The long middle stretch of a Kickstarter campaign, where funding and new backers seem hard to come by, can be one of the most difficult parts of a crowdfunding launch. In this session, Tyler explains why the Kickstarter “Dead Zone” happens and what to do about it.
Highlights of this Session Include:
- What is the Kickstarter Dead Zone exactly? What does it look like, feel like, and how does it affect your launch?
- What causes the Kickstarter Dead Zone and why it’s not your fault?
- How to think and what to do when you find yourself in the Dead Zone.
- Plus: 13 Days of Actionable Dead Zone Strategies are available for you now at Patreon.com/comixlaunch
This Session is Sponsored by
Gemini Comic Supply. Use discount code “ComixLaunch” at checkout and get 10% off COMIC FLASH MAILERS at geminicomicsupply.com
Links Mentioned in this Session:
More About Our Sponsor
Hey, are you getting ready to ship rewards to all your awesome backers?
With more than a decade of publishing under my belt, I’ve shipped my fair share of comics and graphic novels over the years… so you bet I was SHOCKED to realize I’d been doing it all wrong!
One of the most overlooked aspects of the Kickstarter process is your shipping materials, which is a shame, because how your package arrives is often the last impression your campaign will make on a backer, and will be a big factor in whether they choose to support you again.
And yet, I can’t tell you how many creators out there are disappointing their backers by shipping comics and graphic novels in shoddy packaging.
For the longest time, I was using and recommending rigid stayflat mailers for comics shipping… only to hear back from upset fans that their packages were decimated by a mail carrier who must hate them.
No more though.
I now use COMIC FLASH MAILERS from Gemini Comic Supply and the shipping complaints have all gone away.
COMIC FLASH MAILERS are engineered specifically to secure your comics and graphic novels.
They are constructed with high quality durable corrugated paper, while still being lightweight to reduce shipping costs.
Each mailer has a flexible capacity and is perfect for shipping single bagged and boarded issues or up to 12 comics or a few graphic novels in a single package.
And here’s a pro-tip: COMIC FLASH MAILERS slip comfortably into a FLAT RATE LEGAL envelope, which can save you 50% or more on the cost of shipping domestically, depending on the weight.
I reached out to Bryan Kelly at Gemini, told him I was a huge fan of his company, and secured a special deal for ComixLaunch listeners looking to upgrade their shipping game.
Just use COUPON CODE “ComixLaunch” at checkout at geminicomicsupply.com for 10% off your very first order at Gemini and treat your books and backers with the care they deserve.
Decide now how you will capture all of your thoughts, ideas, feelings, ups, downs, etc. during your next launch?
Special journal? daily blog or vlog? fav note taking app?
“Always do what you are afraid to do.” – Ralph Waldo Emerson