Are you fulfilling your Kickstarter campaign yourself? If so, this episode is for you, as Tyler will share his three top tools for DIY fulfillment, as well as mail-1048452_960_720hard-won wisdom from successfully fulfilling 7 Kickstarter campaigns, and with more on the way.


Today’s Session is Sponsored by

Split Lip

Today’s Session is sponsored the Split Lip 10th Anniversary Kickstarter. 350 pages of dangerous stories for curious minds. Learn more at ComixLaunch.com/splitlip


Session Table Setting

We have a good session today.  We have a follow-up from Michael Bangert.  There was a tough lesson that cost Michael, but saved Comixlaunch listeners thousands.

New ComixLaunch Course Kickstarter Launches

Meraki by Michelle Palmer

MARGO: Intergalatic Trash Collector – Uprising by Jim Whiting.

Joe Mulvey and Mummy’s Always Right:

We reached a dead zone where it was one of those days and a couple bigger pledges back out.  It’s tough to keep perspective, in the midst of a KS.
Wow, we only raised $1500 this week, compared to $9,000 the week before… what are we doing wrong?

 

What is Today’s Episode About?

Today’s episode was inspired by a ComixLaunch VM Message. Let’s listen and Dive in.

DIY Fulfillment

When it makes sense to DIY?

  • It’s your first campaign…
  • You have 100 backers or less.
  • You have more time than money.
  • You have access to helping hands.

5 Top Tools for DIY Fulfillment

#1.  Workflowy

download

Workflowy is my checklist maker, and an extension of my Brain.

You will need a place to keep track of your fulfillment notes, and Kickstarter’s tools for tracking fulfillment aren’t great.

Use this ComixLaunch referral link to get double the space when you sign on for a FREE WorkFlowy account:

comixlaunch.com/workflowy

#2. A Digital Scale

Quickly and efficiently weigh your packages to the nearest ounce. Most bathroom scales do not have that level of accuracy.

The best time to purchase a digital scale is actually in the planning phase, so you can use it to better estimate the weight, and therefore the shipping costs, of your packages.

scale

This WeighMax 75LB Digital Scale is a very affordable option, and the one I currently use.

#3 Thermal Printer

Handwriting addresses to all customers on every single package doesn’t scale. When facing dozens or hundreds of packages, that’s not time well spent. One of the best investments you can make is a thermal printer.

Capture_4xl

Dymo LabelWriter 4XL, a specialized thermal printer that never needs new ink, and prints out all-in-one labels, that include a backer’s address, paid postage, and delivery confirmation tracking.

Even better, for international shipping, it also can include a built-in custom form.

Not having to fill out and apply 180 individual custom forms by hand saved me from countless hours of tedium in my first campaign, and probably errors.
And it makes for a professional looking package to boot!

#4. Endicia Shipping Service

Works with the USPS system to allow for easy at home printing and managing of posting and shipping.
30-day free trial, which I timed to coincide with the fulfillment of my Kickstarter.

$15.95 per month service:

  • Reduced prices on USPS shipping.
  • A dynamic price calculator that helps me quickly and easily compare postage prices for a number of options. (It’s much faster than using the USPS.com Online Postage Calculator.)
  • It works with my Thermal Printer to print all-in-one labels, including those pesky international custom forms.
  • Tracking management for shipped products…a record of everything I’ve ever shipped from home is logged in one place.
  • Free or discounted Delivery Confirmation.
  • And stealth postage, hiding the actual cost of postage from the end-user. (This isn’t about trying to fool my customers, but rather on the rare cases when I either overcharge or undercharge for shipping, that’s probably not something you want your customers to be thinking about when they get the books.)

Alternatives to Endicia:
– Stamps.com
– Paypal Shipping Center
– ShipStation
– BackerKit

#5. A 2-In-1 Heavy Duty Tape Dispenser

Greg Pak Recommendation. Never lose your shipping tape again. The speed of dispensing packing tape from a dispenser, and having your scotch tape in the same place will save time and hassle.

CaptureTape

Tape is expensive
http://amzn.to/1TWVK2U

Where to Buy DIY Shipping Supplies

  1. Amazon.com should be your first stop. Usually you’ll find the best prices there.
  2. Uline.com will have anything you can’t find on Amazon. Buy in bulk and save.

Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Split Lip

Sam Costello started Split Lip in 2006 to bring a new kind of horror to comics, a horror based on unsettling ideas that leave you so scared you’ll never want to turn the lights off.
Now, for Split Lip’s 10th anniversary, he’s got a Kickstarter for a 350-page deluxe, limited-edition hardcover.
The book features 13 stories and 50-plus pages of all-new bonus material. The stories are drawn by artists like Kyle Strahm, who draws Spread for Image, and Sami Makkonen, artist for Deadworld at IDW.

Check out the Kickstarter at ComixLaunch.com/splitlip.
As a special bonus, ComixLaunch listeners who back Split Lip receive Bringing Your Webcomic to Print, 10 lessons Sam learned from 10 years making comics that can save you time, aggravation, and money.
Every Split Lip story is complete and self-contained. So, whether you’ve been reading it since 2006 or starting now, the 10th anniversary book is for you.
If you enjoy dangerous stories for curious minds, check out the Split Lip 10th Anniversary Kickstarter at ComixLaunch.com/splitlip.

ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 48

Go ComixLaunch.com/resources and make a note of what you’re going to invest in for your next launch.


Wrap Up

In future episodes, I’ll talk about alternatives to DIY:

Kraken
ShipBob
Floship
Amazon
Backerkit

5 Top Tools for DIY Fulfillment:

#1 – Workflowy
#2 – Digital Scale
#3 – Thermal Printer
#4 – Endecia Shipping service
#5 – 2-In-1 Heavy Duty Tape Dispenser

Quote
“Most people don’t recognize opportunity because it’s dressed in overalls and looks like work” – Thomas Edison

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

In this session, Jeremy Melloul interviews writer/artist Joe Mulvey and Tyler James about the Mummy’s Always Right Kickstarter project, and how Joe successfully pivoted from comics targeted at an adult audience to children’s books for little monsters.

MummysAlwaysRight.com


What’s this Bonus Session About?

In this is another special bonus case study version of ComixLaunch. No fancy intros or editing, just three creators talking Kickstarter… specifically the Mummy’s Always Right Kickstarter that Tyler is working on with Joe Mulvey.

Some topics covered:

  • The “why” behind this project… How “The most dangerous man in comics” found himself making a kids book?
  • Strategies for converting a built-in audience in one area to something entirely new.
  • Applying lessons from previous successes and failures into this new venture.
  • How the children’s book category on Kickstarter is different than comics… and some campaign adjustments made as a result.

Zoey_04

Be a fly on the wall of a conversation among creators who are in the Kickstarter trenches.

Note, this is truly a bonus episode and not a replacement for your regularly scheduled Sunday podcast. Session 48 will come out like clockwork as usual.


What’s the Project?

Mummy’s Always Right: A Board Book for YOUR Little Monsters by Joe Mulvey

MAR_Images_13

A high-quality children’s board book about a little monster named GAWS who learns to always listen to Mummy.

MUMMY ALWAYS RIGHT_640

Mummy’s Always Right is a gorgeously illustrated, premium board book, featuring a mischievous little monster named GAWS who learns all the many reasons he should listen to his MUMMY!

Great news, ComixLaunch listeners… despite what you read on the internet, the future of comics is in wonderful hands. In this session, Tyler talks to aImage_047 young comic creator who recently won a $1,000 entrepreneurship competition for her diversity focused publishing line, and has launched a Kickstarter for her new series, Fury’s Forge, this month. Oh, and she’s still in high school.


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Welcome back to ComixLaunch!

Happy Memorial Day, we have a great discussion today!  I’ve been thinking a lot about legacy lately. What impact we’ll make and whether we’ll leave the comic industry in a better place than we found it.  It started a small convention where I was reviewing the work of a 14 year old boy. A colleague pointed me to a local artist, a high school junior, who has launched a new Kickstarter… The project has diverse viewpoints, genders, ethnicities, and ages.  I believe the next generation is in great hands…

I’d like to give a quick shout out to Josh Janes of Lost Dogs MC whose Kickstarter is fully funded.  He employed a great milestone bonus strategy,
using fan art strategy to a tee.

The ComixLaunch Course alumni are now 2 for 2… with more launches coming up in June!

Guest Introduction

My guest today is a young and talented artist who is junior in high school.  With her writer partner Zach Rocklin-Waltch, she’s started a new comics imprint Underdog Comics, which is committed to telling compelling stories featuring a diverse and authentic cast of characters.  This month, they launched their first Kickstarter project for a new series called Fury’s Forge.

Welcome to ComixLaunch Tessa Beatrice!

 

Guiding Discussion Questions

1) I’ve been making comics since I was about 12 and selling them since I was 14… but I’d love to begin by hearing how long you’ve been making comics and how you first got interested in creating comics?
2) My audience has heard me talk about how I sold my first comic out of my backpack at school for a dollar a piece. (I made $9 total!) Fast-forward 25 years or so, and here you are taking your new series Fury’s Forge to Kickstarter, and it’s already received over $1,000 in pledges. Can you tell us about this new series?
3) Now, talk to me about your Kickstarter plan… How did you go about setting your goal, your pledge rewards, and your promotion plan to get the word out about it?
4) Now, when I was your age, most of my customers were my age… but I know to back a Kickstarter project you need to be at least 18 years of age… do high schooler kids know about Kickstarter and back Kickstarter projects?
5) Diversity is a core value of Underdog Comics. (Diversity of viewpoints is also a core value for ComixLaunch… which is why I’m thrilled to have you on.) As a young, female artist, what’s your experience in comics been like so far? Positive? Negative? And what would you like to see the comics industry look like by the time you’re my age?

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

A place where people can share the projects they’re passionate about.

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

I’d like it to be more visually customizable.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

The people who help me.

4) Unique campaign exclusive rewards are a great component of many successful Kickstarter projects. Does you’re campaign have any cool exclusives?

Original pencil pages that will be featured in later chapters, and commissions 

5) Can you recommend one comic (not done by you) more people need to check out?

Rat Queens


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 47
Today’s ComixLauncher — Write down one digital reward you can give to backers BEFORE your project is funded.

All of us are busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #47.]


Wrap Up

Wrap Up Questions

1) Where can we find you?

Fury’s Forge Kickstarter

www.underdogcomics.com

2) What’s one piece of advice you’d give to young creators?

Keep doing it and make sure you’re having fun while you’re doing it.

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you take another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

The ComixLaunch mailbag is open again! Tyler shares his savvy new strategy to deal with the onslaught of unsolicited offers to help promote your ComixLaunch_Mailbag
Facebook campaign. Plus: Can you share your project on the ComixLaunch Facebook page,and more importantly should you? Should you mail my backers pledges in alphabetical order? And should you share reviews for your comic on your Kickstarter page?


Today’s Session is Sponsored by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

It’s another special Ask ComixLaunch Episode!

I’m having a good week both personally and professionally.  Here’s some stuff I can talk about:
Joe Mulvey’s Successfully funded Mummy’s Always Right!  I’ve run two KS in two months.  This is not something I recommend to beginners, or even veterans.  I had a supportive Team; I’m the shared element.

We will have Joe on the show, and are trying to get Jeremy to come on board as a guest interviewer.

 

ComixLaunch 50 is fast approaching and every day the upcoming episode gets more and more awesome.

 

If you know some one who isn’t listening to the show and should, please share the podcast with them.
And guys, especially if you’re launching with a Team: share the podcast. Because having the same knowledge base and getting on the same page as far as mindset, strategy and tactics is huge.

 

Life has ups and downs, but what’s important is how you handle it.  My wife came home with the review mirror on the car knocked off.  A 12 year old boy did it by accident while riding on his bike.  The boy owned up to it and my wife forgave him and thanked him for his integrity.  We’ll get it fixed…
And for all the negativity you might hear about “Kids these days”… there’s a good, stand-up kid with integrity.

 

Today’s Ask ComixTribe Questions

Question 1: Michael Bangert has a question about all of the various social media promotion companies who reach out to Kickstarter creators after they launch? Are these services legitimate? How should I handle them?
Here’s an Example:

Question 2: Can you share your project on the ComixLaunch Facebook page,and more importantly should you?

Question 3: Should you mail my backers pledges in alphabetical order?

Question 4: Should you share reviews for your comic on your Kickstarter page?

 

 


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons. 


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 46
Today’s ComixLauncher — Go answer a question from another creator.


Wrap Up

Thanks so much for your questions! I really do like it when this show is interactive… it’s the kind of advice I’d dish over lunch or a cup of coffee. Keep ’em coming.

Quote
“Knowledge is not power. Knowledge is potential power.” – Tony Robbins

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you take another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

In this session, Tyler talks to Jason Brubaker, a former Dreamwork animator who has pursued his dream of full-time self-publishing. Learn how photo-originalJason built a trusting and loyal audience that has helped him raise more than $200K in crowdfunding. Plus: Jason has a special bonus offer for ComixLaunch listeners.


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Welcome back to ComixLaunch!
This is going to be a great show. I’m interviewing one of the comic creators and crowdfunders I look up to and have learned a ton from over the years.  We’ll be talking all about building an audience.

 

This past week has been busy.  I had a ComixLauch Live session as practice for the workshop.  However, I ended up throwing 3/4 out the window.
We have a new series on the shelves this week: CHUM #1 from Ryan K Lindsay, Sami Kivela, Mark Dale published by ComixTribe… Surf Noir – Pulp Fiction on the beach.
Track it down at your local comic shop, grab it at shop.comixitribe.com or get it digitally on Comixology.

 

We also launched another Kickstarter, MummysAlwaysRight.com, with Joe Mulvey.  I’ll have Joe on the show to talk about the transition from Comics to children’s books, and how a daily sketch he drew for his daughters turned into his new book.

 

Finally, we’re creeping up on the 50th episode of ComixLaunch! It’s hard to believe it… I’ve been working on something super special for this milestone episode. It’s going to be a lot of fun and I can’t wait to share with you guys.

 

I’d love to get to 50 reviews on iTunes in time for Episode 50?  I’d love it if you can help us do that!

 

Guest Introduction
My guest today is the artist and writer of ReMind and Sithrah, Author of Unnatural Talent Creating, Printing and Selling Your Comic in the Digital Age.  Formerly worked for Dreamwork animation, but left in 2015 to pursues self-publishing.

Welcome to ComixLaunch, Mr. Jason Brubaker!

 

Guiding Discussion Questions – Building an Audience by Building Trust

1) You launched your latest Kickstarter for Sithrah volume 2 with a $24K goal. Definitely not chump change. Yet, you were fully funded with the support of 500+ backers in 24 hours. I’m positive, my listenerers are wondering… how exactly does that happen?

2) Building an audience… I know there are a lot of people who listen to this show, and they’re thinking… “Okay, build an audience. Build an audience. I know I need to build an audience!… but how?” Knowing what you know now, if you were able to go back and time and drop some knowledge on young Jason B. with the goal to help him build an loyal audience… only faster, cheaper, and with less speed bumps along the way… what advice would you give him.

3) And what advice would you give to the creator who’s maybe been at this for a while now, not a newbie, been creating… and is in a bit of a rut. Maybe webcomic’s page views are flat, or can’t seem to grow fanbase. What tips or strategies might you have for him or her?

4) Now, you’ve launched 5 Kickstarter projects, and raised over $200K on the KS platform… but you did launch a project for an audio recording of your book Unnatural Talent: Creating, Printing, and Selling Your Comic in the Digital Age. One of the biggest keys to building trust with an audience is being open and honest and sharing successes and “failures” with them… what did you learn from that unsuccessful campaign? I’ve said before that a failing to fund shouldn’t be looked at as a failure… but rather simply a test. Agree?
Question: Would you be up for doing a special ComixLaunch listener incentive… back Sithrah v2, send you a Message letting you know you heard it on ComixLaunch through KS, you’ll give them a digital copy of this book? (Or audio version?)

5) Every time I launch a campaign, I’m always trying a few new things… are there anything new strategies you’re experimenting with on the Sithrah V 2 campaign?

 

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

“All-consuming”

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

“Add-on options, or being able to select multiple tiers”

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“Photoshop”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

“Backerkit”

5) Can you recommend one comic (not done by you) more people need to check out?

Walter Ostlie “Shiver Bureau”

 

Patreon Bonus Questions

Jason, you’ve raised over $200K in Kickstarter funding across 4 successful projects. But for more than 2 years, you’ve also benefited from crowdfunding via Patreon, where patrons have been supporting you monetarily for every Comic Update you post. As of today, you have 171 patrons contributing $449 per comic update… (which is a much better page rate than most publishers pay, I might add.)
As I’ve committed this month to going deeper into understanding Patreon myself, and launching an Patreon to help support the ComixLaunch podcast, you’re the perfect person to help clarify for me and my audience the key differences between the two platforms.

1) From your knowledgeable perspective, and as it regards the independent creator, what are the key differences between Patreon and Kickstarter?

2) Have you noticed any differences between Patrons and Backers? Are they the same people?

3) One of the things I’ve noticed is that Creators on Patreon tend to launch far more lowkey than creators on Kickstarter… with Kickstarter, we know launching hot out of the gate is important so you’re not buried in the KS algorhithm and that the countdown clock starts ticking immediately, whereas there is no time pressure for Patreon. Still, I think it’s a mistake not to also treat your new Patreon “launch” or an event. Thoughts? Any tips for launching a Patreon page?

4) How much extra time do you put into managing your Patreon page, posting, rewards, etc.? What do you do to keep existing Patrons engaged, and encourage new patrons, while at the same time staying on track with your production?

5) If a creator is on the fence about choosing whether to launch a Kickstarter or a Patreon, what advice would you give them? Do they even have to choose? Should they do one before the other?

6) If you could change anything about the Patreon platform to make it better, what would you change?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 45
Today’s ComixLauncher — Write down one idea from this podcast you will implement to help grow your audience.

All of us your busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #45.]


Wrap Up

Wrap Up Questions
1) What’s next for you and Coffee Table Comics after Sithrah volume 2? Any other projects you’re working on that you’re excited about?
2) Besides checking out Sithrah over at Kickstarter, what’s the best way for listeners to connect with you?

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you take another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Yes, having an explosive launch to your Kickstarter project is important… but so too is finishing strong. In this must-listen to session, Tyler breaks Untitled design
down his 5 best tactics for closing with a bang, with examples pulled from his latest and greatest Kickstarter launch. If you’re running a Kickstarter campaign right now, you can’t afford NOT to listen to this one.


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Happy Belated Mother’s Day to all the Mother’s out there!

Congrats to Kristi McDowell and the First ComixLaunch Course Success Story

She raised $11,430 on a $9,850 goal, powered by 220 backers; bringing her first Graphic Novel Collecting Gamer Girl & Vixen to life.
She ran a solid campaign and used a lot of the strategies and tactics we covered in the course, but also added her own spin on things…
Story Mode! (Not choose your own adventure!) in the updates.
It wasn’t easy (we never say it’s going to be easy) But I think it was easier, especially because she had 10 other creators in her corner throughout the campaign giving her feedback on updates.
Deconstructing her email blasts to her list.
Suggesting small tweaks mid-campaign that could have a big impact.
In fact, there was a strategy that I employed in the C is for Cthulhu campaign that worked extremely well… I shared it with her, she tweaked it slightly with her on take on it, executed it, and boom, $1000 boost in the middle of her campaign, in the dead zone that is always the toughest part.
Set the bar high for our other Members — Chris Garrett – Defects Vol. 1, Josh Janes Lost Dogs MC, and Cody Stewart’s – The Slip… all coming up. They look great.
I will definitely have Kristi on the show at some point to share her lessons learned.
Excited about this… because it proves the point that it’s not about ME. That this stuff can be taught, it can be learned. That creators with small, but growing audiences can harness the platform to do big things…

 

What is Today’s Episode About?

Finishing Strong.
Recently finished the C is for Cthulhu Coloring Book Campaign. It ended up, by $5, being the most funded campaign I’ve managed.
And while it got off to a strong start, with the most backers I’d received in the opening 24 hours, it was by far, the strongest finish of any campaign I’ve ever done.  In fact, the last two days of the campaign were, by far, the best two days of the campaign in terms of funding.

Data provided by KickTraq.com, over the final 48 hours of the campaign, we:
163 New Backers or 16% of the total backers for the campaign.
$13,221 in funding or 31% of the total funds raised in the campaign.
Not bad for just 2 days, right?

Now, strong finishes are common, it’s Kickstarter math, so these results aren’t necessarily outliers. However, they also don’t necessarily just happen. There are plenty of projects that end with a far more mild bump than what we were able to achieve.
In this episode, I’m going to give you 5 Tips for having an explosive end to your campaign.
Sound good? Let’s do it.

 

5 Tips for an Explosive Finish to Your Kickstarter Campaign

 

Tip #1 – Create a Big Finish Checklist in Advance

Things speed up in the final two days… Relativity at play here.
Having an end of campaign game-plan in place before the final 48 is huge!!!
Checklists are a way to save yourself from missing steps.  During a long exhausting campaign it’s easy to forget stuff. Checklists, created in advance help us.
One of the most valuable things inside TcC is the detailed checklists.

A few commonly missed items to include on yours:

48 hours prior to end reminder
Refresh your page before hand
Onboard new backers
Turn off your paid advertising!

 

Tip #2 – Always Have One or Two Goals You’re Stretching for During the Home Stretch

Rebuttal to the “Don’t want to be Greedy” Comment
First, perfectly okay not to have stretch goals. Not a must, and the newer you are to crowdfunding, the more recommended it is to keep things simple.
However, I take exception to stretch goals or shooting for over funding as “being greedy.”
You’ve created a book…
Is making that book and campaign better for your backers being greedy?
Is wanting more people to get your book in their hands being greedy?
Is building more profit into your campaign being greedy?
I don’t think so… Reality is most creators won’t do a KS this year. Those that do will only do one… And it will be the biggest income month of the year… Followed by several down months while fulfillment takes time and energy.
When you’re campaigning, you owe it to your future self to give it your all… And if that means stretch goals and overfunding, there shouldn’t be any guilt associated with that.
Now, the tip is to design your stretch goals such that there is always one or two within reach that you can stretch to and rally around in your final 48 hours.
This is also why I don’t necessarily recommend putting up your stretch goals on day one…
You need to be running your campaign a while to see what’s feasible for stretch goals…
So, for Cthulhu, 3 days out, we were at $27,197… heading into Final 48 hours.
$30K was almost certain.
Because I was confident my $30K stretch goal would inspire a rush of new pledges and pledge upgrades, I was pretty confident $40K was attainable, too.
But $50K… wasn’t going to happen.
Decided to slip in a new stretch goal, $42,484… at which we would reveal the next title by Greg and Jason.
Why that amount? It was $1 higher than our previous funding target.
Well… what happened? With about 3 hours before close, we were about $1,200 away from that amount.
With 15 minutes to go… we were less than 200.
And with less than 5 minutes to go, we hit it… and ended the campaign just $5 over that mark.
Coincidence? Or did having that final stretch goal make the difference?

One Bonus Tip

It definitely helps if your Stretch Goal can be extra awesome… and ours was… a Giant C is for Cthulhu Plush doll.
For the last campaign, it was unlocking the Purple plush…
Not always possible or desirable to have a big game changing stretch goal at the end of the campaign, but believe me… it’s effective.

 

Tip #3 – Batch Your Social Media Countdown Posts

Here’s what I don’t want you to be doing in your final 48 hours… rushing to FB or Twitter 10 times on your final day day, crafting updates, making images and posting them to post reminders that your campaign is ending.
You’ve got more important things to do… such as monitoring the Kickstarter, fielding last minute questions, and celebrating a job well done.
To avoid this, block out an hour or so at some point during the final 48 hours, and batch your Kickstarter and Twitter updates.
Frequency – Twitter – final day, final 12 hours, hourly countdown, 45, 15, 10, 5, Thank You.
Facebook – Final Day, final 12, final 9, 6, 3, 2, 1, 15, done.
Use Canva.com to make nice, attractive, appropriately sized images
Twitter Posts — 1024 x 512 png
FB Posts — 940×788 png
Facebook – Schedule posts, starting from Campaign end and work backwards.
Twitter – Schedule Posts

 

Tip #4 – Ramp up Your Updates

No more than one a day… accept the last day.
Last Day Update
Remind them it’s the final day
Update on pending stretch goals
Gratitude
Closing Ceremonies reminder
Any Surprises?
Stretch Goals Unlocked – Let them know.

 

Tip #5 – Email Blasts with Motion Mail

You need to email your list.
How often should you email your list?
“Only email you list, on the days you’d like to make money.”
Now… a little cheeky… but there’s a lot of truth to it.
When you have an email list and you have a product to sell or a campaign to fund, there is a direct correlation between emails and sales.
More direct than ANYTHING else you can do…
Tweets.
Facebook posts
Insta-pintra-snaps
Emailed List
Thu, Apr 28, 2016 8:00 am
38 hours left to Color Cthulhu…
82 Link Clicks
Fri, Apr 29, 2016 7:05 am
Fee-Fi-Fo-Fum… GIANT Cthulhu Plush is available for 15 hours only!
183 Link Clicks
Fri, Apr 29, 2016 7:00 pm
Another Cthulhu campaign bonus unlocked! [3 hours left!]
237 Link Clicks
Now, one of my bonus tips that turbo-charges the urgency of those final emails to your list is the inclusion of a CountDown Timer right in my email.
I use a free tool available at http://motionmailapp.com/
In just a few seconds, you can set up a great looking animated countdown timer that countdown the seconds right in your email.
This adds urgency, it increase clarity and attention… and gets extra clicks.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 44
Go ComixLaunch.com/workflowy and check out that app!


Wrap Up

The Five Key Lessons
Tip #1 – Create a Big Finish Checklist in Advance
Tip #2 – Always Have One or Two Goals You’re Stretching for During the Home Stretch
Tip #3 – Batch Your Social Media Countdown Posts
Tip #4 – Ramp up Your Updates
Tip #5 – Email Blasts with Motion Mail

Quote

“What I want is what I’ve not got. But what I need is all around me.” – Dave Matthews Band

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Greg Pak is one of the most prolific writers for Marvel and DC Comics (Planet Hulk, X-Men, Batman/Superman) and one of the most successful comicImage_043 book creators to harness the Kickstarter platform. In this session, Greg shares his Kickstarter secrets that have powered nearly half a million dollars in crowdfunding.

 

 

 

 


Today’s Session is Sponsored by ComixTribe

Go to ComixTribe.com/subscribe for 5 Free Comics


Session Table Setting

Welcome back to ComixLaunch!

Guest Introduction

My guest today is a film director and writer of comics and children’s books.  You know his impressive body of work for Marvel Comics, writing books like X-Men, Iron Man, Incredible Hercules, and the Incredible Hulk, among many others. He also recently finished up a long run on Batman/Superman for DC Comics.  In addition to his Big-Two work, my guest is also an incredibly successful crowdfunder, having Kickstarted comics and children’s books.  His graphic novel “Code Monkey Save World” based on the songs of Jonathan Coulton and drawn by Takeshi Miyazawa was the 9th most funded comic Kickstarter of all time.  His latest project is “Kickstarter Secrets” a book of practical crowdfunding tips, is on Kickstarter right now and is more than 200% funded with 3 weeks to go.

Welcome to ComixLaunch, Mr. Greg Pak.

Anything I missed from that intro?
Well, one thing I missed, about a decade ago, you did a signing in a small Boston area comic shop, it was a sweet Hulk Doodle in my Planet Hulk Trade. Thanks for that.
And I also want to thank you, for, about four years ago, shortly before ComixTribe released SCAM #1 from Joe Mulvey, you were kind enough to read the book, and you gave us some very constructive notes on the book, which we were able to to take some action on, and make some changes before making our direct market Diamond debut. So again, much appreciated.

 

What is Today’s Episode About?

You have a new book called Kickstarter Secrets on Kickstarter right now, and this is a podcast all about the mindset, strategies and tactics that creators use to crowdfund their comics and graphic novels on KS. So it was a no-brainer for me to reach out to you and invite you on the show, and I’m glad you’re here.

 

Guiding Discussion Questions

1) We have an audience full of creators interested in harnessing the power of the Kickstarter platform to fund their projects and build their careers… can we throw some red meat at them immediately and reveal one “Kickstarter Secret” that you’ve discovered and talk about in your book?

2) I want to talk more about the book, but first I’d like to discuss the topic of who Kickstarter is for. Now, I know there are some listeners who are of the mindset that, they’ll use Kickstarter to help them make books, so they can get in the door eventually as big publishers. That Kickstarter is the stepping stone. But that’s certainly not the case for someone like you, or Sean Gordon Murphy, or Gail Simone, and many others. Who do you think Kickstarter is for?

3) Now, what would you say to the cynic who looks at your impressive credentials and thinks, “Of course HE is successful on Kickstarter. But I don’t have more than a decade of Big Two credits to my name… how is his book going to help me?”

4) So, Kickstarting a book on how to Kickstarter books… that’s pretty meta. What was the thinking around this campaign?

5) Let’s talk about the structure of the book itself. How is it organized?

6) I’m currently in the midst of my 8th Kickstarter campaign as well, and while I can say it does get easier over time… I’ve still yet to run “the perfect campaign.” What are some area’s of crowdfunding that you still find challenging?

 

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

Whatever you can make it.

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

Make it so that if you’ve run several campaigns you can compile your mailing lists. And also so you can unsubscribe people.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

A formatting template in Microsoft word. Search Greg Pak comics template. Printing out scripts and editing by hand.

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

Price out your shipping and be aware USPS prices go up in January.

5) Can you recommend one comic (not done by you) more people need to check out?

The collection of comics from The Nib by Matt Bors


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Today’s Sponsor – ComixTribe

5FreeComicsTwitterCardsA

Click here for 5 free comics from ComixTribe. ComixTribe…Start here!


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 43

Today’s ComixLauncher — Go get Greg’s Book!

 


Wrap Up

Wrap Up Questions

1) As difficult as it is to “break into” comics, staying in comics is harder… tips for staying in once you’ve broken in?
2) What’s are you excited about comics wise that’s coming up in the near future?

Besides Kickstarter Secrets, which is on KS right now, what’s the best way to keep up with all things Mr. Pak?

Thanks for Listening.
We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you take another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Kickback and be a fly on the wall with this frank crowdfunding discussion with Dirk Manning, writer of Nightmare World and The Tales of Mr. Rhee, photo-originaland author of the book Write or Wrong: A Writer’s Guide to Creating Comics, as he an Tyler discuss the importance of putting enough skin in the game when running a Kickstarter and building a career.

 

 

 

 


Today’s Session is Sponsored by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

Welcome back to ComixLaunch!

Guest Introduction

My guest today is the writer/creator of the comic series TALES OF MR. RHEE (Devil’s Due), and the long-running webcomic anthology turned Image Comics/Shadowline series NIGHTMARE WORLD.  I first discovered his work through his WRITE OR WRONG column on Newsarama and later Bleeding Cool, which eventually became a book WRITE OR WRONG: A WRITER’S GUIDE TO CREATING COMICS (Caliber) available in paperback on Amazon.  He is a comic convention warrior, I get tired just thinking about his Con schedule.  And he’s also got a few successful Kickstarter campaigns under his belt and about to launch a new one that we’ll talk all about…

Welcome to ComixLaunch Mr. Dirk Manning.

Now, usually when I do ComixLaunch interviews I send my guests a bunch of guiding interview questions to frame the podcast… But I’ve mixed it up. You have the gift of gab, the skills to pay the bills and knowledge bombs galore to drop… So we’re just going to have a conversation… Sitting around eating a bowl of ice cream and talking comics and KS.

 

What is Today’s Episode About?
The difference between using Kickstarter to fund a project in its entirety and using Kickstarter to “Kickstart” a project, and give you some, but not all of the funds you need to do your thing, understanding that it may be necessary for you to put skin in the game yourself.

 

SPEED ROUND

1) Finish this sentence: “Kickstarter is _______.”

“…A Game-changer.”
2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

Easier to report predators that are trying to take advantage of you who are offering scams.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“Passion.”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

Realize what you’re capable of and have a plan in advance and be informed of the financial, time, storage commitment.

5) Can you recommend one comic (not done by you) more people need to check out?

Anything by Eric Powell / Dan Doherty “Touching Evil” / The books of Victor Dandridge / “The Legend of Wonder Woman” Renae DeLiz and Ray Dillon/ Comixtribe books

 


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons. 


ComixLauncher

It’s time for today’s ComixLauncher.

ComixLauncher 42-

Dirk’s two questions… write down, in pencil, short, one sentence answers to:
What do you want?
What are you willing to do to get it?

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #42 ]


Wrap Up

If you could pick one Column from the Write or Wrong archive creators listening should go , what would it be?
http://www.bleedingcool.com/2013/07/14/how-to-make-a-million-dollars-in-comics-part-1-of-2-dirk-mannings-write-or-wrong-76/
http://www.bleedingcool.com/2013/07/30/how-to-make-one-million-dollars-in-comics-part-2-of-2-write-or-wrong-77-by-dirk-manning/

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

In this session, Tyler is joined by the head of sales of BackerKit, specialized software designed to make life easier for crowdfunders after theirImage_041
campaigns are successfully funded. All Tyler’s BackerKit questions are answered. Listen to hear Tyler get 100% convinced that BackerKit is right for his next campaign.


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Welcome back to ComixLaunch!

DC Comics Talent Development Workshop
https://www.dccomicstalentworkshop.com
“Finding and fostering fresh, new voices – the DC Talent Program is a vital component of reaching out, discovering and developing the next generation of talent.” – Jim Lee
2-WEEK WORKSHOP
Learn in-house from some of the very best artists in the business, surrounded by comic book professionals.
MASTER CLASSES
All aspects of the business will be covered as you develop your DC portfolio.
THE GOAL
Those who succeed have a shot at professional work!
Applications details:
Resume, Written Statement, Art Portfolio, Submissions Agreement
ARTISTS WORKSHOP
APPLY APR 1 – APR 30, 2016
Yes, there is a Writers Workshop, opens May 1.
https://www.dccomicstalentworkshop.com

 

Reminder, be sure to register for The ComixLaunch Workshop!
Next month, I’ve been invited to do a panel discussion at a small, local Boston area convention. Public speaking is not something I consider a strong suit of mine, but with the podcasting and more teaching and panels coming this year, it’s something I’m looking to improve.
I believe that with anything, practice makes perfect, so I’ve decided to give the talk in the form of an online workshop as a form of practice… and I’d love it if you could attend.
In the talk I’m going to cover 7 Keys to making your first, or next, Kickstarter your absolute best launch yet.
Many of you know that over the past four years, I’ve successfully managed eight Kickstarter projects that have all exceeded their Kickstarter goals.
Through formal ComixLaunch podcast interviews and less formal conversations, I’ve also had the chance to pick the brains of many of the top crowdfunders in the comics space.
And I’ve also been pouring over a massive Kickstarter data scrape with an analysis of every comic book Kickstarter launched between 2014-15.
This workshop is an effort to pull all of that together into a tight, 45 minute presentation loaded with best practices and actionable information for both new Kickstarter creators preparing for their first launch and savvy Kickstarter vets looking to take their game to the next level.
I’ll also have a couple special bonuses in there for attendees.
And then, after the presentation, I’ll stick around for a live Q&A session to answer any of your Kickstarter questions.
This workshop is totally free, but it will be a private event, so I do need you to register at comixlaunch.com/workshop to secure your seat.
The workshop will be live at 7:30 pm on Monday, April 25, 2016… but even if you’re not sure if you can make that time live, you should still go register, because there will be a replay video after the event.
Once more, that’s comixlaunch.com/workshop for The ComixLaunch Workshop: 7 Keys to Your Best Launch Ever.
See you there!

 

Today’s Episode

We’re going to go in depth on a Kickstarter related software and service that I’ve been aware of for some time, but never really took the time to take a long hard look at.
The service is BackerKit. Not to be confused with BackerClub, which I talked about in a previous episode… BackerKit is survey and fulfillment management service that tries to make fulfillment easier for creators, so we can spend more time creating and less time buried in spreadsheets.
Now, I will be honest… my default position for any product in the crowdfunding economy is skepticism… I work hard to execute campaigns, and hate the idea of companies leeching off those efforts, without giving a real return.
So, I ask my guest today all the questions I have, all the reservations I have about BackerKit… and I’ve got to tell you… I really loved his answers.
So, if you’ve dismissed backerKit in the past or any other crowdfunding tools because you’re DIY to the core… that’s okay, I’ve been there.
But I’d encourage you to just listen to this conversation and keep an open mind…
Also, definitely stay to the end, because my guest surprised me with a special ComixTribe listener only offer worth $150. Pretty cool.
Okay, let’s bring him on…
Today’s Guest
The head of Sales at BackerKit, a San Francisco Bay area company that has helped over a thousand crowdfunding projects get from survey to shipped.
He’s a Chicago-native, whose passions include fantasy football, craftbeer, and the outdoors, as well as helping crowdfunders take their fulfillment game to the next level.
Tommy Hall, welcome to ComixLaunch!
– BackerKit
[email protected] and include [email protected]

Guiding questions

1) Let’s get right into it… Can you tell the ComixLaunch audience what BackerKit is, who it’s for, and what problems it solves for crowdfunders?

2) Before we dive deeper into the details of working with BackerKit, what can you tell us about the origin of the company? Where did the idea for BackerKit come about? How long have you been in operation? How big is the BackerKit team?

3) Okay, let’s talk cost and pricing for creators. What does it cost to use the BackerKit service, and how does a creator sign-up?

4) Crowdfunders are a thrifty lot… and often very stubborn about parting with hard earned dollars. However, I think a lot of creators (myself included) tend to undervalue our time (an asset that we can’t get back) and overvalue our dollars (which we can always get more of)… What are the biggest areas where creators see ROI with BackerKit?

5) Our audience is largely comics, graphic novels, and publishing projects? Do people in those categories have success with BackerKit, and do you have any examples or success stories you could share with our audience?
Questions from the Audience
Carmelo Chimera (writer of the Magnificent, owner of the Chimera’s Comics Chain) – I’d like to know if BackerKit has the ability to collect/share any analytics about my backers that Kickstarter can’t/won’t? Is this information something I could just ask about during the survey process, or does BackerKit provide any information on my backers that I can use to better promote future projects?

6) What’s next for BackerKit? Are there any new features or tools you’re working on or are excited about?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 41
Today’s ComixLauncher — Get out a calculator, and let’s do a little math:

1) Write down an estimate of how many backers you think your next Kickstarter will have. This number is A.

2) Now, write down an estimate of how much you think you can raise on your next project.

3) Now, take that number, multiply it by .01 and then add $124. This number is B.

4) Then, take that same estimate of how much you think you can raise, and multiply it by .05 percent. (5% is a super conservative estimate of what you might get as a boost in BackerKit upsells and failed CC reclamations.) That number is C.

5) Now, look at your numbers A, B, and C.
Is A bigger than 200? Yes or No?
Is C bigger than B? Yes or No?

If you answered Yes to either question, then I’d definitely suggest you at least take a long hard look at BackerKit for your next campaign.
The more backers you have, the more time and headaches BackerKit will save you.
And the more funding you’re raising, the more likely it is that through BackerKit add-ons you’ll be able to more than recoup the cost of investing in BackerKit.


Wrap Up

Hey, I hope you enjoyed that discussion with BackerKit. I hope it didn’t come across too much like an infomercial, and as of this recording BackerKit is not a sponsor of the show…
And because I haven’t used them myself, I can’t make an official ComixLaunch endorsement of the BackerKit service yet.
However, as I said in the conversation, Tommy definitely convinced me to give it a shot, and as my current campaign, the C is for Cthulhu Coloring book is currently over 500 backers, and I have a lot of options available for add-ons, BackerKit definitely makes a lot of sense.
Finally, if you have experience with BackerKit, positive, negative of indifferent
Quote
“People of accomplishment rarely sat back back and let things happen to them. They went out and happened to things.” – Leonardo Da Vinci
Get out there and make things happen guys. To paraphrase Ghostbusters, you’ve got the tools, you’ve got the talent. And you’ve got me in your corner.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.
Thanks for Listening.
Tease future episodes
We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


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Workshop

Monday, April 25, 2016 – 7:30 PM EDT


In this live workshop, ComixLaunch host Tyler James will break down seven key steps to making your first or next Kickstarter launch a hit. Drawing on his personal experience successfully funding eight Kickstarter projects and an analysis of every comic book Kickstarter launched between 2014-15, this workshop is loaded with actionable information. Q&A to follow.


Click Here to Register for The ComixLaunch Workshop


Hello, ComixLaunch listeners!

You’re invited to a special live online workshop I’m going to doing on Monday, April 25th at 7:30 PM EDT.

You can register right now at ComixLaunch.com/workshop.

Next month, Tyler James has been invited to do a ComixLaunch Live talk at a small, local Boston area convention. Public speaking is not something I consider a strong suit of mine, but with the podcasting and more teaching and panels coming this year, it’s something I’m looking to improve.

To prepare for that talk, he’s giving a live online workshop covering similar material, and he’d love it if you could attend.

The workshop will cover 7 keys to making your first, or next, Kickstarter your absolute best launch yet.

Many of you know that over the past four years, Tyler has successfully managed eight Kickstarter projects that have all exceeded their Kickstarter goals.

Though formal ComixLaunch podcast interviews and less formal conversations, he’s also had the chance to pick the brains of many of the top crowdfunders in the comics space.

And the ComixLaunch team has also been pouring over a massive Kickstarter data scrape with an analysis of every comic book Kickstarter launched between 2014-15…

The ComixLaunch Workshop

This workshop is an effort to pull all of that together into a tight, 45 minute presentation loaded with best practices and actionable information for both new Kickstarter creators preparing for their first launch and savvy Kickstarter vets looking to take their game to the next level.

I’ll also have a couple special bonuses in there for attendees.

And then, after the presentation, I’ll stick around for a live Q&A session to answer any of your Kickstarter questions.

This workshop is totally free, but it will be a private event, so I do need you to register at comixlaunch.com/workshop to secure your seat.

The workshop will be live at 7:30 pm on Monday, April 25, 2016… but even if you’re not sure if you can make that time live, you should still go register because there will be a replay video after the even.

Once more, that’s comixlaunch.com/workshop for The ComixLaunch Workshop: 7 Keys to Your Best Launch Ever.

See you there!