We did it. We survived the 2016 US Presidential Election. (Knock on wood.) In this non-partisan episode featuring a guest lesson from Clay Adams of Fried Comics, we’ll breakdown actionable and positive lessons Kickstarter creators can take away from the nastiest campaign ever.
Today’s Session is brought to you by
StickerMule custom stickers and more. Go to ComixLaunch.com/stickermule and get a $10 credit on your next order.
Session Table Setting
Thanksgiving, Black Friday and Cyber Monday are in the rear view.
So, we are going to talk a kitten it about the elections in this podcast, but in a non-partisan way.
Reactive vs Active — way too many of my initial post election stuff was reaction.
Special guest training courtesy of Clay Adams from Fried Comics.
Clay is doing great stuff, working with him in the ListLaunch course, he pitched me this idea. Can read a version at the ComixLaunch blog as well.
Course Updates / Shoutouts
ListLaunch is Closed Down for a Bit.
Ready for Launch workshop
ComixLaunch Course — Will open in January. Join Mastery Students.
ComixLaunch.com/Course to get on the advanced notification list.
In a moment, I’m going to give you today’s ComixLauncher, but first, we need to highlight our featured vendor…
This episode’s featured vendor is StickerMule custom stickers and more. Go to ComixLaunch.com/stickermule and get a $10 credit on your next order.
So, I just re-ordered another batch of custom diecut C is for Cthulhu refrigerator magnets from the fine folks at StickerMule… and our fans have gone absolutely nuts for these things. Who knew.
When you’re planning your Kickstarter rewards you definitely want to consider unique swag and custom items.
Backers love them…
And you’ll love them because they add perceived value and higher margins to your campaigns.
StickerMule is one of my favorite vendors for Stickers, Labels, Magnets and more. We’re talking:
- Diecut stickers
- circle, square, rectangular and oval stickers.
- Bumper stickers
- Clear stickers
- Kiss Cut Sktckers
- Transfer stickers
- Sticker sheets — (Doing these for your characters is awesome.
- Even Giant sized wall and floor graphics.
Check out the website and I guarantee you’re going to get some ideas… and it’s a great company to just try out because they allow really small orders with super fast turnaround times.
It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.
List 3 things that you absolutely hate. Then write one reason you are grateful for each of those things.
Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]
Show Summary / Final Lessons
I know this is a very emotional topic. It caused me to come to terms with not just how divided, but how bipolar this country truly is. That we could elect Barack Obama in historic numbers, twice, and then elect as his successor a man who in embodies the polar opposite of him, and who also rose to political prominence discounting his legitimacy… it’s baffling to me.
I’m concerned we opened Pandora’s box in this election and there are some things we won’t ever be able to undo…
At the same time, I believe in the goodness of most people and that the arc of human history bends toward the light not the darkness.
A few bonus lessons
1) Challenge conventional wisdom and the status quo
Can’t bring myself to praise the president elect, but he did this.
Don’t want to release your taxes… dont
Don’t spend money on ads when the media will put you on for free…
What assumptions and status quo are we accepting? Maybe price? Maybe size or format? Maybe ways to market?
2) Never count chickens. Only count eggs.
Clinton campaign won on every metric (polls, get out the vote effort, ad spending, fundraising, volunteers)… except the one that ultimately counted– votes in the battleground states
We can spend a lot of time focusing on things that really don’t matter— likes, hearts, page views… what matters is customers, diehard fans
3) Define yourself before someone else does
The key to Trumps victory in the primary was his ability to define his opponents and himself in contrast to them.
Spent too much time trying to define him, without selling herself and her message.
What are you all about? What do you bring to the table that no one else does? What are you known for or do you want to be known for?
Any special announcements
Really cool stuff coming up!
Special thanks to:
Tyler Walpole Illustration
Blood of Dragons
Launched his Patreon last month!
“Most folks are about as happy as they make up their minds to be.”
– Abe Lincoln
Control the controllables. Smile. Laugh. Love. Make art.
Thanks for Listening.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.
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