ComixLaunch | 37 Kickstarter Page Elements That Build Trust With Backers

You’ll want to bookmark this episode the next time you build a Kickstarter page because in it, Tyler shares 37 Kickstarter page elements that build trust with backers and lead to a successful launch! And the best part… this entire episode was generated with the help of the ComixLaunch community.

Highlights of This Session Include:

  • Seldom used but super powerful images to include on your Kickstarter page.
  • Why treating your “Risks & Challenges” section as an after thought is weak, and what to say that makes it clear to backers you’re legit.
  • A dozen subtle social proof elements that lead backers to be confident in trusting you with their hard earned money.
  • Plus: Some stats on comics Kickstarter’s record-breaking 2018!

This Session’s Featured Resource is Bluehost.

Go to for a special discount on domain registration and website hosting.

The 37 Kickstarter Page Elements:

  1. Pro Endorsements
  2. Critic Review Comments
  3. Critic quotes on a gif
  4. Links to Positive Advanced Reviews
  5. Published proven track record of creators
  6. Pictures of the entire creative team we can see who created this (not anonymous)
  7. Bringing on a professional colorist, and professional letterer, and listing their credentials
  8. Major Company Logos – Claiming a “world class creative team” followed by well known logos of places the team members have worked
  9. Listing previous Kickstarter successes
  10. The comic is already 100% complete and ready to print
  12. Example finished artwork on the page
  13. Extended Preview – Digital Ashcan available
  14. Shared project timeline
  15. Includes CONTINGENCY in the timeline
  16. Shared specific details of packaging –
  17. Assurance that the fulfillment is being handled in house.
  18. Qualifying the need to tell THIS story
  19. Projects we love endorsement status from Kickstarter
  20. the goal. Doesn’t feel like an overreach
  21. “Who Will Love” section means they know their audience.
  22. Taking the “Risks and Challenges” section seriously
  23. An introduction video of the Project.
  24. In the video, both writer and artist address the backer.
  25. The out take is humanizing Joe Mulvey.
  26. Professional looking rewards mocked up
  27. Reward tier structure WITH the images of the products gives a professional look.
  28. Kickstarter-endorsed, part 2: the project was selected for the “Make 100” designation
  29. All or nothing funding: this project will only get funded if it reaches its goals, so backers don’t have to fear creators taking their money and running
  30. The main reasons for the Kickstarter. A backstory of why the Project is being created in the first place.
  31. Updates on the project itself. (Updated constantly.)
  32. Creators holding Wailing Blade sword in their photos.
  33. Close-up of different covers, definitely not hiding anything there.
  34. Future plans for conventions and in-store signings
  35. photos w/ fans at conventions lends legitimacy
  36. Declaration of how many stretch goals have already been met.
  37. Free US Shipping so the price is up front

Links Mentioned in Today’s Show

More About Our Featured Resource

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

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ComixLauncher [185]

Log into Kickstarter. Start a new project or if you’re working on a project now, go ahead and open it. Open the STORY section of your Kickstarter page. Type in 5 ideas you got for things to include in your page from this episode.


“What’s amazing about these projects is that they don’t need mass appeal to be successful or make an impact in the creator’s community, independent creators can make something unconventional and niche with 100 backers or less… That kind of intimate and direct connection between creator and backer is way more meaningful than followers or likes.” – Camila Zhang (Kickstarter Comics Outreach Lead)

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