Does your creative output some weeks feel like this:

I think we’ve all struggled with the productivity demons at times.

There never seems to be enough time in the day…

(Are you sure we all get 24 hours? And what the hell do you mean it’s almost September?!)

Sometimes I think about changing the job title on my business card to“Professional Plate Spinner.”

With ComixTribe, ComixLaunch, game design, teaching, writing, publishing, podcasting, and also trying to have a family life and binge the occasional Netflix series (well done, Stranger Things) I’ve certainly had to learn a few things about being productive and getting things done.

Recently, I received an email from a ComixLaunch listener who wrote:

“In the beginning of the year, my goal was to work up to 1 page per week, but we’re half way through the year and I’ve gotten even slower with my updates. I think failing to meet this goal was bad for my psyche.”

Been there, right?

Is there anything more frustrating than setting what sounds like a reasonable, or even gimme of an output goal, and still not hitting it?

Well, the good news is, that creator was able to find some encouragement from a recent episode of the ComixLaunch podcast and is refocusing and revamping his goals for the rest of the year.

But it got me thinking… what else can I do to help?

So, I started writing a long email to send back to that creator, detailing some of my best productivity tips.

But then I realized, “Wait a minute…”

EVERYONE STRUGGLES WITH THIS STUFF!

So, that’s why, instead of a long email to one creator, I’m going to do a free LIVE online workshop sharing a framework I use for productivity that will help writers & artists get more done in the limited time that we all have.

And I’m inviting all the creators I know to be a part of it.

Wait, did Tyler just refer to himself as a bad ass?

Heh, no.

BADASS is actually an acronym for the framework I’m going to present.

A no-prize to anyone who guesses what it stands for. We have one entry so far:

(Nice try, Clay! But no dice.)

What I’m going to present on Wednesday night is:

  • A simple, memorable framework to help you know what to focus on when it comes to improving your productivity.
  • Loads of real examples of myself and other creators putting these principles into practice.
  • My top productivity tools, apps, and resources that I couldn’t get things done without.

This will be a live interactive workshop that will be video streamed with a built-in chat room, so that you all will be able to contribute to the discussion, and share your best strategies and resources as well.

As always happens with these things, the collective wisdom in the audience alone will be well-worth your time.


Click here to register for BADASS Productivity for Writers & Artists, a free online workshop this Wednesday at 8:30 pm EDT.


What if I can’t make it? Will there be a replay?

Look, there’s no sugar coating it…

You’ll get the most value from attending live, so you can mix it up in the chat room with the other attendees.

But if you can’t make it, the session, including all of the notes, links, resources mentioned, etc. will be archived inside of Club ComixLaunch, our Patreon site.

So, while the live workshop is free for all, the replay will be a Patron-only exclusive thing.

But whether you’re in the Club or haven’t joined yet, the best thing to do is to show up live!

And step one is to register here:


Click here to register for BADASS Productivity for Writers & Artists, a free online workshop this Wednesday at 8:30 pm EDT.


See you there!

Best,

Tyler

P.S. Already registered?

Help us get a few more creators to join us:

“Join me for the BADASS Productivity for Writers & Artists Workshop with @tylerjamescomic – www.comixlaunch.com/badass”

[Click to Tweet]

ComixLaunch is keeping it 100 with this session, as Tyler shares some recent creative struggles he’s pexels-photo-largefacing as an independent creator… as well as the hard truth that to create is to struggle. From conventions to retail sales and everything in between, there will always be obstacles in our way. This session shares strategies for dealing with them.


Today’s Session is brought to you by

Purebuttons, your go-to resource for custom buttons of all shapes and sizes.  

Go to ComixLaunch.com/purebuttons for 10% off your next order of custom buttons.


Session Table Setting

If you were expecting another Patreon Launch session, apologies. Come back next week, as we’ll pick up the series.

What is Today’s Episode About?

I have some bad news and some good news for you.

Bad News: You know the feeling that you’re struggling? It’s never going away.  I’ll be back with the good news later, but I’m going to expound on this.   You might not be used to hearing this from me as I’m usually positive. Time for some Realtalk.

Example
Friday Night taking a bus back from Day One of Boston Comic Con. I was miserable, and that wasn’t the only bit of bad news… Quilte #1.  Stuff starts to compound…

The good news: The struggle is why what we do matters.
All growth happens outside of the comfort zone.

Most people are not willing to go through what we go through.
Control the Controllables

Boston Comic Con

Saturday

  • Sent an email blast. Doubled Friday sales, Sunday
  • Mulvey and Cesar hilarity ensues.
  • Tessa Beatrice (Zach & Macayla) crushed it.
    Sold 50 copies of her book Fury’s Forge, as well as a ton of prints.
    Literally had the time of their life.
    Impossible to be salty around that enthusiasm.

Diamond

Get creative…
Do a limited edition glow in the dark variant that we can sell at a premium at cons, online, or even a crowdfunding effort.
Sell Quilte #1 on Comixology for full price, even if it’s free in shops.
Embrace the opportunity… 16K print run for small press is phenomenal, and getting books in people’s hands makes the difference.

Struggle is Real. The fight’s not going anywhere…
Don’t expect it to. Thank you sir, may I have another.

The Big Caveat:

The key to productive struggle and unproductive struggle is this…

Are you struggling with the same thing you were last year and the year before and the year before that?
If so, then that might not be a good thing…
It’s time to do something different.
It’s time to ask for help.
It’s time to surround yourself with a coach or mentor who’s solved that particular problem already… because I guarantee that person is out there.
Difference between lifting weights and progressively raising the weights and just pushing against a wall. One gets you stronger, the other just makes you tired and frustrated.


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Capture_PureButtons

Episode Sponsor: PureButtons

When creating your Kickstarter projects, it’s absolutely essential to have a variety of pledge levels and awesome rewards for your backers. Making custom buttons of your most popular characters is an easy reward or add on you can bring to your campaign…and the folks at PureButtons can help. Specializing in custom buttons of all shapes and sizes, as well as button packs, fridge magnets, custom coasters and much more, PureButtons is my top recommendation for fast, reliable quality printing of buttons and more.

And now you can get 10% off your next order by going toComixLaunch.com/purebuttons. 


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [059]
What did you struggle with in the past that you no longer struggle with now? How did you overcome that struggle?

I gotta hear from some of you on this one…
Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Patrons

Mac Smith
Creating SCURRY webcomic http://www.scurrycomic.com/
Drop dead gorgeous artwork. Seriously… incredible digital illustrator.
https://www.patreon.com/macsmith
Get credited in his book, access to high-res layered PSDs, etc.

Dan Hale
Half Breed, 9 pages that I’m writing and fully illustrating. I want to put it online for free and hopefully get some eyes on my art. Posting progress regularly on Instagram, Twitter, FB already
2- Finish 2 more short stories and collect and print them. Do a small $2-3k Kickstarter to learn the process
3- Start a graphic novel as a webcomic and update on a schedule. Kickstart print edition when finished.

George Ward
MOAM: The Mother Of All Monsters. http://moam.thecomicseries.com/ about a teenage girl and her young brother getting trapped in an other world. There are monsters and misshapen humans everywhere and those that try to help them are not to be trusted. What is really going on and who is MOAM?
Webcomic Alliance Podcast

More shout-outs next week!
ComixLaunch.com/patreon
ComixLaunch.com/club – free trial.

Quote

“Do the hard jobs first. The easy jobs will take care of themselves.” – Dale Carnegie

Thanks for Listening.

We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

With the help of artist Anthony Christou (Luminous Ages), Tyler tackles the much fretted about subject of Patreon Rewards. They discuss the best ways to offer value patreon-logo-05for Patrons, the pros and cons of physical Patreon rewards, and how you make sure your Patrons get their money’s worth. Plus, new ComixLaunch listener voicemail!


Today’s Session is brought to you by

KrakenPrint

Need a reliable printer for your next comic book or graphic novel print run? Then you need to unleash the Kraken. Head to ComixLaunch.com/Kraken for 5% off your entire first order.

Featured Resource – FreshBooks


Session Table Setting

Tyler James here. Continuing the Patreon Launch Series!

Thanks for the great feedback… and wow, those survey responses keep coming in at comixlaunch.com/patreonsurvey

 

Have you wondered about any of the following:

What are the best ways to offer value for Patrons so you’re not just begging for money in between projects?
What are the best types of rewards?
How often should they be delivered?
How do you make sure Patrons are getting their money’s worth?

 

Listener Voicemail

Einar Peterson –
Interesting about the fear of government collection of information in Denmark… Facebook give away
Facebook imagery – Notoriously strict about what they allow.
Like the “too hot for facebook angle. Go check out Implant.

RJ Samonte

Show Updates / Shoutouts

ComixLaunch.com/patreonchecklist  is always updated with the latest and greatest.

 

What is Today’s Episode About?

Guest Introduction

My guest today is an Australian illustrator, concept artist and writer of graphic novels.  Professionally, he’s worked for many studios as an illustrator and concept artist, including Disney, Grinding Gear Games, Wolf Creek Productions, and many others.  He’s the creator of the fantasy universe Luminous Ages, for which he’s run a successful Kickstarter project and he currently supports via Patreon.  He has been a listener and sponsor of the show and I’m thrilled to have him on the show today.

Welcome to ComixLauch, Mr. Anthony Christou. (Kris-too)

I’m really excited to talk to you. We’ve been chatting through email, and you were kind enough to contribute to our Session 50 show, and I know you’ve been willing to come on for a full ComixLaunch interview for a while, but I’d been holding you in reserve because I know you’d be a great guest to bring on during the Patreon series. So, thank you for your patience!

 

What is Today’s Episode About?

Patreon, specifically the topic of Rewards for your Patrons.
This is a HUGE topic. Recently conducted a SURVEY of my audience regarding Patreon, and REWARDS was probably the most common question / concern creators who have yet to launch Patreons have.

How do you come up with rewards Patrons actually want?
What rewards work best on Patreon?
How are Patreon rewards different than what you might offer on Kickstarter? (Or are they?)
How do you go about pricing rewards, both so that its worth it for your Patrons, and worth it for you the creator?

These are big, meaty questions, but I know that you’re a great person to talk them through with and hopefully find some clarity for creators out there.  But first, let’s give ComixLaunch listeners some context of where you are with Patreon.

Your Page – https://www.patreon.com/AnthonyChristou
Anthony Christou is creating Comics, Illustration, Concept Art, Tutorials

58 Patrons
$515 / month
Completed your first goal (set at $500 / month) to do a monthly Patron poll and unlock a free ebook for Patrons.
Working toward your $1,000 goal Bonus concept art, and some extras for all Patrons.

 

Guiding Discussion Questions

1) How long have you been running your Patreon Page, and Why did you choose to set up a Patreon project for your art?

11 months on Patreon. I setup a patreon for my fans who were seeing my art at comic cons my fantasy art dragons and worlds and were wanting to know the story behind it all. I had been writing a huge series and they all wanted to know about it. Pre me Patreon was a way of holding me to my word with my fans. I am driven to make my own stories but with clients comic convention schedules and all my other art projects I really felt a patreon was necessary so I am forced in a good way to deliver comic book pages or concept art from the comic to my fans. I am grateful that I am now finally doing my own comics as I have worked for a few indie publishers and AAA video game studios. Nothing like owning your own ideas!!!

2) When you first launched your Patreon, what were your expectations for the page? Have they been met, exceeded, etc?

I did it all for the money I want $40,000 a month like some of the leading patreons. No just jokes deep down that sort of money can liberate artists like me to focus on making their own content versus working for clients. For me I see patreon as a tip jar but with the possibility to create a regular income stream.
[FU] – Have seen some remarkable artists on Patreon who are raking in incredible money every month… are there artists in particular that you’re watching? Who did you model your page after?
I honestly expected to hit $1000 per month by now so honestly I feel I have fallen short. I am presently at $515 usd however the great thing is that It forces me to make comic book art for a week every month or other art. I am also able to use the funds to hire Rob Richardson a long time colleague and comic book artist to help create extra pages and art and hire Christy in the studio 1 day a week.
To be honest my patreon covers the basic costs of creating the art for the comics. It is not just the printing of comics that is costly most kickstarters only cover the cost of printing they actually do not cover the cost and time to make art or write stories. I am grateful that using patreon as it grows I am able to increase the amount of art I do for art prints and also for the comic book series.
Honest answer I really wish it was better than it is $515 is not enough to do what I want to do but it atleast helps cover the costs hiring artists and also my time on painting the comic and writing it. I think to date I have raised about $8000 over the course of a year.
Some months during the release of comics or certain art topics that are popular it does spike up to $700 USD so honestly I am content with it but I like to push for more and to be honest I am pouring about 2 weeks of work in it monthly when you count the people I hire. I am seeing it as a 3 year investment to make sure I have a series of comics created and other short stories or comic book universes

3) Many creators I’ve talked to expressed concern about coming up with good rewards for their patreon page. What’s been your approach to rewards? What rewards are you offering, and what seems to be resonating with your Patrons?

I offer both digital and phtiscal rewards. Honestly at the moment I offer way too much but that is how I role as a creator I am generous well I hope I am. I have comic book pages for Luminous Ages, and so much content. The digital content includes: pdf turorials, process videos, commentary tutorial videos, psds, animated gifs, step by steps.

At $15 you get 3 videos from me on how to create art. I try to pass on as much design and illustration knowledge as I can I have a masters in art and design so my background in teaching I feel shows in the videos. This is my way of still teaching people without having to drive into a university or school class .

With physical rewards when the comic book is released $10 fans get the book mailed to them, other months we sent a4 prints signed limited edition prints we have gaming mats and collector cards from our game.

I actually use it like a store I have so many products at cons and I don’t like to take both small and large paper pritns to con as it weighs a lot. So what I have done is made patreon the place where you get my small a4 prints, collector cards and my limited edition gaming mats!!! I also take commissions on patreon so if you want any fantasy art done or alice in wonderland commission or anything from the public domain I will draw it with traditional media starting at $65usd working its way up to $115. We also have a digital commission tier where people can actually be in the comic each month!!!! A few fans have done that.

At the moment what seems to be working is all content to be honest 50% of the fans are joining for the digital rewards to learn how to paint and read my comic digitally and 50% sign up for physical rewards. They are my die hard fans that just love what I do at comic conventions and want to keep on getting my version of loot crate.

My policy with rewards is to make sur physical can fit in an A4 envelope and is not over 500grams this way to cost to ship it anywehere is cheap I have a business postage account so it makes life easier for me. If it grows we will include more digital content now more videos more comic book pages possibly a few extra a4 prints for the $20 tier but the focus is our comic and comic book card game.

4) Do you have Reward Dos and Don’ts that you can share with our listeners?

Do not over deliver to much I am kinda at my limit now but I see it as an investment. I will increase my digital content and my actual comic book pages next and also offer starting from the letter a commission to fans or starting from highest supporter when we hit $1000 someone gets a commission each month!!!!! So they will get a digital file and a4 print added to their pack.

5) “I’ve seen too many people create a Patreon page and start offering tons of rewards and extra content like tutorials and prints IN ADDITION to the work they are already doing. They quickly become buried in extra work that costs them more money and time to produce. Over-delivering is better than promising too much.” – Mac Smith from ScurryComic.com
Seems like you are doing a lot… what do you think of Mac’s advice?

Physical rewards are the bread and butter of Kickstarter, but even Patreon itself warns against creating too many Physical rewards. What are your thoughts on physical rewards? The fact that you’re in Australia might make physical reward fulfillment tricky, no?
I think I have covered this but honestly I SAY DO not offer too much physical rewards. I am offering a lot but I think trading cards and small prints are ok! The only thing I think I will increase is the amount of cards people get in their packs and maybe additional a4 prints but honestly ill have to weight and see how far I CAN GO. MY GOAL is to offer more digital content more videos and tutrorials on how to create comics draw traditionally or paint digitally and how to create concept art and fantasy illustration. I will even have videos on kitbashing and photo bashing more digital content is the way. If you do physical make sure it can fit in a letter a4 or American equivalent is good. Do not offer bigger things if you do make sure you charge more.

6) You have another Kickstarter coming up. Tell us briefly about that project, and what, if anything, you have in mind to encourage Patrons to double down and also support you on KS.

 

Wrap Up Questions

1) 5 Great Concept Artists on Patreon

2) What’s the best way for listeners to connect?

luminousages.com
newsletter – Free content – Free PDF & video tutorial


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Last year, ComixTribe spent nearly $85,000 on printing.

While we rely on a number of printers to get our books to market, one printer I can strongly recommend is KrakenPrint

Our friends Jacob Way and Sam Amborn at Kraken Print offer:

  • Competitive pricing.
    Great customer service, especially for your first offset print run.
    Monthly storage if you do not want to store hundreds or thousands of books at home.
    Distribution options, including breaking down orders and shipping direct to Diamond or comic stores at their specially negotiated discounted rates on shipping.
  • And NOW they even offer Kickstarter fulfillment!
  • Kraken will pick, pack, and ship out orders for your backers.

If you want to unleash the Kraken, go to comixlaunch.com/kraken, mention the ComixLaunch podcast, and they’re going to knock 5% off your first print run…and they’re going to hook us up with a 5% credit.

It’s a classic win/win/win/win – You get a great price on printing, your backers get a beautiful offset printed book, you help the podcast out, and Kraken gets your business.

That’s comixlaunch.com/kraken for 5% off your entire first print run.

 

ComixLaunch Featured Resource: FreshBooks

Are you keeping good track of the finances for your creative business?

And if so, are you trying to do it with rough spreadsheets you created yourself in Excel that you’re undisciplined about keeping up to date?

Take it from me, who did that for waaay too long, you need to stop wasting time and start using Freshbooks.

Accounting can be frustrating… but FreshBooks makes it EASY.

FreshBooks_1-300x300FreshBooks is specially designed for small businesses and creative entreprenuers like us.

Freshbooks saves you TIME by letting you Import expenses automatically from linked accounts and attach receipts to invoices so that come tax time, you’ll be organized and ready, not scrambling and in a full on panic.

FreshBooks also makes you look more professional and gets you paid faster with their fast branded invoicing options, and the ability to accept payments online.

FreshBooks keeps you up to date on your numbers, with beautiful automatically generated profit and loss statements, tax summaries, expense reports and more.

If you believe you add the most value to the world when you’re spending your time creating your next masterpiece rather than bean counting, then you owe it to yourself to give Freshbooks a try.

I’ve secured a special offer for ComixLaunch listeners…

Go to ComixLaunch.com/freshbooks and you will enjoy a 30-day free trial—no credit card required to try it out.

To get your time back and take control of your creative business finances once and for all, go toComixLaunch.com/freshbooks for a free-30 day trial, and I guarantee you’ll be glad you did.


ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [058]
5 Rewards
$1
$5
$10
$20
$100

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

Show Summary / Final Lessons

1) Fretting over Patreon Rewards is Wasted Time and Effort.
Many people who are backing you aren’t backing to GET, they’re backing to GIVE BACK
Focus on your product / Art
And relationship building with Your audience.

2) $1 Reward Doesn’t have to be anything more than acknowledgement

3) Physical Rewards do boost Patreon pledges… but they can be a burden.

4) Rewards aren’t set in stone… you can reserve the right to try things out.

5) Having multiple reward tiers is key to significant funding.
We’re going to go even deeper into both mindset, strategies and tactics for making KS work for you.
Thank you so much for listening, and for letting me walk with you, as you taken another step forward toward your next successful ComixLaunch.


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

The Patreon Launch series continues with a deep dive analysis of the essential elements that make up patreon-logo-05and effective Patreon page. Tyler also shares 5 tips for building, and more importantly launching, your Patreon page. Plus, and invitation to take the ComixLaunch Patreon survey.


Today’s Session is brought to you by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource at ComixLaunch.com/club.


Session Table Setting

Today, we’re going to continue our deep dive analysis of Patreon and review the 9 essential elements that make up a Patreon Page and 5 Tips for Building and Launching Your Page

 

Now, you know that I bring more than four years of crowdfunding experience to the table, having run 9 KS campaigns and taught other creators how to have success on that platform, but I’m a total Patreon Newbie.  But, I can now say, that I am a Patreon Creator.  On Friday, Aug 5. I pushed the LAUNCH button on the Club ComixLaunch Patreon page, and on Sunday August 7, I started promoting it to the ComixLaunch audience.

 

Thank you, James Haick of Solar Flare our first patron!
James was on a great episode of ComixLaunch — 037 – Serializing Your Comic on Kickstarter with Solar Flare’s James Haick, was on Waynes Comics Podcast Major Spoilers.com and he called out James as one to rock.  Thank you James.
Will also be shouting out the rest of our new Club ComixLaunch Patrons at the end of the show!

James and 11 others helped us knock out our very first Patreon Goal: Which was to cover the Monthly Media Hosting for the Podcast! Thanks to Club ComixLaunch patrons, our monthly Libsyn.com media bill of $20 per month is now fully taken care of!  Media hosting allows 24-7 access and lightning fast downloads of the ComixLaunch Podcast on iTunes and on ComixLaunch.com.  Your support means those downloads will no longer cost the ComixLaunch team anything to deliver to creators like you.  We’ve already started making progress towards our next goal, which is to cover the cost of producing one full episode of the ComixLaunch podcast.

 

Show Updates & Shoutouts

ComixLaunch.com/PatreonChecklist has been updated with some new content from this episode.  This is a WIP Google Doc containing the information that I’m finding most useful to Launch.  Finally, I’m also keeping a Patreon Launch Journal for 30 days over at the ComixLaunch blog.  One of the things that a lot of creators are concerned about when it comes to Patreon is how to actually get Patrons. How to encourage readers, fans, subscribers, and followers on social media into Patrons?  Here’s what I know… there’s no silver bullet. There’s no one single action you will take that will take you from a Patreon Page with no Patrons to a page full of Patrons…  Rather, it’s the cummulation of a series of actions… the alchemy of audience engagement, and the ability to craft the right message, to the right audience, at the right time.

I also know that what you measure you can manage, and what you manage, you can improve.
So, to demonstrate those principles, and to hopefully demystify the Patreon Launch Process I’ve decided to keep a “Diary or Journal” for 30 Days, documenting actions and results.

Actions – What I’m doing every day to promote the Patreon.
Results – How those actions directly impact the number of Patrons who have sized up.
ComixLaunch.com/PatreonLaunchJournal to check that out.

 

What is Today’s Episode About?

Okay, we’re going to begin by breaking down the basic elements of a Patreon page.

What are all the pieces of content you’ll need to bring to the table to craft a patreon page?
What do you need to get started?
What are some tips and best practices to keep in mind as you start building your page.

9 Elements of Patreon

1) Public Profile

https://www.patreon.com/settings/profile
Will need this to be Patron or Creator

Same account can be both

Avatar Image – 512×512
Name
Linked Creator Page
Page URL (You can customize)
About You Section

Rich Text (Image, video, formatting, links)

Locations

Where are you from
Multiple places available

Twitter username
Facebook URL
Youtube URL
Twitch URL
Pledge Privacy

Check if okay that people see who you pledge to.
Uncheck if you want projects you support kept a secret.

2) Cover Image

1200 x 600 is what they call for.
Double it and make it a PNG – 2400 x 1200
If you’re including copy, in your image, keep it in the middle 50%

3) Payment Settings

How do you want to charge your Patrons. – 2 options

Monthly – Charge Patrons at the start of every month.
Example – Club ComixLaunch set up on a monthly recurring basis. Pick a $ amount, and Patreon will charge that amount on the first of the month, every month.

Per Creations – Charge Patrons only when you make a Paid Post.
Example – Jason Brubaker, posts a paid update every Friday containing all of the work he’s done the previous week, and when that update goes live, his Patrons are charged.
Another Example – Jamie Gambell set up a Patreon on a per issue basis. Whenever he posts a new issue of one of his comics, his Patrons are charged.

It’s a clear A or B decision, but which is the best for you and your project is a lot more complicated than that. I’ll be doing a whole session focused on this topic, and will be trying to bring on creators who are taking both approaches to help us determine what’s right for you.

4) Description – Why are You On Patreon – [Your Story, Your Pitch]

“Use this section to share more about what you do and how pledges will help you do it”
Free for all — Rich text editor

HTML Code
Formatting
Bullets
Indenting
Images
Videos
Links

Essentially, this is a sales page.
The key skill here is copyrighting… and if you ask most business people, the ability to write effective sales copy is one of the best skills to develop.
At the same time, it’s the opportunity to showcase you and to be real with your audience.
Writing your project description is another HUGE topic, and one that I’ll be devoting a whole episode to in this Patreon Launch Series.

5) Intro Video

Upload a video from YouTube
Not required
Will plug in right above your project description
Long or as short as you like.
Content up to you.
And, you guessed it, we’ll be doing another session on Patreon videos!

6) Goals

A Familiar Crowdfunding Element

Unlike KS, Goals is plural.
Also, unlike KS, there are no stakes tied to Patreon Goals.
Completely at the Creators discretion.
No obligation to create any goals.
But we know psychologically the power of goals…

More likely to hit a target when you have a clear target you’re aiming for.
Enables you to break big goals (world domination, etc.) into smaller, manageable chunks.
Charts your progress.

Entirely up to YOU!

A few examples:

Emily Gillis of Wayward Studios is creating Comics
https://www.patreon.com/waywardstudios
At $100 a month, we will launch monthly livestreams where you can ask questions, request sketches, and take a peek inside our creative process.

Walter Ostlie is creating Comics and Art
https://www.patreon.com/walterostlie
$50 – Your support has paid for my server fee and other material costs, I can get rid of ads.

Jay D’Ici & Matt G. Gagnon is creating a weekly comic book Conceptual Heist
https://www.patreon.com/conceptualheist
$250 – We will switch from twice a week to 3 times a week which will speed us to the end of book one. All our Patreons get their names in our hall of fame!
Goals will also get its own detailed Patreon Launch episode! (Broken record!)

7) Rewards

Should also be familiar to other crowdfunding sites… this is what pledgers get in exchange for their Patronage!
But remember, Patreon is by design, less about the physical things they get.
One Patreon creator recently surveyed her audience about why they support her on Patreon, and only 6% of said they do it for the Rewards.
The most common question from the Patreon Survey is REWARDS REWARDS REWARDS.
Because of that, the very next session will be a deep dive on Rewards, and I’m bringing on Anthony Christou of Luminous Ages for the Rewards Discussion.
But the rewards you choose are entirely up to you…

Start at $1 per month or creation
Usually for $1 per month, backers will get a thank you, access to your Patreon posts… and not much else.

That’s what I set up as the $1 level for Club ComixLaunch… listeners of this show, getting at least 25cents worth of value an episode… don’t need much more than that and it’s still a great deal.

Bump up a Level

Donathin Frye is creating graphic novels (Webcomic Atonement)
https://www.patreon.com/AtonementComic
Pledge $5 or more per month
At the $5 level, in addition to all of the rewards above, you’ll also receive a special “art only” HD version of every page, so that you can look at Kijori’s gorgeous work without any distractions! You’ll also be sent the behind-the-scenes page and panel draft sketches for every page of Atonement!

Up to as much as you’d like.

Liz Staley is creating a webcomic called Adrastus!

https://www.patreon.com/adrastuscomic
Pledge $10 or more per month
Every patron at this level gets the perks from the previous levels, but they also get a special gift mailed to their door each month! The gift might be a limited edition button, a printed art card, or anything else I might dream up! (Minimum of 2 months of this pledge to receive monthly mailing- rewards will be sent out the second month that your pledge goes through)

Incognito Cinema Warriors XP is creating YouTube Videos, DVD’s & Comics

https://www.patreon.com/icwxp
Pledge $60 or more per video
Flux Namtari will thank you live via Skype Call for 15 minutes! You guys can chat about anything! Though, we won’t be held responsible for his comments. Plus all lesser prizes except a call from Topsy!
Plus All Previous Rewards

Tune in next week to go deeper into REWARDS on Patreon

8) Thank You Page

Craft the Page that Patrons will see directly after you
Patreon says: “This page shows up after someone pledges to you. Be creative with your personal message! You can even offer an immediate gift like links to free songs, videos, photos, etc.”
Same Rich Text Editor that you’ll use to craft your Page Description.
Here’s where I chose to put the Club ComixLaunch Welcome Kit!

Wanted Club ComixLaunch Patrons to INSTANTLY receive value.
So I put together a download that contains some of our best resources:
5 Things You Must Do Before You Launch a Kickstarter [Checklist – PDF]
How to Choose Paper Stock for Your Book with Kraken Print [Guide – PDF]
Kickstarter Update Guide: 19 Types of Updates to Send to Your [Guide – PDF]
7 Keys to Your Best Launch Ever [Workshop – MP3]

Again, entirely up to you what you do here, but this is an outstanding place to surprise your Patrons and roll out the red-carpet for them.

9) Creator Page Settings

Category

Film & Video
Music
Writing
Comics
Drawing & Painting
Animation
Podcasts
Games
Photography
Comedy
Science
Education
Crafts & DIY
Dance & Theatre

Set your Patreon URL

patreon.com/ [your choice]
Usually creator name or what they’re creating

Adult Content

Checkbox – Content contains sexula imagery or nudity.

This means the page will not be listed in our site’s search engine.

There have been a lot of creators who use Patreon as a place for NSFW content or R-Rated content that they put behind a paywall.

Brag Guigar – Evil Inc, Evil Inc After Dark.

In mid 2014, Paypal suddenly came down hard, saying wouldn’t be associated with payments for any adult content.

Recently, Patreon got a notice that they were shutting down the entire integration with Patreon because of the Adult Content on their site — FROZE hundreds of thousands of dollars for funds.
Had to take action , flag ADULT pages, make them private, and remove Paypal functionality.

Recently, changed again…

Adult Content Tag.

What’s allowed: “Patreon is not for pornography, but some of the world’s most beautiful and historically significant art often depicts nudity and sexual expression. Because of that, we allow nudity and suggestive imagery, as long as it is marked as Adult Content. If your work contains nudity or any material that could potentially be offensive to users, make absolutely sure to mark the page as Adult Content in the creator description when creating your page. Think of the policy as allowing “R Rated” movies… but not porn. In keeping with our strong commitment to safety, we have zero tolerance for content that sexualizes children in any way.”

Creators with adult content flagged can accept payments from Patreon using Paypal again.

Pro-tips
Patreon has a Page Building Guide
https://docsend.com/view/zgzmy3n


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go to ComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
I’ll see you inside the Club!


ComixLauncher

It’s time for today’s PatreonLauncher.
A PatreonLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [057]
Take the ComixLaunch Patreon Survey comixlaunch.com/patreonsurvey

Two winners – $25 amazon gift certificates.

Not only does it make the show better… by uncovering the pain points and questions you have…
It let’s me identify creators out there with lessons to share.
Most of the examples of creators who’s Patreon’s I mentioned in this show came from people who filled out the survey.

Survey will run from now until the end of the month.
comixlaunch.com/patreonsurvey


Wrap Up

Covered the Elements of a Patreon Page… There’s a lot.

5 Tips for Building and (More Importantly) Launching Your Page

#1) A good Page Takes Time

I probably spent about 15-20 hours on the Club ComixLaunch Patreon page… plus additional time thinking about it, jotting down ideas, etc.
It’s time well spent, though…
Not Urgent, but Important Category — 15-20 hours upfront, but ideals will be a source of funding for you for years to come. (That’s time well spent.)
There will be other things more “urgent” (posting on social media, checking your email, finishing that commission, etc. but will be less important.
So block out the time and get it done.

#2) Expect a buggier editing experience on Patreon than you’re used to with Kickstarter.

We get spoiled on the Internet… everything is awesome, and we expect it all to work
Expecting a Kickstarter like experience on Patreon will set you up for disappointment.
Editor is fairly user friendly for bloggers, but there are some things we come to expect that Patreon doesn’t do.
Only hosts some images for you. Most images they require you to upload the image URL.
Means you create image and size appropriately
Upload to your own website.
Get URL for the image
Paste link to image in the Image loader.
Don’t host video, upload to YouTube.
There were a few times where I lost progress… whether failure to save on my part, or timing out, either way… experience was less than what I was used to building 9 KS pages.

#3) Profile Image – Be the Face of Your Page

#4) Add Images Wherever You Can

Break Up Your Copy
Add to Goals
Add to Rewards
Visualize your Rewards

#5) Perfect is the enemy of progress

Let Your Page Evolve Over Time
I was stressed… I had my launch date in mind. Wanted Patreon Launch to coincide with the launch of the Patreon series of the podcast.
But time was the enemy…
Yes, I wanted a great page. But the only reason I was able to hit my deadline was because I made the decision to launch WITHOUT a Video.
SHOCKED! And something I would NEVER do for a Kickstarter…
Because once you click GO on a Kickstarter project, that clock gets ticking, you only have one chance to make that first impression, and every second that goes by your campaign is one second closer to ending.
But NOT on Patreon. There is no clock!
And in fact, launching without a video gave me permission to focus on the content and copy and other extra pieces of value, like the Welcome Kit and the Kickstarter Updates Guide, our first VIP Resource for Patrons (which is available free at comixlaunch.com/club
Might not have been done or be as well-done if I was fretting over a video.
Also, adding a video in a few weeks from now gives me a new opportunity to plug the Patreon!
If you’re not embarrassed by the first version of your product, you waited too long to ship it.” -Reid Hoffman
Best example of this: Google iPod Generation 1 and compare to ipod or iphone now.
So, do put in the work, put together a strong page. But know it will never be perfect and can always be improved… so, give yourself a deadline, block out sufficient time to hit it, and then LAUNCH!

Before we go, I have some Club ComixLaunch Shoutouts to Make!

One of the benefits of joining the club is that I’ll give you a personalized thank you on the show!
Christo Van Wyk
Writer working on some cool sci-fi horror mash-up stories.
Working with Sam LeBas on edits… taking things seriously.
Be launching some KS in the future.

GloriAnne Rose Dairo
Listening from the Phillipines –

“I just want to say I love your podcast(s). While I can’t have a Kickstarter here (will probably resort to IndieGoGo — or maybe Patreon will be better for me, we’ll see), your podcasts are still a big motivation. They help remind me that it IS going to be a rough road ahead, and will probably cherish my art/comic/graphic-novel journey all the more for it.
Your podcasts even helped me stay focused and keep my chin up while job hunting these past half of 2016.
So hats off to you. Keep this going, please. You help so many people — even if it’s not with comics or Kickstarters.”

James Burton II

Talented artist, working on a few projects, and planning Kickstarters in the future.
Also knows a think or two about fulfillment and logistics. Good guy to know, and all around good guy period.

Peggy Vogel-Nagengast

Would not be a show, or a ComixTribe, or pretty much anything.
My mom.
Musician. Music teacher

Thank you to these creators who helped us reach our first Patreon milestone… and there are more who we’ll be shouting out in future sessions.


Closing

Alright, there you have it. You now know exactly what’s required to build yourself a effective Patreon page.
In the next session of Patreon Launch, we’re going to tackle the topic most of you are most concerned about, and that’s Patreon


Have You Subscribed, Rated, or Reviewed ComixLaunch Yet?

If you’ve enjoyed this Session of ComixLaunch, I need you to do me a favor… actually, I need three favors. Please Subscribe, Rate and Review ComixLaunch on iTunes.

They’re the rocket fuel this show is running on, and the sooner you do it, the more powerful your action will be. Don’t wait to give us some love!

>>> CLICK HERE TO LEAVE A REVIEW ON iTUNES <<<

Provide a rating, 1-5 stars and leave an honest review.

This can be done in less than 2 minutes and could make HUGE difference to the show.

Tyler James here, and I wanted to shoot you a quick message letting you know that the doors to Club ComixLaunch on Patreon are now open!

This is the next big phase of ComixLaunch, and I’m excited to be taking this next step… and in the process, getting a better understanding of the Patreon platform, which we’re currently diving deep into on the podcast.


CLICK HERE TO CHECK OUT THE CLUB


What Is Club ComixLaunch?

Club ComixLaunch is a way to help us continue and expand on the ComixLaunch mission, and add even more value for creators like you who are looking to harness the power of crowdfunding to bring creative projects to life.

Membership has its privileges, and Club ComixLaunch members may receive:

  • Shout outs to you and your projects on the show.
  • Access to bonus lessons on the Club Exclusive Patreon Feed.
  • A VIP INSIDER Bonus resource (Guide, cheat sheet, checklist, video, template, etc.) designed to help you launch.
  • Advance looks at future ComixLaunch books and resources.
  • Priority placement and discounts in ComixLaunch courses,
  • And much, much more!

Join the Club and Get Your Welcome Kit

As soon as you join the Club at any pledge level, you’ll be able to instantly download the Club ComixLaunch Welcome Kit, which includes:

  • 5 Things You Must Do Before You Launch a Kickstarter [Checklist – PDF]
  • How to Choose Paper Stock for Your Book with Kraken Print [Guide – PDF]
  • Kickstarter Update Guide: 19 Types of Updates That Add Excitement & Funding to Kickstarter Campaigns [Guide – PDF]
  • 7 Keys to Your Best Launch Ever [Workshop – MP3]

Over the past year, I’ve received so many incredible reviews from creators like you who have received tremendous value from the ComixLaunch podcast:

“My campaign was successful because of ComixLaunch…”
– Josh Dahl (Rapid City)

“I have been following Tyler’s advice for years… with two successful Kickstarter campaigns under my belt, raising over $17,000, I can honestly say that Tyler’s advice has been the bible around which I planned my campaigns…”
– Russell Brettholtz (Sidekicks)

“Thanks to Tyler and his many guests, I’ve saved hundreds, maybe even thousands of dollars, by taking their advice when it comes to publishing my comic…”
– James Haick (Solar Flare)

The ComixLaunch podcast isn’t going anywhere, and will always continue to be a free resource for creators.

However, joining the Club today will help keep the show going and help us deliver even more value to the creator community.


Click Here to Join Club ComixLaunch


I’ll see you inside the Club!

Best,

Tyler James

P.S. The ComixLaunch podcast started its new series “Patreon Launch”yesterday, featuring special guest Jason Brubaker (ReMind, Sithrah) talking about the difference between Kickstarter & Patreon and which is right for you.

Click here to listen to Patreon Launch #1.

PatreonLaunch_01

Last month, more than $6 million dollars in monthly recurring funding was raised for creators like us patreon-logo-05
via the Patreon platform. It’s time we looked a little closer at this growing crowdfunding platform. Are you ready for Patreon Launch? In this first part of the series, Tyler breaks down the differences between Kickstarter and Patreon, with the help of special guest Jason Brubaker.


This session is sponsored by

Club ComixLaunch on Patreon.

Get your free Club ComixLaunch VIP Insider bonus Kickstarter resource at ComixLaunch.com/club.


Session Table Setting

It’s your friend Tyler James and you’re listening to ComixLaunch, though, to be fair, you might be able to call these next couple of episodes the Patreon Launch Podcast… because we’re diving deep into this crowdfunding platform over the next month.
Now, I will be the first to admit that this is me jumping into unfamiliar waters. I speak on the topic of Kickstarter with some authority.  Nine campaigns and working with students on Kickstarters will do that.  But until this week, I’ve never launched a Patreon campaign, so I’m seeing this platform with fresh eyes.  So, why should you listen to me? Well, I have been doing my homework. And more importantly, I’ve been listening and talking to creators who have had success on Patreon, as well as others who are just getting their Patreon pages rolling.  So, we’re in this together and by the end of this series, I really hope to produce one of the best all around guides for getting going on Patreon that’s out there.

If you’re tuning into the show for Kickstarter tips, and have no interest in Patreon at all, I understand that. I would strongly suggest you listen to this episode though, because there are some key distinctions between the platforms that I believe every creator should be aware of, even if Patreon is not your focus.
If you’ve been considering launching a Patreon for a while, or have launched yours and are looking for tips on how to best leverage the platform, you’re definitely in the right place.

Enroll – Special Download
I’ve created a special BONUS RESOURCE for you all, called the ULTIMATE PATREON LAUNCH CHECKLIST.  This resource is a Google Doc, and as of this recording, it’s still a work in progress.  As I bring on new guests and continue to go deeper and deeper into what works on Kickstarter, I’ll be continuing to add to, tweak, and refine this checklist.  Now, the link you’ll get to the checklist is a doc that you can access, save as a new copy for yourself.  And you can also comment on the doc itself, so in a sense, we’re going to hopefully crowdsource some wisdom here to help make this really an incredible resource for creators.
ComixLaunch.com/patreonchecklist to access the Ultimate Patreon Launch Checklist.
This is a living document and when I make updates to it, I’ll let you know on the show.

 

What is Today’s Episode About?

Part 1 of Patreon Launch – Kickstarter vs Patreon:

What are the similarities? Differences? Who is each platform for? And which is right for you at this point in your career?

Two years ago, I wrote an article on ComixTribe.com titled: “A $95,000 Tip Jar for Comics? 10 Thoughts on Patreon.”  Since published, that’s been, by far, the most read post on ComixTribe.com and I’ll include a link in the show notes:
http://www.comixtribe.com/2014/03/31/a-95000-tip-jar-for-comics-10-thoughts-on-patreon/
It’s funny, two years ago seems like forever in some regards, but the fundamental different between Kickstarter and Patreon remains the same.

Here’s how I opened that article two years ago:

“Despite Kickstarter announcing that it has crossed the $1 billion pledged mark, it is no longer the cool new kid on the crowdfunding block. Already a maturing platform, recent headlines of project implosions and high-profile Kickstarter scams have taken some of the bloom off the rose.
Patreon, a new site that supports ongoing crowdfunding, is the hip new platform for crowdfunders.
While Patreon has been blowing up for musicians and YouTube video creators, in just the past few months, I’ve witnessed dozens of comic creators flock to the nascent crowdfunding site in search of ongoing funding for a variety of projects, including funding long-running webcomics, completely new projects, digital subscription services, comics related podcasts, and much more. As a nascent platform, the rules are still being written, and I’ll admit, I’m still trying to wrap my head around it.”

What is Patreon?

I think the concept of a Tip Jar is one of the best analogy for Patreon. I titled that article a $95,000 Tip Jar for Comics, first, because that’s an attention getting title, and two, because I was looking at one of the superstars of Patreon in the Comics World, Zach Weinersmith of Saturday Morning Breakfast Cereal, a long-running webcomic.
At the time of that article, 2,932 patrons where committed to paying Zach $7,911 per month of webcomics for his work over at SMBC.
Important to note, and this is something that a lot of creators seem to miss, Zach was not setting up his Patreon as a No-Pay, No Comics scenario.
SMBC is still available for free for all at it’s website, whether you back his Patreon or not.  Now, two years later, Zach’s Patreon page is going strong.
Currently 3,389 Patrons — more than 400 more than two years ago.
And he’s earning $6,851 per month of comics, which does drop it down to an $82,212 tip jar for comics.
However, I should note that recently, Patreon changed the number it displays on the Page. Two years ago, it was showing the total amount of funding pledged, as Kickstarter does.
However, as anyone who’s done a KS knows, the amount pledged is not the amount the creator actually receives.

Recently, Patreon made the decision, after lots of creator feedback, that the public-facing dollar amount should reflect what the creator actually takes home, so that number posted now reflects:

1) Transaction Fees
2) Patreon’s 5% commission
3) Declined Pledges

They’re doing this for better transparency, but it was not without its challenges.  We’ll get to it later, but Patreon has a Milestone bonus and goal system built into it, where reaching certain funding milestones unlock different rewards.
Well, changing this calculation meant that creators who were over a threshold suddenly got jolted back below it, which I know was a bit of a disruption.
Shouldn’t affect any of us going forward now.
Point being, Zach Weinersmith’s SMBC, two years later, still taking home more than $80,000 on the Patreon Platform, which is just one of many sources of revenue for his business, is still enough to grab my attention.

Kickstarter vs. Patreon is the wrong question.

Zach is a great example of this, as he is a creator who has effectively harnessed BOTH platforms.  In addition to the regular monthly revenue generated by his Patreon, Zach has launched 7 successful Kickstarter projects over the past three years that have collectively raised nearly $1.5 million in funding.  He has two of the top ten most funded comic Kickstarters of all time.  Now, Zach is an outlier, his success is not reflective of the experience of most webcomic creators.  But just because he’s an outlier, doesn’t mean we should dismiss it. Rather, we should model what he’s doing, and his approach, and ask the right questions.
It’s not, “which crowdfunding platform should I use: Kickstarter or Patreon?” But rather – When and for what projects should I use Kickstarter? And when and for what projects should I use Patreon.

History and Size and a few key numbers:

Kickstarter

Founded April 2009 (7 years old)
Raised about $10 M in funding.
Live $33 Mil Pledged live on KS, expect 28 Million will be successful, and 25.5 million will make it into the hands of creators.
Kickstarter about 5x Patreon… by these numbers.

Patreon

Founded May 2013 (3 years old)
Raised a total of $47.1 M in investments
About have of the artists on Patron are YouTubers.
According to Graphtreon https://graphtreon.com/patreon-stats
Over $6M in monthly payouts to creators.
4% of the wealth on Patreon goes to top 10 creators on the platform.
As of this month, there are 8,674 creators on the Patreon Platform who are earning at least $100+ per month.
1,086 earning at least $1000+ per month
269 earning more than $3000 per month

So, here we go, here’s how you figure that out:

  • If your primary goal is to fund an ongoing creative endeavor (ongoing series, webcomic, blog, podcast, web series, etc) use Patreon
  • If your primary goal is to make a physical product, use Kickstarter.
  • If you’re looking for a small monthly salary that may grow over time, use Patreon.
  • If you need a large, one-time lump sum of funds and need it fast, use Kickstarter.
  • If you’re willing to make a long-term commitment to engaging fans whether it takes off right away or not, use Patreon.
  • If you’re willing to walk away from the project if it doesn’t catch on or find an audience, use Kickstarter.
  • If the consumable content you create takes a few hours to a few weeks to create (example, a webcomic update, a podcast, a youtube video), then use Patreon.
  • If the consumable content you create takes a few months to a few years, (ex. a full comic book or graphic novel, a film, etc.) then use Kickstarter.
  • If what you’re creating isn’t easily translated into a physical product with tangible rewards (ex. podcast), then use Patreon.
  • If what you’re creating is a physical product with tangible rewards (comics, prints, t-shirts, etc.) use Kickstarter.
  • If you are comfortable getting out front and being the face of your project, and okay with the idea of people back YOU first and your project second, use Patreon.
  • If you’re not comfortable being the face of your project, and want the project and the product you’re creating to take center stage, use Kickstarter.

This breakdown is included in the Ultimate Patreon Launch Checklist, which you can download at Comixlaunch.com/patreonchecklist

 

What Kickstarter and Patreon have in Common:

  • They are both crowdfunding sites
  • Open to creators of all stripes, experience, and ability levels.
  • Have the same exact fee structure:
    • 5% of every pledge + Stripe (or Paypal in Patreon’s case) fees.
  • Success on each platform will require an existing fan base.
  • Success requires that people love what you’re creating.
  • Both platforms that bring you closer with and engaging with your biggest supporters. (Backers and Patrons)
  • A strong presence and fluency with social media is required… both Kickstarter and Patreon are social platforms.
  • A large and engaged email list is key to success on each platform… ListLaunch course.
  • Both platforms require a lot of work to put into it to successfully launch… Kickstarter and Patreon provide a strong foundation and toolset… but it’s how you use that tool that will ulitmately make the biggest difference.

Patreon Creator’s Perspective
Several months back, I had Jason Brubaker on the ComixLaunch podcast (session 45 How to Build Trust with your audience.)  While I had Jason on the podcast, he was nice enough to stick around for an extra 30 minute interview all on Patreon, that was not played back on Session 45.  However, Clips from that interview will be shared throughout this series on Patreon. Here’s the first one:

Jason, you’ve raised over $200K in Kickstarter funding across 4 successful projects. But for more than 2 years, you’ve also benefited from crowdfunding via Patreon, where patrons have been supporting you monetarily for very Comic Update you post. As of today, you have 171 patrons contributing $449 per comic update… (which is a much better page rate than most publishers pay, I might add.)
As I’ve committed this month to going deeper into understanding Patreon myself, and launching an Patreon to help support the ComixLaunch podcast, you’re the perfect person to help clarify for me and my audience the key differences between the two platforms.

1) From your knowledgeable perspective, and as it regards the independent creator, what are the key differences between Patreon and Kickstarter?
2) Have you noticed any differences between Patrons and Backers? Are they the same people?


Sponsor Mid-Roll

In a moment, I’m going to give you today’s ComixLauncher, but first, we need to thank our sponsor…

Club ComixLaunch

ComixLaunch listeners, are you ready to take your crowdfunding game to the next level?
If so, I’d love for you to join me and your fellow creators inside Club ComixLaunch on Patreon.
I’ve opened Club ComixLaunch to help continue and expand on the ComixLaunch mission of increasing the number of creators equipped to harness the power of the Kickstarter platform to bring amazing independent projects to life.
As a Club ComixLaunch member, you’ll have access to a number of exclusive perks and privileges, such as:

  • A shout out on the ComixLaunch Podcast for you and your project.
  • Access to the ComixLaunch Club exclusive Patreon feed for even more mindset, strategies and tactics to get your project funded.
  • The ComixLaunch Club Insider Monthly Kickstarter Resource which might be a guide, checklist, cheat sheet, template, or bonus training video designed to help you launch.
  • Priority enrollment in ComixLaunch Courses
  • Discounts on Courses, Books and Upcoming Premium Products
  • You can even sponsor an episode of the ComixLaunch podcast through Patreon.

And as the Club Grows, so do the perks…
See, there is a direct correlation between listener support and the value ComixLaunch can provide, and as the club expands, we hope to offer:

  • Monthly Kickstarter Page Critiques
  • Club Exclusive Chats and Q&As
  • Bonus Sessions of the ComixLaunch Podcast.
  • Full podcast transcripts for every episode.
  • And much more!

For as little as a dollar a month, you can access Club ComixLaunch today, help keep the podcast going and improving, and take your crowdfunding game to the next level.
Membership has its privileges, and to get a taste of them absolutely free, please go to ComixLaunch.com/club and download a free Club ComixLaunch VIP Insider bonus resources today.

Let’s get you ready for your best launch yet!
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ComixLauncher

It’s time for today’s ComixLauncher.
A ComixLauncher is a short, actionable activity you can do immediately after listening to the show. They’re all activities I’ve done myself, and will get you one step closer to a successful ComixLaunch. They’ll transform this Podcast from a passive, lean back activity centered around Tyler James, into an active, lean-forward activity centered around YOU and your projects.

ComixLauncher [056]
Patreon Questions: What questions do you have about Patreon?

Invite to share results @ comixlaunch.com/voicemail or in an email [email protected]


Wrap Up

You’ve heard my perspective on the Kickstarter vs. Patreon, and you’ve also heard awesome thoughts and advice from Jason Brubaker.
I’d like to wrap up this first episode in our series on Patreon with 3 Key Takeaways that you should know about Patreon, and how it’s distinct from KS.

1) Patreon is more about the Person than the Perks

Jerks will have a tough time on Pareon.
Patreon is not primarily focused on selling PRODUCT…it’s selling PEOPLE.
I’ve made the point in the past that on Kickstarter passion (that of the creator and of the fan) is as important as the product. On Patreon, passion is MORE important than the product.
If you are a consumer and you want more stuff, or you’re a creator and you want to sell stuff…Patreon doesn’t have all that much to offer you. It’s a lousy storefront. But that’s not the point of it.
As they’ve said in their marketing material, Patreon is a place to “support and engage with the creators you love.” Perks, if there are any, are just that. Lagniappe. A lil’ something extra, but not the reason you came.
That’s fundamentally different than other crowdfunding platforms.
And it also means that if nobody loves you yet, if you’re not regularly putting out something of value that people love (or you’re a major jerk) you’re going to have a hard time seeing much of a return on Patreon.

2) A Patreon Creator wants a salary, not a Kickstart.

What a creator is saying is essentially Pay me so I can keep making stuff I want to make (ie: fund my creative life)
This is a concept that is controversial on Kickstarter, but seems to be perfectly okay on Patreon.

Here’s how Jon Rosenberg of Goats and Scenes From a Multiverse fame described what his Patrons are funding on Patreon:

My name is Jon Rosenberg. I’m the award-winning creator of the Scenes From A Multiverse and Goats webcomics. Please help me to make more comics! By becoming a patron, you’ll help offset the business and living costs of me, the cartoonist. That means more comics for you!
1043 patrons are currently proving Jon $3,095 a month, essentially a $37K annual salary before taxes.

On Kickstarter, the phrase “offset the business and living costs” would surely set off some backers. How many times have you heard people condemn projects on Kickstarter that included things like rent or other living expenses as a part of their budgets?
Sentiments like: “I’ll give you money to help you print your book, but I’m not signing on to pay your mortgage!” sort of thinking is common.
For whatever reason, Patreon is different… and that’s a good thing.
The truth is, creating comics (or podcasts or youtube vias or ART in general) is not free. It costs time (tons of it) which could almost always be spent on more lucrative (though usually less fulfilling)


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