too long, you need to stop wasting time and start using Freshbooks.

Accounting can be frustrating… but FreshBooks makes it EASY.

FreshBooks_1-300x300FreshBooks is specially designed for small businesses and creative entreprenuers like us.

Freshbooks saves you TIME by letting you Import expenses automatically from linked accounts and attach receipts to invoices so that come tax time, you’ll be organized and ready, not scrambling and in a full on panic.

FreshBooks also makes you look more professional and gets you paid faster with their fast branded invoicing options, and the ability to accept payments online.

FreshBooks keeps you up to date on your numbers, with beautiful automatically generated profit and loss statements, tax summaries, expense reports and more.

If you believe you add the most value to the world when you’re spending your time creating your next masterpiece rather than bean counting, then you owe it to yourself to give Freshbooks a try.

I’ve secured a special offer for ComixLaunch listeners…

Go to ComixLaunch.com/freshbooks and you will enjoy a 30-day free trial—no credit card required to try it out.

To get your time back and take control of your creative business finances once and for all, go toComixLaunch.com/freshbooks for a free-30 day trial, and I guarantee you’ll be glad you did.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [062]

Who is going to be your Kickstarter campaign sounding board?
You’re going to be too close to it… The ideal person:

Should have experience running a Kickstarter.
Should have the time to dig in a bit.
Should not be emotionally invested in the result.

ComixLaunch.com/course –

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Wrap Up Questions
1) One final piece of advice
2) What’s the best way for listeners to connect?


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.