In today’s show, veteran webcartoonist Brad Guigar (Evil, Inc.) drops an onslaught of mega-ton knowledge bombs on everything from Kickstarter to Patreon to creating better comics. You’re going to want to listen to this session at least twice!

Highlights of this Session Include:

  • The state of the webcomics business model in 2017 from the guy who literally wrote the book on webcomics.
  • What Brad wishes he focused more on in the early days.
  • How Brad’s entire business almost went belly up a few years ago… and the crowdfunding platform that saved it. (Spoiler: He’s not talking about Kickstarter.)
  • Plus: The art of the pivot.

Today’s Session is brought to you by…

This is the next big phase of ComixLaunch, and I’m excited to be taking this next step… and in the process, getting a better understanding of the Patreon platform, which we’re currently diving deep into on the podcast.


What Is Club ComixLaunch?

Club ComixLaunch is a way to help us continue and expand on the ComixLaunch mission, and add even more value for creators like you who are looking to harness the power of crowdfunding to bring creative projects to life.

Membership has its privileges, and Club ComixLaunch members may receive:

  • Shout outs to you and your projects on the show.
  • Access to bonus lessons on the Club Exclusive Patreon Feed.
  • A VIP INSIDER Bonus resource (Guide, cheat sheet, checklist, video, template, etc.) designed to help you launch.
  • Advance looks at future ComixLaunch books and resources.
  • Priority placement and discounts in ComixLaunch courses,
  • And much, much more!

Join the Club and Get Your Welcome Kit

As soon as you join the Club at any pledge level, you’ll be able to instantly download the Club ComixLaunch Welcome Kit, which includes:

  • 5 Things You Must Do Before You Launch a Kickstarter [Checklist – PDF]
  • How to Choose Paper Stock for Your Book with Kraken Print [Guide – PDF]
  • Kickstarter Update Guide: 19 Types of Updates That Add Excitement & Funding to Kickstarter Campaigns [Guide – PDF]
  • 7 Keys to Your Best Launch Ever [Workshop – MP3]


Click here to join the club!

ComixLauncher 88

Jot down 10 ideas for exclusive content that your audience might be willing to pay for?

It’s okay if you don’t know… Brad didn’t when he started.

What’s not okay is if you’re not actively trying to find out.

Share your thoughts with me @ or in an email [email protected]

Get More from Brag Guigar

Brad runs the community at

Buy The Webcomics Handbook at Amazon.

Check out Brad’s webcomic Evil Inc.

And check out Brad’s Patreon page.

And there are just a few days left in Brad’s latest Kickstarter campaign.

Evil Inc After Dark — NSFW comics with smutty superheroes project video thumbnail

April is Audience Building Month on ComixLaunch.

The biggest reason creators don’t launch is fear of failure.

The biggest reason projects fail is failure to build and ready an audience for the project.

(Brad has a great line about that in this episode.)

So, in the month of April we’ll do episodes and interviews focused building your audience in different areas and on different platforms.

There will also be audience building Facebook ComixLunch live streams over at all throughout April.

There will be extra bonus strategies for Club ComixLaunch members, so if you’re not yet a member

And, I may even put together another challenge… Either late April or early May for those of you who want a little extra support in getting this thing rolling.

Either late April or early May for those of you who want a little extra support in getting this audience growth thing turbo-charged.


ComixLaunch_Green008Today’s Guest: A Harvey Award nominated writer and artist who has published incredible work for IDW and Image Comics, most notably the hilarious series God Hates Astronauts. He’s a creator who has successfully used Kickstarter to raise more than $100K and counting to crowdfund his projects. And he’s taught this stuff, in the form of a one day Kickstarter seminar for the awesome folks at Comics Experience. He is one of the funniest and most-original voices in comics, Ryan Browne, welcome to ComixLaunch!

This session is sponsored by KrakenPrint.  Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to for 5% off your entire first order.

What is Today’s Episode About?

Did you know 9 out of the top 10 most funded Kickstarter projects were webcomics first? In this knowledge-bomb laced session, Tyler James talks to Ryan Browne, creator of God Hates Astronauts and Blast Furnace, about the the potent combination of webcomics and Kickstarter.

Today — I brought Ryan on because I want to talk about the often potent combination of Kickstarter + Webcomics. 

Both of Ryan’s Kickstarter funded series, GHA & BF were first launched as webcomics, and very successful.

1) Why go the webcomic route with GHA and Blast Furnace?

What was your mindset/ strategy (to the extent that you had one)?

Pros and Cons of Webcomic First model

2) Webcomic to Kickstarter — How do get people to pay for what they’re already getting for free?

Keys or Tips to making that transition work?

How do you move your audience from your website to KS?

3) Lessons Learned from first two KS that You’re Applying to your lasted Blast Furnace?

GHA was a huge KS. $75,770 K, 1768 backers… more than 7X the success of your previous less than a year earlier.  What worked there?

Even the most success KS have room for improvement. 

Anything you’re tweaking, changing, etc. for your latest?

SPEED ROUND of Questions (Short/ Quick answers 30 seconds or so.)

1) Finish this sentence: “Kickstarter is _______.”

…an internet pre-ordering system.

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

A way to change conditions of backer levels after they’ve been backed. Discovered errors after someone backs a pledge can be dicey.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

My hand! (Eyes are second.)

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

  • Hire somebody!
  • Get good packaging… but avoid deluxe packaging. (Remember to factor in replacement costs, as books will be lost or damaged.)

5) Can you recommend one comic (not done by you) more people need to check out?

Sabretooth Swordsman by Damon Gentry (Eerie) and Aaron Conley (Prophet) from Dark Horse.


It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

Today’s ComixLauncher — Consider doing a webcomic as a precursor to a future Kickstarter.

Key Resources

Wrap Up

1) Do you have one final piece of advice on running a Successful KS campaign for the ComixLaunch listeners?

Do your homework!

2) Besides the Blast Furnace Kickstarter, which runs until Sep 23, how can listeners best connect with you online?

Ryan is especially proud of his Instagram account @ryanbrowneartCheck him out his Tumblr here.



Thanks for Listening!