ComixLaunch | What Percentage of Backers Will Be Physical vs Digital During a Kickstarter Launch?

When planning your launch, you might find yourself wondering what percentage of backers will choose physical rewards and how many will go the digital route? You also might be surprised when some choose no reward at all. In this session, Tyler dives deep into the numbers to help you know what you might expect for a backer distribution the next time you launch.


Highlights of this Session Include:

  • Learn what’s “normal” when it comes to digital/physical distribution of rewards.
  • What does and doesn’t affect your digital / physical distribution of rewards?
  • What % of backers are likely to choose no reward at all, and what that tells us about KIckstarter Backers?
  • Plus: An Audible book recommendation from one of my all-time favorite authors.

This Session is Sponsored by

Today’s session is brought to you by CrowdOx, software that helps you take control of your crowdfunding campaign, save time and raise more funding. ComixLaunch listeners get 10% off per backer pricing at Crowdox.com


Links Mentioned in this Episode


More About Our Sponsor

On this podcast back in 2017, I told you all I was shooting for a six-figure launch for the Sweet Dreams Cthulhu Kickstarter campaign.

Well, we came up a little short on Kickstarter…

But thanks to CrowdOx, we were able to shoot way past the six figure mark…

And it was the easiest funding to raise in the entire campaign.

See, CrowdOx helps crowdfunding project creators increase funding, manage their campaigns, and save time.

How does it work?

Well, CrowdOx helps creators take a successful campaign and keep the funds coming in by:

Selling Upgrades, Add-ons & Extras during the survey process with just a couple clicks.

Accepting pre-orders on a beautiful CrowdOx store to keep the funding coming in.

Collecting funding that Kickstarter couldn’t from backers unable to fix their CC in time.

Accepting Paypal! (HUGE!)

CrowdOx Customers are raising on average an extra 12% of funding after their original campaign is over…

My first CrowdOx turbocharged launch, we raised an extra 18% and enabled us to hit that six figure goal.

CrowdOx is an alternative to BackerKit, and while I’ve used and recommended both companies, I prefer CrowdOx because it offers:

A per BACKER pricing model vs. a per Funds Raised, which usually works out better for creators.

An easier interface for creators and survey/checkout experience for backers.

Faster funding… Backers are charged immediately for their pledges, so there’s no risk that credit cards won’t clear when its time to fulfill.

And now, as a ComixLaunch sponsor, CrowdOx is offering creators an additional 10% off their per backer pricing at Crowdox.com.

So check them out and raise more funding after your next successful launch with CrowdOx at Crowdox.com.


Audible Impact Recommendation

“This is Marketing” by Seth Godin
Get it free with an Audible trial membership at ComixLaunch.com/audible


ComixLauncher [188]

  • Go look at YOUR last Kickstarter or all of your Kickstarters and crunch YOUR numbers.
  • Shoot me an email and share your results.
  • Haven’t launched… Go find THREE projects in your genre and crunch their numbers.
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