ComixLaunch_Green29Tyler breaks down an exciting conversation he had with the co-founder of Kickbooster, a new service that empowers and rewards your backers, fans, and affiliates for promoting your Kickstarter campaign. This just might be the “dead zone” cure Kickstarter creators have been searching for.


Today’s Session is Brought to You by

The Freedom Journal

Today’s session is brought to you by The Freedom Journal. Go to ComixLaunch.com/freedom to accomplish your #1 goal in just 100 days.

Freedom


Session Table Setting

Welcome back to ComixLaunch!

Have I got a good one for you today. Seriously, this one is a game changer, boys and girls, and if you’re one of my veteran Kickstarter creator listeners who has seen it all… clean out your ears and turn up the volume.

There’s a new service that empowers and rewards your backers, fans, and affiliates for promoting your Kickstarter campaign. This just might be the “dead zone” cure Kickstarter creators have been searching for.


Before I bring on my special guest to talk about this exciting new service… I just wanted to give a short update on the thing I’m most pumped up about in 2016…

The ComixLaunch Course!

In less than a week, the first live session will be taking place, a Pilot course, where I’m taking 10 hard working creators, all looking to launch a Kickstarter campaign within the next six months or so, step by step through the process of building a fundamentally sound campaign that will take their careers to the next level.

Jeremy Melloul and I have been working feverishly behind the scenes to get this course ready over the past month, and it’s exciting to finally be getting this thing Kicked off.  I’m nervous, I’m excited, I’m so looking forward to seeing these campaigns get built and get funded.  I’ve worked on a lot of projects, from small comic projects to half a million dollar video game projects, but this course, when all is said and done, may be the thing I’m most proud of.

So, yes, I’m pumped to finally be launching The ComixLaunch Course.
It’s a pilot program that filled up quickly. It’s currently closed, but we will likely be opening enrollment again in the spring.

If you might be interested go to comixlaunch.com/course

Okay… I talked a big game about today’s episode… time to back it up!


Whoops

I think I jinxed myself. I had my awesome interview via Skype.  I went and recorded the intro and was obviously pumped.  I went to get the recording only to find didn’t record properly, and I have no idea what went wrong.

Now, I thought about scrapping the episode, but the content and discussion was too good. I decided it was not fair to my guest to re-record, but will try to get him back at somepoint.
So, I’m going to share my notes from the awesome conversation with you… just the facts.
I thought about trying to cover this up, but it was a good teachable moment.
Always stand up tall, plant your feet, but keep those knees bent, stay flexible, and go with the flow.


Guest Introduction

My guest today is Co-Founder of Kickbooster, the first cash back affiliate program for Kickstarter!
He works with crowdfunding campaigns to help them reach their goals, and does marketing and community building for Kickbooster.

Welcome to ComixLaunch Mr. Scott Adamson!


Guiding Discussion Questions

Kickbooster

1) Okay, let’s start with the basics regarding Kickbooster.  What’s the elevator pitch for your service?

Our service is the world’s first affiliate program for crowdfunding campaigns!

  • What is an Affiliate Program?
    • Amazon
    • Online Marketing
    • Podcast Sponsorships
  • At Kickbooster we are trying our best to simplify the marketing aspect of your crowdfunding campaign. Simply put, Kickbooster allows campaign creators to run a referral program during their crowdfunding campaign and provides incentive for backers to share and promote your campaign.Kickbooster is crowdfunding campaign marketing made easy!
  • Getting Started
    • Signing up for Kickbooster is a snap – just click on the “Try Kickbooster for free” button on the Kickbooster home page and follow the simple steps. After you have successfully set up your Kickbooster account you will be presented with a unique campaign page that you can direct your boosters to and offer them incentives for sharing your campaign.
  • How does it work?
    • Kickbooster is a powerful, yet simple to use tool. The short answer is that we use Google Analytics tracking code that you place on your Kickstarter page to track when someone visits your campaign after clicking on one of your Booster’s referral URLs. It only takes a few minutes to setup and doesn’t require any development or design experience.
  • Who should use Kickbooster?
    • Everyone running a crowdfunding campaign can benefit from using Kickbooster. The best way to reach your fundraising goal is through word of mouth. Kickbooster gives your friends, family, and backers a reason to spread the word about your campaign, drastically increasing your chances of reaching your funding goal.
  • What does it cost?
    • • Kickbooster has NO upfront cost and is risk free to try with your campaign.
    • • We collect 3% of all the pledges generated through Kickbooster as payment,
    • plus an additional 10% that is paid out as commission to your Boosters (13% total).
    • If Kickbooster raises you $1000, we collect $130 once your campaign is successfully funded.
    • $100 is paid to your Boosters and $30 is used to cover the processing and administration fees.
    • • Commission is only collected on successfully funded campaigns. If your campaign
    • doesn’t get funded, it costs you nothing! Again, making it risk free!
    • • We handle everything else, including tracking and paying your boosters.
    • • You can track all of the pledges received in real-time using your Kickbooster Dashboard.
    • • Payment is due after you receive your funds from Kickstarter and no payment is due upfront.
    • • Becoming a Booster is completely free, in fact you make money for helping back campaigns.
    • There is no risk in trying Kickbooster!

 

2) How does Kickbooster help Kickstarter creators?  How does a creator promote their product with Kickbooster?  Is it open to any project?

  • Anyone running a Kickstarter can be a Kickbooster
  • Less 5 Minutes
  • need a live link
  • Google Analytics – video tutorials
  • Dashboard
    • # of Booster
    • Links
    • How many boosts
    • total dollars
    • Percentage of funding
  • Booster Leader Board
  • Default 10% Back
  • Set up incentives within Kickbooster
  • Use the service to leverage influencers

3) How does Kickbooster work from the backers or affiliates perspective?  What are the advantages of affiliate promotion, vs. other kinds of promotion?

4) Let’s talk money… How does Kickbooster make money?  How and when do affiliates get paid? How and when are Kickstarter creators charged?

In KS terms of service for creators, it clearly prohibits as rewards:

  • Financial incentives
  • Raffles, lotteries, and sweepstakes
  • Coupons, discounts, and cash-value gift cards
  • Did you talk to KS regarding whether or not your service was within their TOS prior to launching?

5) Backer attrition (backers who pledge but whose CC’s aren’t charged) is a reality of most campaigns. Does Kickbooster account for that?

6) Any big Kickbookster success stories so far?


 Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

The Freedom Journal

Freedom

Over the past two years, Podcaster Jon Lee Dumas has interviewed more than 1200 of the world’s leading creative entrepreuners. What sets these high performers apart?
It’s Their ability to SET and ACCOMPLISH goals.
It’s also the thing most struggling Entrepreneurs fail to do.

The Freedom Journal is a gorgeous, 300-page, faux leather-bound, gold embossed journal that will guide you in the accomplishment of your #1 S.M.A.R.T. goal:

S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Time-bound

A unique, step-by-step process:

With daily tasks, nightly recaps, 10-day sprints and quarterly reviews, The Freedom Journal WILL hold you accountable to accomplishing your #1 goal in 100 days. And accountability is everything.

3d287fbcfc43d2c0151dca9ad36d2831_original

John has partnered with Pencils of Promise, and proceeds are going to build a school in a developing country on behalf of those who are supporting The Freedom Journal.

Backers of The Freedom Journal to know that by supporting this campaign they’re giving themselves the gift of accomplishing their #1 goal in 100 days AND giving the gift of education to those less fortunate.

And know that ComixLaunch Listeners… because ComixLaunch.com/freedom is an Kickbooster link, know that you’ll also be helping the show.

Even more — If you become a backer and you use The Freedom Journal with your #1 goal being the planning and launching of a Kickstarter… I’ll have you on the ComixLaunch show to talk about.

Go to ComixLaunch.com/freedom to accomplish your #1 goal in just 100 days.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

Today’s ComixLauncher

Go to kickbooster.me and sign up to become an affiliate booster. 

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #29.]


Wrap Up

Wrap Up Questions

1) Do you have any recommendations for Kickstarter creators?

Launch boom… http://launchboom.com/
rule of thumb
Formula – email list = campaign goal / 2% x average pledge level
Paid media through Facebook.

2) What’s the best place to keep up with you online?

kickbooster.me — Click the chat icon in the bottom right, and that’s usually Scott you’re talking to!

Thanks for Listening.

 


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green028In this session with media buyer and senior staff writer at HorrorTalk James Ferguson, we go deeper than ever before on the show on one of the most powerful advertising platforms on the planet for Kickstarter creators: Facebook. Why it works, and how to get started with Facebook advertising.


Today’s Session is Sponsored by the Johnny Bullet webcomic by Hervé St-Louis. Read it for free at comicbookbin.com/bullet.


Session Table Setting

Welcome back to ComixLaunch! This is the podcast to learn about mindset, strategies, and tactics… today, we’re going to touch on all three.

I’m excited about today’s episode, because the topic is one we’ve touched on before in the show, and has been a recurring theme among some of the most successful creators we’ve had on the show.

I’ve talked about my own limited, but exciting success with it around the edges of other topics… but today we’re going to focus in. What am I talking about?
FACEBOOK Advertising.

Now, as I’ve said before… I am no expert on FB advertising… but with success I’ve had… specifically surrounding the C is for Cthulhu brand, built 35 people to 12,131 in under a year… powered the biggest Kickstarter to date last year, and then a big online store launch in October, and a huge December on Amazon.


Today’s Guest

My guest today is a senior media buyer with 10 years of experience in the advertising industry. He spends his days handling the planning and execution for clients in a variety of fields across display, video, mobile, social, and programmatic campaigns. He’s certified by the IAB in both Sales and Ad Operations. And by night, he is a senior staff writer at HorrorTalk, heading up the comic coverage for the site including news, reviews, features, and convention coverage. He’s also an aspiring creator and co-host of the Raging Nerdon podcast.

Welcome to ComixLaunch Mr. James Ferguson

 


Guiding Discussion Questions

1) Why should comic book creators or anyone advertise?
2) How do you know if advertising will work for you or if you’re just going to be wasting money?
3) What would you say to a creator who says, “I’m launching a Kickstarter because I don’t have the funds to make my comic… so obviously I don’t have the funds to advertise.”
4) Why Facebook advertising vs all the others out there?
5) What are the Steps You go Through When Launching a Facebook Ad Campaign

  • Evaluate Your Assets
    Before you start any ad campaign, take a good look at what you have available. If you’re promoting a comic book Kickstarter, odds are you have some great artwork. Video is nice, but not a must have as it tends to be a little more expensive.
  • Select Your Images Carefully
    Think of your own user experience for a moment. What catches your eye as you’re scrolling through the news feed? Facebook optimizes ads based on performance, but you’re probably working with a rather limited budget, so you won’t have the time or space to do a whole lot of testing and learning.
    2-5 images
  • Set a Goal
    Pick one and stick to it. Don’t go into a campaign with the intention of getting new email subscribers, new page likes, new backers, new site visitors, and more. Those are all different KPIs (Key Performance Indicators) and all utilize different tactics. You can have a primary and secondary goal, but once again, keep your budget in mind. The goal should be realistic and attainable. Facebook allows you to choose your goal when creating a new campaign. (see below screenshot) The goal you select alters the algorithm used to optimize the campaign.
  • Set a Budget
    You can spend as much or as little as you want. Facebook has no shortage of ad space given the 1.4 billion users it has accessing the platform every day. If you were a traditional advertiser, you’d want to have a larger budget to work with and go after a broad audience. You are working in the opposite direction. Whether we like it or not, comics aren’t as popular as something like Coca Cola. You want to get very granular with your audience which means you’ll have a very small group which means a rather small budget. This is all up to you though. You can do $20 or $200 or $2,000.
  • Define Your Audience
    I’m sure you’ve pitched your book out the wazoo by this point so you know what to compare it to. Is it The Wizard of Oz meets Hellraiser? Well, use those as keywords to target. The Facebook ad builder is like a big Chinese food menu with so many options to choose from. The problem is that you need to have an idea of what you’re looking for first. You can start with the people that already like your page and friends of those people. Then layer in the additional targeting. Get as specific as possible. Don’t just type in “comics” and call it a day. Add in any similar books, comics, movies, and TV shows.
  • Got an Email Newsletter?
    Regardless of the size of an advertiser, there is nothing more valuable than first party data. If you’re a creator, this would be your email subscriber list. I cannot stress this enough. These are people that have already raised their hand and volunteered to receive emails from you on a regular basis. Unfortunately, as you are no doubt aware, that doesn’t mean that they’re opening every email you send them. You can upload that subscribe list into Facebook and tell all those people (assuming they have Facebook profiles) about your Kickstarter. Taking it a step further, you can use that audience as a base to build “look-a-like” models. These are essentially people that exhibit the same online behavior or like the same types of things as your existing audience. This means you’ll take your existing fan base and expand it to find people just like them across Facebook.
  • Flighting
    You can have ads run as often or as infrequent as you like. Maybe you want to do a little boost to get you through the mid-campaign doldrums or if you’re coming up short on your goal and time is running out, a last minute push could put you over the line. You can do this as a daily burst or as a continuous flight.

6) How much do you have to spend on Facebook to see results?

7) Should you boost posts or run ads?
Pin a Post!

8) Is the advertising platform built into Facebook good enough, or do you recommend the power editor?

9) Good resources for people interested in learning more about Facebook advertising?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Johnny Bullet

Johnny Bullet is really the kind of comics that we don’t get enough of. Hervé St-Louis, also known as Toon Doctor, creates it.

It’s a web comic that has the look and feel of a classic newspaper comic strip, except that it’s published weekly web comic.

Johnny Bullet is a professional drag racer who gets in trouble with the law, bad guys, and of course bad women!

You can tell that Hervé, Johnny Bullet‘s creator, likes cars and drag racing. There are muscle cars everywhere!

There is really no comic like Johnny Bullet. It’s been described as Michel Vaillant meets the Dukes of Hazzard. Set in the 1970s the characters sport afros, and bell-bottoms.

It’s fun to read a crime comic that’s serious but without being dark and gloomy. Johnny Bullet is your classic good guy!

While Hervé tells me that he isn’t ready to launch his Kickstarter just yet, there’s nothing stopping you from reading Johnny Bullet at ComicBookBin dot com slash bullet (comicbookbin.com/bullet).

Leave him comments so he knows that we sent you!

Johnny Bullet. It’s a comic about a man and his car.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher

Today’s ComixLauncher — For Facebook users…

This ComixLauncher is for those of you who already have dedicated Facebook fanpages for your projects. (If don’t have one yet… your CL is to go create one.)

Create two very similar posts promoting your content. Make them visual, maybe share a cool cover image or panel from your series.
Now, I want you to boost one of your post for 1 day for only $1.

In 48 hours, check both posts, in terms of People reached. How much bang did you get out of your buck?

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share the results of your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #28.]


Wrap Up

Wrap Up Questions

1) Do you have any recommendations for creators with horror related Kickstarter projects for getting covered at places like HorrorTalk.com?

KS friendly

2) What’s the best place to keep up with you online?

Thanks for Listening.
Tease future episodes

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green027In this session, Tyler speaks with Madeleine Holly-Rosing, author of Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding, about how to know if and when you’re ready to launch your Kickstarter.


This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.


Session Table Setting

Hello and Welcome
If you are here to learn about the mindset, strategies, and tactics that creators like you are using to fund there projects, you’re in the right place.
If this is your first time tuning into ComixLaunch, welcome… we’ve have and extra special show for you today.

Guest Introduction
My guest today is a writer for TV, film, novels, and comics, who has successfully raised nearly $22K on the Kickstarter platform for her paranormal steampunk series Boston Metaphysical.

She holds an MFA in Screenwriting from UCLA, and is the author of Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding, which she’s also taught as a class at Pulp Fiction Books and Comics in Culver City, California.

Welcome to ComixLaunch Madeleine Holly-Rosing!


Guiding Discussion Questions

  1. What are some of your pre-launch prerequisites… things creators must do or have in place before launching?
    – FB Page account
    – Twitter account
    – Committed backers – 25-35%
    – Mailing List
    – Cons
  2. What are some tell-tale signs that maybe your project has launched too soon?
  3. There is a lot to running a Kickstarter… and it can seem like an overwhelming for many creators. What are the 2-3 most important things to focus on? Are there any less important areas of a Kickstarter that you see creators spending more time on than necessary?
  4. Do you think its possible to be over-prepared for a campaign? What about creators who continually delay launching because they’re “paralyzed by pursuit of perfection?” How would you get such a creator to pull the trigger?
  5. You wrote a book, Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding, sharing lessons learned from your crowdfunding experience. How did you go about structuring your book? What are one or two key takeaways you hope readers will get from your book?
    – You can do it!
    – Plan early
    – How you find the backers?

ComixLaunch Lightning Round

SPEED ROUND of Questions (Short/ Quick answers 30 seconds or so.)
1) Finish this sentence: “Kickstarter is _______.”

“Crowdfunding for creative projects.”

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

“I would add on the ability for backers to pledge to more than one tier.”

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“My fellow creators.”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

“Make sure you’ve added enough postage to your reward tiers.”

5) Can you recommend one comic (not done by you) more people need to check out?

Oh, Hell by George Wassil

 


Sponsor – KrakenPrint

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.
ComixLauncher

Today’s ComixLauncher —

Pull out a sheet of paper or your favorite list app. (I love Workflowy.)
Set a timer for 5 minutes and braindump…

All the things you need to do before you can launch your next Kickstarter project.

This may seem like a lot, may seem overwhelming, but trust me, naming it, writing it down, and putting it in one place is the first step in taking control over it.

All of us our busy, but we all can spare 5 minutes to do this. [NA — What comes out on paper may surprise you. And if you’d like to share your ComixLauncher with me, I’d love to see them. Email me at [email protected], subject line: ComixLauncher #27.]


Wrap Up

1) Do you have one final piece of advice for CREATORS on running a Successful KS campaign for the ComixLaunch listeners?

“Be sure to get enough sleep. And eat right and exercise.”

2) What’s the best place to keep up with you online?

FB – https://www.facebook.com/BostonMetaphysicalSocietyComic
Twitter @MHollyRosing
Web – http://www.bostonmetaphysicalsociety.com/
Madeleine’s book – Kickstarter For The Independent Creator: A Practical and Informative Guide To Crowdfunding

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

ComixLaunch_Green2In this session, Tyler and Jeremy talk to Russell Nohelty of Wannabe Press about tapping into the power of Kickstarter and the techniques of successful online marketers to launch a new publishing venture.


Today’s Session is Sponsored by the Johnny Bullet webcomic by Hervé St-Louis. Read it for free at comicbookbin.com/bullet.


Today’s Guest

Our guest today is a writer of film, TV, animation, comics, and novels.  After buying back the rights to all of his properties and going independent, he successfully funded his first Kickstarter in 2014, which he used to jumpstart the launch of his publishing company, Wannabe Press. Since then he’s successfully funded a second Kickstarter campaign all while running and growing his company.

Welcome to ComixLaunch, Russell Nohelty!

Today’s Topic:  Kickstarter as a launching pad for new publishers.

Guiding Questions

1) Decision To Go Independent.

Russell bought back all the rights to all of his properties to release them himself. Why did he make this decision and what did the process entail?

2) Using Kickstarter as a launching pad for your career in comics.

Part of the re-release was putting together a print run of Ichabod Jones: Monster Hunter – which was previously published as a digital-only comic.
Were any obstacles to doing a Kickstarter for a book that had already been released, albeit digitally?

3) How to maintain momentum after the Kickstarter.

Let’s excavate some strategies he used to take support from his Kickstarter to Wannabe Press and his other titles.

4) Growth with a Second Kickstarter.

A year after Ichabod, he launched the Kickstarter for Katrina Hates the Dead.
He almost doubled his # of backers (from 162 to 294) and raised $3,000 more (~$5,500 to ~$8,800)

5) Key Tips

  • Build and Audience with Landing pages
  • Facebook ads
  • Webcomics
  • Built mailing list 0 – 1,300 people
  • Auto-responder sequence
    • How did he activate his past backers for this new Kickstarter?
    • How did he acquire new fans throughout the year?
  • SumoMe
  • Project Wonderful
  • https://www.krowdster.co/

ComixLaunch Lightning Round

SPEED ROUND of Questions (Short/ Quick answers 30 seconds or so.)

1) Finish this sentence: “Kickstarter is _______.”

“The absolute best way to launch your creative career.”

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

“I love 99.9% of Kickstarter. I think they could be more transparent. How do you go about becoming a staff pick? How do you run the most successful campaign possible?”

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

“Buffer is probably the number one but Krowdster for a campaign.”

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?

“Do not ask people to do anything for your next campaign until every single person has a book in their hand.”

5) Can you recommend one comic (not done by you) more people need to check out?

“I’m going to say Shiver Bureau by Walter Ostlie.”

 


Sponsor: Johnny Bullet

Johnny Bullet is really the kind of comics that we don’t get enough of. Hervé St-Louis, also known as Toon Doctor, creates it.

It’s a web comic that has the look and feel of a classic newspaper comic strip, except that it’s published weekly web comic.

Johnny Bullet is a professional drag racer who gets in trouble with the law, bad guys, and of course bad women!

You can tell that Hervé, Johnny Bullet‘s creator, likes cars and drag racing. There are muscle cars everywhere!

There is really no comic like Johnny Bullet. It’s been described as Michel Vaillant meets theDukes of Hazzard. Set in the 1970s the characters sport afros, and bell-bottoms.

It’s fun to read a crime comic that’s serious but without being dark and gloomy. Johnny Bullet is your classic good guy!

While Hervé tells me that he isn’t ready to launch his Kickstarter just yet, there’s nothing stopping you from reading Johnny Bullet at ComicBookBin dot com slash bullet (comicbookbin.com/bullet).

Leave him comments so he knows that we sent you!

Johnny Bullet. It’s a comic about a man and his car.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

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In two sentences or less, describe your brand as a comic book creator. And if you don’t have one established yet, if you’re new, then tell me how you’d like fans to describe who you are and what you create.

If you’d like to share your comixlauncher with me, I’d love to hear it. [email protected] subject ComixLauncher 026.


Wrap Up

Where can our listeners connect with you?

Twitter: @russellnohelty

Facebook: Russell Nohelty

Instagram: russellnohelty

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

Is a Kickstarter project in the cards for you in 2016? If so, this session will give you 7 principles to guide your effective use of the Kickstarter platform, and help you set both outcome and performance based goals that make success inevitable.

 

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This session is sponsored by KrakenPrint.

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/kraken for 5% off your entire first order.


Session Table Setting

First Session in a brand new year of episodes. Committing to 52 more weekly episodes of ComixLaunch.
If this is the first time you’re listening, welcome. You’re joining an engaged, passionate, committed audience of creators serious about learning what works to move their careers forward… and come here specifically to learn about the mindset, strategies, and tactics.

Please dive into our archive:

  • Mindset — How having the right mindset toward Kickstarter determines success, Emotional rollercoaster,
  • Strategies — Social triggers at play, Retailer outreach, SWOT analysis
  • Tactics — Pros and cons of early bird rewards, promoting Kickstarters at conventions, how to create a great project image

For this first episode, we’re going to pull back a bit.  This is a mindset and framing episode, which is how I like to start the new year.  The idea of Transformation is an idea I’m kind of obsessed with.
At it’s heart, every great podcast, book, course, or training is a vehicle of transformation.
You’re going to spend the next 20-30 minutes with me…and for that to be time well spent and not time well wasted, a transformation needs to take place…

When I look back at my many years of formal (K-12, undergraduate, and graduate school) and informal (books, podcast, seminars, training programs) education, what separates the exceptional from the mediocre is that I was a different person at the end of the great courses than I was going in.
This podcast is meant to be informative, and educational, and hopefully a little entertaining now and again… but it’s true value is in the little transformations it can make in you, the ComixLaunch listener.
I hope to make this show something that equips you with the confidence, and knowledge, and skills, and resources to take action and build your creative careers.

So, stick with us this year. Subscribe to the podcast on iTunes or Sticher, get on our email list at ComixLaunch.com, and if we do our job right, you can be confident that you’ll be a different, hopefully better creator by listening to this show.
Transformation… it’s powerful, and can be applied to everything… including your comics.
When you’re working on your stories, make sure you can answer the question, “How will a reader be different after reading your book?”
Will you make them laugh or cry? Will you make them angry? Will you make them think?

Today’s Topic

  • Share the ComixLaunch vision and Mission
  • Share our 7 guiding principles
  • Share our goals for 2016

ComixLaunch Mission and Vision
ComixLaunch was founded with a clear vision, mission, and set of guiding principles that drive how we approach the Kickstarter platform and building a career in comics.
The ComixLaunch Mission
To help comic book creators harness the power of the Kickstarter platform to fund their projects and advance their careers.
Guiding Principles
Our mission and guiding principles are interwoven throughout the podcast.
It is our hope that listeners will come to adopt these core beliefs and guiding principles as your own, and that they will positively impact your creative endeavors.

7 Guiding Principles

  • 1) Each of us is 100% in control of our own success or failure. We are responsible, accountable, and the buck stops with us.
    Make solutions, not excuses.
    There are millions of things outside of our control…
    But Our worlds are shaped by the things we focus on…
    Things are going to happen…
    Fufillment delayed more than two weeks at Customs. Full Cthulhu plush body cavity search? Checking beanie bums for meth?
    I’m not responsible for that… but I’m entirely responsible for how I communicate the delay to my audience. How I choose to make it right.
  • 2) Success on Kickstarter is not defined by hitting a funding goal or producing a product, but rather by satisfying every backer to the best of our ability and advancing our careers to the next level.
    50%, 9%, XX% fulfilled but left them financially, emotionally, or physically drained… more burden than blessing.
  • 3) Whether Kickstarter is a finite or renewable resource is not set in stone… it depends on how we use the platform.
    Session 2
  • 4) Hitting a Kickstarter goal is far less important than the person we become in the pursuit of that goal.
    Journey, not the destination.
    Two types of goal setters.
    1) Set a lofty goal, and then focus on how far away that goal is from their current reality.
    2) Set a lofty goal, then focus on how far they’ve come from where they started, and the very next exciting step along the path to that goal.
    Guess what… if the very next step in your career path, whatever it is, isn’t something that excites you… that thrills you to your very core, that’s a problem.
    JJ Abrams, pinnacle of his career… just relaunched star wars, GOAT franchise, biggest thing ever…
    Next logical step in his career.
    The thrill is not emotionally any bigger than any of the other projects he worked on… and the fact that he took on each project with passion and excitement, lead to him getting there.
  • 5) As creators, we need to believe it in order to see it. That makes us special, and the world needs people like us.
    We’re weird people. Most people are passive consumers of the world and what it has to offer.
    “The best way to predict the future is to create it.”
    Year end review, looked over my planner and journal that I use to keep myself organized, and there (include in show notes) was a rough branstorming bubble outline of a Kickstarter for Comic Books and Graphic Novels podcast. Didn’t exist… so I built it.
    And less than a year later, we’ve got a show with 25 episodes, thousands of downloads, and a course with students soon to launch.
    A big reason why Kickstarter is successful is because people want us to succeed… and backers want to be a part of creating something, because most people lack the courage and conviction and resilience to create something new.
    But ComixLaunch listeners, we aren’t most people.
  • 6) When we must choose between doing what’s right and doing what’s easy, we’ll choose what’s right every time.
    There will come a time in your career or your Kickstarter campaigning where doing the right thing is going to be painful, costly, or uncomfortable.
    But in the long run, being known as a stand-up creator who does things the right way is going to pay off.
    It’s easier to stay in bed until 8 or 9 or 10 am… but its very rare that the easy path is the path to greatness.
  • 7) We are all stewards of the Kickstarter platform. We will not take it for granted, and we’ll leave it better than we found it.
    And this last one is really important… we are incredibly lucky to be living in the time we are. Hell, I’m sitting here in my office talking into a microphone… and being listened to around the world, by hundreds or thousands… on your way to work, at the gym, in the car, at the drawing table… now and in the future.
    I’m working with comic book creators all over the world, some of whom I’ve never met in person.
    There’s never been more great free resources out there online, and some tremendous paid resources as well.
    Every few months, a new tool comes out that makes my life, business, world a little bit easier or more manageable.
    And we have Kickstarter, a platform that’s helped the everyman creator, guys like you and me, raise millions of dollars to bring thousands of comic projects to life.

Two kinds of goals —

  • Outcome Based Goals 
  • The result
    Specific, measurable outcomes
    Not 100% in your control
    Performance based goals
    The actions
    behavioral and activity based
    100% in your control
  • ComixLaunch Outcome Based Goals 2016. By December 31, 2016…
    20K Downloads
    1K Subscribers on our Mailing List
    35 Students
    20 Successful Projects Launched — Most important one
  • Performance Based Goals
    Record and release 52 episodes of ComixLaunch
    Bring on at least 20 new guests.
    Create at least 4 great offers to incentivize email list sign-ups
    Run The ComixLaunch Course at least 3 times in 2016.

Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor.
Last year, ComixTribe spent nearly $85,000 on printing.
While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint
Our friends Jacob Way and Sam Amborn at Kraken Print offer:
Competitive pricing.
Great customer service, especially for your first offset print run.
Monthly storage if you do not want to store hundreds or thousands of books at home.
Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
And NOW they even offer Kickstarter fulfillment! Kraken will pick, pack, and ship out orders for your backers.
If you want to unleash the Kraken, go to comixlaunch.com/kraken , mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.
It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.
That’s comixlaunch.com/kraken / C-o-m-i-xlaunch.com/kraken for 5% off your entire first print run.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can and should do right now, or immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU.

ComixLauncher – 025
Write down your number one Outcome based goal for 2016

Make sure it’s specific, measurable, attainable but ambitious, and time-bound.
Now, right down 1-3 performance based goals… activities you will commit to doing that are 100% within your power, that will make achieving your Outcome based goal inevitable.
Sharing goals with others makes them more real, and more likely to be achieved, so if you’d like to share your with me, I’d love to hear it. [email protected] subject ComixLauncher 025


Wrap Up

This session has framed what ComixLaunch is all about in 2016.
I shared the 7 principles that guide how we see the Kickstarter platform, and our mission and vision.
And we talked goal setting… and I shared my personal goals both outcome and performance based for this show, the course, and for all of you guys out there.
If you’re listening, thanks for helping me get one listener closer to my goals for this show, and I hope ComixLaunch is returning the favor, by getting you one step closer to your next successful Kickstarter project.

Quote – Napolean Hill

“Whatever the mind can conceive and believe, the mind can achieve.”

I for one, can’t wait to see all the great things ComixLaunch listeners achieve in 2016.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Closing Call to Action

Please subscribe!


Outro

You’ve been listening ComixLaunch with Tyler James. Visit ComixLaunch.com, C-O-M-I-X Launch.com, for this episode’s show notes and additional resources to help you crowdfund your comic book & graphic novel projects on Kickstarter… and Beyond!