You’ll want to bookmark this episode the next time you build a Kickstarter page because in it, Tyler shares 37 Kickstarter page elements that build trust with backers and lead to a successful launch! And the best part… this entire episode was generated with the help of the ComixLaunch community.
Highlights of This Session Include:
- Seldom used but super powerful images to include on your Kickstarter page.
- Why treating your “Risks & Challenges” section as an after thought is weak, and what to say that makes it clear to backers you’re legit.
- A dozen subtle social proof elements that lead backers to be confident in trusting you with their hard earned money.
- Plus: Some stats on comics Kickstarter’s record-breaking 2018!
This Session’s Featured Resource is Bluehost.
Go to ComixLaunch.com/bluehost for a special discount on domain registration and website hosting.
The 37 Kickstarter Page Elements:
- Pro Endorsements
- Critic Review Comments
- Critic quotes on a gif
- Links to Positive Advanced Reviews
- Published proven track record of creators
- Pictures of the entire creative team we can see who created this (not anonymous)
- Bringing on a professional colorist, and professional letterer, and listing their credentials
- Major Company Logos – Claiming a “world class creative team” followed by well known logos of places the team members have worked
- Listing previous Kickstarter successes
- The comic is already 100% complete and ready to print
- BUDGET PIE CHART!
- Example finished artwork on the page
- Extended Preview – Digital Ashcan available
- Shared project timeline
- Includes CONTINGENCY in the timeline
- Shared specific details of packaging –
- Assurance that the fulfillment is being handled in house.
- Qualifying the need to tell THIS story
- Projects we love endorsement status from Kickstarter
- the goal. Doesn’t feel like an overreach
- “Who Will Love” section means they know their audience.
- Taking the “Risks and Challenges” section seriously
- An introduction video of the Project.
- In the video, both writer and artist address the backer.
- The out take is humanizing Joe Mulvey.
- Professional looking rewards mocked up
- Reward tier structure WITH the images of the products gives a professional look.
- Kickstarter-endorsed, part 2: the project was selected for the “Make 100” designation
- All or nothing funding: this project will only get funded if it reaches its goals, so backers don’t have to fear creators taking their money and running
- The main reasons for the Kickstarter. A backstory of why the Project is being created in the first place.
- Updates on the project itself. (Updated constantly.)
- Creators holding Wailing Blade sword in their photos.
- Close-up of different covers, definitely not hiding anything there.
- Future plans for conventions and in-store signings
- photos w/ fans at conventions lends legitimacy
- Declaration of how many stretch goals have already been met.
- Free US Shipping so the price is up front
Links Mentioned in Today’s Show
More About Our Featured Resource
In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…
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Log into Kickstarter. Start a new project or if you’re working on a project now, go ahead and open it. Open the STORY section of your Kickstarter page. Type in 5 ideas you got for things to include in your page from this episode.
“What’s amazing about these projects is that they don’t need mass appeal to be successful or make an impact in the creator’s community, independent creators can make something unconventional and niche with 100 backers or less… That kind of intimate and direct connection between creator and backer is way more meaningful than followers or likes.” – Camila Zhang (Kickstarter Comics Outreach Lead)