Tyler James here, and I wanted to shoot you a quick message letting you know that the doors to Club ComixLaunch on Patreon are now open!

This is the next big phase of ComixLaunch, and I’m excited to be taking this next step… and in the process, getting a better understanding of the Patreon platform, which we’re currently diving deep into on the podcast.


CLICK HERE TO CHECK OUT THE CLUB


What Is Club ComixLaunch?

Club ComixLaunch is a way to help us continue and expand on the ComixLaunch mission, and add even more value for creators like you who are looking to harness the power of crowdfunding to bring creative projects to life.

Membership has its privileges, and Club ComixLaunch members may receive:

  • Shout outs to you and your projects on the show.
  • Access to bonus lessons on the Club Exclusive Patreon Feed.
  • A VIP INSIDER Bonus resource (Guide, cheat sheet, checklist, video, template, etc.) designed to help you launch.
  • Advance looks at future ComixLaunch books and resources.
  • Priority placement and discounts in ComixLaunch courses,
  • And much, much more!

Join the Club and Get Your Welcome Kit

As soon as you join the Club at any pledge level, you’ll be able to instantly download the Club ComixLaunch Welcome Kit, which includes:

  • 5 Things You Must Do Before You Launch a Kickstarter [Checklist – PDF]
  • How to Choose Paper Stock for Your Book with Kraken Print [Guide – PDF]
  • Kickstarter Update Guide: 19 Types of Updates That Add Excitement & Funding to Kickstarter Campaigns [Guide – PDF]
  • 7 Keys to Your Best Launch Ever [Workshop – MP3]

Over the past year, I’ve received so many incredible reviews from creators like you who have received tremendous value from the ComixLaunch podcast:

“My campaign was successful because of ComixLaunch…”
– Josh Dahl (Rapid City)

“I have been following Tyler’s advice for years… with two successful Kickstarter campaigns under my belt, raising over $17,000, I can honestly say that Tyler’s advice has been the bible around which I planned my campaigns…”
– Russell Brettholtz (Sidekicks)

“Thanks to Tyler and his many guests, I’ve saved hundreds, maybe even thousands of dollars, by taking their advice when it comes to publishing my comic…”
– James Haick (Solar Flare)

The ComixLaunch podcast isn’t going anywhere, and will always continue to be a free resource for creators.

However, joining the Club today will help keep the show going and help us deliver even more value to the creator community.


Click Here to Join Club ComixLaunch


I’ll see you inside the Club!

Best,

Tyler James

P.S. The ComixLaunch podcast started its new series “Patreon Launch”yesterday, featuring special guest Jason Brubaker (ReMind, Sithrah) talking about the difference between Kickstarter & Patreon and which is right for you.

Click here to listen to Patreon Launch #1.

PatreonLaunch_01

Last month, more than $6 million dollars in monthly recurring funding was raised for creators like us patreon-logo-05
via the Patreon platform. It’s time we looked a little closer at this growing crowdfunding platform. Are you ready for Patreon Launch? In this first part of the series, Tyler breaks down the differences between Kickstarter and Patreon, with the help of special guest Jason Brubaker.


This session is sponsored by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource at ComixLaunch.com/club.


Session Table Setting

It’s your friend Tyler James and you’re listening to ComixLaunch, though, to be fair, you might be able to call these next couple of episodes the Patreon Launch Podcast… because we’re diving deep into this crowdfunding platform over the next month.
Now, I will be the first to admit that this is me jumping into unfamiliar waters. I speak on the topic of Kickstarter with some authority.  Nine campaigns and working with students on Kickstarters will do that.  But until this week, I’ve never launched a Patreon campaign, so I’m seeing this platform with fresh eyes.  So, why should you listen to me? Well, I have been doing my homework. And more importantly, I’ve been listening and talking to creators who have had success on Patreon, as well as others who are just getting their Patreon pages rolling.  So, we’re in this together and by the end of this series, I really hope to produce one of the best all around guides for getting going on Patreon that’s out there.

If you’re tuning into the show for Kickstarter tips, and have no interest in Patreon at all, I understand that. I would strongly suggest you listen to this episode though, because there are some key distinctions between the platforms that I believe every creator should be aware of, even if Patreon is not your focus.
If you’ve been considering launching a Patreon for a while, or have launched yours and are looking for tips on how to best leverage the platform, you’re definitely in the right place.

Enroll – Special Download
I’ve created a special BONUS RESOURCE for you all, called the ULTIMATE PATREON LAUNCH CHECKLIST.  This resource is a Google Doc, and as of this recording, it’s still a work in progress.  As I bring on new guests and continue to go deeper and deeper into what works on Kickstarter, I’ll be continuing to add to, tweak, and refine this checklist.  Now, the link you’ll get to the checklist is a doc that you can access, save as a new copy for yourself.  And you can also comment on the doc itself, so in a sense, we’re going to hopefully crowdsource some wisdom here to help make this really an incredible resource for creators.
ComixLaunch.com/patreonchecklist to access the Ultimate Patreon Launch Checklist.
This is a living document and when I make updates to it, I’ll let you know on the show.

 

What is Today’s Episode About?

Part 1 of Patreon Launch – Kickstarter vs Patreon:

What are the similarities? Differences? Who is each platform for? And which is right for you at this point in your career?

Two years ago, I wrote an article on ComixTribe.com titled: “A $95,000 Tip Jar for Comics? 10 Thoughts on Patreon.”  Since published, that’s been, by far, the most read post on ComixTribe.com and I’ll include a link in the show notes:
http://www.comixtribe.com/2014/03/31/a-95000-tip-jar-for-comics-10-thoughts-on-patreon/
It’s funny, two years ago seems like forever in some regards, but the fundamental different between Kickstarter and Patreon remains the same.

Here’s how I opened that article two years ago:

“Despite Kickstarter announcing that it has crossed the $1 billion pledged mark, it is no longer the cool new kid on the crowdfunding block. Already a maturing platform, recent headlines of project implosions and high-profile Kickstarter scams have taken some of the bloom off the rose.
Patreon, a new site that supports ongoing crowdfunding, is the hip new platform for crowdfunders.
While Patreon has been blowing up for musicians and YouTube video creators, in just the past few months, I’ve witnessed dozens of comic creators flock to the nascent crowdfunding site in search of ongoing funding for a variety of projects, including funding long-running webcomics, completely new projects, digital subscription services, comics related podcasts, and much more. As a nascent platform, the rules are still being written, and I’ll admit, I’m still trying to wrap my head around it.”

What is Patreon?

I think the concept of a Tip Jar is one of the best analogy for Patreon. I titled that article a $95,000 Tip Jar for Comics, first, because that’s an attention getting title, and two, because I was looking at one of the superstars of Patreon in the Comics World, Zach Weinersmith of Saturday Morning Breakfast Cereal, a long-running webcomic.
At the time of that article, 2,932 patrons where committed to paying Zach $7,911 per month of webcomics for his work over at SMBC.
Important to note, and this is something that a lot of creators seem to miss, Zach was not setting up his Patreon as a No-Pay, No Comics scenario.
SMBC is still available for free for all at it’s website, whether you back his Patreon or not.  Now, two years later, Zach’s Patreon page is going strong.
Currently 3,389 Patrons — more than 400 more than two years ago.
And he’s earning $6,851 per month of comics, which does drop it down to an $82,212 tip jar for comics.
However, I should note that recently, Patreon changed the number it displays on the Page. Two years ago, it was showing the total amount of funding pledged, as Kickstarter does.
However, as anyone who’s done a KS knows, the amount pledged is not the amount the creator actually receives.

Recently, Patreon made the decision, after lots of creator feedback, that the public-facing dollar amount should reflect what the creator actually takes home, so that number posted now reflects:

1) Transaction Fees
2) Patreon’s 5% commission
3) Declined Pledges

They’re doing this for better transparency, but it was not without its challenges.  We’ll get to it later, but Patreon has a Milestone bonus and goal system built into it, where reaching certain funding milestones unlock different rewards.
Well, changing this calculation meant that creators who were over a threshold suddenly got jolted back below it, which I know was a bit of a disruption.
Shouldn’t affect any of us going forward now.
Point being, Zach Weinersmith’s SMBC, two years later, still taking home more than $80,000 on the Patreon Platform, which is just one of many sources of revenue for his business, is still enough to grab my attention.

Kickstarter vs. Patreon is the wrong question.

Zach is a great example of this, as he is a creator who has effectively harnessed BOTH platforms.  In addition to the regular monthly revenue generated by his Patreon, Zach has launched 7 successful Kickstarter projects over the past three years that have collectively raised nearly $1.5 million in funding.  He has two of the top ten most funded comic Kickstarters of all time.  Now, Zach is an outlier, his success is not reflective of the experience of most webcomic creators.  But just because he’s an outlier, doesn’t mean we should dismiss it. Rather, we should model what he’s doing, and his approach, and ask the right questions.
It’s not, “which crowdfunding platform should I use: Kickstarter or Patreon?” But rather – When and for what projects should I use Kickstarter? And when and for what projects should I use Patreon.

History and Size and a few key numbers:

Kickstarter

Founded April 2009 (7 years old)
Raised about $10 M in funding.
Live $33 Mil Pledged live on KS, expect 28 Million will be successful, and 25.5 million will make it into the hands of creators.
Kickstarter about 5x Patreon… by these numbers.

Patreon

Founded May 2013 (3 years old)
Raised a total of $47.1 M in investments
About have of the artists on Patron are YouTubers.
According to Graphtreon https://graphtreon.com/patreon-stats
Over $6M in monthly payouts to creators.
4% of the wealth on Patreon goes to top 10 creators on the platform.
As of this month, there are 8,674 creators on the Patreon Platform who are earning at least $100+ per month.
1,086 earning at least $1000+ per month
269 earning more than $3000 per month

So, here we go, here’s how you figure that out:

  • If your primary goal is to fund an ongoing creative endeavor (ongoing series, webcomic, blog, podcast, web series, etc) use Patreon
  • If your primary goal is to make a physical product, use Kickstarter.
  • If you’re looking for a small monthly salary that may grow over time, use Patreon.
  • If you need a large, one-time lump sum of funds and need it fast, use Kickstarter.
  • If you’re willing to make a long-term commitment to engaging fans whether it takes off right away or not, use Patreon.
  • If you’re willing to walk away from the project if it doesn’t catch on or find an audience, use Kickstarter.
  • If the consumable content you create takes a few hours to a few weeks to create (example, a webcomic update, a podcast, a youtube video), then use Patreon.
  • If the consumable content you create takes a few months to a few years, (ex. a full comic book or graphic novel, a film, etc.) then use Kickstarter.
  • If what you’re creating isn’t easily translated into a physical product with tangible rewards (ex. podcast), then use Patreon.
  • If what you’re creating is a physical product with tangible rewards (comics, prints, t-shirts, etc.) use Kickstarter.
  • If you are comfortable getting out front and being the face of your project, and okay with the idea of people back YOU first and your project second, use Patreon.
  • If you’re not comfortable being the face of your project, and want the project and the product you’re creating to take center stage, use Kickstarter.

This breakdown is included in the Ultimate Patreon Launch Checklist, which you can download at Comixlaunch.com/patreonchecklist

 

What Kickstarter and Patreon have in Common:

  • They are both crowdfunding sites
  • Open to creators of all stripes, experience, and ability levels.
  • Have the same exact fee structure:
    • 5% of every pledge + Stripe (or Paypal in Patreon’s case) fees.
  • Success on each platform will require an existing fan base.
  • Success requires that people love what you’re creating.
  • Both platforms that bring you closer with and engaging with your biggest supporters. (Backers and Patrons)
  • A strong presence and fluency with social media is required… both Kickstarter and Patreon are social platforms.
  • A large and engaged email list is key to success on each platform… ListLaunch course.
  • Both platforms require a lot of work to put into it to successfully launch… Kickstarter and Patreon provide a strong foundation and toolset… but it’s how you use that tool that will ulitmately make the biggest difference.

Patreon Creator’s Perspective
Several months back, I had Jason Brubaker on the ComixLaunch podcast (session 45 How to Build Trust with your audience.)  While I had Jason on the podcast, he was nice enough to stick around for an extra 30 minute interview all on Patreon, that was not played back on Session 45.  However, Clips from that interview will be shared throughout this series on Patreon. Here’s the first one:

Jason, you’ve raised over $200K in Kickstarter funding across 4 successful projects. But for more than 2 years, you’ve also benefited from crowdfunding via Patreon, where patrons have been supporting you monetarily for very Comic Update you post. As of today, you have 171 patrons contributing $449 per comic update… (which is a much better page rate than most publishers pay, I might add.)
As I’ve committed this month to going deeper into understanding Patreon myself, and launching an Patreon to help support the ComixLaunch podcast, you’re the perfect person to help clarify for me and my audience the key differences between the two platforms.

1) From your knowledgeable perspective, and as it regards the independent creator, what are the key differences between Patreon and Kickstarter?
2) Have you noticed any differences between Patrons and Backers? Are they the same people?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go to ComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [056]
Patreon Questions: What questions do you have about Patreon?

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

You’ve heard my perspective on the Kickstarter vs. Patreon, and you’ve also heard awesome thoughts and advice from Jason Brubaker.
I’d like to wrap up this first episode in our series on Patreon with 3 Key Takeaways that you should know about Patreon, and how it’s distinct from KS.

1) Patreon is more about the Person than the Perks

Jerks will have a tough time on Pareon.
Patreon is not primarily focused on selling PRODUCT…it’s selling PEOPLE.
I’ve made the point in the past that on Kickstarter passion (that of the creator and of the fan) is as important as the product. On Patreon, passion is MORE important than the product.
If you are a consumer and you want more stuff, or you’re a creator and you want to sell stuff…Patreon doesn’t have all that much to offer you. It’s a lousy storefront. But that’s not the point of it.
As they’ve said in their marketing material, Patreon is a place to “support and engage with the creators you love.” Perks, if there are any, are just that. Lagniappe. A lil’ something extra, but not the reason you came.
That’s fundamentally different than other crowdfunding platforms.
And it also means that if nobody loves you yet, if you’re not regularly putting out something of value that people love (or you’re a major jerk) you’re going to have a hard time seeing much of a return on Patreon.

2) A Patreon Creator wants a salary, not a Kickstart.

What a creator is saying is essentially Pay me so I can keep making stuff I want to make (ie: fund my creative life)
This is a concept that is controversial on Kickstarter, but seems to be perfectly okay on Patreon.

Here’s how Jon Rosenberg of Goats and Scenes From a Multiverse fame described what his Patrons are funding on Patreon:

My name is Jon Rosenberg. I’m the award-winning creator of the Scenes From A Multiverse and Goats webcomics. Please help me to make more comics! By becoming a patron, you’ll help offset the business and living costs of me, the cartoonist. That means more comics for you!
1043 patrons are currently proving Jon $3,095 a month, essentially a $37K annual salary before taxes.

On Kickstarter, the phrase “offset the business and living costs” would surely set off some backers. How many times have you heard people condemn projects on Kickstarter that included things like rent or other living expenses as a part of their budgets?
Sentiments like: “I’ll give you money to help you print your book, but I’m not signing on to pay your mortgage!” sort of thinking is common.
For whatever reason, Patreon is different… and that’s a good thing.
The truth is, creating comics (or podcasts or youtube vias or ART in general) is not free. It costs time (tons of it) which could almost always be spent on more lucrative (though usually less fulfilling)


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Statistically, the comics category on Kickstarter is the category most likely to have creators return to the platform after having a successful campaign… but that doesn’t mean it’s easy. Tyler chats with Vito Delsante, writer of Stray, about the challenges, strategies, and tactics of bringing backers back for another Kickstarter.


Today’s Session is brought to you by

The Untold #1, a horror comic currently on Kickstarter.


Session Table Setting

Stick around until the end of the episode, as we’ll be announcing the winners of the SuperShow Bundle giveaway!

Statistically, the comics category on Kickstarter is the category most likely to have creators return to the platform after having a successful campaign.
Often taken for granted that being successful on Kickstarter once means you’ve cracked the code, and it’s easier to fund the next time.
But is that always the case… have a great guest, and we’ll be talking about the challenge of getting Backers Back to Kickstarter for subsequent campaigns. Mindset, strategy, tactics, lessons learned, and so on.
Sound good?

 

Listener Feedback

Recently in ComixLaunch Session 52 & 53, it was a two part master class on titles… series titles and project titles.
For the ComixLaunchers, I invited listeners to submit their titles for some feedback… and I’m going to share a couple of submissions with you, and I’ll give you my thoughts.

RJ Samonte – Shades of Arca ShadesofArca.com

Project Brainstorm
1) Shades of Arca #1: Epic fantasy comic – Shades come to earth
2) Shades of Arca Issue 1- The Shades have come to earth
3) Shades of Arca #1 – An Epic Fantasy Comic From Earth to Arca

Before I give feedback on the project name structure, I want to touch on the title a little bit.  Here’s the good: RJ owns this space. Google Shades of Arca and every single mention is related to RJ’s comic. So, as he builds it, there will be very little brand confusion.  It’s relatively short and rolls off the tongue fairly well, just like:

Mines of Moria
Game of Thrones
Wheel of Time

One thing that is a challenge and potentially a mistake, especially when starting out, is relying on the name of your fictional universe or world to carry the title.  Arca doesn’t have any real meaning to me, and I would guess to most people.  Now, the reason we do this is because so many of our favorite books or series do this sort of thing:

Chronicles of Narnia
The Lion, the Witch and the Wardrobe
The Chronicles of Prydain
The Book of Three
The Black Cauldren

Likewise, the word Shades… D&D players and your target audience know “Shades = demon or spirit” but that’s not what I think most people attach with that word.  So, your title is [little known use of a word] of [made up place]… and as a result, may not instantly have the sort of impact of a fantasy title comprised of words everyone knows:

A Song of Ice and Fire
The Wheel of Time
Lord of the Rings

Am I saying change the title? No… but I want those listeners out there naming their projects to think about these things.

 

What is Today’s Episode About?

Guest Introduction: Vito Delsante
My guest today is a NYC based comic book writer and graphic novelist who has written for DC Comics, Marvel Comics, Image Comics, AdHouse Books, and Simon & Schuster, among others and his stories have been reprinted throughout the world.  He has a project called STRAY – The Ongoing Series, with artist Sean Izaakse, which is currently funded on Kickstarter with a bit of time left on the clock.  Stray is published and distributed by the fine folks at Action Lab Entertainment.

Welcome to ComixLauch, Vito Delsante.

Vito, glad to have you on the podcast… we’ve known each other for while, dating as far back, I believe, as the 2012 30 Characters Challenge… or maybe even 2011 NYCC.  I’m really excited to talk to you because I think you’ll be a great guest to talk to about an important topic relevant to creators who plan on making Kickstarter a key plank in their business strategy.

 

What is Today’s Episode About?

The challenge of bringing backers back to future Kickstarter campaigns.

 

Guiding Discussion Questions

You recently set out a Kickstarter update to backers of your first Kickstarter campaign for STRAY that caught my attention. With your permission, I’d like to share that update with the ComixLaunch listeners, and then ask you a few questions about it?

Update #66 For backers only: Honest Question Time

So, I was looking over the backer report for the new Kickstarter campaign and I see a lot of new names, names that weren’t with us for this campaign. A lot of new names……but not a lot of old ones.
So, I have to ask a very atypical, and maybe a very personal, question.
Have we let you down?
Feel free to comment here as this is a Backers Only post and will not be seen by the public (but will be seen by other backers, so please no profanity). I realize we’re still doing fulfillment and it’s extremely difficult to ask for your support when you were maybe disillusioned by the first campaign, but again, I have to know what we did wrong so I can fix it now.
-Vito

1) Definitely a different kind of update. Can you talk to me about your reason for sending it, and framing it the way you did?

2) You received a few comments back on your post… Anything surprise you from the comments or reactions?

3) Okay, let’s talk a bit about the current Stray campaign… Currently 11 days to go, a little under 200 backers, well over your $5,000 goal at $6,815, but still a ways away from matching the support and funding of your first Stray Campaign?
What were your expectations going in to this Kickstarter?

4) Statistically, there’s data that shows that creators who return to Kickstarter after their first successful campaign have a much greater success rate, tend to raise more funds, and get more backers when they return to Kickstarter. However, I’ve noticed that that’s often not the case in the comics space. What are some of the challenges you see for creators returning to Kickstarter, especially when they’re returning with a second campaign for the same property?

5) Do you think the presence of a publisher (in Stray’s case Action Lab) can actually hurt funding on a platform like Kickstarter, which seems to favor independent creators? What are the pros and cons of working with a small press publisher vs going at it alone that creators should consider?

 

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

A young and growing platform for new creators. 

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

More due diligence with respect to the projects they approve.  

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

My wife. 

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

Don’t send out anything until it’s all completed. 

5) Can you recommend one comic (not done by you) more people need to check out?

Pluto based on Astro Boy


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

The Untold #1 Kickstarter

If you love horror… But hate horror cliches, then Untold #1 is for you!

The Untold is a 28 page black and white horror comic, which features splashes of color throughout.
The story is written by life long horror fan Daniel Farrand, with pencils by Johannes Vick and inking by Peter Pamiotti.
Daniel steps away from the stereotypes of the horror genre, — no Vampires, Werewolves or scantily clad damsels in distress. Instead, he brings a warped and twisted world of psychological unease and striking visual gore to create a truly terrifying experience.

Right now, Daniel is offering ComixLaunch listeners an extra incentive to pledge.

Simply comment “comixlaunch” when pledging to receive print by Peter Palmiotti, that is not currently available on Kickstarter absolutely free.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [055]
Do something extra special for someone in your life who supports your creativity.
Vito’s “secret weapon” being his wife struck a chord.

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Wrap Up Questions

1) One final piece of advice
2) What’s the best way for listeners to connect?

SuperShow Bundle

Winners – Each will get Choice of one of 6 books
Karen Gillmore – (Canada)
A David Lewis
Ron Jones
Patrick Davidson
Carmelo Chimera
Ramon Pina (Mexico)
Grand Prize
Jacob Halton – USA


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Regardless of what you’re trying to create, your audience is on Facebook. As such, if there’s one platformimages you should be leveraging to grow your audience, it’s the house that Zuck’s built. In this session, you’ll learn 10 super simple tips to maximize the power of your Facebook page to get you ready to launch your next Kickstarter.


Today’s Session is brought to you by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.

Featured Resource – FreshBooks


Session Table Setting

Listener Feedback

Probably the Best Kickstarter Resource available and it’s FREE – 5 Stars
Aaron M Williams
“An amazing podcast that gives you the insight, lessons-learned, and actionable tips from the best on the Kickstarter comics platform. If you are even thinking about putting a project on Kickstarter, this podcast is for you.”

Thanks Aaron!
Aaron just launched the Comics Manifest podcast cast: Inspiring Interviews with Amazing and Influential Creators in Comics 3 days a week.
I was honored to be Aaron’s 4th guest… Check out Episode 4, I share my lowest moment as a creator…
Show off to a great start and you guys should check it out.

Show Updates / Shoutouts
Absolute last call of entries over at ComixLaunch.com/supershowbundle

 

What is Today’s Episode About?

Today, I’m going to share some of my absolute best tips on how to prep and maximize your Facebook page in advance of a Kickstarter project.  Now, we’ve talked about FB a bunch on this show, usually FB Ads. (See Session 28 with James Ferguson)  Not talking about FB ads today… everything I’m going to share today is absolutely Free.
Why important?
Your Audience is on Facebook

1.65 Billion Active users (logged into FB during last 30 days)
25 million people interested in comic books in the US
Comic Books, Knitting & Hulk Hogan in Oregon – 1,900

It’s the King of Social Media Platforms.  It has more users than Instagram, Twitter, Tumblr, Snapchat combined and it’s advancing every day.

It’s getting harder and harder to get people to discover our stuff outside of a platform like FB

Webcomic
Blog Post
Podcasts

All of us should at least have some FB presence.
Without FB, there would be no C is for Cthulhu… at least no six figure sales.

 

10 Facebook Pro-tips for Creators

1) You need a Facebook Page.

FB Business page, not a personal page.
Yes, FB does get personal page a leg up in feed…
But PP are capped as to how big they can get.
Your options are limited — Insights, promoted posts, FB ads, etc… none of that is possible on personal page.
At first, you will get less engagement on your business page than on personal… but you need to power through that for the long term benefits.

2) You need an attractive profile image and banner

Canva.com has FB page banner designer as one of the templates.
Change this in advance of a promotion.
a week to a month before Kickstarter
Kickstarter opens
Final week

3) Sweeten the Banner with an Attractive Offer

Ex. ComixLaunch: Click here for free Kickstarter resources

4) Recognize that Facebook does not Treat all Content Equally

Image Post > Post
Canva for Social Media Images
Set up a Template
Do them in batches
CHUM six word surf noir
Video Post > Image Post
Add a bit of text to the opening of your videos… FB auto plays on mute
Live Video Post > Video Post
Don’t expect your live numbers to be huge… at first.
But know that your video will live on and get pushed into the feed… and far more than just about anything else you publish.

5) Native video. Don’t post links from YouTube.

6) Avoid exclusively Auto-posting.

Context over Content.

7) Use your Call to Action Button

Send them to your website
Your online store
Your Kickstarter

8) Post Daily… but don’t worry

OPC
Don’t have to all be your content.
In fact, many of the biggest FB pages share more of OPC, other people’s content, than their own.
Who are the people and pages your audience would like?
Who’s radar do you want to get on?
Your Content
Quotes
Videos
Concept Sketchs
Offers

9) Micro-feedback Posts get sick engagement

Sometimes you’ll post and it feels like you’re shouting into the void… no comments, few likes.
Try asking for feedback… but make it STUPID simple.
A or B
Color
Cover Layout
Mulvey – Mummy Sequence
You’ll get a lot more comments and FB…
Which tells FB, hey, people like this guy or gals stuff… show more of it.
The name of the game on FB is ENGAGEMENT (Click, Like, Share)
Calls to Engagement help…

10) When they LIKE your posts, invite them to like your PAGE.

C is for Cthulhu Page is currently at over 14K likes.
Added about 4K likes over the past couple of months.
We were stuck below 10K for MONTHS… couldn’t understand it… we had ads running, the adds were getting a ton of likes and shares and leading to sales… but page likes were flat?
Why?
Because a Like on a Post isn’t a like on a Page.
But, if you click on a very popular post, you’ll see who liked it underneath
Ex Charlie B, Billie Jo and 6 others Like your Post
Click on that, and you’ll have the opportunity with a click to invite everyone who liked your post, but not your page, to like your page.
Then, when they do that… they’re more likely to see your stuff in their feed.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.

 

ComixLaunch Featured Resource: FreshBooks

Are you keeping good track of the finances for your creative business?

And if so, are you trying to do it with rough spreadsheets you created yourself in Excel that you’re undisciplined about keeping up to date?

Take it from me, who did that for waaay too long, you need to stop wasting time and start using Freshbooks.

Accounting can be frustrating… but FreshBooks makes it EASY.

FreshBooks_1-300x300FreshBooks is specially designed for small businesses and creative entreprenuers like us.

Freshbooks saves you TIME by letting you Import expenses automatically from linked accounts and attach receipts to invoices so that come tax time, you’ll be organized and ready, not scrambling and in a full on panic.

FreshBooks also makes you look more professional and gets you paid faster with their fast branded invoicing options, and the ability to accept payments online.

FreshBooks keeps you up to date on your numbers, with beautiful automatically generated profit and loss statements, tax summaries, expense reports and more.

If you believe you add the most value to the world when you’re spending your time creating your next masterpiece rather than bean counting, then you owe it to yourself to give Freshbooks a try.

I’ve secured a special offer for ComixLaunch listeners…

Go to ComixLaunch.com/freshbooks and you will enjoy a 30-day free trial—no credit card required to try it out.

To get your time back and take control of your creative business finances once and for all, go toComixLaunch.com/freshbooks for a free-30 day trial, and I guarantee you’ll be glad you did.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [054]
Run a FB Content Experiment
Post one of each, one post each day:
– A Text Only Post
– An Image Post
– A Video Post
– A Live Video Post

Let it roll for a few days, and then check the organic reach of each type of content.
Which reached them most people?
Likes, Shares, comments?

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

I hope those 10 FB Tips were super helpful to you.  Whether you love or hate Facebook it’s undeniable that it is a powerful tool and platform.  When you’re building an Audience (and you need an audience to have success on KS), FB is a great place to find more people who are interested in what you’re doing.  You need to FISH where there FISH are swimming, and FB is the most stocked ocean in the world.
So maximize that channel…

Quote
“The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music.” – Mark Zuckerberg

You’re providing the music… and today, FB is still one of the absolute best places to share it.

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green008Many creators don’t give much thought to their Kickstarter project title… and that’s a big mistake. In this session, Tyler shares a great project naming formula that many successful creators have used to maximize funding for their projects, and loads of examples of projects with strong titles. Listen to this show, and you’ll know how to title your project for maximum funding.


Today’s Session is brought to you by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

We’re in the midst of a Two Part series on Titling your projects.  In part 1, I shared 5 Elements of an Effective title for your comic, book, webseries, etc.

ComixLaunch.com/session052 “Million Dollar Title”

Today, in part 2, we’re going to crack the code on Kickstarter project titles.  Many of you simply title your campaigns with the title of your book.  I’ve done that myself in the past.  What I’ve discovered, however, is that is a mistake… and likely leaving attention and funding on the table.
Today, I’m going to teach you what to do instead.
Sound good?

Listener Feedback
Daniel Bishop of Tiger Crab Studios

Hi Tyler,
I wanted to update you just to announce that our Kickstarter has been 100% funded with 4 days to go. A huge credit for that goes to you for your podcast, interviews and advice, so thank you for producing those resources. If there is anything I can do for you in the future please let me know.

Thanks Daniel and My reply
Definitely give session 44 a review as you head into the final stretch to finish strong.
044 – 5 Killer Tips to Crush the Last 48 Hours of Your Kickstarter
comixlaunch.com/session044
As far as anything you can do, reviews over at iTunes are always appreciated if you haven’t left one already. ComixLaunch.com/review

Suggesting the podcast to creators you chat with when Kickstarter comes up is the best thanks I can get. Word of mouth is the best way we grow.

 

Show Updates / Shoutouts
ComixLaunch.com/supershowbundle

What is Today’s Episode About?

Why Your Project Title is So Important
The project title is a crucial element as it’s what will be shared all over the internet
Project Image is most important image.
Project title most important piece of copy.
and is the first point of reference to what your project is about.
It’s your headline… paired with project image, it’s what will get the click or not.

Catheryn Lavery of LittleMight.com teaches “The Kickstarter Project Name Formula”

Catheryn was a past guest – ComixLaunch session 38

038 – Scaling Up Your Crowdfunding to Six Figures with Cathryn Lavery of BestSelf.co

Most Funded Kickstarter Projects

COOLEST COOLER: 21st Century Cooler that’s Actually Cooler ($13,283,275)
Pebble: E-Paper Watch for iPhone and Android ($10,266,844)
OUYA: A New Kind of Video Game Console ($8,587,035)

After spending many hours researching best practices, what works and what doesn’t, I’m going to share with you how to share how to write the best pitch for your idea.
Cathryn looked at the most funded projects on Kickstarter
To start I looked at the top most funded ever projects on Kickstarter. They all went well beyond their funding goal, some by 26.56k%… crazy).
That’s why the most funded projects crafted their titles carefully.
The Everyday Messenger: A Bag For Cameras & Essential Carry ($4,869,472)
ZANO – Autonomous. Intelligent. Swarming. Nano Drone (£2,334,946)

The Formula:
Product name: Unique Selling Point + Value Proposition

 

The Fiction Author’s Challenge? What the hell problem are we solving?  Is my comic or graphic novel really solving a problem?  Yes!  The problem of boredom.  The problem of offering up a specific kind of entertainment.  The more specific, the better.

Questions we can ask:

Who is our book for?
How do they identify themselves?
What’s unique about our book?
What are they getting from our book that they can’t get anywhere else?
What the most valuable benefit from reading this book?

Example:
Mummy’s Always Right
Mummy’s Always Right Board Book
Mummy’s Always Right: A Board Book for YOUR Little Monsters
Mummy’s Always Right: A New Board Book for YOUR Little Monsters (too long)
Sharkasaurus
Sharkasaurus: Creationists vs. Shark Horror Comedy GN


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons. 


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [053]
Apply the Project Naming Formula to the project you’re currently working on…
Come up with THREE names.
60 characters or less.

Bonus Points: Poll your peers, friends or fans.
Double Bonus Points — Share with ComixLaunch.

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]
Seriously… what do you want? More people to know about the work you do… when people put offers out to share their platform TAKE it!
Hundreds to thousands of listeners who have backed collectively many many thousands of Kickstarter projects…
#JustSaying


Wrap Up

Check out Cathryn’s stuff at LittleMight.com

Her Project Naming Formula again is:
Product name: Unique Selling Point + Value Proposition

What is Unique about your book and what’s the value it’s bringing to what audience?

Quote

“Be clear first and clever second. If you have to throw one of those out, throw out clever.” – Jason Fried

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.

Podcast Plug
Comicsexperience.com Podcast


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

business-861325_960_720Hard to believe it, but 2016 is more than half over already! In this bonus session, Tyler peels back the curtain and reviews ComixLaunch’s progress towards its yearly goals. He also opens the books and breaks down every dollar that came in and went out for the ComixLaunch business in Q1 and Q2 2016.

Also covered: the 3 levers any creative business can play with to improve profitability. Finally, he shares his action plan for making Q3 &Q4 even more successful, and a bonus featured resource creators should check out.


Why share these income reports?

Embracing transparency is a core principle of ComixLaunch… and being a creator in today’s landscape.

See our previous income report here — Session 32: Embracing Transparency

I know I appreciate looking at real numbers, opening up the books, and seeing how other businesses work… and I know creators do too. What you measure you manage…and what you manage you can improve. Doing this keeps me accountable…

Sometimes it’s easy to keep hopping a long head in the clouds, not paying attention to numbers… But that’s not the way to be a responsible business person.

I’m sharing these without attaching a value judgment to them… numbers and metrics aren’t inherently bad or good… they’re just what they are.


Progress Toward ComixLaunch 2016 Goals

Remember the difference between Outcome Based Goals (the specific measurable result, not 200% in your control) and Performance Based Goals (Actions that lead to the result, 100% in your control).

  • Green Light (Achieved)
  • Yellow Light (Not Achieved, but Progress on Track)
  • Red Light (Warning Not on Track)

Outcome Based Goals 2016. By December 31, 2016…

20K Downloads (16,729 – Yellow Light)
1K Subscribers on our Mailing List (431 – Yellow Light)
35 Students (25 – Yellow Light)
20 Successful Projects Launched — Most important one (4 – Red Light. *However, if you count ComixLaunch listeners… probably already hit 20.)

Performance Based Goals

Record and release 52 episodes of ComixLaunch (28 – Yellow Light)
Bring on at least 20 new guests. (50+ Thanks to Episode 50 – GREEN Light)
Create at least 4 great offers to incentivize email list sign-ups

KrakenPrint Guide –  www.comixlaunch.com/printchecklist/

50 Tips – ComixLaunch.com/50tips

SuperShow Bundle Giveaway – comixlaunch.com/supershowbundle

Run The ComixLaunch Course at least 3 times in 2016. (1 of 3 Red Light Only going to do it 2 times.)

However, I will teach 3 courses this year. More on that later…

What about you?

Did you set goals for 2016?

Did you set outcome based goals? How are you doing?

Dig you set performance based goals? More important.

Are you on track?

If so, congratulations.

If not, what’s one new habit or routine or action that you can add to your Performance based goals in order to hit it?

Not too late! A ton of time on the clock in 2016.


Month by Month Events on the Inside of ComixLaunch

January

  • Launched the ComixLaunch Course

February

  • ComixLaunch Course underway
    Added the ComixLaunch Voicemail service – ComixLaunch.com/voicemail

March

  • ComixLaunch Course Wraps

April

  • First Course project launches – Gamer Girl and Vixen by Kristi McDowell
  • ComixLaunch Workshop

May

  • ComixLaunch Live Talk at Haverhill Comic Con
  • Gamer Girl & Vixen Funded – $11,430
  • Lost Dogs MC Launches by Joshua Janes

June

  • Lost Dogs MC Funded $3,500
  • Meraki by Michelle Palmer launches
  • Margo Intergalactic trash collector launches
  • Tyler Launchs Pilot for a New Course with 17 Students
  • ComixLaunch 50 Milestone – 50 Tips from 50 Creators

ComixLaunch Income Report 2016 Q1 & Q2

Income Breakdown (Jan 2016-June 2016)

2016 Gross Income YTD: $1,881

Product Sales – The ComixLaunch Course: $1,536 (81%)*

Sponsorship: $160.00 (9%)

Affiliate Income : $185 (10%)*

KrakenPrint Credits Coming
Andrew Taylor – Galaxy girl
Magnis Aspli – Spiral
A whole lot more in the hopper.
ComixLaunch.com/kraken 5%

Expenses Breakdown (May 2015-December 2015)

2016 Total Expenses YTD: $1,948

Website/ Hosting: $12 (<1%)

ComixLaunch.com Domain renewal: $12

LibsynPodcast Media Hosting: $105 (5%)

April – Costs rose from $15/month to $20/month based on audience growth and download volume

VA: Editing: $1,170.00 (60%)

Advertising: $40 (20%)

Refunds: $576 (30%)

30 day money back guarantee
Two creators requested refunds prior to course starting.
Were able to fill those spots with people on the waiting list.
0% refund rate for people who actually take the course so far.

Transaction Fees (Stripe): $45.11 (2%)

Net Income (Profit) 2016 YTD: -$67

I’ll have some closing thoughts after our sponsor.

ComixLaunch Net Income 2015 (Profit): $1,078

ComixLaunch Overall Net Income (Profit): $1,011

No value judgments on numbers. However, when you’re running a creative business, being Profit-minded is key.

Okay to run deficits… put skin in the game, go into the hole, spend money to make money…

But do you have a plan to get an ROI?

In a minute, I’ll share tips to improve the profitability for you creative business, and share the action plan for how ComixLaunch will have a much more profitable second half of 2016 than first half. But first…


ComixLaunch Featured Resource: FreshBooks

Are you keeping good track of the finances for your creative business?

And if so, are you trying to do it with rough spreadsheets you created yourself in Excel that you’re undisciplined about keeping up to date?

Take it from me, who did that for waaay too long, you need to stop wasting time and start using Freshbooks.

Accounting can be frustrating… but FreshBooks makes it EASY.

FreshBooks_1-300x300FreshBooks is specially designed for small businesses and creative entreprenuers like us.

Freshbooks saves you TIME by letting you Import expenses automatically from linked accounts and attach receipts to invoices so that come tax time, you’ll be organized and ready, not scrambling and in a full on panic.

FreshBooks also makes you look more professional and gets you paid faster with their fast branded invoicing options, and the ability to accept payments online.

FreshBooks keeps you up to date on your numbers, with beautiful automatically generated profit and loss statements, tax summaries, expense reports and more.

If you believe you add the most value to the world when you’re spending your time creating your next masterpiece rather than bean counting, then you owe it to yourself to give Freshbooks a try.

I’ve secured a special offer for ComixLaunch listeners…

Go to ComixLaunch.com/freshbooks and you will enjoy a 30-day free trial—no credit card required to try it out.

To get your time back and take control of your creative business finances once and for all, go to ComixLaunch.com/freshbooks for a free-30 day trial, and I guarantee you’ll be glad you did.


Tips to Improve Profitability in your Creative Business

sales revenue – expenses = profit

Three levers to play with:

Expenses – lower expenses, all things being equal, profit goes up

Sales revenue is a factor of:

Units sold

Sell more of existing products

Sell new products

Price

Raise your prices


Action Plan for a More Profitable Second Half of 2016 for ComixLaunch

Expenses – Not much to cut. Won’t focus there.

Sales

Sell more of existing products:

– The ComixLaunch Course will launch again this fall.

Sell new products:

  • ListLaunch Course

A New course launched this summer, going on right now, awesome group of creators

This is a course that’s smaller than the ComixLaunch Course… It’s a primer… I have no doubt every creator will benefit from it, and if they do this course and then upgrade to the CL course, they’ll see maximum returns.

This course is basically about how to figure out how big a fanbase you’ll need to find your next KS project, and then a step by step system to get an Audience of raving fans that’s precisely that size.

Working with 17 creators, all ComixLaunch listeners that I personally invited to join the course for s pilot version.

  • Club ComixLaunch on Patreon opening next month

Don’t think of crowdfunding as a product… But maybe you should. Business fundamentals.

ClubMembers will be getting things of vale in exchange for their patronage.

Membership has privileges

Ideally, it brings a bit more consistency to the revenue side…

Doing a podcast, the expenses are very consistent… Monthly recurring expenses.

A best practice is to find a way to get consistency in revenues as well… Monthly patronage through a site like Patreon makes a lot of sense.

Raise prices

Prices will be going up. ComixLaunch course pilot was the cheapest it will ever be when we ran it last year. Course will be better, more material, stronger for having creators gone through it.

We now have success stories.

That said, next time will be a beta… Still pieces that are works in progress, and I’m restructuring it after the first go around. So the price will be higher next time, but again, the best price we’ll ever offer, and it will go up again in January for the winter session.

So, that’s the profitability plan for ComixLaunch in 2016

  • Keep expenses stable or raise them slightly for more advertising to grow listenership
  • Launch new products
  • ListLaunch Course
  • the ComixLaunch course beta group
  • Club ComixLaunch on Patreon
  • Raise prices from pilot group, but still less than where they’ll ultimately go

ComixLauncher

Take stock of your creative business in 2016.

Are you profitable so far this year?

What can you do to boost profitability in the second half of the year?

Which levers will you focus on?

  • Cutting Expenses
  • Increase units sold
  • Increase Sales of Existing products
  • Launch new products
  • Increase prices

WrapQuote

“Money is a truth serum.”

– Noah Kagen (App Sumo, SumoMe, former Facebook)

Not all about the money… but when it comes to a creative business, money’s the oxygen that keeps things moving.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.

A great title can do wonders for your project and career. In this first of two sessions on titles, Tyler money-1428594_960_720shares his “Million Dollar Title” checklist. If you’re having trouble giving your next series a name, this session will help!


Today’s Session is brought to you by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Are you struggling to name your next book or series?  Or are you starting to work on your next Kickstarter project and not sure exactly what to write for your project title?  Titles are INCREDIBLY important; Important for you book success… and your Kickstarters.
I have an in-depth training queued up for you today that’s going to cover them both!

Course Updates / Shoutouts

Banner Day Yesterday… 2 more ComixLaunch Course participants finished their KS.

  • Jim Whiting crushed his second Kickstarter for Margo: Intergalatic Trashcollector #2. More than doubled the Backer
    Jim a great guy, creator from my hometown Albany, NY!
    Raised $2,607 pledged of $2,000 goal… more than doubled the # of backers for his first KS. (Any of you who’ve put out a #2 issue knows how hard it is to get anywhere close to the #s you do on #1… so great job there by Jim.
  • Michelle Palmer kicked major but on the Meraki campaign…
    Raised $8,136 pledged of $5,000 goal for her first KS.
    Snuck a sweeeet silver foil stretch goal upgrade in there right at the very end.

Love telling the stories of these creators running great campaigns, getting their projects funded and taking their careers to the next level.  That’s what we’re all about here at ComixLaunch.
ComixLaunch.com/course to get on the interest list for the next time we open our doors.

 

What is Today’s Episode About?

Titling Master Class Part 1: Titling Your Next Book or Series

A Million Dollar Title

 

Your Million Dollar Title Checklist

1.) Is it Ironic?
2.) Does it Say What Your Story Is?
3.) Can it be Shorter?
4.) Is it memorable?
And Then Emily Was Gone
5.) Does it Pass the Internet Test?
Google?
Amazon?
Domain Name?

Example:

Sharkasaurus
by Spencer Estabrooks

Tremors meets Jaws! Sharkasaurus vs creationists and paleontologists; a bloody hilarious graphic novel.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher 052
Take a Title for a Project You’re working on… how does it do on the Million Dollar Title Checklist?
Does it have at least 3 out of 5 elements?
If not… do you still think it’s a million dollar title?

Why So Important
Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Show Summary / Final Lessons

Ironic
Says what it is
Short
Memorable
Passes the Internet Test
One more…
Does your title evoke something bigger than you and the book itself.

Bitch Planet
Black
C is for Cthulhu

Quote

“You can cling to a bad idea, you can re-pitch it six different ways or go get a bigger hammer in hopes of pounding it into place, but sooner or later it’s clear you either have to rethink it, or let it go.”

-Blake Snyder

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

In today’s session, Tyler brings on Dirk Vanover of Vanover Legal to talk comics, Kickstarter, contracts and more. Legal issues aren’t something that law-1012473_960_720many creators pay much attention to… but as high profile cases in the comic and crowdfunding space demonstrate, it can be costly not to.


Today’s Session is brought to you by

Split Lip

Today’s Session is sponsored the Split Lip 10th Anniversary Kickstarter. 350 pages of dangerous stories for curious minds. Learn more at ComixLaunch.com/splitlip


Session Table Setting

Thanks for the great feedback on ComixLaunch 50! Very excited to have pulled that piece together for you, and equally excited to start fresh on the next 50 sessions of ComixLaunch!

Do you have questions about contracts? What about your legal liability of fulfillment as a Kickstarter creator?
It’s funny, over the past several weeks, I’ve been emailed by quite a few creators looking for legal advice on one thing or another… and I’ve been sending them directly to today’s guest.  Yes, I’m thrilled to announce that ComixLaunch now has a go to legal expert… who will hopefully be a recurring guest on the show, as I know legal questions often trip creators up.

 

Listener Feedback

Don’t let the title keep you away, it’s more than comics! – Created4HisGlory
“This podcast isn’t just for comic “fans”. I am working on a campaign that is in a completely different category and this podcast has helped me more than anything. Every time I hear the word “comic”, I just insert my own word. It’s truly a very helpful podcast.”

Thanks so much…
Super glad to hear that…

And yes, I recognize that the name ComixLaunch might make it harder to win-over people outside of the Comics, Graphic Novels and publishing space…
But it’s positive reviews like yours that definitely help.
Why the name ComixLaunch then? Why not something broader?  A mistake a lot of us make is we go too broad because we don’t want to turn anyone away, and as a result we don’t attract anyone particular.  If right now I have the #1 Kickstarter podcast for Comics Creators, it’s a small niche, but I would rather be #1 in a small niche and expand out from there, than be unremarkable in a big niche.
Now, at some point, I may revisit this, if it does seem like growth as capped by the name, but no plans on a brand change any time soon.
But just like Comic-Con has expanded to cover so much more than just comics, ComixLaunch was always meant to have tremendous value to creators of all stripes looking to bring their projects to life.
So if that’s you, inside or outside of comics… you’re in the right place and I’m thrilled to have you here.

 

Reminder —
Session 50 is in the rear view mirror, but there’s still time to enter the SuperShow Book Bundle Giveaway… 7 winners will be chosen, great odds.
ComixLaunch.com/supershowbundle to register to win.

What is Today’s Episode About?

Guest Introduction

My guest today is the founder of Vanover Legal, LLC, a company committed to delivering legal advice and guidance to clients quickly and effectively, and without unnecessary expense.  He’s also an avid comic book fan, and loves diving deep into trademark, copyright, and right of publicity issues, which we all know pop up often in the world of comics.  He also blogs about business and legal issues affecting the comics and entertainment industries at ComicsLawyer.com

Welcome to ComixLauch, Mr. Dirk Vanover

I need to thank you for reaching out to me… I get a lot of questions posed to me from listeners that have to do with the law, and I want to help them… but don’t want to send them in the wrong direction.  I know you’ve been a Guest Lecturer at the International School of Comics and have spoken on panels… so I’m really excited to have you on to talk to my audience today.  When people think of the Law, they don’t really think of comic books… but maybe they should.  I know two comic retailers, Carmelo Chimera of Chimera’s Comics and Ernie Pelletiere who also practice the law. Writer Charles Soule is also a lawyer…  Before we get into the heart of today’s episode, I’d love to hear how you got interested in comics?

 

What is Today’s Episode About?

Now, the topic of The Law… it’s a little scary and it’s a BIG topic. There’s so much we could cover, and definitely more than what we could cover well in the time we have, so I wanted to pick a topic that will be relevant to my entire audience, and one you know well, and that’s the topic of Contracts.

Guiding Discussion Questions

1) Before we dive in deep in the topic of Contracts as it relates to comics and Kickstarter, can you start by giving us some basic things we should understand about contracts? What’s the legal definition of a contract, what makes a contract binding or legitimate, and so forth… what should creators know in general, before we dive into specifics?

2) Okay, let’s dive into a little more specifics for creators and my listeners in particular… while many creators will be offered contracts by publishers, licensors, and so forth… the most common contracts will be between creators and other creators… and this is problematic because most creators aren’t legal scholars and many don’t have (or don’t think they can afford) the resources to higher a lawyer before they get started collaborating to make a book. What are some best practices independent creators should employ or things to think about when they enter into contracts with other independent creators?

3) Protecting IP is a big deal for a lot of creators… but also something that holds a lot of people back… waiting Trademark protection for toys, video games, and a movie before you’ve written a single page of your next great idea clearly isn’t a smart thing to do… What are the basics creators should know or do before they go bigger with their projects on KS.
4) Comics has actually seen it’s fair share of famous legal disputes

i. McFarlane v. Gaiman (Angela)
ii. Alan Moore v. DC (reversion of rights to Watchmen/V for Vendetta)
iii. Moore v. Kirkman (The Walking Dead)

Besides obviously the spectator value of these things… what should creators take away from these famous cases?

5) While Kickstarter has been tremendously successful at bringing amazing projects to life, there have been some spectacular failures as well. While it’s infrequent, some of these big failures have resulted in lawsuits. What should ComixLaunch listeners know about their liability and responsibilities to deliver from a legal perspective?
Bonus Question: One of my students is working on a project he’s describing as a satirical art book which is a comment on our modern desensitization to violence where Super Mario gets killed on every page by one of his enemies. He’s hoping to be able to bring this to Kickstarter next year. Now, this immediately sends up warning bells for me… Is he in danger of getting sued for copyright infringement? What should he keep in mind and is there a way he can do something in the spirit of what he’s trying to do… while not running afoul of the law?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Split Lip

Sam Costello started Split Lip in 2006 to bring a new kind of horror to comics, a horror based on unsettling ideas that leave you so scared you’ll never want to turn the lights off.
Now, for Split Lip’s 10th anniversary, he’s got a Kickstarter for a 350-page deluxe, limited-edition hardcover.
The book features 13 stories and 50-plus pages of all-new bonus material. The stories are drawn by artists like Kyle Strahm, who draws Spread for Image, and Sami Makkonen, artist for Deadworld at IDW.
Check out the Kickstarter at ComixLaunch.com/splitlip.
As a special bonus, ComixLaunch listeners who back Split Lip receive Bringing Your Webcomic to Print, 10 lessons Sam learned from 10 years making comics that can save you time, aggravation, and money.
Every Split Lip story is complete and self-contained. So, whether you’ve been reading it since 2006 or starting now, the 10th anniversary book is for you.
If you enjoy dangerous stories for curious minds, check out the Split Lip 10th Anniversary Kickstarter at ComixLaunch.com/splitlip.

ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher 051
Give Dirk’s Comics Startup 101 Article a Read.
Comics Startup 101 – http://www.comicslawyer.com/2016/05/comics-startup-101-beginning.html

Important we treat our business like a business.
Please share your results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Wrap Up Questions

1) What’s one book (comic or otherwise) more people should be reading?

Dan Doherty “Touching Evil”

2) One parting piece of advice for the ComixLaunch audience?

 

3) If there’s one post over at ComicsLawyer.com that the ComixLaunch audience should check out that I can include in the show notes, what would it be?

Fan Art article at comicslawyer.com and Comic Startup 101 article

4) What’s the best way to connect with you?

[email protected]

vanoverlegal.com

comicslawyer.com

 


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

The biggest ComixLaunch ever! In this session, you’ll hear fifty outstanding creators who have 50collectively raised millions of dollars on Kickstarter share their #1 crowdfunding tip. Get access to proven strategies from Greg Pak, Jason Brubaker, John Lee Dumas, Amy Chu, and many, many more. Plus, Tyler is joined by co-host Jeremy Melloul to cover highlights from the first 50 sessions of ComixLaunch, including the top 5 most downloaded shows. Then they’ll look forward to what’s in store for the next 50 sessions, including a big announcement. Oh, and there’s a big ComixLaunch Supershow Bundle Giveaway for listeners to enter as well. This one is HUGE!


Today’s Sponsor

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

If this is your first time listening to the show, welcome.  You’re in for a treat!  This is our 50th Session, and we’re calling it a SuperShow for good reason. This is master class where you can pick the brains of some of the best minds in crowdfunding.  I’ve been to conventions where there were Kickstarter panels before, but there’s never been a 50 creator Kickstarter panel!  We’ve assembled a diverse range of creators who have collectively raised many, millions of dollars in crowdfunding and asked them all to share their #1 crowdfunding Tip with you.

How Today’s Show is Going to Work

  1. Quick ComixLaunch 50 Recap with Jeremy Melloul
  2. 50 Tips from 50 Outstanding Creators
  3. ComixLauncher: ComixLaunch SuperShow Contest Enter to Win the ComixLaunch SuperShow Book Bundle + 30 Minute Skype Call to Help Plan your first or Next Kickstarter
  4. What’s coming up in the next 50 Episodes of ComixLaunch… and beyond!

50 Episodes of ComixLaunch Recap

ComixLaunch by the Numbers (as of 6-19-2016)

How many sessions?

50 sessions
Plus a 000 Session (establishing the show)
Two Bonus Sessions
One special Announcement about the ComixLaunch Workshop

How many minutes of audio?

2,216 minutes

Nearly 37 hours of mindset, strategies and tactics for making KS work for you.

How many guests?

26 amazing guests

Young creators just getting started like 16-year old Tessa Beatrice (Session 047) who’s Fury’s Forge Kickstarter was successfully funded… first KS before she’s even left high school…
To industry veterans like Greg Pak (043)… and everyone in between.
We’ve also brought on people outside of the Comics Space like Catheryn Lavery of the Self-Journal (Session 038 on Scaling up Your Crowdfunding) … because we know Comics Doesn’t have a monopoly on great crowdfunding ideas.
And we haven’t just talked to creators… we’ve also talked to people who can help creators.
Sam Amborn and Jacob Way of Kraken Print (Session 034) on Comic Book Printing
CPA on Fire Josh Bauerle to answer vexing Kickstarter and Taxes tips (Session 024)
We brought on marketing expert James Ferguson to talk Facebook Advertising strategies (Session 28)
And we talked to Tommy Hall of BackerKit all about how that software can help make fulfillment easier (Session 041)

How many downloads?

16,060

Top 5 Most Downloaded Episodes

#5 – ComixLaunch Session 002 Is Kickstarter a Finite or Renewable Resource?
#4 – ComixLaunch Session 003 Kickstarter SWOT Analysis: Assessing Your Project’s Strengths, Weakness, Opportunities and Threats BEFORE you Launch

#3 – ComixLaunch Session 001 Sharpening Your Axe: Why Mindset Trumps Strategy & Tactics on Kickstarter… and in Life

#2 – ComixLaunch Session 004 Why is Kickstarter So Effective? 9 Mental Triggers At Work on Kickstarter
#1 – ComixLaunch Session 026 – Kickstarter as a Publishing Launching Pad with Russell Nohelty

How many blog posts?

4 Epic Blog Posts

http://www.comixlaunch.com/blog/

6 Figure Comic Book Kickstarter Series

There have been almost 6,700 launched comic projects on Kickstarter. Of those, only half are successful. And of the successful projects, only 1.5% raise six figures or more. These campaigns are the vanguard for comics…

Jeremy talked to:

Jake Parker of Skyheart
Alex Woolfson of The Young Protectors
Tim Buckley of CTRL+ALT+DEL
Dave Rapoza and Dan Warren of Steve Lichman

Head over to ComixLaunch.com/blog and read them all!

And last but not least, courses have become a big part of ComixLaunch.

Our flagship course, The ComixLaunch Course, ran its pilot version starting in January with eight creators, and ran through March.

However, as one of the participants Forest Helvie wanted to call out, the fact that we’ve been providing coaching and feedback while the

Kickstarter campaigns are running in the Private FB group is tremendously valuable.

So far, we’ve had four launches

Kristi McDowell – Gamer Girl & Vixen
Second KS, $11,430 on a $9,850 goal

Josh Janes – Lost Dogs MC
First KS, $3,500 on a $2,350 goal

Michelle Palmer – Meraki
First KS, $5,764 on a $5K goal
LIVE

Jim Whiting
Second KS, is $24 away from hitting his on a $2,000 goal.
LIVE with 14 days to go…

So, our students are about to be 4 for 4!

Tremendously proud of all of the students in the course, and excited for the launches still to come.

We’re now taking what we’ve learned from the CL Course, revising, improving, and polishing for a relaunch in the Fall.

ComixLaunch.com/Course to get on the interest list

 

There’s a saying “Most people under-estimate what you can achieve in 1 year and under-estimate what they can achieve in five or ten years.”

I think that’s totally true… but in the case of ComixLaunch, I think we’ve definitely come very far in a year.


50 Kickstarter Tips from 50 Creators

Download an E-Book that includes all 50 Tips so that you can consume at your leisure.

Add heading

Creators Featured:

  • Adam McLaughlin
  • Amy Chu
  • Andrew Pawley
  • Anthony Christou
  • Brian John Mitchell
  • Bryn G Jones
  • Carmelo Chimera
  • Daniel Brodie
  • DeWayne Feenstra
  • Dirk Manning
  • Enrica Jang
  • Felipe Cagno
  • George O’Conner
  • Greg Pak
  • James Haick
  • Jamie Gambell
  • Jan Duursema
  • Jason Brubaker
  • Jennie Wood
  • Jeremy Melloul
  • Jim Whiting
  • Joe Mulvey
  • Joe Schmalke
  • Joey Groah
  • John Lee Dumas
  • John Lees
  • Jon Parrish
  • Josh Dahl
  • Joshua Janes
  • Jules Rivera
  • Justin Piatt
  • Kevin Joseph
  • Kevin Watkins
  • Kristi McDowell
  • Lucio Zago
  • Madeline Holly-Rosing
  • Martin Dunn
  • Max Dowdle
  • Michelle Palmer
  • Ray Chou
  • Richard Clark
  • Russell Brettholtz
  • Russell Nohelty
  • Ryan K Lindsay
  • Shane Smith
  • Tessa Beatrice
  • Tom Spellman
  • Vincenzo Ferriero
  • Wes Locher
  • Tyler James

 

Tyler’s Bonus Tip 51

Hey, Tyler James, from ComixTribe and ComixLaunch here… you didn’t think I wasn’t going to get in on this advice giving session, did you?

I lived in New Orleans for a couple of years, where the concept of always giving a little something extra or a lagniappe, was a big part of the culture down there… and its something that stuck.

So I promised you 50 tips, and I’m giving you one extra…

Don’t launch alone.

You’ve just been given tips from 50 amazing Kickstarter creators who have collectively raised millions of dollars in funding to bring incredible creative projects to life on Kickstarter.

But all of them will tell you that they didn’t do it entirely themselves.  Their success on Kickstarter was certainly a product of a lot of a whole lot of time, hard work, ink, sweat and tears on their part. But it was also made possible by a support network of family, friends, peers, teachers, coaches, role models, and raving fans.

So don’t launch your Kickstarter alone.

Strength in numbers is not a cliche, it’s a universal truth… especially when it comes to crowdfunding and building a career.  We created The ComixLaunch Course so that creators could plan, launch, execute, and fulfill their Kickstarter projects alongside a supportive community of like-minded peers… and ask anyone in the course… it definitely makes it easier.

But even if you never take the course, there’s nothing stopping you from reaching out to a friend or a peer who might be planning a crowdfunding campaign in the near future and agreeing to keep each other accountable as you go through the crowdfunding process. There will be ups and downs, strikes and gutterballs… you’re going to want someone there to pick you up when you fall, and to celebrate with when you triumph.

There will be ups and downs, strikes and gutterballs… you’re going to want someone there to pick you up when you fall, and to celebrate with when you triumph.

Don’t Launch Alone.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher – ComixLaunch

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher 050 – ComixLaunch 50 SuperShow Giveaway

I’ve put together a huge bundle of some of my favorite books I’ve read in the past year, as well as some of my favorite reads of all time, including:

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin
Will it Fly: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money by Pat Flynn
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller & Jay Papasan
A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Paperback by Jamey Stegmaier
As well as books by past CL guests such as
Unnatural Talent: Creating, Printing and Selling Your Comic in the Digital Age by Jason Brubaker
Kickstarter for the Independent Creator: A Practical and Informative Guide To Crowdfunding by MHR

All great books, incredibly value packed.

I’ll pick six winners, who will get one of those books mentioned.

I’ll also pick one grandprize winner

So, the winner of the gets those and they also get a 30 minute skype KS strategy session with me where we’ll talk about your project and get your questions asked.

I don’t do one-on-one coaching… so this is the offer.

Will announce the winner in ComixLaunch Session 55.

To enter to win, go to comixlaunch.com/supershowbundle

It’s absolutely FREE to enter… And every entry has an equal chance of winning, powered by RaffleCopter…

But there are some ways you can boost your odds by sharing the show and spreading the message.

a Rafflecopter giveaway

More details are there…
ComixLaunch.com/supershowbundle

Books and conversations… two things that have had a massive impact on my life and my career… hope you’ll enter!


Wrap Up

Look ahead to the Next 50

Courses

New Primer Course this summer
ComixLaunch Course in the Fall
ComixLaunch.com/course if interested in any of these.
The Blog
Complete the 6 Figure Series
Ebook from the Series

The Podcast

Guests

Creators
Support
Lawyer – Kickstarter, Comics, and Legal questions
If you have them — ComixLaunch.com/voicemail
Hollywood Literary Manager
Beyond Kickstarter… navigating the world outside of Kickstarter

Multi-Part Training Episodes

Go even deeper on topics to maximize value for the listeners
A listener, Cetriya, submitted a voicemail suggesting Fulfillment as a topic, which inspired 049 on DIY Fulfillment.
If you have a specific topic you’d like for us to cover in more depth, please leave us a VM at ComixLaunch.com/voicemail.

One of the first Multi-part series, very excited to dive into, will be on Patreon.

While this is a Kickstarter focused podcast… it’s also a podcast about building careers and taking them to the next level… and Patreon is a tool that can do just that.

I’m excited to bring on creators who are having success on Patreon, and really dive deep into the differences between KS & Patreon… and when it makes sense to use one, or the other, or both.

And that also brings me to the final announcement of this supershow…

To truly talk about Patreon with knowledge and authority… I’m going to have to not only support other projects on Patreon, but become a Patreon creator myself.


Club ComixLaunch on Patreon

And so we will soon be opening Club ComixLaunch on Patreon.

ClubComixLaunch_Logo copy

 

Club ComixLaunch will be an opportunity for ComixLaunch listeners to support the show, and an opportunity for us to provide extra value to all of you.

Each month, we’ll be releasing a Club ComixLaunch bonus Kickstarter resource…

  • A guide
  • A checklist
  • A cheatsheet
  • A bonus training
  • A video
  • A template

…that will help you launch.

  • As the Club grows, we hope to be unlocking additional extras…
    Monthly Kickstarter Page Critiques
    Club Exclusives Chats and Q&As
    Maybe even a Club ComixLaunch exclusive Facebook group or forum

Why are we doing this?

1) To support the Show

There are real costs associated with running this podcast…

  • Website Hosting – $140 per year
  • Libsyn Media Hosting – $240 per year (and grows as the show grows)
  • Podcast editing – $2,400 per year

Keeping The ComixLaunch Podcast going is about a $225 a month expense, and that’s before anything is spent on marketing to expand the shows reach.

I love making this show, and it’s not in any danger of going away… but I’m trying to model for all of you how you can create things you love, things your passionate about, things that bring true value into the world…

And at the same time do it in a sustainable way.

Club ComixLaunch on Patreon will help sustain and improve this show for the next 50 episodes and beyond.

2) To Better Manage Sponsors

I’ve been getting more and more requests for podcast sponsorships lately, which is awesome… but also becomes difficult to manage.

So, we’ll be moving our ComixLaunch sponsorships to Club ComixLaunch… so that creators or businesses who want to sponsor an episode of the show can do so through Patreon… and also interact with the Club.

3) Recognizing that there is Transformation in the Transaction

I know some of you have received tremendous value from this show, and would love to give back in some way… but also know that you’re probably unlikely to have the time or the resources to invest in The ComixLaunch Course.

Club ComixLaunch memberships will start at just $1 a month… and for many of you, that’ll be all it will take to upgrade creating and launching a successful Kickstarter from something you’ll do someday maybe… to something you’ll absolutely do this year.

It’s a way to put a bit more skin in the game, and get access to even more resources that will help your projects get funded.

4) And finally, it’ll let us provide Even More Value to the ComixLaunch Community

There are things we’d love to do with more resources…

Club ComixLaunch will help us do them.

ClubComixLaunch_Square_Logo copy

ComixLaunch.com/club to be a part of our Club ComixLaunch Patreon Launch plans and get some cool bonuses.


Closing

This concludes the ComixLaunch 50 SuperShow!

Quote

Chinese Proverb – “Be not afraid of growing slowly, be afraid of standing still.”

One is greater than zero… keep moving forward one action at a time… and before you know it, you’ll have 50 panels drawn, 50 scripts written, 50 books on the shelves, 50 talented creators sharing advice with you, or 50 podcasts under your belt.
It’s pretty damn cool how that all works.

Thanks for Listening.

Remember to enter the SuperShow Giveaway at ComixLaunch.com/supershowbundle


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Want to add energy, backers, and funding to your campaign and build your standing in the KickstarterComixLaunch_Green008
community at the same time? In this session, Tyler breaks down a step-by-step Kickstarter co-promotion strategy that will create a win-win-win for you, your backers, and your fellow Kickstarter creators.


Today’s Session is Sponsored by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

This was a tough week.  The world is mad, in Orlando three terrible stories coming out of there.  And personally as well.

An email I received helped make the week better:

“I just wanted to take the time and give you a proper thank you for all the great stuff you do in the comics community. I’ve learned so much from your articles, podcasts, and soon from your classes. Time is a valuable thing, and I appreciate your generosity in spreading your wealth of knowledge to others. – Ryan Kroboth
It’s good to remember you can Control the Controllables.  Take action. One positive step forward.  Add value.  Get some exercise.

 

ComixLaunch Course Launches

Meraki by Michelle Palmer – Hits her funding goal 5K

 

What is Today’s Episode About?

Kickstarter Co-Promotion

One of the easiest, most effective, and most fun ways to add interest, backers, funding to your campaign, and improve your standing in the Kickstarter Community.

What is Kickstarter Co-Promotion?
Definition – When you share another creator’s Kickstarter project with your audience, usually by mentioning it in a Kickstarter update, and that creator shares your project with their audience of backers.

Kickstarter co-promotions often result in backer crosspollination, and when done correctly, they’re a win / win /win — Win for you, win for the other project, and a win for backers who find out about another awesome project that they might have otherwise missed.

 

 

Mindset Myth – Kickstarter is a Zero Sum Game

 

Why is Kickstarter co-promotion so effective?

Because you’re promoting to Backers.
Because you’re very targeted.
Because it’s WOM referral from a trusted source.
What if you don’t know anyone to co-promote with?
Not a problem…
Receptive audience out there ready and willing to partner with you… and you might not even know them yet.

 

How to do a co-promotion step by step.

Kickstarter Creator Cross-promotion:
– Find 3-5 projects very similar to yours (genre, style, quality, # of backers)
– Back those projects (even at the $ level).
– Create an update titled “”More Cool Kickstarter this month…” And share links to projects you’ve  identified, why it’s cool, and send to backers.
– Send a message through Kickstarter to the project creator:
– Identify yourself as a backer, and let them know you love what they’re doing.
– Compliment them one-three specific things you like about their project
– Tell them you shared with your own backers, including a link to the update
– Wish them luck on a strong finish.
– ASK FOR NOTHING IN RETURN.

Why ask for nothing?
Because these are strangers… and you never ask a stranger to do something for you if you haven’t provided value to them first.
You don’t need to ask… because there are greater forces at work here.
When you toss an apple into the air, you don’t need to toss it again to have it come down… the law of gravity has you covered.
Likewise, when you co-promote in this way, the law of reciprocity has your back.
Covered the Law of Reciprocity in ComixLaunch Session 4 as one of 9 social triggers at work on KS.
Powerful principle… if someone gives something to us, we will feel some obligation to give them something back in return.

 

Top Mistakes When Making a Co-Promotion Offer

Here’s THE WRONG WAY to do it:

My name is [name] and I’m the project lead on the [a product design] project. Would you be interested in a pledge and share cross promotion?
If we pledge $1 towards each other’s campaign, it would give a boost to both our pledges per day and total backers count stats. Since Kickstarter’s algorithm focuses on those numbers, this allows us to appear higher in the Kickstarter page. This is completely within the rules of Kickstarter and mutually beneficial. (improve your page rank by swapping dollars)
By doing this you should see a noticeable increase in pledges. It will definitely bump your project up on the list.
You can check out my campaign here:
(link)
Also, to sweeten the deal, if you leave a positive comment on my page, I will leave a positive comment on yours. Good reviews are also a great way to boost your rapport. Also we could share each others project on our social media to gain more exposure.
Let me know if you’re interested!

1) You don’t add value first.

This goes for Kickbooster as well.

2) Poorly targeted
Not your demographic
Do I like this? Really?
Would the people backing my project like this? Really?
Out of your league

3) Never pull back a pledge if you don’t get a co-promotion in return.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 49
Go on Kickstarter right now, and find one campaign that would be be a good match for your next project.


Wrap Up

Quote

“Keep your face always toward the sunshine and the shadows will fall behind you.” – Walt Whitman

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


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Provide a rating, 1-5 stars and leave an honest review.

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