The Freedom Journal campaign, the first Kickstarter run by ComixLaunch_Green6podcaster John Lee Dumas, raised more than $450K. In this session, Tyler breaks down five keys to the project’s monumental success.


Today’s Session is Sponsored by
KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Welcome back to ComixLaunch the podcast to learn about mindset, strategies, and tactics!

It’s a lovely, Saturday in New England at 50 degress and about 8 inches of snow.  I gave my new snowblower a work out yesterday and today the snow’s melting.

In today’s episode, I’m going to share my big takeaways from phenomenal project.

Thank you to Kevin Joseph for the iTunes review.
Shout Out to Andrew Taylor, ComixLaunch Listener — ADVENTURES OF GALAXY GIRL IN OUTER SPACE: A Sci-Fi Comedy

ComixLaunch.com/review to Review the show

What is Today’s Episode About?

You don’t raise $420K+ by being lucky…

Over the past month, I’ve been watching, learning, and taking serious notes on the campaign for The Freedom Journal by John Lee Dumas.

The Freedom Journal is a deluxe planner designed to guide anyone in setting & accomplishing their #1 goal in 100 days.

With about ten hours left, it has raised more than $424,000 on Kickstarter (and funded 2 schools in developing countries… more on that later.)

The origin of this book was that it was the answer to the question John gets asked the most: Of the 1,200 successful entrepreneurs he’s interviewed over the past few years, what’s their secret?

What’s the common thread that separates successful people from those who struggle? 

John’s answer:

“Successful people know how to set and accomplish goals. Those who struggle do not.” 

For me, the theme for the month of January was goal setting and thinking bigger.

I know I’m hardly alone in setting goals for the new year, but right around now is the time most resolutions fall by the wayside, as we sink back into our old routines.

Old routines…

The cynic in me would say that’s a pretty good two word description of the comic book industry.

Last year, with the critical success of books like And Then Emily Was Gone andOXYMORON: The Loveliest Nightmare, I came to the realization that the quality of the books ComixTribe was producing was beginning to outstrip our ability to market and sell them.

As publisher, that’s on me. 

In looking for answers on how to get more books into more readers’ hands, I began to realize that maybe looking solely at what other comic book publishers are doing wouldn’t give me the answers I was looking for.

So, I picked my head up a bit from the arcane world of the comics industry, dominated by two and a half publishers and controlled by a distribution monopoly, and started looking for ideas elsewhere.

It was then that I stumbled on John Lee Dumas, and his Entrepreneur on Firepodcast.

In just a few short years, John:

So, for good reason, when John does something… I pay attention. 

And even though Kickstarter is an area that I know a thing or two about, having successfully run 7 Kickstarter projects that have raised more than $160K in funding, and having launched a podcast of my own where I talk about the mindset, strategies, and tactics that work for comic creators on Kickstarter, I knew I’d learn a thing or two by backing JLD’s Kickstarter.

And I did.

5 Lessons from The Freedom Journal Kickstarter Campaign

1) Don’t develop in secret.

John had been talking about The Freedom Journal publicly for at least six months, and with his inner circle for a year, prior to launching Kickstarter.

It was no secret that he was launching on January 4.

Now, compare that to how so many creators in comics work… we don’t share ideas because we’re afraid someone else will steal them.

We don’t announce our projects in advance, because we want to launch with a bang, and we’re afraid if we talk about them too soon, no one will cover the launch.

And then… we launch to crickets.

And even though I know about the value of the pre-launch interest building, I realized that even I don’t start building buzz for my books and projects early enough.

2) Give ’em a juicy taste for free.

How has JLD built a seven-figure podcasting empire?

Well, for the most part, he’s done it by giving away a ton of valuable content for free… and not just the podcast.

His Free Podcasting Course, for example, has been an extremely valuable resource in empowering new podcasters (like me!) to launch and grow their podcasts.

So, it was no surprise that, for The Freedom Journal, he would give away a big chunk of the book for free to anyone.

The power of free is nothing new… but again, we as creators are still reluctant to embrace it.

We think, “If I give away too much, no one will buy it?”

However, as the most successful creatives on the planet have shown time and again, if what you give away is quality, people will buy what you have to sell… and in far greater quantities than if you didn’t provide valuable free content first.

3) When you launch, be everywhere.

Here’s another JLD lesson… once the campaign launched, JLD was everywhere.

He was on every podcast I listen to, he was on social media, he was being written up in magazine articles and covered on news sites…

EVERY. WHERE.

He was not afraid to promote his book, because he was entirely confident in what he was doing.

Again, very different in comics…

In the world of comics, 80% of the time is spent creating books, and maybe 20% of time is spent promoting them.

(Actually, for many creators, it’s more like 95% : 5%.)

Unfortunately, that’s a disservice to the creators, the books, and the medium itself.

Comics, as a medium, have never been better than they are today.

Wouldn’t it be nice if we let the rest of the world in on that secret?

4) Make your project about more than just yourself.

Obviously, with the income reports JLD publishes, it’s clear he’s not doing this Kickstarter because he needs the money… and that’s certainly different than most creators and publishers going to Kickstarter.

But JLD recognized that Kickstarter isn’t just about the funding… it’s about the channel, and the ability to get his ideas and brand in front of an audience outside of his own established platform.

He also recognized that a campaign would give him the opportunity to make this project about more than just himself and his product… the focus of The Freedom Journal campaign was on how the book could help other people achieve their #1 goal.

And he also used it as an opportunity to partner with Pencils of Promise, and use the proceeds from The Freedom Journal to build schools in developing countries.

I know personally that it can be hard to think beyond funding the next book or the next series… but this campaign has reminded me to try to think bigger, and think about the potential impact you and your audience can have to make the world a better place.

5) Empower and incentivize your audience to spread your campaign for you.

And finally, it’s no surprise that JLD’s campaign is employing the latest and the greatest tools in the crowdfunding space.

He invited all of his backers to become “Boosters” of his campaign, by signing up for a Kickbooster.me account, incentivizing them to spread the word about The Freedom Journal Kickstarter.

It was through this campaign that I first learned about Kickbooster, and I immediately reached out to co-founder Scott Adamson to find out more about the Kickbooster platform.

(You can hear all about my discussion with Scott and all the details on how Kickbooster works on ComixLaunch Session 029.)  

Personally, I think Kickbooster + Kickstarter has the opportunity to be a game changer for both backers and creators, and am excited to see that develop.

And of course, I have JLD to thank for bringing that service to my attention.

So, there you have it…

I wanted to share these lessons with you, a member of my ‘Tribe, who has been absolutely integral to everything we’re building here at ComixTribe.

If you think you could use an accountability partner to help you achieve your goals, do check out The Freedom Journal campaign before it ends in a few hours:

Click Here for THE FREEDOM JOURNAL on Kickstarter
I’m looking forward to receiving my Freedom Journal as a backer, and continuing to make big things happen through small, steady progress.

Best,

Tyler James

P.S. If you decide to get a copy of The Freedom Journal, let me know.  I’d love to hear what your #1 goal is… and look forward to checking back 100 days later to hear how you achieved it!


Sponsor – KrakenPrint

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 31 –
Tell someone about your Kickstarter idea.

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #31.]


Wrap Up

The Five Key Lessons:
1) Don’t develop in secret.
2) Give ’em a juicy taste for free.
3) When you launch, be everywhere.
4) Make your project about more than just yourself.
5) Empower and incentivize your audience to spread your campaign for you.

Quote
“The Greater Danger for most of us lives not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.” – Michelangelo

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Audio Player

What are the pros and cons of launching a KickstarterComixLaunch_Green030 campaign with a $1 goal? In this session, Tyler will give you his opinion on this “Dollar goal strategy” which is more common than you might think, and more importantly, will tell you what cold hard Kickstarter data says about its efficacy.


Today’s Session is Sponsored by

Luminous Ages, a fantasy comic and art book now on Kickstarter. Visit ComixLaunch.com/luminous to find out more.


Session Table Setting

Welcome back to ComixLaunch the podcast to learn about mindset, strategies, and tactics!

In today’s episode, we’re going to talk about a strategy on Kickstarter that has a 100% “success” rate… however, I’m saying the word success with quotation marks, or as Gloria from Modern Family says, “The Finger Bunnies”.

Thank you —
ComixLaunch Podcast Downloads are up this month — Very close to doubling our previous highest month, which was December.
I think a lot of you have Kickstarter Launches set as a New Years Resolution.
Also want to thank you for 5 Star reviews!
Please visit ComixLaunch.com/review to review the show.

Random Pro-tips
1) Take action on the things that make everything else easier… or irrelevant.
2) You Will Rarely Be Happy with the Cheapest Option

And before we dive in I want to give a quick ComixLaunch Course update. As you may know, Jeremy and I have a taking small group.  We had the first live session and the first office hourse completed.  It’s going even better than I had hoped.  There’s a lot of moving parts and we invested in a lot of new software and technology.  We’re dusting off the rust for this new experience.  As I told the course, they are the secret sauce and create the magic that happens.

There’s magic happening in the Private Facebook group with feedback, suggestions, and sharing.  Two creators who were new to each other realized they would be targeting similar demographic so they’re going to pool resources on media outets, PR strategies, etc.
It’s still early and there’s a lot to cover, but exactly what I hoped to happen is happening… and man does that feel good.

The course not open right now, and we have not set the next launch date, but we do have a Course Notification List at http://comixlaunch.com/course

The first course filled up fast… if the creators have the kinds of results I’m expecting, I’d expect round two to fill up even faster.


What is Today’s Episode About?

Russell’s Campaign – If you’d like to check out Russell’s campaign, and support the ComixLaunch podcast, go to comixlaunch.com/father which is our Kickbooster affiliate link.

What does my Gut tell me?
Pros
Cons

Not going to start there…

What do the facts tell me?
Anyone can give an opinion, and opinions are wonderful. Educated opinions more so.
But you know my goal is for ComixLaunch to become the AUTHORITY site
Not just opinion, but cold hard facts and data.

A while back, we talked to Walter Haas, formerly of Kickspy, back in Episode 14. I checked in with Walter who’s been helping KS campaigns optimize promotion and doing a lot with Facebook ads.   Episode 28 got a lot of positive feedback.  I know Walter is the man when it comes to data, so I asked him to work with me on a data scrape of comic book Kickstarter data, the motherload, ever comic book project, launched from 2014-2015.

Wow… so much information to be learned there. Right now, that data is powering a lot of the ComixLaunch Course, but eventually, some of it will make its way to this podcast… starting today.


Analysis of Funded Kickstarters from 2014-2015

What does the DATA tell me about the $1 strategy as it relates to Comic book projects?
Dollar campaign not that all that rare 38 campaigns in the comic category set a goal of $25 or less. Over 100 projects 100 or less. And 19 at the $1 mark.
Eliminated joke / spoof projects — ex. Egg Salad at Gen Con.

Let’s look at All the $1 comic book KS projects launched in 2014-2015 – 19

Avg amount raised by SUCCESSFUL $1 projects — $2,529

Low – $712 and a High of $5,514

So, Pretty good right. Does work… average 253,000% funded!
Success Rate – 100% Success Rate

 

Here’s something that’s interesting… What about super low dollar goal projects Over $1, but $25 or less?

20 Projects fit this
Average — $577 – Low of $10 and a high of $4,776.
Success Rate — 20 / out of 28 — 71% Success rate… but 8 failed to basically raise pizza money.

Cheap goal does not inspire backing.

 

How does the Average Comic KS Project compare to the Avg $1 KS Project?
$11,261 vs. $2,529 (4.5x)
50% Success Rate

 

But… what we don’t know is, would that project have done better if the goal was higher. How does funding relate to funding goal.

Funded Comic book Projects with a $2,000 goal – 101.
On average, raise $3065 (21% more than $1 goal.)
Success Rate – 101/197 = 51%

Funded Comic book Projects with a$2,500 goal – 80.
On average, raise $3884 (53% more than $1 goal.)
Success Rate – 80/ 134 = 60% Success Rate
Risk vs. Reward

Funded Comic Book Projects with a $10,000 goal
On average, raise $20,801 (722% more than $1 goal.) 48 / 98 failed
Success Rate – 48/ 136 = 33% Success Rate

Summary

$1 Pledge is a Gimmick.
The Gimmick does work… 100% success rate & 2K+ average.
If you’re going to go with a super low pledge strategy, $1 is far better than some other low dollar amount.
If successful, you’re better off setting a higher target. With the dollar goal you’re neutering one of the pieces of Kickstarter’s secret sauce: the climb toward a worthy, serious, goal.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Luminous Ages

photo-original

Luminous Ages is a fantasy comic set in a universe where dragons, humans, gods, titans, demons, angels and beasts have the ability to control dream magic.!
Created by Australian writer/artist Anthony Christou, the adventure begins with a young farm boy, Thrakos, going through a painful transformation to become a Mage of the Mark. What path will he choose? What secret has his father been hiding from him? And why are dragons hunting him in the dreamworld?

It’s a full-color paperback comic available now on Kickstarter, and includes a bonus concept art book full of dragons and magic, that expands on existing and future characters and environments in the comic!

The first issue of Luminous Ages and the Concept Artbook is finished and can be ordered now.

Go to ComixLaunch.com/luminous to back the project.

Be sure to leave Anthony a comments on Kickstarter so he knows that we sent you!

If an intricate fantasy comic about dragons, creatures and human dream mages fighting for control over the real world and the dream world sounds good to you, check out Luminous Ages on Kickstarter today.

Luminous Ages.  


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.
ComixLauncher
What do you want to know?

Today’s ComixLauncher

Write down three question that you want to know that data and Kickstarter analytics could answer.

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #30.]


Wrap Up

What do YOU think about the $1 goal strategy? Let us know!

“Scared money don’t make no money” – Young Jeezy

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green29Tyler breaks down an exciting conversation he had with the co-founder of Kickbooster, a new service that empowers and rewards your backers, fans, and affiliates for promoting your Kickstarter campaign. This just might be the “dead zone” cure Kickstarter creators have been searching for.


Today’s Session is Brought to You by

The Freedom Journal

Today’s session is brought to you by The Freedom Journal. Go to ComixLaunch.com/freedom to accomplish your #1 goal in just 100 days.

Freedom


Session Table Setting

Welcome back to ComixLaunch!

Have I got a good one for you today. Seriously, this one is a game changer, boys and girls, and if you’re one of my veteran Kickstarter creator listeners who has seen it all… clean out your ears and turn up the volume.

There’s a new service that empowers and rewards your backers, fans, and affiliates for promoting your Kickstarter campaign. This just might be the “dead zone” cure Kickstarter creators have been searching for.


Before I bring on my special guest to talk about this exciting new service… I just wanted to give a short update on the thing I’m most pumped up about in 2016…

The ComixLaunch Course!

In less than a week, the first live session will be taking place, a Pilot course, where I’m taking 10 hard working creators, all looking to launch a Kickstarter campaign within the next six months or so, step by step through the process of building a fundamentally sound campaign that will take their careers to the next level.

Jeremy Melloul and I have been working feverishly behind the scenes to get this course ready over the past month, and it’s exciting to finally be getting this thing Kicked off.  I’m nervous, I’m excited, I’m so looking forward to seeing these campaigns get built and get funded.  I’ve worked on a lot of projects, from small comic projects to half a million dollar video game projects, but this course, when all is said and done, may be the thing I’m most proud of.

So, yes, I’m pumped to finally be launching The ComixLaunch Course.
It’s a pilot program that filled up quickly. It’s currently closed, but we will likely be opening enrollment again in the spring.

If you might be interested go to comixlaunch.com/course

Okay… I talked a big game about today’s episode… time to back it up!


Whoops

I think I jinxed myself. I had my awesome interview via Skype.  I went and recorded the intro and was obviously pumped.  I went to get the recording only to find didn’t record properly, and I have no idea what went wrong.

Now, I thought about scrapping the episode, but the content and discussion was too good. I decided it was not fair to my guest to re-record, but will try to get him back at somepoint.
So, I’m going to share my notes from the awesome conversation with you… just the facts.
I thought about trying to cover this up, but it was a good teachable moment.
Always stand up tall, plant your feet, but keep those knees bent, stay flexible, and go with the flow.


Guest Introduction

My guest today is Co-Founder of Kickbooster, the first cash back affiliate program for Kickstarter!
He works with crowdfunding campaigns to help them reach their goals, and does marketing and community building for Kickbooster.

Welcome to ComixLaunch Mr. Scott Adamson!


Guiding Discussion Questions

Kickbooster

1) Okay, let’s start with the basics regarding Kickbooster.  What’s the elevator pitch for your service?

Our service is the world’s first affiliate program for crowdfunding campaigns!

  • What is an Affiliate Program?
    • Amazon
    • Online Marketing
    • Podcast Sponsorships
  • At Kickbooster we are trying our best to simplify the marketing aspect of your crowdfunding campaign. Simply put, Kickbooster allows campaign creators to run a referral program during their crowdfunding campaign and provides incentive for backers to share and promote your campaign.Kickbooster is crowdfunding campaign marketing made easy!
  • Getting Started
    • Signing up for Kickbooster is a snap – just click on the “Try Kickbooster for free” button on the Kickbooster home page and follow the simple steps. After you have successfully set up your Kickbooster account you will be presented with a unique campaign page that you can direct your boosters to and offer them incentives for sharing your campaign.
  • How does it work?
    • Kickbooster is a powerful, yet simple to use tool. The short answer is that we use Google Analytics tracking code that you place on your Kickstarter page to track when someone visits your campaign after clicking on one of your Booster’s referral URLs. It only takes a few minutes to setup and doesn’t require any development or design experience.
  • Who should use Kickbooster?
    • Everyone running a crowdfunding campaign can benefit from using Kickbooster. The best way to reach your fundraising goal is through word of mouth. Kickbooster gives your friends, family, and backers a reason to spread the word about your campaign, drastically increasing your chances of reaching your funding goal.
  • What does it cost?
    • • Kickbooster has NO upfront cost and is risk free to try with your campaign.
    • • We collect 3% of all the pledges generated through Kickbooster as payment,
    • plus an additional 10% that is paid out as commission to your Boosters (13% total).
    • If Kickbooster raises you $1000, we collect $130 once your campaign is successfully funded.
    • $100 is paid to your Boosters and $30 is used to cover the processing and administration fees.
    • • Commission is only collected on successfully funded campaigns. If your campaign
    • doesn’t get funded, it costs you nothing! Again, making it risk free!
    • • We handle everything else, including tracking and paying your boosters.
    • • You can track all of the pledges received in real-time using your Kickbooster Dashboard.
    • • Payment is due after you receive your funds from Kickstarter and no payment is due upfront.
    • • Becoming a Booster is completely free, in fact you make money for helping back campaigns.
    • There is no risk in trying Kickbooster!

 

2) How does Kickbooster help Kickstarter creators?  How does a creator promote their product with Kickbooster?  Is it open to any project?

  • Anyone running a Kickstarter can be a Kickbooster
  • Less 5 Minutes
  • need a live link
  • Google Analytics – video tutorials
  • Dashboard
    • # of Booster
    • Links
    • How many boosts
    • total dollars
    • Percentage of funding
  • Booster Leader Board
  • Default 10% Back
  • Set up incentives within Kickbooster
  • Use the service to leverage influencers

3) How does Kickbooster work from the backers or affiliates perspective?  What are the advantages of affiliate promotion, vs. other kinds of promotion?

4) Let’s talk money… How does Kickbooster make money?  How and when do affiliates get paid? How and when are Kickstarter creators charged?

In KS terms of service for creators, it clearly prohibits as rewards:

  • Financial incentives
  • Raffles, lotteries, and sweepstakes
  • Coupons, discounts, and cash-value gift cards
  • Did you talk to KS regarding whether or not your service was within their TOS prior to launching?

5) Backer attrition (backers who pledge but whose CC’s aren’t charged) is a reality of most campaigns. Does Kickbooster account for that?

6) Any big Kickbookster success stories so far?


 Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

The Freedom Journal

Freedom

Over the past two years, Podcaster Jon Lee Dumas has interviewed more than 1200 of the world’s leading creative entrepreuners. What sets these high performers apart?
It’s Their ability to SET and ACCOMPLISH goals.
It’s also the thing most struggling Entrepreneurs fail to do.

The Freedom Journal is a gorgeous, 300-page, faux leather-bound, gold embossed journal that will guide you in the accomplishment of your #1 S.M.A.R.T. goal:

S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Time-bound

A unique, step-by-step process:

With daily tasks, nightly recaps, 10-day sprints and quarterly reviews, The Freedom Journal WILL hold you accountable to accomplishing your #1 goal in 100 days. And accountability is everything.

3d287fbcfc43d2c0151dca9ad36d2831_original

John has partnered with Pencils of Promise, and proceeds are going to build a school in a developing country on behalf of those who are supporting The Freedom Journal.

Backers of The Freedom Journal to know that by supporting this campaign they’re giving themselves the gift of accomplishing their #1 goal in 100 days AND giving the gift of education to those less fortunate.

And know that ComixLaunch Listeners… because ComixLaunch.com/freedom is an Kickbooster link, know that you’ll also be helping the show.

Even more — If you become a backer and you use The Freedom Journal with your #1 goal being the planning and launching of a Kickstarter… I’ll have you on the ComixLaunch show to talk about.

Go to ComixLaunch.com/freedom to accomplish your #1 goal in just 100 days.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

Today’s ComixLauncher

Go to kickbooster.me and sign up to become an affiliate booster. 

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #29.]


Wrap Up

Wrap Up Questions

1) Do you have any recommendations for Kickstarter creators?

Launch boom… http://launchboom.com/
rule of thumb
Formula – email list = campaign goal / 2% x average pledge level
Paid media through Facebook.

2) What’s the best place to keep up with you online?

kickbooster.me — Click the chat icon in the bottom right, and that’s usually Scott you’re talking to!

Thanks for Listening.

 


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green028In this session with media buyer and senior staff writer at HorrorTalk James Ferguson, we go deeper than ever before on the show on one of the most powerful advertising platforms on the planet for Kickstarter creators: Facebook. Why it works, and how to get started with Facebook advertising.


Today’s Session is Sponsored by the Johnny Bullet webcomic by Hervé St-Louis. Read it for free at comicbookbin.com/bullet.


Session Table Setting

Welcome back to ComixLaunch! This is the podcast to learn about mindset, strategies, and tactics… today, we’re going to touch on all three.

I’m excited about today’s episode, because the topic is one we’ve touched on before in the show, and has been a recurring theme among some of the most successful creators we’ve had on the show.

I’ve talked about my own limited, but exciting success with it around the edges of other topics… but today we’re going to focus in. What am I talking about?
FACEBOOK Advertising.

Now, as I’ve said before… I am no expert on FB advertising… but with success I’ve had… specifically surrounding the C is for Cthulhu brand, built 35 people to 12,131 in under a year… powered the biggest Kickstarter to date last year, and then a big online store launch in October, and a huge December on Amazon.


Today’s Guest

My guest today is a senior media buyer with 10 years of experience in the advertising industry. He spends his days handling the planning and execution for clients in a variety of fields across display, video, mobile, social, and programmatic campaigns. He’s certified by the IAB in both Sales and Ad Operations. And by night, he is a senior staff writer at HorrorTalk, heading up the comic coverage for the site including news, reviews, features, and convention coverage. He’s also an aspiring creator and co-host of the Raging Nerdon podcast.

Welcome to ComixLaunch Mr. James Ferguson

 


Guiding Discussion Questions

1) Why should comic book creators or anyone advertise?
2) How do you know if advertising will work for you or if you’re just going to be wasting money?
3) What would you say to a creator who says, “I’m launching a Kickstarter because I don’t have the funds to make my comic… so obviously I don’t have the funds to advertise.”
4) Why Facebook advertising vs all the others out there?
5) What are the Steps You go Through When Launching a Facebook Ad Campaign

  • Evaluate Your Assets
    Before you start any ad campaign, take a good look at what you have available. If you’re promoting a comic book Kickstarter, odds are you have some great artwork. Video is nice, but not a must have as it tends to be a little more expensive.
  • Select Your Images Carefully
    Think of your own user experience for a moment. What catches your eye as you’re scrolling through the news feed? Facebook optimizes ads based on performance, but you’re probably working with a rather limited budget, so you won’t have the time or space to do a whole lot of testing and learning.
    2-5 images
  • Set a Goal
    Pick one and stick to it. Don’t go into a campaign with the intention of getting new email subscribers, new page likes, new backers, new site visitors, and more. Those are all different KPIs (Key Performance Indicators) and all utilize different tactics. You can have a primary and secondary goal, but once again, keep your budget in mind. The goal should be realistic and attainable. Facebook allows you to choose your goal when creating a new campaign. (see below screenshot) The goal you select alters the algorithm used to optimize the campaign.
  • Set a Budget
    You can spend as much or as little as you want. Facebook has no shortage of ad space given the 1.4 billion users it has accessing the platform every day. If you were a traditional advertiser, you’d want to have a larger budget to work with and go after a broad audience. You are working in the opposite direction. Whether we like it or not, comics aren’t as popular as something like Coca Cola. You want to get very granular with your audience which means you’ll have a very small group which means a rather small budget. This is all up to you though. You can do $20 or $200 or $2,000.
  • Define Your Audience
    I’m sure you’ve pitched your book out the wazoo by this point so you know what to compare it to. Is it The Wizard of Oz meets Hellraiser? Well, use those as keywords to target. The Facebook ad builder is like a big Chinese food menu with so many options to choose from. The problem is that you need to have an idea of what you’re looking for first. You can start with the people that already like your page and friends of those people. Then layer in the additional targeting. Get as specific as possible. Don’t just type in “comics” and call it a day. Add in any similar books, comics, movies, and TV shows.
  • Got an Email Newsletter?
    Regardless of the size of an advertiser, there is nothing more valuable than first party data. If you’re a creator, this would be your email subscriber list. I cannot stress this enough. These are people that have already raised their hand and volunteered to receive emails from you on a regular basis. Unfortunately, as you are no doubt aware, that doesn’t mean that they’re opening every email you send them. You can upload that subscribe list into Facebook and tell all those people (assuming they have Facebook profiles) about your Kickstarter. Taking it a step further, you can use that audience as a base to build “look-a-like” models. These are essentially people that exhibit the same online behavior or like the same types of things as your existing audience. This means you’ll take your existing fan base and expand it to find people just like them across Facebook.
  • Flighting
    You can have ads run as often or as infrequent as you like. Maybe you want to do a little boost to get you through the mid-campaign doldrums or if you’re coming up short on your goal and time is running out, a last minute push could put you over the line. You can do this as a daily burst or as a continuous flight.

6) How much do you have to spend on Facebook to see results?

7) Should you boost posts or run ads?
Pin a Post!

8) Is the advertising platform built into Facebook good enough, or do you recommend the power editor?

9) Good resources for people interested in learning more about Facebook advertising?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Johnny Bullet

Johnny Bullet is really the kind of comics that we don’t get enough of. Hervé St-Louis, also known as Toon Doctor, creates it.

It’s a web comic that has the look and feel of a classic newspaper comic strip, except that it’s published weekly web comic.

Johnny Bullet is a professional drag racer who gets in trouble with the law, bad guys, and of course bad women!

You can tell that Hervé, Johnny Bullet‘s creator, likes cars and drag racing. There are muscle cars everywhere!

There is really no comic like Johnny Bullet. It’s been described as Michel Vaillant meets the Dukes of Hazzard. Set in the 1970s the characters sport afros, and bell-bottoms.

It’s fun to read a crime comic that’s serious but without being dark and gloomy. Johnny Bullet is your classic good guy!

While Hervé tells me that he isn’t ready to launch his Kickstarter just yet, there’s nothing stopping you from reading Johnny Bullet at ComicBookBin dot com slash bullet (comicbookbin.com/bullet).

Leave him comments so he knows that we sent you!

Johnny Bullet. It’s a comic about a man and his car.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher

Today’s ComixLauncher — For Facebook users…

This ComixLauncher is for those of you who already have dedicated Facebook fanpages for your projects. (If don’t have one yet… your CL is to go create one.)

Create two very similar posts promoting your content. Make them visual, maybe share a cool cover image or panel from your series.
Now, I want you to boost one of your post for 1 day for only $1.

In 48 hours, check both posts, in terms of People reached. How much bang did you get out of your buck?

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #28.]


Wrap Up

Wrap Up Questions

1) Do you have any recommendations for creators with horror related Kickstarter projects for getting covered at places like HorrorTalk.com?

KS friendly

2) What’s the best place to keep up with you online?

Thanks for Listening.
Tease future episodes

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green027In this session, Tyler speaks with Madeleine Holly-Rosing, author of Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding, about how to know if and when you’re ready to launch your Kickstarter.


This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Hello and Welcome
If you are here to learn about the mindset, strategies, and tactics that creators like you are using to fund there projects, you’re in the right place.
If this is your first time tuning into ComixLaunch, welcome… we’ve have and extra special show for you today.

Guest Introduction
My guest today is a writer for TV, film, novels, and comics, who has successfully raised nearly $22K on the Kickstarter platform for her paranormal steampunk series Boston Metaphysical.

She holds an MFA in Screenwriting from UCLA, and is the author of Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding, which she’s also taught as a class at Pulp Fiction Books and Comics in Culver City, California.

Welcome to ComixLaunch Madeleine Holly-Rosing!


Guiding Discussion Questions

  1. What are some of your pre-launch prerequisites… things creators must do or have in place before launching?
    – FB Page account
    – Twitter account
    – Committed backers – 25-35%
    – Mailing List
    – Cons
  2. What are some tell-tale signs that maybe your project has launched too soon?
  3. There is a lot to running a Kickstarter… and it can seem like an overwhelming for many creators. What are the 2-3 most important things to focus on? Are there any less important areas of a Kickstarter that you see creators spending more time on than necessary?
  4. Do you think its possible to be over-prepared for a campaign? What about creators who continually delay launching because they’re “paralyzed by pursuit of perfection?” How would you get such a creator to pull the trigger?
  5. You wrote a book, Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding, sharing lessons learned from your crowdfunding experience. How did you go about structuring your book? What are one or two key takeaways you hope readers will get from your book?
    – You can do it!
    – Plan early
    – How you find the backers?

ComixLaunch Lightning Round

SPEED ROUND of Questions (Short/ Quick answers 30 seconds or so.)
1) Finish this sentence: “Kickstarter is _______.”

“Crowdfunding for creative projects.”

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

“I would add on the ability for backers to pledge to more than one tier.”

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“My fellow creators.”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

“Make sure you’ve added enough postage to your reward tiers.”

5) Can you recommend one comic (not done by you) more people need to check out?

Oh, Hell by George Wassil

 


Sponsor – KrakenPrint

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.
ComixLauncher

Today’s ComixLauncher —

Pull out a sheet of paper or your favorite list app. (I love Workflowy.)
Set a timer for 5 minutes and braindump…

All the things you need to do before you can launch your next Kickstarter project.

This may seem like a lot, may seem overwhelming, but trust me, naming it, writing it down, and putting it in one place is the first step in taking control over it.

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #27.]


Wrap Up

1) Do you have one final piece of advice for CREATORS on running a Successful KS campaign for the ComixLaunch listeners?

“Be sure to get enough sleep. And eat right and exercise.”

2) What’s the best place to keep up with you online?

FB – https://www.facebook.com/BostonMetaphysicalSocietyComic
Twitter @MHollyRosing
Web – http://www.bostonmetaphysicalsociety.com/
Madeleine’s book – Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green2In this session, Tyler and Jeremy talk to Russell Nohelty of Wannabe Press about tapping into the power of Kickstarter and the techniques of successful online marketers to launch a new publishing venture.


Today’s Session is Sponsored by the Johnny Bullet webcomic by Hervé St-Louis. Read it for free at comicbookbin.com/bullet.


Today’s Guest

Our guest today is a writer of film, TV, animation, comics, and novels.  After buying back the rights to all of his properties and going independent, he successfully funded his first Kickstarter in 2014, which he used to jumpstart the launch of his publishing company, Wannabe Press. Since then he’s successfully funded a second Kickstarter campaign all while running and growing his company.

Welcome to ComixLaunch, Russell Nohelty!

Today’s Topic:  Kickstarter as a launching pad for new publishers.

Guiding Questions

1) Decision To Go Independent.

Russell bought back all the rights to all of his properties to release them himself. Why did he make this decision and what did the process entail?

2) Using Kickstarter as a launching pad for your career in comics.

Part of the re-release was putting together a print run of Ichabod Jones: Monster Hunter – which was previously published as a digital-only comic.
Were any obstacles to doing a Kickstarter for a book that had already been released, albeit digitally?

3) How to maintain momentum after the Kickstarter.

Let’s excavate some strategies he used to take support from his Kickstarter to Wannabe Press and his other titles.

4) Growth with a Second Kickstarter.

A year after Ichabod, he launched the Kickstarter for Katrina Hates the Dead.
He almost doubled his # of backers (from 162 to 294) and raised $3,000 more (~$5,500 to ~$8,800)

5) Key Tips

  • Build and Audience with Landing pages
  • Facebook ads
  • Webcomics
  • Built mailing list 0 – 1,300 people
  • Auto-responder sequence
    • How did he activate his past backers for this new Kickstarter?
    • How did he acquire new fans throughout the year?
  • SumoMe
  • Project Wonderful
  • https://www.krowdster.co/

ComixLaunch Lightning Round

SPEED ROUND of Questions (Short/ Quick answers 30 seconds or so.)

1) Finish this sentence: “Kickstarter is _______.”

“The absolute best way to launch your creative career.”

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

“I love 99.9% of Kickstarter. I think they could be more transparent. How do you go about becoming a staff pick? How do you run the most successful campaign possible?”

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“Buffer is probably the number one but Krowdster for a campaign.”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

“Do not ask people to do anything for your next campaign until every single person has a book in their hand.”

5) Can you recommend one comic (not done by you) more people need to check out?

“I’m going to say Shiver Bureau by Walter Ostlie.”

 


Sponsor: Johnny Bullet

Johnny Bullet is really the kind of comics that we don’t get enough of. Hervé St-Louis, also known as Toon Doctor, creates it.

It’s a web comic that has the look and feel of a classic newspaper comic strip, except that it’s published weekly web comic.

Johnny Bullet is a professional drag racer who gets in trouble with the law, bad guys, and of course bad women!

You can tell that Hervé, Johnny Bullet‘s creator, likes cars and drag racing. There are muscle cars everywhere!

There is really no comic like Johnny Bullet. It’s been described as Michel Vaillant meets theDukes of Hazzard. Set in the 1970s the characters sport afros, and bell-bottoms.

It’s fun to read a crime comic that’s serious but without being dark and gloomy. Johnny Bullet is your classic good guy!

While Hervé tells me that he isn’t ready to launch his Kickstarter just yet, there’s nothing stopping you from reading Johnny Bullet at ComicBookBin dot com slash bullet (comicbookbin.com/bullet).

Leave him comments so he knows that we sent you!

Johnny Bullet. It’s a comic about a man and his car.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher – 026

In two sentences or less, describe your brand as a comic book creator. And if you don’t have one established yet, if you’re new, then tell me how you’d like fans to describe who you are and what you create.

If you’d like to share your comixlauncher with me, I’d love to hear it. [email protected] subject ComixLauncher 026.


Wrap Up

Where can our listeners connect with you?

Twitter: @russellnohelty

Facebook: Russell Nohelty

Instagram: russellnohelty

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

Is a Kickstarter project in the cards for you in 2016? If so, this session will give you 7 principles to guide your effective use of the Kickstarter platform, and help you set both outcome and performance based goals that make success inevitable.

 

ComixLaunch_Green025

 

 

 

 

 


This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/kraken for 5% off your entire first order.


Session Table Setting

First Session in a brand new year of episodes. Committing to 52 more weekly episodes of ComixLaunch.
If this is the first time you’re listening, welcome. You’re joining an engaged, passionate, committed audience of creators serious about learning what works to move their careers forward… and come here specifically to learn about the mindset, strategies, and tactics.

Please dive into our archive:

  • Mindset — How having the right mindset toward Kickstarter determines success, Emotional rollercoaster,
  • Strategies — Social triggers at play, Retailer outreach, SWOT analysis
  • Tactics — Pros and cons of early bird rewards, promoting Kickstarters at conventions, how to create a great project image

For this first episode, we’re going to pull back a bit.  This is a mindset and framing episode, which is how I like to start the new year.  The idea of Transformation is an idea I’m kind of obsessed with.
At it’s heart, every great podcast, book, course, or training is a vehicle of transformation.
You’re going to spend the next 20-30 minutes with me…and for that to be time well spent and not time well wasted, a transformation needs to take place…

When I look back at my many years of formal (K-12, undergraduate, and graduate school) and informal (books, podcast, seminars, training programs) education, what separates the exceptional from the mediocre is that I was a different person at the end of the great courses than I was going in.
This podcast is meant to be informative, and educational, and hopefully a little entertaining now and again… but it’s true value is in the little transformations it can make in you, the ComixLaunch listener.
I hope to make this show something that equips you with the confidence, and knowledge, and skills, and resources to take action and build your creative careers.

So, stick with us this year. Subscribe to the podcast on iTunes or Sticher, get on our email list at ComixLaunch.com, and if we do our job right, you can be confident that you’ll be a different, hopefully better creator by listening to this show.
Transformation… it’s powerful, and can be applied to everything… including your comics.
When you’re working on your stories, make sure you can answer the question, “How will a reader be different after reading your book?”
Will you make them laugh or cry? Will you make them angry? Will you make them think?

Today’s Topic

  • Share the ComixLaunch vision and Mission
  • Share our 7 guiding principles
  • Share our goals for 2016

ComixLaunch Mission and Vision
ComixLaunch was founded with a clear vision, mission, and set of guiding principles that drive how we approach the Kickstarter platform and building a career in comics.
The ComixLaunch Mission
To help comic book creators harness the power of the Kickstarter platform to fund their projects and advance their careers.
Guiding Principles
Our mission and guiding principles are interwoven throughout the podcast.
It is our hope that listeners will come to adopt these core beliefs and guiding principles as your own, and that they will positively impact your creative endeavors.

7 Guiding Principles

  • 1) Each of us is 100% in control of our own success or failure. We are responsible, accountable, and the buck stops with us.
    Make solutions, not excuses.
    There are millions of things outside of our control…
    But Our worlds are shaped by the things we focus on…
    Things are going to happen…
    Fufillment delayed more than two weeks at Customs. Full Cthulhu plush body cavity search? Checking beanie bums for meth?
    I’m not responsible for that… but I’m entirely responsible for how I communicate the delay to my audience. How I choose to make it right.
  • 2) Success on Kickstarter is not defined by hitting a funding goal or producing a product, but rather by satisfying every backer to the best of our ability and advancing our careers to the next level.
    50%, 9%, XX% fulfilled but left them financially, emotionally, or physically drained… more burden than blessing.
  • 3) Whether Kickstarter is a finite or renewable resource is not set in stone… it depends on how we use the platform.
    Session 2
  • 4) Hitting a Kickstarter goal is far less important than the person we become in the pursuit of that goal.
    Journey, not the destination.
    Two types of goal setters.
    1) Set a lofty goal, and then focus on how far away that goal is from their current reality.
    2) Set a lofty goal, then focus on how far they’ve come from where they started, and the very next exciting step along the path to that goal.
    Guess what… if the very next step in your career path, whatever it is, isn’t something that excites you… that thrills you to your very core, that’s a problem.
    JJ Abrams, pinnacle of his career… just relaunched star wars, GOAT franchise, biggest thing ever…
    Next logical step in his career.
    The thrill is not emotionally any bigger than any of the other projects he worked on… and the fact that he took on each project with passion and excitement, lead to him getting there.
  • 5) As creators, we need to believe it in order to see it. That makes us special, and the world needs people like us.
    We’re weird people. Most people are passive consumers of the world and what it has to offer.
    “The best way to predict the future is to create it.”
    Year end review, looked over my planner and journal that I use to keep myself organized, and there (include in show notes) was a rough branstorming bubble outline of a Kickstarter for Comic Books and Graphic Novels podcast. Didn’t exist… so I built it.
    And less than a year later, we’ve got a show with 25 episodes, thousands of downloads, and a course with students soon to launch.
    A big reason why Kickstarter is successful is because people want us to succeed… and backers want to be a part of creating something, because most people lack the courage and conviction and resilience to create something new.
    But ComixLaunch listeners, we aren’t most people.
  • 6) When we must choose between doing what’s right and doing what’s easy, we’ll choose what’s right every time.
    There will come a time in your career or your Kickstarter campaigning where doing the right thing is going to be painful, costly, or uncomfortable.
    But in the long run, being known as a stand-up creator who does things the right way is going to pay off.
    It’s easier to stay in bed until 8 or 9 or 10 am… but its very rare that the easy path is the path to greatness.
  • 7) We are all stewards of the Kickstarter platform. We will not take it for granted, and we’ll leave it better than we found it.
    And this last one is really important… we are incredibly lucky to be living in the time we are. Hell, I’m sitting here in my office talking into a microphone… and being listened to around the world, by hundreds or thousands… on your way to work, at the gym, in the car, at the drawing table… now and in the future.
    I’m working with comic book creators all over the world, some of whom I’ve never met in person.
    There’s never been more great free resources out there online, and some tremendous paid resources as well.
    Every few months, a new tool comes out that makes my life, business, world a little bit easier or more manageable.
    And we have Kickstarter, a platform that’s helped the everyman creator, guys like you and me, raise millions of dollars to bring thousands of comic projects to life.

Two kinds of goals —

  • Outcome Based Goals 
  • The result
    Specific, measurable outcomes
    Not 100% in your control
    Performance based goals
    The actions
    behavioral and activity based
    100% in your control
  • ComixLaunch Outcome Based Goals 2016. By December 31, 2016…
    20K Downloads
    1K Subscribers on our Mailing List
    35 Students
    20 Successful Projects Launched — Most important one
  • Performance Based Goals
    Record and release 52 episodes of ComixLaunch
    Bring on at least 20 new guests.
    Create at least 4 great offers to incentivize email list sign-ups
    Run The ComixLaunch Course at least 3 times in 2016.

Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor.
Last year, ComixTribe spent nearly $85,000 on printing.
While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint
Our friends Jacob Way and Sam Amborn at Kraken Print offer:
Competitive pricing.
Great customer service, especially for your first offset print run.
Monthly storage if you do not want to store hundreds or thousands of books at home.
Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
And NOW they even offer Kickstarter fulfillment! Kraken will pick, pack, and ship out orders for your backers.
If you want to unleash the Kraken, go to comixlaunch.com/kraken , mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.
It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.
That’s comixlaunch.com/kraken / C-o-m-i-xlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher – 025
Write down your number one Outcome based goal for 2016

Make sure it’s specific, measurable, attainable but ambitious, and time-bound.
Now, right down 1-3 performance based goals… activities you will commit to doing that are 100% within your power, that will make achieving your Outcome based goal inevitable.
Sharing goals with others makes them more real, and more likely to be achieved, so if you’d like to share your with me, I’d love to hear it. [email protected] subject ComixLauncher 025


Wrap Up

This session has framed what ComixLaunch is all about in 2016.
I shared the 7 principles that guide how we see the Kickstarter platform, and our mission and vision.
And we talked goal setting… and I shared my personal goals both outcome and performance based for this show, the course, and for all of you guys out there.
If you’re listening, thanks for helping me get one listener closer to my goals for this show, and I hope ComixLaunch is returning the favor, by getting you one step closer to your next successful Kickstarter project.

Quote – Napolean Hill

“Whatever the mind can conceive and believe, the mind can achieve.”

I for one, can’t wait to see all the great things ComixLaunch listeners achieve in 2016.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Closing Call to Action

Please subscribe!


Outro

You’ve been listening ComixLaunch with Tyler James. Visit ComixLaunch.com, C-O-M-I-X Launch.com, for this episode’s show notes and additional resources to help you crowdfund your comic book & graphic novel projects on Kickstarter… and Beyond!

ComixLaunch_Green24Get a pen and a pad of paper ready because in today’s session, Tyler asks CPA Josh Bauerle everything you ever wanted to know about Kickstarter and taxes…but were afraid to ask. A must listen for creators who see their work not just as a hobby, but as a business.


This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

This is a milestone episode.

In mid-July, when the ComixLaunch podcast launched, I made a 24 episode commitment to you guys?

Why 24? Because I knew that would take me to the end of the year… a great time to assess where things were at, whether this show was living up to expectations, and whether people were responding to it.

24 Sessions in, ComixLaunch has earned…

  • More than 4300 downloads
  • 19 5-star reviews on iTunes
  • 100 subscribers to the ComixLaunch creators e-mail list. (Enter your e-mail at the top bar of this page if you’re not on and want great resources emailed to you regularly.)
  • A handful of quality sponsors
  • 10 students enrolled in the new pilot program The ComixLaunch Course
  • Most importantly, ComixLaunch is a sustainable endeavor, and primed for investment and big growth in 2016.

Big Announcement:

The ComixLaunch Podcast will continue as a weekly podcast for the entirety of 2016!

I’m committing to a full year’s worth of episodes.Hope you’re as excited as I am… Here’s what you can do to help the show. If you haven’t already, please give us a review on iTunes.

Go to: comixlaunch.com/review

And I want you to do this not for me, but do it for you and your fellow creators listening to this podcast… because here’s the deal: Reviews matter.

ComixLaunch will never be a huge blockbuster podcast… we’re a small niche (comics& graphic novels), of a small niche (Kickstarter) of a small niche (crowdfunding)… This is a show that’s never going to get millions of downloads like some podcasts out there…

We can’t compete on sheer size… but we can compete on quality. I’m working to improve, and I’d also love to improve the quality of the guests on my podcast… get the biggest names in comics and crowdfunding on this show for you to learn from.

This show gives me a platform to reach out and invite them… but what’s going to happen is they’re going to check us out… and one of the first things they’ll look to see is “is this show any good?”

Going to itunes seeing 20, 50, 100 positive reviews… that’s going to send a clear message that ComixLaunch is a show worth their time.

And today’s guest is an example of that…

I went out and got one of the absolute best people on the planet when it comes to clearly explaining the ins and outs of taxes

I reached out to him cold on behalf of you guys… and luckily enough, he said he’d love to come on the show.

Now, this episode is completely loaded with business and tax advice… it’s a jam packed hour, that anyone trying to make the leap from hobbyist to business person needs to hear.

So valuable, that I went out and paid to have the whole episode fully transcribed, so as not to miss any detail of the content.

Go to comixlaunch.com/taxes to get the full transcript of today’s conversation.


Today’s Guest

My guest today is a CPA, a series 65 licensed financial advisor, and creator CPA On Fire, a a tax and accounting firm focused on helping entrepreneurs, wantrepreneurs, sidepreneurs  helping make their tax and accounting as simple as possible.

He is also a monthly recurring guest on Entreprepreneur on Fire, one of the most listened to podcasts on the planet, which is where I first discovered him and his incredibly helpful advice.

Welcome to ComixLaunch, Mr. Josh Bauerle.


What is Today’s Episode About?

Today’s session is a deep dive on Taxes and how they relate to Kickstarter.

Get the full transcript here — comixlaunch.com/taxes

Guiding Questions for Today’s Discussion

1.  How does the IRS view funds raised on Kickstarter… and what does that mean for Creators interested in using the platform?

2. While there has been a single million dollar comic book project on Kickstarter, and more than 50 that have raised over $100K, most crowdfunding campaigns (74%) raise less than $10,000. Many are run by comic book hobbyists or new creators, and the Kickstarter will mark the first time they’ve ever taken in anything more than beer money for their comics work.  Many might not even have set themselves up as an official business yet. Should they?

  • What are the advantages of formalizing your creative endeavors as a business?
  • Should creators set up their business BEFORE they launch their KS or after, or does it matter?
  • Many creative types get scared by this stuff… high level, what are steps that go into creating a formal business for the independent artist/self-publisher?
  • Any tips or best practices?
  • Any rules of thumbs for when it makes sense for a creator to formally incorporate or form an LLC vs. just being a sole proprietor?

3. Kickstarter funds raised are treated as income… however, if you are a business, your expenses of running and fulfilling the campaign will lower your tax burden, correct?

What kinds of campaign costs might a comic creator be able to deduct?
  • Book printing costs?
  • packaging costs?
  • Contractors (hired artists, colorist, editors, letterers)?
  • What about training – Take a local course to improve their skill as a colorist, or take the ComixLaunch Course to learn how to run and execute an awesome crowdfunding campaign?
What can’t they deduct?
  • What about his her time in the form of a page rate?

4. What kind of records should a Kickstarter creator keep and how should they keep them?

  • Ex. is a credit card statement with a record of the printing bill enough… or do you need to actually print out the invoice and save somewhere?
  • What about contractors invoices?
  • Any tips or best practices for creators to help track their project-related finances?

5. One of the most vexing things for a small publisher like myself (and one of the reason’s I’m super jealous of the EOFire business model which is mostly digital) is how to account for inventory when it comes to taxes?

What is my tax liability for excess/unsold physical inventory (books) left at the end of the year?

For example. Let’s say I raise $10,000 on Kickstarter to fund a print run of 1000 hardcovers.  I spend:

  • $6K on printing the 1000 books.
  • $2K on packaging and postage to send 500 books to the backers who supported the campaign.
  • $1K on advertising the campaign.
  • $1K on contractors – editor and colorist.
  • On balance in this scenario, my revenue raised was $10K and my total expenses after fulfilling the KS was $10K, so I’ve essentially broken even…
  • However, at the end of the year, I’m left with 500 books in inventory, which I can ideally sell online, at comic conventions, or to retailers the following year…
  • In this simple scenario, what is my tax liability for this year?
6. Many Kickstarter creators want to be able to budget their campaigns down to the dollar… yet there’s a lot of confusion around how to factor taxes into their budget projections.  Any tips for making budgeting and planning with relation to taxes easier for creators?

7. Taxes are filed annually, based on the calendar year.  However, many times a Kickstarter run at the end of the year might not be fulfilled until the following year.

For example, if I raise $20K in December of this year, and don’t pay for printing and shipping until March of next year, is there any way I can avoid paying taxes on the full $20K (my total 2015 revenue), when most of those funds might be allocated for real fulfillment expenses, but that just won’t kick in until next year?

Or, should I always try to make sure that my expenses offset my revenues in the same calendar year, to avoid paying more taxes?

ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 024:

Schedule a meeting with a CPA.

Many of you will launch successful KS in 2016… could double or triple your revenues… make sure you’re prepared.


Wrap Up

Hope you enjoyed this session of ComixLaunch with Josh Bauerle.

Be sure to grab that PDF from comixlaunch.com/taxes


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

 

ComixLaunch_Green3-1The largest independent study of Kickstarter backers was released, with eye-opening findings about the fulfillment failure rates and much more. In this session, Tyler reviews the findings in depth.


Today’s Session is Sponsored by ComixTribe

Go to ComixTribe.com/subscribe for 5 Free Comics


Session Table Setting

To talk about the mindset, strategies, and tactics
You know I’m huge on mindset… and in today’s episode I’m going to tackle three mindset myths related to Kickstarter campaigns.
Table Setting

1) What You Measure You Manage Update

One of the things I’ve been measuring is this show.  Something surprising — Podcast metrics are pretty lousy.

  • I don’t know how many subscribers we have.
  • I don’t know how many people actually listen.
  • I don’t know when they listen, where they listen,
  • Don’t know if you’re listening weekly, or binging
  • Don’t know if you’re listening for half the show and peacing or staying to the bitter end.

Capture_podgraph

However, one bit of metric I CAN measure is downloads from Libsysn media host.

People who subscribe and autodownload.

People find an episode and listen to it.

So, I’ve been tracking monthly downloads…

  • July to August – Huge jump
    August to September – Steady growth
    Sept to October – We went down. (Was it because we were no longer in iTunes’ new and noteworthy section?)
    Mid-November – Were tracking down again…

How could that be? We had all almost 20 shows at the time, people who listen to one end up binging… 18 5 star reviews… even optimized my mic with a fancy pop filter to sound better..

WTF?

And then, I figured out what was going on…

After digging in to all the possible causes and doing a little detective work, I found the issue and it was a stupid simple fix.

What a new sub would find when they discovered or went to ComixLaunch on iTunes is that only the last 10 episodes of content were being made available for download.

You could get them all on the CL website, but I had marked a setting on my website feed to only have a maximum of 10 episodes available.

We had some great shows — invisible to peeps on iTunes.

Bumped that number from 10 to 150, and updated and shortly after, all episodes available.

November strongest month yet… and December on track to be even better.

What you Measure, you manage.

This show is important to me. The message and the wisdom and the lessons of ComixLaunch, to better equip creators

If I hadn’t been measuring… just recording and posting and hoping people are out there listening… who knows how long this would have gone on for… and how many episodes that I’ve spent a ton of time and energy and money to create and get out into the world, would be invisible, and unable to impact creators like you.

What you measure you can manage, guys. It’s not about tracking your numbers for numbers sake… it’s about tracking your numbers for the IMPACT you can make.

2) The ComixLaunch Course Update

The ComixLaunch Course is special pilot program where Jeremy Melloul and I will be taking a small group of creators step-by-step through the process of designing and executing a successful Kickstarter campaing to crowdfund their next Comic and Graphic novel project.

Last week, I said the course might be closed before the end of the year. This week, I will confirm that.

We closed enrollment on 12-12 at 10 pm.

I’d like to quickly share with you some application and enrollment stats from this pilot course launch.

24 total applications.

Of those six were not approved, in most cases it was simply a case of them not yet being ready for the course, because they weren’t far enough along on the creative side to be able to take full advantage of the course. So we recommended they focus on their comics for the next 3 months, and look for the next cohort of the course which will likely run in the Spring.

Of those, we approved 18 applications and invited them to enroll in the course.

And from those who were accepted into the program, 10 total students enrolled in the course, and will be working with Jeremy and I in January.

The cost was $379 for the 8 week pilot program, and we did make a couple of payment plan options available.

We did make a 100% money back guarantee to everyone who enrolled, that basically says that if, after the course is over, they don’t feel prepared to launch their KS with confidence, they deserve a full refund. It was important to us to put the risk on Jeremy and my shoulders, not on any of our students.

And so there you have it… in January, we take the ComixLaunch experience to a whole new level!

And I do want to say thank you to all of those creators who have enrolled, on behalf of Jeremy, myself, and on behalf of all the ComixLaunch listeners out there who are getting value from this show.

The fact that we were able to launch a full pilot course means we can invest even more resources into this show, and make it even better in 2016.


What is Today’s Episode About?

Earlier this week, The Kickstarter Fulfillment Report was released.

What is It?

An independent analysis by the University of Pennsylvania Professor Ethan Mollick, an expert in entrepreneurship and innovation who developed an independent study surveying nearly 500,000 backers about project outcomes and backer sentiment.

This is the largest study to ever examine the Kickstarter community.

KS had no influence over its findings.

Before research began, Wharton and Kickstarter agreed that we would co-publish the results, whatever was found.

Why is it important?

What you measure you manage.

Kickstarter is a powerful model — billions of dollars pledged, tens of thousands of successfully produced projects, Oscar and Grammy wins, trips to outer space, and beyond.

But how many projects fall short of delivering what was promised? It’s a question many have speculated on, but we want to know for sure.

High profile flops? Outliers? Par for the course? Trends?

This report sheds light on a lot of those areas.

What were the findings?

Finding #1 – 9% of Kickstarter projects fail to deliver rewards

  • 9% of Kickstarter projects failed to deliver rewards
    • 8% of dollars pledged went to failed projects
    • 7% of backers failed to receive their chosen reward
    • 65% of backers agreed or strongly agreed with the statement that “the reward was delivered on time”

Professor Mollick wrote in his analysis:

“Project backers should expect a failure rate of around 1-in-10 projects, and to receive a refund 13% of the time. Since failure can happen to anyone, creators need to consider, and plan for, the ways in which they will work with backers in the event a project fails, keeping lines of communication open and explaining how the money was spent. Ultimately, there does not seem to be a systematic problem associated with failure (or fraud) on Kickstarter, and the vast majority of projects do seem to deliver.”

Finding #2 – Failure rates are consistent across categories

Technology, film & video, food, and crafts on the high end.

Comics actually on the low in, closer to 8%

Finding #3 – Projects that raise less than $1,000 fail the most often

Interesting Projects in the $10K-$50K (6%) were the least likely to fail. (6 of the 7 projects I’ve run were in that range.)

Finding #4 – There are good failures and bad failures

Approximately 73% of backers who backed a failed project agreed or strongly agreed that they would back another Kickstarter project.

However, just 19% of backers of failed projects would back another project by the same creator whose project failed.

He found that in 15-20% of cases, backers reported that failure was handled well by creators.

About 13% of backers of failed projects reported receiving a refund or other compensation from the creator.

And 17% agreed or strongly agreed that they understood why the project failed.

Click here for additional findings from the full report.

Older projects from 2012 were more likely to fail (13.9%) than newer projects.

“it is also likely that overall failure rates have decreased since 2012, as creators have climbed the learning curve of how to create successful projects, and backers have become more educated on which projects to support.”

The Effort Effect

Projects that showed signs of creator effort, by having videos or by posting updates before the fundraising deadline, were less likely to fail. These had relatively small effects, however.

Diversity

Given that one effect of crowdfunding is to increase the diversity of people who can get access to funds, there was also a notable non-finding in the analysis of failures – the characteristics of the project creator were not significantly related to failure.

There was no significant difference in failure rates between women and men, between highly educated and less educated creators, between teams and individual projects, between single or partnered creators, or between creators with children and those without.

Kickstarter’s View

“Kickstarter’s mission is to help bring creative projects to life. It’s a platform for ideas. Creative ideas. Big ideas. Weird ideas. But all just ideas that are looking to come to life.

Is a 9% failure rate reasonable for a community of people trying to bring creative projects to life? We think so, but we also understand that the risk of failure may deter some people from participating. We respect that. We want everyone to understand exactly how Kickstarter works — that it’s not a store, and that amid creativity and innovation there is risk and failure.

Thank you to the University of Pennsylvania, and the tens of thousands of creators and backers who took the time to answer these questions. And thanks to all the backers and creators who make Kickstarter what it is. We promise to always be a place where creative people of all stripes can aim high — and, yes, sometimes fail.”

ComixLaunch’s View

As a community, We can do better.

8 out of 100 is better than average on KS, but 1 out of 100 would be a lot better.

Kickstarter is a game-changer, a powerful platform.

But the comics community above all should know what comes with great power…

We have a responsibility as stewards of the KS platform, to run better campaigns, educate ourselves as best as possible, and deliver on our promises.

Our backers are counting on us.


Today’s Sponsor – ComixTribe

5FreeComicsTwitterCardsA

Click here for 5 free comics from ComixTribe. ComixTribe…Start here!


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher – 023
Get on the ComixLaunchers List – ComixLaunch.com/5things


Wrap Up/ Quote

“The only real mistake is the one from which we learn nothing.” – Henry Ford


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

 

ComixLaunch_Green022In this session with Jeff McComsey, the small press powerhouse behind the FUBAR historical zombie franchise, the elements of a successful Kickstarter project page are uncovered. Discover how Jeff’s beautiful Kickstarter pages have generated more than $150K in funding.


This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Table Setting

If this is your first time, this is the show where we dive deep into the Kickstarter Platform that has raised more than $40M to crowdfund comics and graphic novel projects by creators like you… we talk mindset, strategy, and tactics.

I have an incredible guest and we have an awesome conversation… a Master Class if you will.

Before we get into it… Gotta say thank you.

Jeremy and I have been blown away by the interest and the applications to the ComixLaunch course.

We enrolled a couple new members today, and it’s looking like we’re going to have a full course.

I’m super pumped to be working directly with a several of you next January to build your first or next Kickstarter campaigns.

Note: Enrollment for the pilot session of the ComixLaunch Course is now closed.

 


Today’s Guest

My guest today is a writer/illustrator who has successfully funded 5 projects on Kickstarter that have collectively raised more than $150K.

He is the editor in chief of the New York Times Best Selling historical zombie anthology FUBAR now into its sixth volume.

His other work includes American Terror, Mother Russia, Flutter, and

He is the Generalisso of the Small Press Commandos, one of my favorite private facebook groups full of hardworking creators.

He latest project, HONCHO, which imagines a future world where a veteran of World War III is on a new mission to reunite a fractured America… through baseball, has just launched on Kickstarter.

Welcome to ComixLaunch Jeff McComsey


As a guy who has been in the trenches, survived 5 successful KS campaigns, and now just re-enlisted for a 6th… there’s so much we could talk about… wealth of knowledge.

One thing I’ve always admired about your projects is how great a job you do designing your Kickstarter pages. I know it’s something you put a lot of thought and effort into, and might be something novice KS creators don’t give all that much thought to….

So, I thought it would be great to really dive in deep on KS page design with a Master.

Guiding Discussion Questions

1) Great KS page starts with a great image. How do you go about choosing your KS project images? Tips, Dos and Don’ts?

  • Starts with strong cover
  • Two people who back
    • Fans of you
    • Fans of the product
  • KS Key Art – so important
  • Netflix – what stands out to you there?

2) Recommendations for what to include on your Kickstarter Page?

3) Any Copywriting tips? What’s the right balance of detail to include on your page?

4) What tools do you use to create your graphics and images? Any tips or recommendations for the graphic design challenge?

5) With the Honcho campaign… anything you’re doing differently than previous campaigns?


ComixLaunch Lightning Round

SPEED ROUND of Questions (Short/ Quick answers 30 seconds or so.)

1) Finish this sentence: “Kickstarter is _______.”

…the best place to build equity in yourself as a creator.

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

So way to add a social media aspect to share booty and happy backer pics from fulfillment as great social proof for a creator’s ability to deliver.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

my phone

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

Start with the reward with the most backers and get it out of the way, then find someone to help you for some of the time.

5) Can you recommend one comic (not done by you) more people need to check out?

Barbarian Lord by Matt Smith. 

http://www.barbarianlord.com/


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

[Krakenprint sponsor ad full #2 – 30-45 seconds]


ComixLauncher

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher 022:

Start a Kickstarter Page Design Swipe File.

A swipe file is a collection or curated archive of exemplar work to reference.

To be the best, you want to model the best.

All of us our busy, but we all can spare 5 minutes to do this. If you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #22.]

 


Wrap Up Questions

1) Do you have one final piece of advice for CREATORS on running a Successful KS campaign for the ComixLaunch listeners?

Plan your campaign like a bank robbery!

2) Besides the HONCHO KS, what’s the best place to keep up with you online?

Jeff McComsey on Facebook


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.