We often hear you can learn a lot more from failure than from comixlaunch_green2success… but that doesn’t make failure any easier a pill to swallow. Today’s guest, Sam Costello, however, has embraced the lessons learned from his first unsuccessful Kickstarter campaign and brainstorms relaunch strategies with Tyler on today’s session. Sam also shares hard won wisdom from 10 years of producing the webcomic Split Lip.


Today’s Session is brought to you by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.

Featured Resource – FreshBooks


What is Today’s Episode About?

Guest Introduction

My guest today is a vermont based longtime horror fan and the award-winning writer of the horror webcomic. For the past decade, more than 600 pages of Split Lip comics have been serialized for free at splitlipcomic.com, and featured the work of many rising star artists from around the world.

Welcome to ComixLaunch, Sam Costello.

Guiding Discussion Questions

1) Tell us more about Split Lip, which recently celebrated 10 years anniversary of webcomicking.

2) 10 years is an eternity on the internet… what changes have you noticed since you started with webcomics today?

3) What are your biggest lessons or tips for creators wanting to serialize comics on the web.

4) Let’s talk Kickstarter… in June of this year, you launched your first Kickstarter, which missed it’s funding goal by less than 20%. My audience actually loves to hear from creators who have had setbacks… so your insight is incredibly valuable. What do you think was the biggest factors to not hitting your goal?

5) Now that you’ve had a few months to process, you’re gearing up for a relaunch. What steps are you taking to give Split Lip a better chance as success this time around.

Speed Round

1) Finish this sentence: “Kickstarter is _______.”

Magic

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

The ability to edit rewards and goals while the campaign is live.

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

Time

4) Fulfillment is where even successful Kickstarter creators often drop the ball… Do you have a fulfillment tip for our listeners?
(If haven’t fulfilled yet, throw in Promotion.)

5) Can you recommend one comic (not done by you) more people need to check out?

Emily Carrol – Webcomics
Josh Simmons


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.

 

ComixLaunch Featured Resource: FreshBooks

Are you keeping good track of the finances for your creative business?

And if so, are you trying to do it with rough spreadsheets you created yourself in Excel that you’re undisciplined about keeping up to date?

Take it from me, who did that for waaay too long, you need to stop wasting time and start using Freshbooks.

Accounting can be frustrating… but FreshBooks makes it EASY.

FreshBooks_1-300x300FreshBooks is specially designed for small businesses and creative entreprenuers like us.

Freshbooks saves you TIME by letting you Import expenses automatically from linked accounts and attach receipts to invoices so that come tax time, you’ll be organized and ready, not scrambling and in a full on panic.

FreshBooks also makes you look more professional and gets you paid faster with their fast branded invoicing options, and the ability to accept payments online.

FreshBooks keeps you up to date on your numbers, with beautiful automatically generated profit and loss statements, tax summaries, expense reports and more.

If you believe you add the most value to the world when you’re spending your time creating your next masterpiece rather than bean counting, then you owe it to yourself to give Freshbooks a try.

I’ve secured a special offer for ComixLaunch listeners…

Go to ComixLaunch.com/freshbooks and you will enjoy a 30-day free trial—no credit card required to try it out.

To get your time back and take control of your creative business finances once and for all, go toComixLaunch.com/freshbooks for a free-30 day trial, and I guarantee you’ll be glad you did.


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [062]

Who is going to be your Kickstarter campaign sounding board?
You’re going to be too close to it… The ideal person:

Should have experience running a Kickstarter.
Should have the time to dig in a bit.
Should not be emotionally invested in the result.

ComixLaunch.com/course –

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Wrap Up Questions
1) One final piece of advice
2) What’s the best way for listeners to connect?


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Want to learn how publishers can use Patreon to build recurring patreon-launch-6revenue into their business and provide extra value to their biggest fans? In this session, Tyler talks to Mike Kennedy, publisher of the Eisner-nominated comic book and graphic novel imprint Magnetic Press. Mike is using Patreon in an innovative way, and he shares his thinking and experience on Patreon, as well as bonus tips about licensing comics.


Today’s Session is brought to you by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource atComixLaunch.com/club.


Session Table Setting

Listener Feedback

“I just heard you say “Perfect is the enemy of progress.” I completely agree, I’m all about action! Too many people only sit and talk about what they’re going to do. Better to run and stumble than never get off the couch!” – Dylan Andrews | Launched his Patreon

Facebook Results
054 – 10 Simple Tips to Prep Your Facebook Page for a Kickstarter
Jay D’Ici – Conceptual Heist

Patreon Tiers

Max Battistella – Patreon Tiers

What is Today’s Episode About?

Guest Introduction

My guest today is the publisher of Magnetic Press, a comic book imprint built to help creators both new and established from around the world share their stories with an English-language/North American market.

He is the former publisher at Archaia, and together with Wes Harris, former VP of publishing at BOOM!, founded Magnetic Press, and for the past three years has been steadily building that imprint from the ground up.

Magnetic Press books have received multiple Eisner nominations and they are doing very interesting things on Patreon.

Welcome to ComixLauch, Mr. Mike Kennedy!

What is Today’s Episode About?

Patreon for Publishers

Guiding Discussion Questions

1) One of the things I talk about on ComixLaunch is the importance of niching down far enough so that we can compete in a crowded and competitive market. Magnetic Press has definitely differentiated itself. For those who are new to your company, can you talk about the story behind Magnetic Press, and the kinds of books you publish?

2) Last year, you launched the Magnetic Press Ambassadors club, which was one of of the more ambitious and innovative uses of the Patreon platform that I’ve seen. Can you talk about how Patreon first got on your radar, and what were some of the objectives you had for your Club?

3) I’ve been a backer of the club, and each month I get, essentially a Magnetic Press digital magazine PDF, which is phenomenal. But it seems like you’re putting a TON of work into the Club. How much work are you putting into running and managing the Patreon each month?

4) Currently generating $636 with the support of 22 Patrons… You’re offering some tremendous value over there, but I know you’ve told me it’s been a slow grow. What are you doing to attract more Patrons and get the word out?

5) I know you’ve made some adjustments to your Patreon in the time you’ve had it running. Do you have some lessons learned or dos and don’t for publishers thinking about jumping on Patreon?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go toComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [062]
You don’t have a business until you have monthly recurring revenue… What can you do in the next six months to start generating monthly recurring revenue for your creative business?

 

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Wrap Up Questions

1) One final piece of advice for publishers
2) What upcoming project are you most excited about?
3) What’s the best way for listeners to connect?

Patreon Shoutouts

M.K. Palmer – Michelle – Meraki
Lee Strayer – VIP
Last Ember Press – Free Comic


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

 

patreon-launch5

Can Patreon work for writers? Jim Zub, acclaimed writer of Skullkickers, Wayward, and GlitterBomb swings by to drop knowledge bombs a plenty on how writers can harness the power of Patreon. Plus: Winners of the Patreon Survey Amazon Giftcards announced!

capture_jimzub

Here’s Jim Zub’s Patreon – https://www.patreon.com/jimzub

Here’s Jim’s Blog – http://www.jimzub.com/

And here’s a great article Jim wrote on the economics of creator-owned comics: Creator-Owned Economics: 2010 VS 2015

Follow Jim Zub on Twitter –

Having trouble writing your Patreon project description? In this section, Tyler will share 15 key elementspatreon-logo-05 to a strong sales page, and how to make those elements work for you. Plus, bonus tips from Jason Brubaker, and ComixLaunch listener voicemail.


Today’s Session is brought to you by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource atComixLaunch.com/club.


Session Table Setting

Listener Feedback

Jay D’Ici – Struggle is Real

I really enjoyed the struggle is real podcast, I’ve always been a believer of the sending down the elevator.
My struggle issue isn’t really something I believe I’ll face the same way again but the story goes like this:
My first webcomic series “THE UNFINDING OF ERASMUS CIVITATUM” was doing alright, we weren’t making money or losing money but we’re starting to develop a following. At the end of the first chapter my artist quit over a creative difference. After a month and a half searching on line frantically I found a new artist, but after just a few strips he ended up having to quit the series as several personal issues started to overwhelm him. After two artists leaving me in the lurch I was miserable as I was going to have another story sitting around doing nothing.
A month later another writer friend challenged me to participate in NaNoWritMo. I decided to stream line the comic into a novel (there were several more stories in the universe I wanted to tell). It took me until the following March but I finished the first draft of the Novel.
Finishing the novel helped me three ways

1) I proved to myself that I could write a Novel

2) it allowed me to finish the first part of THE UNFINDING OF ERASMUS CIVITATUM and get that story out of my head.

3) and completing the novel was part of the proof that Matt G Gagnon needed to see I was worth working with leading to CONCEPTUAL HEIST which has been running over a year.

Also, without THE UNFINDING I probably wouldn’t have been in the right headspace to meet my fiancée, so I wouldn’t have my son.
Also, just so you know Matt and I are planning on doing a Kickstarter in January/February at the moment. And our Patreon has hit 30$/month.
Be well man, my son starts day care this week so I’ll be getting on top of you Patreon stuff by later this week.

There’s no support bereavement group for lost collaborators… but maybe there should be.

 

What is Today’s Episode About?

How to do it Step by Step?

1) Who are You & What do You Do (Expertise)
(who you are, what you’ve done)

“Hello, my name is Mario. I’m a Kansas City based artist, who self publishes, illustrates and writes a series of comics and books, runs a blog that follows my creative efforts, and also run Artisan Rogue Radio (podcast) and my own channel on YouTube.” Mario https://www.patreon.com/theArtisanRogue

2) Grab their attention with a Qualifying Question

Does this relate to you? Yes or No?

3) Tell people what you’re about to tell them.

2 Sentences.
Today, I want to invite you…

4) Story (The Why Matters)

High point, low point, high point
Matt Holiday – HolidayWhatTV youtube – Daily high energy video about holidays around the world.
Why?
https://www.youtube.com/watch?v=9gfn0wKToaI
“About a year ago, I quit my job at a studio in California, moved to a cheap little apartment near Portland, OR and started working on my own projects (while still doing enough freelance on the side to pay the bills). It has been tough at times, but its also been one of the best decisions I’ve ever made. I’m really excited again about creating art.
It’s been a lifelong dream to tell my own stories, free from meddling and design-by-committee, and now I’m finally able to devote more time to them. And with your help, we can bring these projects to life.” – Mac Smith, SCURRY

5) Unique Value Proposition

Here’s what you can get only here…
Here’s the problem you have and here’s how my Patreon will fix it.
“Every month I’ll be using Patreon to show my supporters the comic writing process: Full comic scripts, project pitches, story development notes, and even advance reading PDFs of my upcoming creator-owned comics are all ‘unlockable’ depending on the level of your patronage.” – Jim Zub

6) And that’s why I’m on Patreon…

ComixLaunch Podcast…
Why the Podcast?
Why the Patreon?
“Quite a few people who have read my comic-making articles have asked me how they can show their support for the advice I’ve put together. Normally I just point them toward places where they can order my booksbut, with the changing creative landscape and new avenues available, I’ve realized how useful direct support can be. That’s why I’ve set up this Patreon page. “

7) Step 7 possibilities

What is possible with your support?
” $3000 goal – With this mind-blowing amount of support, with just a few videos, we could afford to upgrade to a Sony A7S Mark II camera with which to film ICWXP’s Episode 206 for truly incredible, mega-sharp, professional picture quality for the epic Season 2 finale.” — Goals section… specific. Should include some general possibilities in the page copy, too.

8) General Explanation of Patronage

Features & Benefits
“What are you offering & why is it so great”

9) What is Patreon?

“Patreon uses your choice of card or online transaction service to charge creators a reoccurring (or subscription) set amount at certain times. I am set to monthly so you will not be charged until the end of the month (between the last day of the month and up to the 5th depending on method). This is basically a tip jar system with incentives found in the pledges on the right of the page.” – Ashley Shinavar is creating entire universes! https://www.patreon.com/Entanglement

10) Your Irresistible Offer

Put it in dollar terms
“For the price of a coffee per month you can show your support for the work I’ve done telling stories and helping future comic creators build stories of their own.” – Jim Zub
Get Real, Get vulnerable.
Share real costs of doing what you do. Not out of guilt, out of education.

11) Price Reveal

What does it cost to get started?

12) Risk Reversal

Won’t be charged until 1st of the Month
Can change any time.
Can cancel any time

13) Testimonials

iTunes Reviews
ComixLaunch Course Students
Caliber of people on the podcast?

14) Call-to-Action

I would like you to join the club today.

15) The Checkout Process

What’s going to happen when they sign up?

Click the Become a Patron Button

Demonstrate the 4.00 a Month VIP upgrade

Click Continue

Add your Payment Information

Stripe
Paypal

Click Confirm and Pledge

Congrats Page – You’re now an official Patron!

Welcome Package

5 Things
Image Guide
50 Tips from 50 Creators
KrakenPrint Paper Guide
Pro.ComixLaunch 20% Off Coupon
ComixLaunch Archive – 1-10 MP3 Zip Files

For those of you who have decided to join the club, here’s what happens next!

Click the form (if watching on your phone… exit out)

Walk through the checkout process


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go toComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [060]
What’s your story? High, low, new high

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Training Shows

A Few Bonus Tips

Break up the page!
That’s a lot of Copy!
ComixLaunch sales page is 2000+ words.
Break it UP!
Images.
Infographics
Videos
Gifs
Bullets
Headlines

No one is going to read all of that!!!

Not True.
Most of the people who hit your page:
Already know like trust you and are coming to back your page. They won’t read it all.
Don’t know like and trust you and stumble on your page by mistake… all that copy, likely a turn-off.
Third group… warm and need to know more before they pull the trigger.

Most people won’t read every word you write… that’s okay.
But of the people who DO read every word… a big % of those are going to become your Patrons.
Most out there, even successful ones, do NOT have all these elements? Why? Because they’re written by musicians, artists, etc. not copywriters.

Do you need all of these elements?

Probably not. But if you’re struggling… give it a shot.
Look at the checklist. How many elements does your page have?
What’s missing?


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.