In this session, Tyler and Searnold of Completely Different Comics 30daylaunchchallengediscuss their experience keeping a Patreon Launch Journal for 30 Days, where they committed to taking action and tracking results for their respective Patreon launches for a month. Lots of insight on what works when it comes to building your Patronage.


Today’s Session is brought to you by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource atComixLaunch.com/club.


Session Table Setting

30 Day Patreon Launch Challenge
How you can kickoff a challenge for yourself.
Interview with a creator who took me up on the Challenge… took action, got results.
http://www.comixlaunch.com/patreonlaunchjournal/
Show Updates

One more READY FOR LAUNCH workshop — How to get your comic & graphic novel funded WITHOUT a big following on social media.
ComixLaunch.com/ready
Just Launched

What is Today’s Episode About?

Guest Introduction

My guest today is the creative force behind Complete Different Comics, where he delivers up a new stand-alone comic short on the first of every month, giving him the opportunity to work with lots of talented artists. He recently jumped head first into the Patreon platform and kept a 30-Day Launch Journal which he shared publicly charting his actions and results to get his Patreon off the ground. Growing the audience and reach of CDC and launching a successful Kickstarter are in the cards for him in 2017.

Welcome to Comixlaunch, Searnold!

What is Today’s Episode About?

Big theme or topic for discussion
http://www.comixlaunch.com/patreonlaunchjournal/

Guiding Discussion Questions

1) Before we get started, tell me a little bit about Completely Different Comics and your work?

2) Okay, so, let’s dig into the Patreon Launch 30 Day challenge. What was it about the challenge that inspired you to take action on it? What was your initial goal? And how were you feeling about it before you launched?

3) What did you find out when creating your Patreon page and planning your launch that surprised you?

4) Where did your first Patrons come from? How did you get them to your page, and what did seeing that first pledge come through feel like.

5) 30 Days focused on anything can be tough… how tough was this challenge for you? What would you have liked to have done better or would you do differently in the future?

6) Where are you now with Patreon, and what do you see for your Patreon Page going forward?

Speed Round

1) Let’s the pretend the powers that be at Patreon are listening (which you know they are)… if you could change one thing about the Patreon platform, what would it be?

To be able to interact with people on Patreon who follow you and receive updates but haven’t yet backed you.

2) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

A program called Gimp. Like a free Photoshop

3) Do you have a tip for finding artists to collaborate with?

Offer them money.

4) Can you recommend one comic or book (not done by you) more people need to check out?

Ryan North “Dinosaur Comics”

Brian Clevenger’s “Atomic Robo”

Aganan Beck “Space Corps”

 Ben Templesmith “Black Holers”

All on Patreon

Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go toComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s ComixLauncher.

A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [072]
What’s something measurable that you want to improve?

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Quote
“We are not creatures of circumstance, we are creators of circumstance.” – Benjamin Disraeli

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.
Wrap Up Questions
1) One final piece of advice
2) What has you most excited?
3) What’s the best way for listeners to connect?


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

“NOW is the best time in the entire history of the comic book the-comic-industry-solar-system-1994-vs-2016-smallindustry to be a self-publisher.” At least that’s the perspective of Kirk Lindo, who brings more than 25 years of comics publishing experience to the table. Tyler and Kirk talk the evolution of comics publishing in this session, and Kirk also shares one tip that has doubled his productivity this year.


This session’s featured resource is Bluehost.

Go to ComixLaunch.com/bluehost for a special discount on domain registration and website hosting.


Session Table Setting

Would you like to know how self-publishing has changed over the past twenty years from a creator who has been in the trenches since the early 90s?
I have an absolutely KILLER interview with a creator who brings a great perspective on the past, present, and bright future of comics… you’re going to love this one. I know I did.

 

Listener Feedback

“We ended up launching All the King’s Men on Kickstarter, smashed through our modest goal in the first five hours, and are now sitting pretty at 220% funded after just one day. Obviously having a good product at a good price is an important part of the equation, but I credit a great deal of this campaign’s easy-come success and reduced-stress process to the advice I’ve soaked up from the ComixLaunch podcast. The podcast got me thinking about accessible logos, the content of the project’s by-line, different options for standing out, and what information is most critical when writing a project description. It’s made the whole process much easier than my previous campaigns, almost intuitive.” (Shane W Smith, All the King’s Men)

 

Show Updates

Ready For Launch Workshop

Having a blast with them… I’m going to do one more in 2016!
Free Online Workshop
How to Get your Comic Book or GN Project funded WITHOUT a Large following on social media.
ComixLaunch.com/ready to register.
Tech worked wonderfully! My beautiful slides worked!

Club ComixLaunch

VIP Resource – A Ninja software tool that I designed makes it super easy and quick to take Comic book pages and cut them into single panels.  A while back, I mentioned the idea aloud to a few of the engineers at the game design studio I’ve worked for.
The next day, one of the engineers came in and had a working prototype.  Especially useful for creating quick social media sharing images.  Useful for chopping up good resolution panels for making comic teaser trailers and Kickstarter videos.  All VIPs have access to it right now!
ComixLaunch.com/patreon to support the show and get access.

Super Cool, Super Secret December / Holiday bonus resource.
I will be acknowledging some new Patrons at the end of this show.

Platform Updates

Kickstarter Live
Gamechanger.
Will be doing a dedicated show about it.
Encourage you to go to live.kickstarter.com sometime this week to get a feel for it and for the possibilities.

Patreon Scheduled Posts
Patreon now supports the ability to schedule posts.
Before you could publish or draft… anyone with a blog knows the scheduled post feature is super desirable.

 

What is Today’s Episode About?

Guest Introduction
My guest today has been making comics and selling comics since the 4th grade.
He studied comics and sequential art under Will Eisner at The School of Visual Arts in Manhatten, and was Editor-In-Chief at Personality Comics in the Early 90s where he worked with creators including Jimmy Palmiotti, Adam Hughes, Jason Pearson & Brian Stelfreeze among others.
He also has experience as an art director for an Ad agency and Marketing Director for a large sportwear company.
Over the past three years, he’s returned to comics with a vengeance, publishing 33 books, and harnessing the power of the Kickstarter platform.

Welcome to ComixLaunch, Kirk Lindo.

I’m really excited to talk to you because… you bring a wealth of experience and hard won insight, and have a perspective that many of our younger listeners do not.
What is Today’s Episode About?
We’re going to talk about self-publishing past and present.

Guiding Discussion Questions

1) You recently gave a lecture on a publishing panel in which you opened it up with the bold statement that “NOW is the best time in the entire history of the comic book industry to be a self publisher.” You are someone who has been doing this a long time, and bring a long perspective on this… I happen to agree with you by the way, but I’ll ask you to lay out the case for your argument.

Speed Round

1) How would you finish this sentence: “Kickstarter is _____”

A life changer if you do it right

2) Let’s the pretend the powers that be at Kickstarter are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

A customizable backer thank you page 

3) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

Adobe creator suite

4) Fulfillment is an area where even successful Kickstarter creators often drop the ball. Do you have a fulfillment tip for our listeners?

Pack nicely

5) Can you recommend one comic or book (not done by you) more people need to check out?

Star Power


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

BLUEHOST

Let me ask you a question… are you master of your own domain?
No, this isn’t a dated Seinfeld reference… I’m talking about your web domain.
And Bluehost is an all in one web hosting solution that will help you master your domain.
I own the domains for ComixTribe.com, ComixLaunch.com and many more… but I know many of you are trying to save a few pennies a day by NOT paying for domains you’re trying to build brands around.
That’s a mistake.
Owning your own domain provides better branding

More professional.
More credible.
More memorable.

When you own the dot com for your brand, it’ll help you protect it.
If you’re building your empire on someone else land, your comic @facebook or @tumblr or remember @myspace God forbid… you don’t control those platforms.

Own your own domain…

You can use the ComixLaunch affiliate link to get a special introductory offer and 30-day money back guarantee at Bluehost by going to Comixlaunch.com/bluehost today.
Bluehost powers more than 2 million websites world wide and makes it super simple to get a wordpress hosted website up in just one click.

Master Your Domain, go to ComixLaunch.com/bluehost and lock it in today.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [071]

Now, this ComixLauncher is going to make more sense to you when you hear the rest of the interview with Kirk… but here’s what I want you to do.

When you thinking about your productivity… imagine a scale from 0 to Four.

0 being NOT productive at all.
4 Being BEAST MODE productivity.
1, 2, 3 being in between.

Now, write out.. a quick sentence or two for what each level of productivity looks like for each level.
How many pages scripted is a 1?
How many panels drawn in a day is a 2?
How many editors contacted is a 3?
Whatever thing you’re measuring… or judging yourself on, think about what each of those levels actually looks like.
And then the last thing…
One a scale of 0-4, what was yesterday?
What was or will today be?
And what does tomorrow look like?

Invite to share your scale with me @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up Questions

1) One final piece of advice
2) What has you most excited?
3) What’s the best way for listeners to connect?

Special Thanks to Patrons

Philip from Leviathan Studo and House of Imagi, is a GOLD VIP Club ComixLaunch Insider.
Also working with Philip inside the ComixLaunch Mastery Program… excited to be working with him.
You can check out his comic Requiem for a Grieving hero over at line Webtoons, where it’s being serialized.
Cody Stewart.
Cody Stewart upcoming Kickstarter for The Slip.
Cody was in the pilot version of the ComixLaunch Course, and will be launching in January I believe.
Working hard and it shows.
M.K. Palmer (Meraki) and James Whiting (Margo Integalactic Trash Collecter), also from the ComixLaunch Course pilot, and I’ve sung their praises on this show before. Thanks again for your support in helping the show continue to come out like clock work.
Big Tim
My name is Big Tim. I am an independent comic book writer.
His book Cthulhu Williams… gotta check it out on name alone.
Has a Patreon over at patreon.com/bigtim
James Powell
James is writer of Ten31 Publishing. Horror comics for Kids.
Been working with James a lot inside the ListLaunch Course, and I know he has some Kickstarters in the works for 2017… excited for him to get into the game.
Recently had shoulder surgery and is on the mend.

There are more to call out… but we’re out of time. So until next time…

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Next up: The Return of the Patreon Launch series… we’ll talk to a creator who took me up on the 30 Day Patreon Launch challenge… he took action, he got results, and we’re going to share them with you next week.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Today’s guest is a writer, model, cosplayer, and host of the podcast comixlaunch_green007Vodka O’Clock. Tyler and Amber discuss a wide range of topics, including releasing books via Kindle and Amazon Createspace, the challenges of making big changes to your Patreon format, what it takes to do NANOWRIMO, and how to build a better, more inclusive comic book industry.


Today’s Session is Sponsored by

Luminous Ages, a fantasy comic and art book now on Patreon. Visit ComixLaunch.com/luminous to find out more.


Session Table Setting

Show Updates
Ready For Launch Workshop

In the ComixLaunch Podcast, I’ve been talking a lot about “building an audience” lately and how absolutely important that is to crowdfunding success.

But some of my listeners have taken me to task for it lately, and I’ve been hit with a bunch of “Yeah, buts…”

“Yeah, but how big an audience do I actually need to launch a Kickstarter?”
“Yeah, but how to do I get started building an audience when no one knows I exist?”
“Yeah, but what if I [hate, suck at, don’t know how] to promote my work?”

I get it.
And honestly, I LOVE the “Yeah, buts…”
Because “yeah, but…” is an indicator that the very next thing that follows is a pothole in a creator’s road to success.
And that’s largely how I view my job here at ComixLaunch…
I’m looking for the potholes creators like us are hitting and I’m trying to fill them to the absolute best of my ability.

ComixLaunch.com/ready

Ready for Launch: How to Get Your Comic Book & Graphic Novel Project Funded on Kickstarter… Without a Big Social Media Following

Workshop attendees will learn:

✔ Why a big social media following is NOT a prerequisite to Kickstarter success… and what definitely is.
✔ Where Kickstarter backers really come from and the best way to get them to support you on Day One.
✔ The #1 mistake that most failed Kickstarters make, and what successful project creators do differently.
✔ How to figure out how big your audience needs to be to have success on Kickstarter, and what to do to prepare them for your upcoming campaign.
✔ My Top Tech Tool recommendations for building and engaging with your growing audience in preparation for your launch.

Plus: Special Bonuses for Live Attendees & a Q&A Session to get your Kickstarter questions answered.

Note: Prior registration is required. Unfortunately, there will not be a replay available for this training, so hope you can make it live. (If there’s demand, I may do an encore at some point.)
I’m going to do a few more Workshops between now and the end of the year… pick a time that works for you and join me!


Guest Introduction

My guest today is a writer, model, cosplayer, and host of the podcast Vodka O’Clock.

ealHer journalistic and op-ed writing has been published at Women Write About Comics and Femsplain.com, as well as her blog AmberUnmasked.com.

Her comic book fiction work has appeared in the Rise: Comics Against Bullying and Shakespeare Shaken anthologies among others.
And her latest novel, Full Body Manslaughter, the 2nd book in her Farrah Wethers Mystery series, was just released in Kindle and Paperback format on Amazon.

Welcome to ComixLaunch, Amber Love.

What is Today’s Episode About?

Guiding Discussion Questions

1) Creatively, you keep a lot of plates spinning, and that’s something I resonate with. When I’m being hard on myself I call it “creative ADD” and when I’m being generous I might say I’m a “Renaissance Man.” I think the term “Renaissance Woman” would apply nicely to you… but I’m wondering if you could tell us a bit about your journey as a writer/creator and what aspects of your art are you most passionate about now?

2) On the ComixLaunch podcast, we primarily talk about Crowdfunding Comics & Graphic Novels on Kickstarter… but in the title of the show, I included “…and Beyond!” because I knew I’d want to talk about other platforms… You’ve published work on the Amazon platform, using both Kindle and CreateSpace. Can you tell us about that experience?

3) You have a Patreon set up to help support your creative work. What’s your approach to Patreon been? https://www.patreon.com/amberunmasked

4) Making the comic book industry and comics internet a better place for female creators is an issue you’re passionate about… and have been since you started blogging and writing in 2006. As we’re ending 2016, how do you think that progress is going? Are things getting better, worse, or unchanged for female creators? And what 1-2 things would you like to see happen over the next few years that could make a better industry for everyone.

5)NANOWRIMO is this month… and you’re doing it again! What’s that experience like, and why does that grueling challenge to write a novel in a month keep pulling you back in!

Speed Round

1) Let’s the pretend the powers that be at Patreon are listening (which you know they are)… if you could change one thing about the Kickstarter platform, what would it be?

2) What’s your secret weapon? (Meaning a tool, resource, app, etc. that you couldn’t make comics without?)

3) NANOWRIMO Tip for First Timers?

4) Can you recommend one comic or book (not done by you) more people need to check out?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Luminous Ages

photo-original

Luminous Ages is a fantasy comic set in a universe where dragons, humans, gods, titans, demons, angels and beasts have the ability to control dream magic!
Created by Australian writer/artist Anthony Christou, the adventure begins with a young farm boy, Thrakos, going through a painful transformation to become a Mage of the Mark. What path will he choose? What secret has his father been hiding from him? And why are dragons hunting him in the dreamworld?

It’s a full-color paperback comic available now on Kickstarter, and includes a bonus concept art book full of dragons and magic, that expands on existing and future characters and environments in the comic!

The first issue of Luminous Ages and the Concept Artbook is finished and can be ordered now.

Go to ComixLaunch.com/luminous to find out more.

Be sure to leave Anthony a comment so he knows that we sent you!


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [070]
The next time you read something outrageous in your head online that sends your lizard brain wild… stop. Remind yourself that this clearly WRONG person was once a baby… and imagine just a few big moments in his/her life that resulted in that comment or action.
One, it’s a good thought exercise for the writers out there.
Two, it’ll train that all important often underveloped part of the emotional spectrum… Empathy.

Share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Hope you enjoyed that conversation. I know I did.

Check out Amber’s Book

fbm-frontcover

And Connect with Amber here:
Vodka O’Clock is on iTunes, Stitcher, and AmberUnmasked.com
Twitter: @elizabethamber
Instagram: @amberunmasked

Any special announcements

ComixLunch
Comics, Kickstarter, and Lunch!
Facebook.com/ComixLaunch

Ready for Launch
ComixLaunch.com/ready
It’s like a Live version of the podcast!

Thanks for Listening.

In future episodes we’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Bringing on a self-publisher who first started making and selling comics in the 4th grade, was a veteran of the 90s boom and bust of independent publishing, and after a long hiatus, is back with a vengence and feels now is the GREATEST TIME to be a creator.

You’re going to enjoy that interview!

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.

How do you get the people within your reach off the fence and into how-to-get-backers-off-sidelinesyour campaign as an engaged backer? In this second part of a two-part mini-training, Tyler shares a load of ideas on how to encourage the 4 different types of “sideliners” to support your project.


This episode’s featured vendor is StickerMule custom stickers and more. Go to ComixLaunch.com/stickermule and get a $10 credit on your next order.


Session Table Setting

Welcome back.
Here’s Part 2 of a Two Part Training that, especially if you’re in the middle of a Kickstarter right now, or are about to launch one, could be the most important training you need right now.

In you haven’t listened to Part One, ComixLaunch.com/session068 Hit pause on this one and go listen to that now. It’s good!
We lay the groundwork, the foundation and cover the psychology of the sideliners in Part 1. In part 2, we’re going to talk about how that understanding gets put into practice, with loads of examples.

Acknowledge

Sam Costello
Split Lip Kickstarter – Sam joined us ComixLaunch.com/session063 to talk about the relaunch of his Kickstarter campaign.
Sam discussed his relaunch plan on this show, and we brainstormed together some ideas.
Happy to report that Sam’s relaunch was a success… and in fact, earned the support of more backers than his previous failed Kickstarter launch.
So, we’re thrilled for Sam, and again, we love stories like this… not about never getting knocked down, it’s about picking yourself back up, learning lessons, making changes, and trying again.

 

Jenny Wood

Flutter Kickstarter a success!
We heard from Jenny on ComixLaunch.com/session065
Exceeded her goal which will help bring her series to a close and to print.

Joe Schmalke
Whore of Babylon campaign – wrapped up recently.
3rd campaign… first time he broke into the 5 Figure level, raising over 11K in funding.
Joe a friend of the show and semi-local creator.
Could be wrong, but I think he put a few ideas in the ComixLaunch Kickstarter Update Guide to tremendous use.
ComixLaunch.com/Club to get free copy of that guide, and also a taste of what being a member of Club ComixLaunch on Patreon is like.

 

Listener Feedback

My favorite time… Negative Feedback

Review Posted on iTunes

Good, but too much filler – 2 Stars

Okay, I want to say just a few things about this.
Last time I shared a negative review, I heard from a few listeners who said that review made them angry, and we had a good laugh about that.  I share the review, though, not to get sympathy, empathy, or as a call to arms for listeners to come to my defense or anything.  I share it because it’s an opportunity for a bit of a teachable moment…

When you create anything and put it out into the world, it is no longer just yours.

Your art is your art, and other people’s reception, interpretation, acceptance, or in the case of this reviewers rejection of it is theirs.
There was a time when reading a review like that about something that I’ve created would have consumed me. Would have forced me to curl up into a little ball and question every single thing I’ve done on this show since the very beginning. Would have paralyzed me and derailed me and would have caused me to stop going.

Thankfully, now is not that time, and I’ve gotten better at dealing with and accepting criticism for what it is… one person’s truth a given moment in time.

And I want you guys listening to this to know that this will happen to you too if you’re brave enough to do what, frankly, most people in this world are not… and that’s to put yourself and your work and your art out there into the world for judgement, for acceptance, and yes, for rejection.
Criticism is never easy to hear, but it isn’t something to fear.

But I will be perfectly honest… getting a review like that gets a whole lot easier to take when the very next review is:

Required Listening – 5 Stars
Tyler James and the ComixLaunch podcast are indespensible…

All that said, CC Lia, I do want to thank you for a few points:

1) I do want to up my podcasting game.
I’m about a year and a half into this thing… and there are a ton of things I want to improve and get better at as a podcaster/broadcaster.
I’ve recorded roughly 60 hours of episodes… which is a long, long way from my 10K hours.
And in-particular, I want to make sure that this show is a good use of my listeners precious time… and I’m certainly always considering ways to make it more efficient, more actionable, and more effective for my listeners.

2) I do want to let you know that there’s a reason why I take my time on some of these things. Sure, most of the episode of ComixLaunch I could bullet the main ideas and take aways on post-it note. And maybe there’s an alternate reality version of this show that’s a minute long as an episode. At the same time, as an educator with a M.Ed from Harvard, I know that most learners don’t learn and retain bullet points… unless they’re grounded in story, and explained in some depth, and misconceptions are debunked, and examples are given, and so on. So, that’s why it’s not just bullets and tips and see you next week. Can I get better at delivering the content efficiently. You bet I hope so. But for me personally, I tend to like the 30-60 minutes of podcasting… and I know listeners like Enrica Jang of Crossing and Red Stylo Media listens to this show on the treadmill and I can’t cut her runs too short now, can I?

3) And as far as time on the podcast spent talking about the other things of value I have to offer you and the rest of my listeners, be they my projects, comics, the books and projects of my guests, and the courses that are helping creators like you take their games to the next level and get results and bring more art bravely into this world, well, I’m going to give that a #sorrynotsorry. Because I believe in what I’m doing, I’m passionate about it, and I believe it would be a disservice not to tell my listeners about it.
And if you, CC Lia, are creating art that you believe in and are passionate about and think will make the world and the lives of your audience and the people within your reach better… and hope you will have the bravery to tell us about it, too.
Again, though, I appreciate your truth, and you taking the time to review the show. ComixLaunch.com/review

I did get a huge kick out of the suggestion that I’ve brainwashed the listeners and made them drink the ComixLaunch Kool-aid over here for those 5 star reviews… but as Rick and Joe and Sam and so many others who have put the ComixLaunch principles to good use in their own creative life are killing it show,
“If the Kool-Aid works, keep drinking it.”
I might have to put that on a t-shirt.

 

What is Today’s Episode About?

Training Show

  • Recap Part 1
    • Derek Halpern SocialTriggers.com for the framework.
    • Your Reach
      • Take My Money
      • Not Interested
      • Sideliners
        • Indifferent
          • Don’t care
        • Skeptical
          • Don’t believe you
        • Worrier
          • Don’t believe in themselves
        • Procrastinator
          • Don’t want to act now.
    • Everyone Else – Ignore
  • 1. How to Make the Indifferent care
    • The Indifferent’s biggest barrier is that they don’t care about what you’re selling.
    • That doesn’t mean they aren’t a fit, it just means you need to show them why they should care.
      • Key Idea – Why is your project important and who is it important for? Why are you the right person to tell it? Why now? Why does it matter?
      • Example 1
        • The Mighty Titan
          • Joe Martino – Tapped into his Why
      • Example 2
        • Align you project with a cause, and idea, a pain point, a troublespot…
        • Pick an edge – Vanilla sells by established brands and market leaders, but YOU will never break into the icecream market with vanilla as your selling point.
        • What do your ideal readers care about?
        • Biggest Publishing project of all-time, Good Night Stories for Rebel Girls tapped into this brilliantly.
        • Concept of a storybook with short biographies about women is not a revolutionary concept…
          • 100 bedtime storiesabout the life of 100 extraordinary women from the past and the present, illustrated by 100 female artists from every corner of the globe.
          • we unlocked our Surprise Stretch Goal! Which means that next January 2017 we will fly to Rwanda for 7 days of workshops for children and grown ups about female leadership. We are partnering with The Art House Rwanda, a local collective of artists based in Kigali, the capital of Rwanda and one of the most vibrant cities in East Africa.
          • “Good Night Stories for Rebel Girls” will not only be an opportunity to inspire young girls through the adventures of these unconventional women,
    • And that’s what you have to do when you’re dealing with The Indifferent.
      • You need to figure out what they really care about and then show them how your product will help them get it.
    • ComixLaunch Podcasts to Listen to follow up on this:
      • Kwanza
      • Jenny ComixLaunch.com/session065
  • #2 How to Make The Skeptic Trust You
    • The Skeptic’s biggest barrier is that they don’t trust you. They don’t trust that you’ll deliver what you’re promising, or that it’ll be as good as you say it is. They may even go so far as to think you’re a scammer.
    • Like with The Indifferent, sometimes we blame The Skeptics for their attitude and get defensive. You might be tempted to say, “No, you’re wrong! I’ll prove it to you!”
    • This will scare them away. It will put them on the defensive, and make them think you’ve got something to hide.
    • And that’s why you should welcome skepticism openly.
    • Even if you readily say, “I can relate. I used to think… But now I have a new way of looking at things. And here’s why…”
      • Do you see how that calmly switches their skepticism into a story about why they should buy?
      • The trick?
      • You meet the skeptic where they are, whether you tell a story about yourself or one of your fans, and gently take them towards your desired end result…the sale.
    • The longer you’ve been at this, assuming you’ve been doing things the right way, the less the ammunition the Skeptics have to work with.
      • Guys like Joe Schmalke or Jenny Wood are going to have less skeptics with 2 previous successful KS under their belt than someone like Rick Marks, who’s doing his first creator owned book and first Kickstater.
        • For those reasons, Rick made the very smart decision to set a relatively small and attainable Kickstarter goal and focus on digital rewards.
        • When Rick delivers… he’s going to have what all of us should be working on every single day… a track record of success.
        • Rick is earning the right to go after and set bigger goals on KS and elsewhere.
    • This is why Skin in the game is key?
      • Who are you more likely to support.
        • Kickstarter from a guy with an idea a few sketches and 100 words of copy on a KS page?
        • Kickstarter with a guy with an idea, a team, 25% finished, a clear and detailed time-table for finishing, a detailed budget breakdow, a well written FAQ and Risks section?
    • In practice, social proof is what you’re looking to add to your campaigns to help make the skeptics believe you’re good for it.
      • John Lees – At NYCC SINK #1. Videos. Gold.
      • Critical reviews from established sites.
      • Blurbs from known creators in same space.
      • Actual customers.
      • Sales of previous books.
        • #1 determination of whether or not a book will sell in the book market. Did the last book by the author sell?
  • #3 How to Make the Worrier Believe In Themselves 
    • The Worrier’s biggest barrier is themselves. They can’t stop WORRYING. They always think, “I’m not the type of person who can back this. What if I try and then I fail? Will I feel stupid later if I back this?”
      • The bottom line is: Worriers don’t think they’re the kind of person who can benefit from your product or service. And that’s what keeps them from buying.
    • Now, most people think that the best way to deal with The Worrier is to tell them not to worry.
    • But instead of getting The Worrier to stop worrying, it pushes them away.
      • Detail the process step by step.
      • Offer a satisfaction guarantee.
      • Give a free sample.
      • Offer a range of pledges.
    • But the point is that you MUST anticipate and address the worry before your prospect even thinks of it.
  • #4 How to Make the Procrastinator Stop Procrastinating
    • The Procrastinator’s biggest barrier is procrastination.
      • Unlike The Indifferent, these Sideliners already want what you’re promising. Unlike The Skeptics, they already trust you. And unlike The Worriers, they believe that they can benefit from what you’re selling…
      • …But there’s still something holding them back.
      • They think, “Do I really need this now? Can I wait and see if something better comes along?”
      • For whatever reason, they don’t see why a purchase has to happen right now, so they put it off forever.
    • How can you get The Procrastinator to act now?
      • Wrong Move
        • Kickstarter Exclusive!!!!
          • And then you make it available after the Kickstarter. (Even worse, at a discount)
          • Scammy.
          • Doesn’t Kickstart.
          • Kickstarter should be the start of selling season for your projects not the end of it.
      • No one likes to feel pressured or manipulated.
      • The good news is that you can get Procrastinators to act now without being sleazy. How? Show them how acting now is in their benefit.
        • Truly limited pledges.
          • Original art or covers.
          • Limited # of script critiques.
          • 2 spots to be a character in the book.
      • The antidote to Procrastination is FOMO.
        • So, there need to be something they miss out on.
      • The Standard Campaign
        • – John Lees live workshop on horror writing.
        • Backers only invite.
        • Truly limited, because can’t go back in time.
        • Only Live once.
      • The Clockticking Bonus
        • Day One Bonuses
          • Ryan K Lindsay – $3+ Level Bundle of 4 bonus comics from him or creators he’s worked with or networked with. Believe there’s a ComixTribe title in there as well.
          • Ryan will be coming on the show for a Digital Comics Kickstarter Masterclass soon… a 201 session to the 101 we did last year.
          • Great strategy… if you have access to great bonus rewards like Ryan. But what if you don’t?
          • One of the problems I’m trying to solve within the ComixLaunch Course… ComixLaunch Exchange.
          • ComixLaunch.com/course
        • Mid-Campaign /Deadzone bonuses.
          • Don’t ever punish your early backers… add value to them.
      • The point is that you can get Procrastinators to act now by giving them an incentive
      • The controversial Discount… (But don’t discount)!
        • You don’t want them thinking about price, you want them thinking about product and value.
        • But, Discounts are also powerful.
      • Test!

Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to highlight our featured vendor…

This episode’s featured vendor is StickerMule custom stickers and more. Go to ComixLaunch.com/stickermule and get a $10 credit on your next order.

sticker-mule-inline-dark

So, I just re-ordered another batch of custom diecut C is for Cthulhu refrigerator magnets from the fine folks at StickerMule… and our fans have gone absolutely nuts for these things. Who knew.
When you’re planning your Kickstarter rewards you definitely want to consider unique swag and custom items.

Backers love them…
And you’ll love them because they add perceived value and higher margins to your campaigns.

StickerMule is one of my favorite vendors for Stickers, Labels, Magnets and more. We’re talking:

  • Diecut stickers
  • circle, square, rectangular and oval stickers.
  • Bumper stickers
  • Clear stickers
  • Kiss Cut Sktckers
  • Transfer stickers
  • Sticker sheets — (Doing these for your characters is awesome.
  • Even Giant sized wall and floor graphics.

Check out the website and I guarantee you’re going to get some ideas… and it’s a great company to just try out because they allow really small orders with super fast turnaround times.

Use our referral link at ComixLaunch.com/stickermule and you’ll get $10.00 to put towards your next order when you try them out.
ComixLaunch.com/stickermule


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [069]
[Activity description]
1) How will you make the worrier comfortable?
2) How will you make the the procrastinator act now?

Why So Important
Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Okay, we just wrapped up a Killer 2 part series on getting those sideliners off the sidelines and into your campaigns as backers.
I gave you ComixLaunchers the past two weeks to brainstorm ideas for how you might address the four types of sideliners.
Seriously, that 4 quadrant exercise could be the key to your entire marketing efforts… because that’s where your time should be spent.

Any special announcements
Bring on the guests… I’m getting serious about packing Q4 with some of the best guests we’ve ever had on the podcast. You all are in for a tremendous treat coming up.

Quote
“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” – Mark Twain

Can’t beat Mr. Clemons.

I hope, wherever you are and whatever you’re doing next, you exit this podcast feeling a little more empowered. A little more energetic. A little more hopeful. And a little more great.

In future episodes, We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.

Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


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